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The visitor economy is increasingly being recognised by local authorities, governments and destination marketing managers as having a significant effect on local retail precincts. This research note proposes that there is a link between the rise of the sharing economy (notably Airbnb) and the growing awareness and appreciation of the impact of the visitor economy. The purpose of this paper is to provide an example of the marketing efforts of a specific retail precinct to attract visitors engaged in the sharing economy.

The approach taken involves a review of the literature pertaining to the sharing and visitor economies. Using an example from an Australian tourist city – Hobart, Tasmania, this research reviews a collaborative marketing campaign undertaken by retailers in a city precinct designed to appeal to stakeholders in the visitor economy.

Shopping at local stores and retail precincts form an integral part of the travel experience. This research note offers an overview of the nexus between the sharing and visitor economies. In particular, it presents the potential implications of collaborative marketing efforts to attract visitors to a retail precinct. It is suggested that the development of new marketing and branding strategies, specifically retailer-led collaborative efforts, are a positive approach to attract stakeholders involved in the sharing and visitor economies.

This research note is one of the first to recognise the relationship between the rise of the sharing economy and the subsequent conceptualisation of a visitor economy. This note recognises the particular importance of the nexus between the sharing and visitor economies for retail precincts.

The purpose of this paper is to understand why some sports show a positive economic impact and other sports do not, and to identify a common set of explanatory factors explaining the differences.

This explanatory research reviews the economic impact literature to identify the underlying conditions that would theoretically allow any sport, large or small, to generate positive economic effects.

Nine conditions are identified that, when present, could allow a community to experience a positive economic impact from a team or stadium. These are then used to explain the discrepancy in known empirical outcomes in major and minor league baseball (MiLB). It appears as if major league teams are more likely to violate the conditions than minor league teams. This research finds theoretical support for previous suggestions that smaller teams and events may be beneficial to local economies. In doing so, it also explains previous empirical results that found some MiLB classifications are associated with positive gains in per capita income.

Stakeholders can use the nine conditions to understand expected economic impact of their relevant sports. This research provides a comprehensive guide to understanding when economic impact can be positive.

This research helps explain some of the existing controversy regarding economic impact analysis.

It is the first research to help provide a pre-set of conditions that can help predict whether positive economic impact will occur for specific sports teams or stadium projects.

The purpose of this paper is to examine the mediating effect of perceived festival value on the relationship between satisfaction and experiences in the context of a music festival. The study presented herein also examined festival experiences based on the experience economy model.

A face-to-face survey was performed at the rock music festival Kuzey Fest in Sinop/Turkey, where 336 questionnaires were completed. The statistical analyses conducted to establish the relationship between experiences, perceived value and satisfaction comprised explanatory factor analyses and multiple regression analysis.

This study showed that the experience economy in the context of music festivals consists of four experience dimensions. According to the findings, the participants had predominantly entertainment and aesthetics experiences through passive participation. The study concluded that there were partial and full mediating roles of perceived festival value in the relationship between some experience dimensions and satisfaction; however, it was also found that escape experiences did not significantly affect satisfaction. Finally, the aesthetics, education, entertainment and festival value variables were important pioneer variables for satisfaction.

This study provides industry practitioners with meaningful insight on how to build rich festival experiences and satisfaction.

Perceived value is a critical factor for developing satisfaction and gaining a competitive edge. While much is known about the effect of festival experiences on satisfaction, there is little research examining festival value within the framework of experiences and satisfaction. This research also provides valuable insights for applying the experience economy within the context of events management.

The purpose of this paper is to portray the future of tourism in New Zealand based upon a philosophy of sustainability and cultural identity as a response to the present 2025 Tourism Strategy.

The research deployed a scenario planning methodology resulting in four portraits of the future.

Environmental issues and global migration are the key issues that will shape the future of New Zealand tourism. In order to address these issues four scenarios were constructed. New Zealand Wonderland portrays a future based upon a grounded international reputation for environmentalism driven by good governance, climate change targets and ecotourism. Indiana Jones and the Search for Cultural Identity position a future driven by rapid growth and unregulated air travel resulting in environmental degradation. A Peaceful Mixture is a balance of socio‐cultural and environmental dimensions of sustainability at the centre of a tourism product shaped upon Maori culture and economic prosperity. The final scenario, New Zealand in Depression, is the worst possible outcome for New Zealand's tourism industry as the three dimensions of economy, community, and environment are not at equilibrium. New Zealand would be over‐polluted with an uncontrolled number of migrants.

The research was a social construction of ten experts’ views on the future of sustainable tourism.

New Zealand's present approach to the future of tourism is shaped by the 2025 Tourism Framework (http://tourism2025.org.nz/). This is derived from a business perspective and a neoliberal political philosophy and it is void of the words ecotourism and sustainability. This paper argues that the present strategy will fail because of community disengagement that proposes a range of alternative directions based upon a political discourse of sustainability and shaped by environmental credentials and cultural identity.

This study aims to identify residents’ perceptions of the impacts of Airbnb through an exploratory study that accounts for 94 residents in Lisbon, Portugal, in neighbourhoods with a high number of accommodations listed on the Airbnb platform.

A quantitative research was conducted. A questionnaire was designed and administered within the selected neighbourhoods. Factor analysis using the principal component methods is used to reduce the items evaluated.

The study reveals that residents have perceptions of both agreement and disagreement towards the impacts of the sharing economy in economic, environmental and sociocultural aspects. Positively perceived impacts refer to interactions with tourists, natural preservation and increase in business and job opportunities. Conversely, the growth of rent prices, the increase in noise issues, the change in the local culture and the threat of losing authenticity and traditions are the dimensions that may lead to negatively perceived impacts towards Airbnb.

In spite of being the largest network for sharing accommodation, Airbnb is not the only one. Research on individual perceptions analyses the understandings of each person, which can be built and shaped by the context. In spite of the potential of the Likert scale, qualitative research should be added to enrich future studies.

This study identified several challenges for Airbnb and other sharing platforms, including residents’ concerns over noise, the threat of losing identity, changes in the local culture and rise in rent prices.

The study is dedicated to analyzing the host community residents and identifying their perceptions of impacts of the sharing economy. The use of residents’ perceptions provides useful insights that may be considered when planning, developing and implementing local policies.

An event portfolio is a vital part of economic and socio-cultural processes designed around the use of public events in cities and destinations around the world. The purpose of this paper is to suggest a new research framework for comparative studies of diverse event portfolio strategies.

The discussion in this paper is based on a review of the literature and content analysis of event strategies from two New Zealand cities: Auckland and Dunedin.

The paper suggests an empirically tested framework for exploring event portfolios. It entails such dimensions as the event portfolio strategy, event portfolio focus, portfolio objectives and evaluation tools and event portfolio configuration.

This exploratory research provides a comparative analysis of diverse portfolio contexts and offers insights on developing sustainable event strategies while considering diverse local contexts. Core conditions and processes shaping event portfolio design and management are evaluated and strategic factors articulated.

This paper aims to present the results of a quantitative survey among 140 residents of the city of Porto.

The study is a revision of literature and illustration of results of empirical study.

The majority of Porto residents consider that tourism brings significant economic benefits and supports the wider social and cultural development of the city, and they consider the overall impact of tourism to be beneficial.

The paper identifies potential issues and problems and possible mitigating measures.

The paper provides insights based on a quantitative survey among 140 residents of the city of Porto.

The purpose of this study is to integrate wayfinding strategies and open innovation to examine the factors of mobile application (M-App) design.

The study formulated an M-App model from the wayfinding sense-making and open innovation perspective. Samples were collected from the M-Apps users of Airbnb.com in a survey based on the principle of snowball sampling, and 416 samples were returned in total. The hypothesis testing of the model was conducted using structural equation modeling with Linear Structural Relations.

The operators of the lodging industry should design the recommended route on the M-Apps for tourists to reach the accommodation on the map function conveniently.

The orientation of wayfinding sense-making integrates the accommodation host to mark the direction of the accommodation on the map function of M-Apps to indicate the direction of the location.

The operators of the lodging industry should design the recommended route on the M-Apps for tourists to conveniently reach the accommodation on the map function.

For the M-Apps designer of the lodging industry, devising the function with an arrow point on the map would enable tourists to check their current location handily. Moreover, the M-Apps of lodging businesses can reduce marketing expenses from the high recommendations of tourists.