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Drawing upon protection motivation theory and service-dominant-logic, the authors develop a model, which examines the influence of perceived psychological risk and social media involvement (SMI) on customer-brand-engagement (CBE), brand co-creation and behavioral intention during COVID-19 outbreak in the tourism context. The current research also explores the mediating effect of CBE, and moderating role of tourism-based threat/coping appraisal in the proposed associations.

To investigate such issues, the authors deploy a sample of 320 tourism consumers by adopting partial least squares-structural equation modeling or (PLS-SEM).

PLS-SEM findings revealed that SMI positively impacts tourism-CBE. Secondly, results revealed the customer brand engagement's significant-positive effect on brand co-creation and behavioral intent. Third, results showed the social media's and psychological risk's indirect impact on co-creation and behavioral intent, as mediated through customer brand engagement. Fourth, results exposed a significant/negative moderating effect of threat appraisal and significant/positive moderating role of coping appraisal in projected relationships.

Given the study's focus on pandemic-based SMI, CBE and co-creation, the authors contribute to the existing tourism marketing literature, which also generates plentiful avenues for further research, as delineated.

This research facilitates tourism brand managers to better understand the drivers of CBE and paves the way for managers to develop CBE and threat/coping strategies during pandemic.

Despite the increasing understanding of social media, CBE and co-creation in tourism, limited remains identified regarding the association of these, and associated, factors during pandemic, as thereby explored in the current research.

This paper presents the UE‐Eurostat methodology to design and implement a system of surveys of inbound tourism. It has been thought for the homogeneisation of the information systems of the EU countries and for the development of the cooperation in the field of tourism statistics between the European Union and other relevant extra‐Europe regions. Furthermore, the methodology wants to give a common framework of analysis for the collection and processing of comparable statistics at each territorial level. The general research process has been split up into nine fundamental steps which represent the stages a researcher has to follow in order to obtain reliable data on visitor flows, visitors' and trip characteristics, consumption behaviour and opinions and impressions on the trip and the visit. It has been implemented for closed areas (areas with political borders, e.g. a country, geographical borders, e.g. a island, artificial borders, e.g. a museum, a theme park, an archaeological area) and open areas (a macro‐region, a region, a single tourist destination, e.g. a city, or tourist site, e.g. a square).

The purpose of this paper is to develop an analytical hierarchy process (AHP)‐based selection model for choosing a web analytics product/service that meets organizational needs.

The research objective is achieved through modeling and empirical validation.

While more criteria could be added, the proposed selection model provides a feasible approach to choosing a web analytics product/service. Cost‐ and risk‐related criteria are weighed heavier than those of technical capabilities. Tools based on the page tagging method are more popular than those based on transaction log file analysis. The level of technology savvy might play a role in the application of the selection model.

The development of web analytics products/service is still evolving. Thus, as the use of web analytics increases, more criteria might be identified and added to the model. The model is validated by groups for different sectors. In the future, it is suggested to conduct a similar study with one sector by different groups.

The selection model provides a process in which practitioners can systematically evaluate pros and cons of web analytics products/services. The selection model includes a comprehensive list of criteria that vendors of web analytics products/services can use to benchmark their products. Following this model, an organization contemplating the use of web analytics will more likely find one product/service that accommodates organizational and technological characteristics.

A sufficiently comprehensive list of qualitative and quantitative criteria for evaluating web analytics products/services was developed. Practitioners will be able to use the model to select a proper tool. In academia, the article fills a gap in literature that might bring academics' interests in this area.

The purpose of this paper is to present the results and context of the drug checking service (DCS) performed by the harm reduction project Échele Cabeza (EC) in Colombia.

Data from several years are presented with a focus on data from 2021. In 2021, data were derived from 2,339 questionnaires filled out by DCS users and a total of 2,868 drug checking test results from samples collected at the fixed-site service in Bogotá and 30 music festivals in 8 cities nationwide.

The tusi phenomenon is gaining strength in Colombia revealing a problem associated with the changing makeup of tusi and, thus, polydrug use. MDMA adulteration and misrepresentations have increased in comparison to 2019. There is an increasing number of people who want to use the DCS in Colombia, which is encouraging but also exposes the limitations of the drug checking methods available to EC.

This paper offers the first publication of the pioneering drug checking organization EC in Latin America.

The purpose of this study is to understand the status quo of the use of Web analytics tools by European destination management organizations (DMOs) and to provide guidelines in using these metrics for business intelligence and tourism design. In addition, the goal is to improve destination management at the city level using Web analytics data.

In this exploratory study, the authors analyze how European DMOs view Web analytics data through the lens of the “data to knowledge to results” framework. The authors analyze the use of Web analytics tools by DMOs through the theory of affordances and “data-to-knowledge framework” developed by Davenport et al., which incorporates several factors that contribute to a successful transformation of data available to an organization to knowledge, desirable results and ultimately to building an analytical capability.

The results show that European DMOs mainly use Web analytics data for website quality assurance, but that some are also using them to drive marketing programs. The study concludes by providing several suggestions for ways in which DMOs might optimize the use of Web analytics data, which will also improve the management of destinations.

Web analytics tools are used by many organizations such as DMOs to collect traffic data, to evaluate and optimize websites. However, these metrics can also be combined with other data such as bednights numbers and used for forecasting or other managerial decisions for destination management at the city level. There is a research gap in this area that focuses on using Web analytics data for business intelligence in the tourism industry and this research aims to fill this gap.

The purpose of this paper is to illustrate the use of a multi‐factor competitive real option model.

The model is described, context of Google‐Yahoo! is developed, market share and other parameter values are estimated, sensitivities and alternative model specifications are shown, and model results are compared with accounting and also stock market valuations and conclusion emphasizes the need for further empirical and theoretical research.

It was found that applications are feasible, but estimated parameter values are likely to be very approximate compared with internal company information. Hence it points to use as managerial decision tool. Research limitations/implications – Some limitations are the assumed duopoly model, and that historical data are adequate proxies for expected revenue, investment cost, volatilities and market share. The basic model assumes geometric Brownian motion, but the possible consequences of other stochastic processes are illustrated.

Internal market share information should be compared with public data in making strategic investment decisions.

Model adaptation and empirical application are unique, and of value to future empirical researchers, including stock market analysts as well as corporate decision makers.

The purpose of this study is to provide insight into characteristics of visitor demand for a regionally oriented vinotheque (wine bar and shop) at a UNESCO world heritage destination in Germany. The research especially focuses on expected offer components for a wine bar and shop, including wine-related products and services, to test the theoretical notion of blurred division between product and service offerings. The literature review has revealed that implications of this conceptual notion on wine bar and shop offer creation could be profound as there are different types of wine bar and shops with different product–service combinations. Moreover, the offer creation needs to take into account the overall needs of wine bar and shop visitors and consider them as experience seekers and not necessarily utility-maximizing players. In this sense, the paper expands previous research on vinotheques that primarily took the wine retail perspective.

The study deals with wine-related sales, offer design and the importance of tourism and hospitality for wine sales in a non-growing wine market. However, the concept of increasing wine sales through tourism and hospitality brings to the forefront the issues of creating integrated offerings of products and services. This is why, the study deploys the concepts of hybrid products and experience economy. The primary data have been collected via self-administered, paper-based questionnaire (Appendix 2) amongst visitors at the St. Goar/Loreley tourist destination. The goal has been to reveal the importance of a wine bar and shop as a wine sales channel, whether visitors are interested in visiting a wine bar and shop, what major expectations they have entering a vinotheque, as well as what major offer components of products and/or services are they interested in. Total sample size was N = 400. Major statistical procedure deployed was descriptive statistics, as well as PCA (principal component analysis) of expectations and offer analysis in regards to products and services.

By deploying the PCA on the data regarding interest in buying wine-related products and services, three offer configurations have been extracted, out of which only one is purely related to products, whilst the other two are hybrid products, meaning a combination of wine-related products and services. Relevance of architectural design illustrates that visitors also seek experience. These findings confirm previously discussed theories on the importance of integrating products and services into hybrid products and creating experience with a suitable combination of products and services.

Data collection has taken place in a confined timeframe (two summer months). No active measures have been taken to ensure the validity of the sample through quotas or similar techniques. The research sample and location are somewhat limited for making conclusions in other geographical regions, but replicating the study in different contexts can add to the comparability of the results on the level of Germany, but also internationally. The empirical evidence for superior customer value of hybrid offerings and integrating services into product-centric offer design is of paramount importance for selling wine in a highly competitive market in absence of market growth. Wine bar and shop allows to differentiate the offer by creating wine-related experience through a combination of product (wine and wine-related products), hospitality/gastronomic services and tourism services. The insights also illustrate the idea of new market opportunities via connecting converging industries.

The study contributes to close a gap identified in the literature review that German wineries lag wine-tourism activities. It provides advice in regards to offer design and hybrid offerings and an experiential experience supported by architectural design. Such an approach offers the potential to win market share in a non-growing market – an ambition of the players in the market but also an obvious challenge.

The findings contribute to regional development. Furthermore, arguments for cooperative behavior are provided. This should also help to minimize free ridership and its negative social implications.

The paper adopts a multidisciplinary approach to the creation of wine bar and shop offer. The results point out that offerings should be created around a core wine tourism product – regional and cellar door offer – and be expanded by “food design” – components, attractive architectural elements, as well as web shop services, thereby creating an advanced wine-related experience. It confirms the importance of theoretical concepts such as experience economy, hybrid products and solution provision in the case of wine bar and shop, by testing these concepts on the group of visitors at a German wine and cultural destination.

The purpose of this paper is to study how web site quality affects traffic performance.

An experimental design is employed to study how web quality affects traffic performance. A revamping of the experimental web site was used as the treatment, targeting visitors' perceived quality of the web site. Four traffic performance measures, page: views, visitor count, daily registrations, and average duration are tracked, and t‐tests are performed on pre‐treatment and post‐treatment data.

The analysis shows very positive responses among members; visitor count, page views and average duration increased for opt‐in and opt‐out members. For visitor count, even non‐members showed increases. However, daily registration, which measures how many non‐members become members each day, did not change. Non‐members visited more, but neither viewed more pages, nor stayed longer. Average duration is identified as the key factor for discerning visitor groups.

The experimental web site belongs to one web site category. The generalization is subject to reasoning by practitioners.

It was found that: to increase membership, alternative schemes must be employed, perhaps along the lines of a non‐technical approach; to acquire more members, do not focus on converting known non‐members. Those with the same demographic profile as existing members should be targeted; and the question must be asked whether the fact that opt‐in members are stickier than opt‐out members is a trait or a consequence of opt‐in members receiving e‐mails periodically, while opt‐out members chose not to receive e‐mails.

With few existing traffic experiments in the literature, this study is unique, as are its implications.

The purpose of this paper is to offer some marketing suggestions for increasing the number of international tourists visiting Japan.

This paper is a combination of the author's personal experiences and past associations working in the travel industry in Japan for 12 years. Data sources included amongst others: newspapers, business news magazines, academic journals, internet, the Japan National Tourism Organization database and other sources.

Japan will have to move beyond its lip service “Yokoso! Japan” campaign slogan, and formulate a long‐term tactical and strategic marketing plan.

Some of the data used in the paper are inconsistent. While, for example, the Japan National Tourism Organisation ( JNTO) recorded 3.8 million foreign visitors in 2004, the official figure used during the launching of “Yokoso! Japan” campaign in 2003 was 6.14 million. It should be noted that, because all short‐term visitors either for sightseeing, diplomatic, conference or business to Japan are issued a 90‐day tourist visa, it is difficult to differentiate who is a tourist. For this reason, this paper, using JNTO's data, defines all foreign visitors with a 90‐day visa to Japan as tourists.

Some of the recommendations will help all stakeholders in the industry to increase the number of international tourists visiting Japan.