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Article
Publication date: 8 June 2010

Karin Alant and Johan Bruwer

The purpose of this paper is to discern the intra‐regional visitation patterns of wine tourists. Exploratory research was conducted in two branded wine regions, to conceptualise…

1853

Abstract

Purpose

The purpose of this paper is to discern the intra‐regional visitation patterns of wine tourists. Exploratory research was conducted in two branded wine regions, to conceptualise the spatial movement of wine tourists in a theoretical construct.

Design/methodology/approach

Information was obtained from a random sample of 214 visitors to 25 wineries in two branded wine regions in South Australia. Data were collected by means of face‐to‐face interviews using a highly structured questionnaire at each of the winery cellar door venues.

Findings

A conceptual theory regarding winery visitation sets (VSs) was developed. Discernable spatial visitation patterns to wineries result from the dynamic interaction of visitors’ needs and the incumbent winery profiles that exist in a hierarchy within a wine region. The grouping of sequentially visited wineries in the three‐tier hierarchy form specific VSs of wineries. Winery profiles are initially determined by visitation incidence: the most visited Regional Centre Point (RCP) winery is followed by sequentially less visited regional profile (RP) wineries and a third tier of regional attribute (RA) wineries. Visitation pattern trends are identifiable and differ between first‐time and repeat visitors.

Research limitations/implications

It is possible to detail the market segmentation of wine tourists quite accurately in terms of their psychographics and demographics and favoured visitation patterns within the branded wine region. This will also provide important insights into the balance of winery and cellar door roles in the region and confirm the “optimal” number of wineries required to fulfil the needs of the ever‐increasing numbers of wine tourists.

Originality/value

This paper is of value to academic researchers, wine industry practitioners and travel and accommodation providers alike as it provides the foundation for a conceptual theory to explain the discernable intra‐regional visitation patterns of wine tourists to the cellar doors of wineries.

Details

International Journal of Wine Business Research, vol. 22 no. 2
Type: Research Article
ISSN: 1751-1062

Keywords

Open Access
Article
Publication date: 11 September 2019

Marcel Huettermann, Tatjana Thimm, Frank Hannich and Christine Bild

The purpose of this paper is to examine visitor management in the German-Swiss border area of the Lake Constance region. Taking a customer perspective, it determines the…

2471

Abstract

Purpose

The purpose of this paper is to examine visitor management in the German-Swiss border area of the Lake Constance region. Taking a customer perspective, it determines the requirements for an application with the ability to optimize personal mobility.

Design/methodology/approach

A quantitative study and a survey of focus groups were conducted to identify movement patterns of different types of visitors and their requirements concerning the development of a visitor management application.

Findings

Visitors want an application that provides real-time forecasts of issues such as traffic, parking and queues and, at the same time, enables them to create a personal activity schedule based on this information.

Research limitations/implications

Not every subsample reached a sufficient number of cases to yield representative results.

Practical implications

The results may lead to an optimization and management separation of mobility flows in the research area and be helpful to municipal planners, destination marketing organizations and visitors.

Originality/value

The German border cities of Konstanz, Radolfzell and Singen in the Lake Constance region need improved visitor management, mainly because of a high level of shopping tourism by Swiss visitors to Germany. In the Summer months, Lake Constance is also a popular destination for leisure tourists, which causes overtourism. For the first time, the results of this research presented here offer possible solutions, in particular by showing how a mobile application for visitors could defuse the situation.

Details

Journal of Tourism Futures, vol. 5 no. 3
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 14 March 2016

Tatjana Thimm and Ralf Seepold

The purpose of this paper is to find out tourism movement patterns via the tracking of tourists with the help of positioning systems like GPS in the rural area of the Lake…

7647

Abstract

Purpose

The purpose of this paper is to find out tourism movement patterns via the tracking of tourists with the help of positioning systems like GPS in the rural area of the Lake Constance destination in Germany. In doing so past, present and future of tourist tracking is illustrated.

Design/methodology/approach

The tracking is realized via common smartphones extended by an app, with dedicated sensors like position loggers and a survey. The three different approaches are applied in order to compare and cross-check results (triangulation of data and methods).

Findings

Movement patterns turned out to be diverse and individualistic within the rural destination of Lake Constance and following an ants trail in sub-destinations like the city of Constance. Repeat visitors and first-time visitors alike always visit the bigger cities and main day-trip destinations of the Lake. A possible prediction tool enables new avenues of governing tourism movement patterns.

Research limitations/implications

The tracking techniques can be developed further into the direction of “quantified self” using gamification in order to make the tracking app even more attractive.

Practical implications

An algorithm-based prediction tool would offer new perspectives to the management of tourism movements.

Social implications

Further research is needed to overcome the feeling of invasiveness of the app to allow tracking with that approach.

Originality/value

This study is original and innovative because of the first-time use of a smartphone app in tourist tracking, the application on a rural destination and the conceptual description of a prediction tool.

Details

Journal of Tourism Futures, vol. 2 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 24 October 2022

Veronica Vitali, Claudia Bazzani, Annamaria Gimigliano, Marco Cristani, Diego Begalli and Gloria Menegaz

This study proposes a literature review and, based on the findings, the authors develop a conceptual framework, attempting to explain how technology may influence visitor behavior…

3745

Abstract

Purpose

This study proposes a literature review and, based on the findings, the authors develop a conceptual framework, attempting to explain how technology may influence visitor behavior and eventually trade show performance.

Design/methodology/approach

The present research explores the role of visitors in the trade show context. The analysis specifically focuses on the variables that influence visitors’ participation at business-to-business trade shows and how their satisfaction and perception can be related to exhibition performance. The authors also take into consideration technological trends that prior to COVID-19 pandemics were slowly emerging in the trade show industry.

Findings

The findings highlight a continuity between pre-, at and postexhibition phases. Visitors’ behavior represents a signal of how a trade show is perceived as postexhibition purchases and next visit emerge as signals of an exhibition evaluation in relation to visitors’ perception. Besides being urgent tools for the continuity of the sector due to the pandemics, emerging technological trends can be key elements in understanding visitors’ behavior and in boosting their interest and loyalty toward trade shows.

Originality/value

The paper proposes a conceptual model including top notch and innovative technological trends to improve the understandment of visitors’ behavior. Both practitioners in companies and academics might find the study useful, given the digital uplift generated by the pandemics.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 13
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 28 August 2019

Ante Mandić and Daniela Garbin Praničević

This paper aims to analyse the role of information and communication technologies (ICTs) in establishing destination appeal and reflect on the implications for smart tourism…

2021

Abstract

Purpose

This paper aims to analyse the role of information and communication technologies (ICTs) in establishing destination appeal and reflect on the implications for smart tourism destination development. The focus is on identifying and analysing technological solutions by considering six elements shaping tourism destination appeal, namely, attractions, public and private amenities, accessibility, human resources, image and character and price.

Design/methodology/approach

To deliver public and private sector implications, the authors have reviewed and analysed relevant papers that were published in hospitality and tourism journals (42 Q1 and Q2 ranked journals based on SCImago Journal Rank) between 2010 and 2018.

Findings

ICTs affect the marketing and management of tourism destinations. They foster their innovativeness (e.g. interpretation of destination factors, new travel trends, innovative products, VA and AR), contribute sustainability (e.g. visitor management and reducing the use of resources) and improve accessibility (e.g. information provision, navigation, availability of sites and travel planning). The adaptation of technological solutions in the hospitality industry can be related to increased productivity, profitability and quality of services. Additionally, ICTs facilitate visitor decision-making (e.g. online distribution channels and information accessibility), influence overall travel experience and enable the sharing of visitors’ impressions.

Research limitations/implications

The significant limitations of this study include restrictions on the timing of publication and on journal selection.

Originality/value

This paper reviews full-length research papers that were published in relevant tourism and hospitality journals. This paper complements the current literature by addressing the role of ICTs in establishing destination appeal and reflecting on implications for smart destination development and future research.

研究目的和设计

本论文分析了ICT在搭建旅游目的地吸引力方面的作用, 并对智慧旅游目的地发展提出启示。本论文重点在于考量六种搭建旅游目的地吸引力的因素:景点、公共和个人设施、可参观性、人力资源、形象和性格、以及价格, 并分析了各种科技解决方案。

研究方法

为了给公众和私人企业提出启示, 本论文审阅并分析了发表在2010年至2018年之间的酒店旅游相关期刊文献(42Q1和Q2级别的SCImago期刊排名)。

研究结构

信息通讯技术(ICTs)影响了旅游目的地的营销和管理。ICT促进了多种创新(比如, 目的地因素的解读、新旅游趋势、创新型产品、VA\AR), 增强可持续性(比如, 游客管理和减少资源耗损)以及提高可参观性(比如, 信息提供、导航、景点信息、旅游规划等)。酒店业中的科技应用促进了生产力提高、营利性、和服务质量。此外, ICT帮助游客做旅游决策(比如, 在线分销渠道和信息获取), 影响了整体旅游体验, 和增强了游客分享游历经验。

研究原创性/价值

本论文审阅了旅游酒店期刊相关科研文章, 强调了建立旅游目的地吸引力中ICT的重要性, 以及对未来智慧旅游目的地发展和研究做出启示。

研究理论限制

本论文的局限性在于只包含了特定发表年限和期刊限制的文章。

关键词

智慧旅游目的地、旅游目的地吸引力、信息和通信技术、ICT、旅游研究、酒店业

Details

Journal of Hospitality and Tourism Technology, vol. 10 no. 4
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 5 June 2020

Sabine Elisabeth Töppig and Miguel Moital

To establish how and why exhibition managers manage circulation, this study explores the techniques (specific activities used to influence circulation), outputs (tangible…

Abstract

Purpose

To establish how and why exhibition managers manage circulation, this study explores the techniques (specific activities used to influence circulation), outputs (tangible enhancements in the performance of the exhibition resulting from changes in circulation dynamics) and outcomes (benefits of those enhancements to exhibitors, attendees and the exhibition organiser) of circulation management.

Design/methodology/approach

In face-to-face interviews, 10 exhibition managers were asked how and why they manage attendee circulation, which also involved a card-sorting exercise to elicit tacit circulation management knowledge. Four different experienced exhibitions managers from three continents were asked to validate the findings.

Findings

Four types of techniques were identified: magnet, layout, curiosity and playfulness and guiding techniques, with these implemented to achieve five outputs: greater footfall, better exposure to exhibits, enhanced navigation, greater buzz and managing congestion levels. The results further show that circulation was managed to achieve a variety of organiser-, exhibitor- and attendee-related outcomes. The study uncovered a large range of factors influencing the employment of circulation management techniques. Conflicts in outputs resulting from several techniques are highlighted, requiring the exhibition manager to establish which outputs and resulting outcomes take priority over others.

Originality/value

This exploratory study is the first study to propose a circulation management model for the exhibition context, equipping exhibition managers with knowledge to strategically manage attendee circulation.

Details

International Journal of Event and Festival Management, vol. 11 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 1 October 1997

Paul Herbig and Brad O’Hara

Ecotourism represents a growing industry with unique challenges. Although marketers must be concerned with the ultimate product provided to consumers, much effort must be expended…

14560

Abstract

Ecotourism represents a growing industry with unique challenges. Although marketers must be concerned with the ultimate product provided to consumers, much effort must be expended working with local and federal officials, and maintaining good environmental practices. Examines some of the issues which confront marketers, their experiences, the benefits which can be derived from the successful marketing of ecotourism programmes, and the development of an ecotourism ethic, which is an underlying key to success in this area.

Details

European Business Review, vol. 97 no. 5
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 31 October 2018

Marcello Mariani, Rodolfo Baggio, Matthias Fuchs and Wolfram Höepken

This paper aims to examine the extent to which Business Intelligence and Big Data feature within academic research in hospitality and tourism published until 2016, by identifying…

7625

Abstract

Purpose

This paper aims to examine the extent to which Business Intelligence and Big Data feature within academic research in hospitality and tourism published until 2016, by identifying research gaps and future developments and designing an agenda for future research.

Design/methodology/approach

The study consists of a systematic quantitative literature review of academic articles indexed on the Scopus and Web of Science databases. The articles were reviewed based on the following features: research topic; conceptual and theoretical characterization; sources of data; type of data and size; data collection methods; data analysis techniques; and data reporting and visualization.

Findings

Findings indicate an increase in hospitality and tourism management literature applying analytical techniques to large quantities of data. However, this research field is fairly fragmented in scope and limited in methodologies and displays several gaps. A conceptual framework that helps to identify critical business problems and links the domains of business intelligence and big data to tourism and hospitality management and development is missing. Moreover, epistemological dilemmas and consequences for theory development of big data-driven knowledge are still a terra incognita. Last, despite calls for more integration of management and data science, cross-disciplinary collaborations with computer and data scientists are rather episodic and related to specific types of work and research.

Research limitations/implications

This work is based on academic articles published before 2017; hence, scientific outputs published after the moment of writing have not been included. A rich research agenda is designed.

Originality/value

This study contributes to explore in depth and systematically to what extent hospitality and tourism scholars are aware of and working intendedly on business intelligence and big data. To the best of the authors’ knowledge, it is the first systematic literature review within hospitality and tourism research dealing with business intelligence and big data.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 12
Type: Research Article
ISSN: 0959-6119

Keywords

Book part
Publication date: 17 June 2013

Jennifer Earl

Over the last several decades, the social movement sector in the United States has been professionalizing, creating a large number of highly professionalized, formal social…

Abstract

Over the last several decades, the social movement sector in the United States has been professionalizing, creating a large number of highly professionalized, formal social movement organizations. And yet, over the last decade, digital technologies have been used to undermine long-settled distinctions between producers and consumers in a number of areas of social and economic life as relative amateurs engage in production (e.g., citizen journalism). Drawing an analogy between protest organizers and producers on the one hand, and protest participants and consumers on the other hand, it would seem possible that digital technologies could be used to up-end brightline distinctions between organizers and participants in the protest sector as well. I outline two different ways these prosumptive forces could shape protest and then use a five year panel dataset on websites across 20 different social movement areas to understand the net effect of prosumptive versus professionalizing trends. Findings suggest that while there has been some adoption of disruptive digital technologies by protest-related websites, the majority of sites still limit and circumscribe participant participation to pre-choreographed actions. Findings shed important light on the continuing social organization of protest in the dawning of the digital age.

Details

Research in Social Movements, Conflicts and Change
Type: Book
ISBN: 978-1-78190-732-0

Keywords

Article
Publication date: 3 May 2022

Elham Mehrinejad Khotbehsara, Hossein Safari, Reza Askarizad and Kathirgamalingam Somasundaraswaran

This study aims to explore the impact of spatial configuration on behavioral patterns of visitors in the ground floor of health-care spaces.

Abstract

Purpose

This study aims to explore the impact of spatial configuration on behavioral patterns of visitors in the ground floor of health-care spaces.

Design/methodology/approach

In this study, the Space Syntax analysis was used to combine visibility graph analysis and axial line analysis with empirical observation of visitors’ activities. Two types of observation methods on visitors were conducted to discover the behavioral patterns of individuals, respectively, named “gate counts” and “people following.”

Findings

The outcomes of this research revealed that the spatial arrangements of pathways, public areas, vertical circulations, entrance space, lobby, emergency department, reception desk and pharmacy have a significant influence on the way that visitors perceive the health-care environment.

Research limitations/implications

The current research is limited to two aspects of effective wayfinding (configuration of health care and geometry). Future work can investigate the other potential factors coupled with the current factor as an integrated research for enhancing wayfinding and sustaining accessibility. Another limitation is that the observation results for this study had been conducted before the COVID-19 pandemic and future studies can compare these results with the current COVID-19 situation within health care environments.

Originality/value

A large amount of research has focused on the needs of populations in developed countries. This topic has not been investigated thoroughly by professionals in developing countries such as Iran. Accordingly, this study benefits environmental psychologists and architects by revealing the effective characteristics of legible spaces in health-care environments.

Details

Facilities , vol. 40 no. 9/10
Type: Research Article
ISSN: 0263-2772

Keywords

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