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1 – 10 of 333
Article
Publication date: 31 January 2020

Kadir Atalay, Ellen Garbarino and Robert Slonim

The purpose of this paper is to investigate whether moral licensing – that is, doing something morally dubious after doing the “right” thing – influences the attractiveness of an…

Abstract

Purpose

The purpose of this paper is to investigate whether moral licensing – that is, doing something morally dubious after doing the “right” thing – influences the attractiveness of an existing virtuevice bundle.

Design/methodology/approach

A prize-linked savings (PLS) account that combines a savings (certificate of deposit) and a probabilistic component (lottery) was examined. In two online experiments, the level of moral license offered by the PLS was manipulated through what institution offered the PLS or a lottery alternative.

Findings

When the source of the PLS account was more moral (Study 1) or the source of the lottery was less moral (Study 2), the interest in the PLS increased.

Research limitations/implications

Moral licensing plays a role in making virtuevice bundles appealing and supports that the need for moral license can be used to increase interest in more morally acceptable behaviour. However, manipulating moral license in the field is complex and requires further research.

Practical implications

Practitioners may increase PLS savings rates via messaging that emphasises how the saving aspect offers the customer the license to indulge in the gamble; similar to how McDonald’s sold the idea of indulging in fast food with “You deserve a break today”.

Originality/value

This paper shows that the attractiveness of the PLS virtuevice bundle is sensitive to the moral acceptability of the components, suggesting their ability to offer the consumer moral license to engage in a socially sanctioned action is part of their appeal. Also, demonstrating that the desire for moral license can be used to encourage positive behaviour.

Details

Journal of Consumer Marketing, vol. 37 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 16 March 2022

Bilwa Deshpande, Debasis Pradhan, Bharadhwaj Sivakumaran and Teidorlang Lyngdoh

The purpose of this paper is to examine the varying impact of advertising appeals on customers’ impulse buying (IB) for vice and virtue products.

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Abstract

Purpose

The purpose of this paper is to examine the varying impact of advertising appeals on customers’ impulse buying (IB) for vice and virtue products.

Design/methodology/approach

This research used two experiments varying humor/scarcity (high/low) and product category (vice versus virtue).

Findings

Humor (scarcity) enhances IB of vice (virtue) products through anticipation of enjoyment (perception of uniqueness).

Research limitations/implications

This research identifies a new antecedent of IB, advertising and additionally, a new moderator, product type (vice/virtue) in the ad appeal–IB relationship.

Practical implications

Practitioners managing vice (virtue) brands may use humor (scarcity) appeals to promote impulse buying.

Originality/value

This paper demonstrates that humor (scarcity) appeals enhance impulse buying of vice (virtue) products and shows the underlying mechanisms behind these effects.

Details

Marketing Intelligence & Planning, vol. 40 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

Open Access
Article
Publication date: 19 March 2024

Jiayuan Zhao, Hong Huo, Sheng Wei, Chunjia Han, Mu Yang, Brij B. Gupta and Varsha Arya

The study employs two independent experimental studies to collect data. It focuses on the matching effect between advertising appeals and product types. The Elaboration Likelihood…

Abstract

Purpose

The study employs two independent experimental studies to collect data. It focuses on the matching effect between advertising appeals and product types. The Elaboration Likelihood Model serves as the theoretical framework for understanding the cognitive processing involved in consumers' responses to these advertising appeals and product combinations.

Design/methodology/approach

This paper aims to investigate the impact of advertising appeals on consumers' intentions to purchase organic food. We explored the interaction between advertising appeals (egoistic vs altruistic) and product types (virtue vs vice) and purchase intention. The goal is to provide insights that can enhance the advertising effectiveness of organic food manufacturers and retailers.

Findings

The analysis reveals significant effects on consumers' purchase intentions based on the matching of advertising appeals with product types. Specifically, when egoistic appeals align with virtuous products, there is an improvement in consumers' purchase intentions. When altruistic appeals match vice products, a positive impact on purchase intention is observed. The results suggest that the matching of advertising appeals with product types enhances processing fluency, contributing to increased purchase intention.

Originality/value

This research contributes to the field by providing nuanced insights into the interplay between advertising appeals and product types within the context of organic food. The findings highlight the importance of considering the synergy between egoistic appeals and virtuous products, as well as altruistic appeals and vice products. This understanding can be strategically employed by organic food manufacturers and retailers to optimize their advertising strategies, thereby improving their overall effectiveness in influencing consumers' purchase intentions.

Details

British Food Journal, vol. 126 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Book part
Publication date: 15 June 2012

Jason Potts

An NBM is a market form in that it is made of institutions and business models. It arises in a particular context where abundant novelty issuing from the producer side meets…

Abstract

An NBM is a market form in that it is made of institutions and business models. It arises in a particular context where abundant novelty issuing from the producer side meets substantial search costs and evaluation difficulties on the consumer side. In a NBM consumers don’t necessarily know what they are searching for. These difficulties on the demand side are specifically caused by the fact that novel goods, which are experience goods, often require new “rules for choice” as new suites of evaluative criteria.

Details

The Spatial Market Process
Type: Book
ISBN: 978-1-78190-006-2

Book part
Publication date: 30 October 2018

FR. Oswald A. J. Mascarenhas, S.J.

This chapter covers basic concepts, ethical theories, and moral paradigms of corporate ethics for identifying, understanding, and responding to the turbulent market challenges of…

Abstract

Executive Summary

This chapter covers basic concepts, ethical theories, and moral paradigms of corporate ethics for identifying, understanding, and responding to the turbulent market challenges of today. The concept, nature, and domain of ethics, business ethics, managerial ethics, and corporate executive ethics are defined and differentiated for their significance. The domain, scope, and nature of related concepts such as legality, ethicality, morality, and executive spirituality are distinguished and developed. Among normative and descriptive ethical theories that we briefly review and critique here are teleology or utilitarianism, deontology or existentialism, distributive justice, corrective justice, and ethics of malfeasance and beneficence. Other moral theories of ethics such as ethics of human dignity, ethics of cardinal virtues, ethics of trusting relations, ethics of stakeholder rights and duties, ethics of moral reasoning and judgment calls, ethics of executive and moral leadership, and ethics of social and moral responsibility will be treated in a later book. The thrust of this book is positive: despite our not very commendable track record in managing this planet and its resources, our basic questions are: Where are we now? What are we now? Where should we as corporations go, and why? What are the specific positive mandates and metrics to corporate executives to reach that desired destiny? This chapter explores responses to these strategic corporate questions.

Details

Corporate Ethics for Turbulent Markets
Type: Book
ISBN: 978-1-78756-187-8

Book part
Publication date: 31 October 2023

Paul D. Mueller

The Scottish Enlightenment, which gave birth to classical liberal thought and political economy, developed out of a strong theological tradition and was marked by significant…

Abstract

The Scottish Enlightenment, which gave birth to classical liberal thought and political economy, developed out of a strong theological tradition and was marked by significant theological conflict. Most people understand the Scottish Enlightenment through the works of David Hume, Adam Smith, and their intellectual circle of Moderate clergy and literati. Though this group represents the dominant strain of thinking in the Scottish Enlightenment, one should not neglect other important contributions made by more orthodox clergy and literati. Comparing the ideas of less well-known, but leading figures of the Moderate and the orthodox literati, Hugh Blair and John Witherspoon, reveals different views on doctrines related to salvation, human nature, and God’s providence, as well as on the nature of moral judgment and education. These differences provide important context for understanding the ideas and arguments of more influential philosophers like Smith and Hume.

Details

Research in the History of Economic Thought and Methodology: Including a Symposium on Religion, the Scottish Enlightenment, and the Rise of Liberalism
Type: Book
ISBN: 978-1-83549-517-9

Keywords

Article
Publication date: 10 May 2021

Fabrice L. Cavarretta

So far, the simplicity of heuristics has been mostly studied at the rule level. However, actors' bounded rationality implies that small bundles of rules drive behavior. This study…

Abstract

Purpose

So far, the simplicity of heuristics has been mostly studied at the rule level. However, actors' bounded rationality implies that small bundles of rules drive behavior. This study thus conducts a conceptual elaboration around such bundling. This leads to reflections on the various processes of heuristic emergence and to qualifications of the respective characteristics of basic heuristic classes.

Design/methodology/approach

Determining which rules – out of many possible ones – to select in one's small bundle constitutes a difficult combinatorial problem. Fortunately, past research has demonstrated that solutions can be found in evolutionary mechanisms. Those converge toward bundles that are somewhat imperfect yet cannot be easily improved, a.k.a., locally optimal bundles. This paper therefore identifies that heuristic bundles can efficiently emerge by social evolutionary mechanisms whereby actors recursively exchange, adopt and perform bundles of rules constitute processes of heuristic emergence.

Findings

Such evolutionary emergence of socially calculated small bundles of heuristics differs from the agentic process by which some simple rule heuristics emerge or from the biological calculation process by which some behavioral biology heuristics emerge. The paper subsequently proceeds by classifying heuristics depending on their emergence process, distinguishing, on the one hand, agentic vs evolutionary mechanisms and, on the other hand, social vs biological encodings. The differences in the emergence processes of heuristics suggest the possibility of comparing them on three key characteristics – timescale, reflectivity and local optimality – which imply different forms of fitness.

Research limitations/implications

The study proceeds as a conceptual elaboration; hence, it does not provide empirics. At a microlevel, it enables classification and comparison of the largest possible range of heuristics. At a macrolevel, it advocates for further exploration of managerial bundles of rules, regarding both their dynamics and their substantive nature.

Practical implications

In the field, practitioners are often observed to socially construct their theory of action, which emerges as a bundle of heuristics. This study demonstrates that such social calculations provide solutions that have comparatively good qualities as compared to heuristics emerging through other processes, such as agentic simple rules or instinctive – i.e. behavioral biology – heuristics. It should motivate further research on bundles of heuristics in management practice. Such an effort would improve the ability to produce knowledge fitting the absorptive capacity of practitioners and enhance the construction of normative managerial theories and pedagogy.

Social implications

Bundles of rules may also play a crucial role in the emergence of collective action. This study contributes to a performativity perspective whereby theories can become reality. It demonstrates how the construction of a managerial belief system may amount to the launching of a social movement and vice versa.

Originality/value

Overall, many benefits accrue from integrating the bundles of rules expressed and exchanged by practitioners under the heuristic umbrella. So far, in management scholarship, such emergent objects have sometimes been interpreted as naïve or as indicative of institutional pressures. By contrast, this study shows that socially calculated bundles may efficiently combine the advantages of individuals' reflective cognitive processes with those provided by massive evolutionary exchanges. In conclusion, the social calculations of small heuristic bundles may constitute a crucial mechanism for the elaboration of pragmatic theories of action.

Details

Management Decision, vol. 59 no. 7
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 9 September 2020

Mark Williams, Ying Zhou and Min Zou

This study aims to address the question of why organizations do not uniformly apply pay for performance (PFP) throughout the organization, focusing on the wider occupational…

Abstract

Purpose

This study aims to address the question of why organizations do not uniformly apply pay for performance (PFP) throughout the organization, focusing on the wider occupational structure in which they and the jobs they create are embedded. The authors propose a model of “occupational differentiation” whereby the probability of a job within a given organization having PFP increases with the levels of monitoring difficulty and requisite human asset specificity characterizing the occupation to which a job belongs, being highest in occupations characterized by high levels of both (generally managerial and professional occupations).

Design/methodology/approach

Using the Workplace Employment Relations Survey (a nationally representative matched employer–employee dataset for Britain), this paper investigates this question for all 350 occupations delineated by the UK's Office for National Statistics using regression methods that adjust for other confounding factors such as demographic factors and workplace fixed effects.

Findings

The authors find organizations “occupationally differentiate” the use of PFP in ways consistent with the model, i.e. PFP is most likely to be found in occupations characterized by both high monitoring difficulty and high requisite human asset specificity (mainly managerial and professional occupations) and least likely in occupations scoring low in both. The finding holds across PFP types (individual, group, organizational), whether organizations are large or small, and hold across most industrial sectors.

Research limitations/implications

The main implication of this study is that organizations appear to be taking into consideration whether the wider profession to which a job belongs when implementing PFP, irrespective of their own human resource management strategies and organizational context. There are a few limitations to this study, with the main one being that this model is mainly confined to empirical support is only found in the private sector. The public sector appears to be beyond the reach of the model, where PFP implementation is generally rarer. A second limitation is that the dataset is from 2011 and only covers a single country.

Practical implications

Given organizations appear to be implementing PFP based on occupation, this may lead to equity concerns, as different groups are being treated differently within organizations based upon their occupational group.

Social implications

As PFP jobs tend to pay more than non-PFP jobs and PFP prevalence has been growing, by being more likely to implement it for generally high-paid groups (generally higher managerial and professional occupations), PFP may contribute to wider pay differentials within and between organizations.

Originality/value

By introducing the occupational-level of analysis and the differential nature of tasks across occupational groups, the model offers a new midrange, sociological perspective to understanding intra-organizational dynamics in PFP use and potentially human resource practices more broadly.

Details

International Journal of Manpower, vol. 42 no. 4
Type: Research Article
ISSN: 0143-7720

Keywords

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Article
Publication date: 10 August 2023

Christopher J. Demaline

Financial disclosure manipulation is unethical and unlawful because it leads to less transparent reporting and harmful economic decisions based on misleading information. The…

Abstract

Purpose

Financial disclosure manipulation is unethical and unlawful because it leads to less transparent reporting and harmful economic decisions based on misleading information. The purpose of this paper is to provide a summary and synthesis of research covering financial disclosure misrepresentation via impression management (IM). Ultimately, this report proposes that virtuous managers may be well-suited to provide transparent, objective disclosure. By extension, virtuous managers may oversee profitable firms and improve capital market efficiency. Suggestions for future research are presented.

Design/methodology/approach

This is an academic literature review covering financial disclosure manipulation. The findings are viewed through the lens of Christian virtue ethics (CVE).

Findings

IM studies commonly focus on specific methods used to mislead disclosure readers. Antecedent and mitigation strategies are less commonly noted in the research. This paper presents and analyzes IM tools and antecedents. Mitigation approaches are considered through the lens of CVE. This report proposes that virtuous managers may be well-suited to provide transparent, objective disclosure. By extension, virtuous managers may oversee profitable firms and improve capital market efficiency.

Originality/value

This present study focuses on the antecedents of IM in financial disclosures and introduces a novel perspective to financial disclosure mitigation – CVE. Financial disclosure authors and readers, researchers, financial regulators and accounting standards setters may be interested in the findings presented in this study.

Details

Journal of Financial Crime, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1359-0790

Keywords

1 – 10 of 333