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The main purpose of this paper is to investigate drivers and barriers of climate change mitigation strategies (CCMS), their linkages and impact in Indian Iron and Steel Industry (IISI) in light of ninth sustainable development goal (building resilient infrastructure, promote sustainable industrialization and foster innovation).

To identify relevant drivers and barriers, a thorough literature review and opinions of industry experts were obtained. Utilizing Total Interpretive Structural Modeling (TISM), the selected drivers and barriers were modeled separately along with Cross Impact Matrix-multiplication Applied to Classification (MICMAC).

Pragmatic and cost-effective technology, less supply chain complexity, robust policy and legal framework were found to have the highest driving power over all the other drivers. Findings suggest political pressure as the most critical barrier in this study. The results from TISM and MICMAC analysis have been used to elucidate a framework for the understanding of policymakers and achieve top management commitment.

This paper will help researchers, academicians, industry analysts and policymakers in developing a systems approach in prioritizing CCMS in energy-intensive (coal dependent) iron and steel plants. The model outcomes of this work will aid operational research to understand the working principles in other industries as well.

To the best of authors' knowledge, there is paucity of reported literature for the drivers and barriers of CCMS in iron and steel industry. This paper can be considered a unique, first attempt to use data from developing nations like India to develop a model and explain relationships of the existing drivers and barriers of CCMS.

The purpose of this study is to explore the machining characteristics of electrical discharge machining (EDM) when a tool is fabricated using powder metallurgy. Because pure Cu tools obtained using conventional machining pose problems of high tool wear rate, tool oxidation causes loss of characteristics in tool shape.

The research investigation carried out experiments planned through Taguchi’s robust design of experiments and used analysis of variance (ANOVA) to carry out statistical analysis.

It has been found that copper and chromium electrodes give less metal removal rate as compared to the pure Cu tool. Analytical outcomes of ANOVA demonstrated that MRR is notably affected by the variable’s polarity, peak current, pulse on time and electrode type in the machining of EN9 steel with EDM, whereas the variables pulse on time, gap voltage and electrode type have a significant influence on EWR. Furthermore, the process also showed that the use of powder metallurgy tool effectively reduces the value of SR of the machined surface as well as the tool wear rate. The investigation exhibited the possibility of the use of powder metallurgy electrodes to upgrade the machining efficiency of EDM process.

There is no major limitation or implication of this study. However, the composition of the powders used in powder metallurgy for the fabrication of tools needs to be precisely controlled with careful control of process variables during subsequent fabrication of electrodes.

To the best of the authors’ knowledge, this is the first study that investigates the effectiveness of copper and chromium electrodes/tools fabricated by means of powder metallurgy in EDM of EN9 steel. The effectiveness of the tool is assessed in terms of productivity, as well as accuracy measures of MRR and surface roughness of the components in EDM machining.

This chapter is focused on India's destination marketing strategies that promote religious tourism. It sheds light on the Government of India's initiatives to attract faithful tourists to sacred locations including holy temples and places of interest for spiritual pilgrims. The tourism business in India has gone through numerous phases of growth. This research reveals how the state government and central governments have stepped up their commitment to develop tourism, including religious tourism, on multiple fronts. It confirms that India can be rightly considered as the land of faith, as spirituality and religion are very prominent, as evidenced by its holy temples and landmarks, located in different regions of the subcontinent. In conclusion, it discusses about the challenges for the future, and elaborates on the opportunities related to promoting religious tourism to target faithful pilgrims and other visitors to “Incredible India.”

After working through the case, the students should be able to understand Indian political economy and the brand building process of NaMo; identify the media mix strategies used to build the brand NaMo in India; evaluate possible future growth strategies for brand NaMo; and compare and contrast brand NaMo with business brands.

Narendra Modi popularly called as NaMo was the current Prime Minister of India. He belonged to Bhartiya Janata Party (BJP) which won India’s general elections in two consecutive terms 2014 and 2019. NaMo was recognised worldwide for his prudence in leading the country to greater heights of achievement. NaMo started his political journey as the worker of BJP at a tender age. His rise in political career was akin to flagship brand overtaking the parent brand. All the steps taken in the past to position himself as a cult brand, will it fortify to NaMo’s victory in 2024 general elections? Business firms may follow NaMo’s strategies. What can the business brands emulate from NaMo to market and position themselves? Can political success be transpired to business success?

This case is designed for use in a graduate-/postgraduate-level marketing course in segments on brand management, brand expansion and the marketing strategies of a market leader. The case can also be used in a brand management course to discuss brand management models (e.g. Keller’s brand resonance pyramid and brand value chain). This case has particular application for classes that focus on brand equity, STP for any brand (segmentation, targeting and positioning) and brand value chain. The case looks in detail at the Indian political market and brand building process of NaMo and examines competitive moves since its inception. This case can be used in brand management, media management courses. The dilemma can be explained as part of a marketing course for postgraduate and executive programmes.

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CSS 8: Marketing.

Foundry produces cast metal components and parts for various industries and drives manufacturing excellence all over the world. Assuring quality of these components and parts is vital for the end product quality. The complexity in foundry operations increases with the complexity in designs, patterns and geometry and the quality parameters of the casting processes need to be monitored, evaluated and controlled to achieve expected quality levels.

The literature addresses quality improvement in foundry industry primarily focusing on surface roughness, mechanical properties, dimensional accuracy and defects in the cast parts and components which are often affected by numerous process variables. Primary data are collected from the experts working in sand and investment casting processes. The authors perform machine learning analysis of the data to model the quality parameters with appropriate process variables. Further, cluster analysis using k-means clustering method is performed to develop clusters of correlated process variables for sand and investment casting processes.

The authors identified primary process variables determining each quality parameter using machine learning approach. Quality parameters such as surface roughness, defects, mechanical properties and dimensional accuracy are represented by the identified sand-casting process variables accurately up to 83%, 83%, 100% and 83% and are represented by the identified investment-casting process variables accurately up to 100%, 67%, 67% and 100% respectively. Moreover, the prioritization of process variables in influencing the quality parameters is established which further helps the practitioners to monitor and control them within acceptable levels. Further the clusters of process variables help in analyzing their combined effect on quality parameters of casting products.

This study identified potential process variables and collected data from experts, researchers and practitioners on the effect of these on the quality aspects of cast products. While most of the previous studies focus on a very limited process variables for enhancing the quality characteristics of cast parts and components, this study represents each quality parameter as the function of influencing process variables which will enable the quality managers in Indian foundries to maintain capability and stability of casting processes. The models hence developed for both sand and investment casting for each quality parameter are validated with real life applications. Such studies are scarcely reported in the literature.

This study examines the performance effect of working capital for a large sample of Indian manufacturing firms in light of supply chain disruption, i.e. the COVID-19 pandemic.

This study is based on secondary data collected from the Prowess database on Indian manufacturing firms listed on the Bombay Stock Exchange (BSE) 500. Panel data regression analyses are used to estimate all models. Moreover, this study has employed robust standard errors to consider for heteroscedasticity concerns.

The results challenge the current notion of working capital investment and reveal that higher working capital has a positive and significant impact on firm performance. Further, it highlights that Indian manufacturing firms suffered financially post-COVID-19 as they significantly lack the working capital to run day-to-day operations.

This research contributes to the scant literature by examining the association between working capital financing and firm performance in light of the COVID-19 pandemic, representing typical developing economies like India.