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Article
Publication date: 27 September 2011

Wei‐Tsong Wang and Zu‐Hao Wei

Prior research indicates that the success of a virtual community relies on its ability to allow community members to share knowledge interactively. Wiki applications are…

Abstract

Purpose

Prior research indicates that the success of a virtual community relies on its ability to allow community members to share knowledge interactively. Wiki applications are web‐based hypertext applications that facilitate collaborative authoring, and have been widely adopted by virtual communities to facilitate knowledge sharing and accumulation. Nevertheless very few studies have empirically investigated the dynamics of how these applications contribute to the development and continuity of virtual communities by enhancing the knowledge sharing intentions of community members. This paper aims to address these issues.

Design/methodology/approach

A theoretical model was developed to explain and predict the knowledge sharing intentions of virtual community members. Survey data collected from 232 wiki community members were examined using structural equation modelling to verify the theoretical model.

Findings

The research results confirm the positive influence of the use of wiki applications on knowledge sharing intention through the mediating effects of member interactions, community participation, and community promotion. However it was found that community trust and community identification had no significant effect on knowledge sharing intention.

Originality/value

Very few studies have empirically investigated the relationships among the characteristics of wiki applications, virtual community outcomes (participation, promotion, trust, and identification), and the knowledge sharing intentions of virtual community members. The research findings can enrich our understanding of how wiki or other similar technologies affect the sharing of knowledge within virtual communities. This can, in turn, provide both virtual community administrators and managers of organisations with guidelines for creating successful knowledge sharing practices.

Details

Online Information Review, vol. 35 no. 5
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 18 August 2020

Ilona Toth, Sanna Heinänen and Kirsimarja Blomqvist

The purpose of this paper is to investigate the impact of virtual community trust on work engagement and person–job fit in the context of digital work platforms. The…

Abstract

Purpose

The purpose of this paper is to investigate the impact of virtual community trust on work engagement and person–job fit in the context of digital work platforms. The emergence of the platform economy is changing the work environment fundamentally. It has enabled the appearance of alternative work arrangements, such as temporary organizing and the increase of independent contracting, also among highly specialized knowledge workers.

Design/methodology/approach

Data were collected with an online survey and used to test the relationships between virtual community trust, work engagement and person–job fit. Confirmatory factor analysis and structural equation modeling were used to test the goodness of a theoretical model.

Findings

Based on the data of 127 experts contracting on digital work platforms, virtual community trust positively affects both work engagement and person–job fit. In addition, the relationship between work engagement and person–job fit in the context of digital work platforms is significant and positive.

Practical implications

This study shows that trust among independent contractors working on digital platforms is important for work engagement and that platform providers can improve work performance through person–job fit by assisting in the creation of trust among members of their platforms.

Originality/value

The research literature on knowledge work in the changing context of work is scarce, and the role of trust in the context of digital work platforms needs clarification. This paper tests a theoretical model on the effects of trust among highly skilled experts working in the digital platform context as independent contractors and provides evidence for the importance of building trust among members of a virtual work community.

Details

VINE Journal of Information and Knowledge Management Systems, vol. 50 no. 4
Type: Research Article
ISSN: 2059-5891

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Article
Publication date: 3 August 2021

Lena Cavusoglu and Deniz Atik

Previous research in sociology, psychology and fashion studies has investigated the concept of diversity in the fashion context, but the topic remains largely understudied…

Abstract

Purpose

Previous research in sociology, psychology and fashion studies has investigated the concept of diversity in the fashion context, but the topic remains largely understudied within the realm of consumer research. This study aims to examine the reactions of underrepresented women to the fashion industry’s lack of diversity.

Design/methodology/approach

A total of 38 semi-structured in-depth interviews were conducted among a sample of female consumers who were diverse with respect to racial and ethnic background, socioeconomic class, religion, sexual orientation, age, body type and physical appearance.

Findings

Using Bourdieu’s forms of capital – social, cultural, economic and symbolic – the findings shed light on the process of virtual community formation on social media in response to the lack of diversity in fashion; reveal fashion consumers’ power to enact institution-level change, compelling the industry to become more diverse and inclusive; demonstrate the outcomes of capital accumulation and illustrate how all forms of capital are produced by and reproduce each other.

Originality/value

This study proposes a new outcome of capital accumulation on virtual communities, termed “transformative value,” in addition to the social and information values identified in earlier scholarship.

Details

Journal of Consumer Marketing, vol. 38 no. 5
Type: Research Article
ISSN: 0736-3761

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Book part
Publication date: 29 November 2012

Donald E. Hawkins, Sheryl M. Elliott and Larry Yu

One of the challenges in global sustainable tourism development is knowledge flow and sharing among development assistance donors and recipients in developing countries…

Abstract

One of the challenges in global sustainable tourism development is knowledge flow and sharing among development assistance donors and recipients in developing countries. This chapter integrates the concepts of knowledge management and consensus building to construct a virtual network, leveraging information communication technologies for identifying global tourism priorities and sharing knowledge for sustainable development. The factors and relationships that influence the effective use of professional virtual communities for knowledge sharing are identified and examined. They are integrated for proposing a conceptual framework to study effective knowledge sharing in virtual communities for global sustainable tourism development.

Details

Knowledge Management in Tourism: Policy and Governance Applications
Type: Book
ISBN: 978-1-78052-981-3

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Article
Publication date: 11 August 2021

Junjie Zhou, Rajiv Kishore, Meiyun Zuo, Ruochen Liao and Xiao Tang

As older adults are increasingly active in virtual communities (VCs), these platforms for knowledge exchange present opportunities for companies to use elder human…

Abstract

Purpose

As older adults are increasingly active in virtual communities (VCs), these platforms for knowledge exchange present opportunities for companies to use elder human capital. The purpose of this study is to understand the antecedent factors that motivate older adults’ knowledge contribution and knowledge seeking (KS) behaviors in VCs.

Design/methodology/approach

Rooted in socio-emotional selectivity and social cognitive theories, this study included five key variables and developed models for older adults’ knowledge contributing (KC)/KS behaviors. This paper tested the hypotheses using data from a sample of 204 older adults in 3 VCs in China.

Findings

The results provide support for most of the hypotheses and show that while other members’ participation (MP) acts as a substitute for meaning in life and attitude toward aging, it acts as a complement for outcome expectations (OE) focused on others and OE focused on oneself in their impacts on KC/KS activities.

Practical implications

The study provides practical insights for developing elder human resources via VCs to avoid knowledge loss.

Originality/value

This study described older adults’ unique characteristics when modeling their information and communication technologies-related behaviors and built two models to explain their KC/KS behaviors. It confirmed that the same factor has different levels of impact on older adults’ KC/KS behaviors in VCs. In addition, it confirmed and reinforced the complementary and substitutive effects of other MP as an environmental factor on these behaviors.

Details

Journal of Knowledge Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1367-3270

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Article
Publication date: 18 June 2019

Eddie W.L. Cheng, Samuel K.W. Chu and Carol S.M. Ma

Wikis, as one of the Web 2.0 tools, has been increasingly used to engage students to learn with others in a collaborative virtual environment. However, there are…

Abstract

Purpose

Wikis, as one of the Web 2.0 tools, has been increasingly used to engage students to learn with others in a collaborative virtual environment. However, there are relatively few studies examining the application of wikis in secondary schools. Therefore, this study aims to investigate factors affecting the use of PBWorks (a popular wiki tool).

Design/methodology/approach

The aim was achieved by empirically examining an extended technology acceptance model (TAM) from a sample of 429 junior secondary students in Hong Kong. Specifically, relationships among six latent variables, which were school support, teacher support, perceived ease of use, perceived usefulness, attitudes towards use and the intention to use, were posited in the model. The more robust factor-based partial least squares structural equation modelling (factor-based PLS-SEM) was used to test the research model.

Findings

The results indicated that most of the hypotheses were supported, which suggested that the extended TAM could explain the rationale behind students’ intentions to use PBWorks for group projects.

Originality/value

This paper extended the original TAM by including two additional variables (school support and teacher support) for explaining behavioural intentions. Because of the increased use of e-learning platforms in secondary schools, more understanding of what motivates secondary school students’ e-learning intentions is necessary.

Details

Information and Learning Sciences, vol. 120 no. 7/8
Type: Research Article
ISSN: 2398-5348

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Article
Publication date: 22 November 2018

Yang Zhao, Yawen Chen, Ruoxin Zhou and Yinping Ci

The purpose of this paper is to explore the factors influencing customers’ willingness to participate in virtual brand community’s value co-creation and help companies…

Abstract

Purpose

The purpose of this paper is to explore the factors influencing customers’ willingness to participate in virtual brand community’s value co-creation and help companies better operating the virtual brand community.

Design/methodology/approach

Based on social cognitive theory and the features of the virtual brand community, this paper constructed a model of factors influencing customers’ willingness to participate in virtual brand community’s value co-creation. Then this paper quantitatively analyzed the mediating effect and the moderating effect.

Findings

The empirical analysis came to the following conclusions: first, in virtual brand communities, customers’ willingness to participate in value co-creation would be influenced by subject factors, environment factors, brand factors and perceived value factor. Second, customer involvement is an important moderator. The more involved the customer is, the more he/she will rely on the virtual brand community. Particularly, customer involvement has a positive moderating effect on the influence of subject factors, while it has a negative moderating effect on the influence of community experience and community trust. Third, perceived value plays a significant mediating role between subject factors and customers’ willingness to participate in value co-creation.

Practical implications

The results of this study can help companies better understand the influence of external factors like environment and brand so that they can better operate the virtual brand community and encourage customers to contribute to the development of the community and the brand.

Originality/value

Most of the existing studies focused on the formation of virtual brand communities and customers’ participation behaviors, but there is limited research focusing on what contributes to customers’ participation in value co-creation of virtual brand communities. This study, therefore, attempts to bridge the research gap.

Details

Online Information Review, vol. 43 no. 3
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 27 August 2019

Zheshi Bao and Zhiyong Han

The purpose of this paper is to examine some drivers of users’ participation in online social question-and-answer (Q&A) communities based on social cognitive theory and…

Abstract

Purpose

The purpose of this paper is to examine some drivers of users’ participation in online social question-and-answer (Q&A) communities based on social cognitive theory and then identify the underlying mechanism of this process.

Design/methodology/approach

This study developed a research model to test the proposed hypotheses, and an online survey was employed to collected data. Totally, 313 valid responses were collected, and partial least squares structural equation modeling was adopted to analyze these data.

Findings

This study empirically finds that the outcome expectations (personal outcome expectations and knowledge self-management outcome expectations) are positively related to participation in online social Q&A communities. At the same time, users’ self-efficacy positively influences their participation behaviors. It can not only directly motivate users’ participation, but also indirectly promote participation behaviors through the two dimensions of outcome expectations. Besides, perceived expertise and perceived similarity are two positive and significant environmental elements affecting users’ participation.

Originality/value

This study extends the understanding about how participation behaviors will be motivated in the context of online social Q&A communities. Drawing on the social cognitive theory, constructs were established based on the features of these communities. Meanwhile, some mediating effects in the motivating process were also discussed.

Details

Aslib Journal of Information Management, vol. 71 no. 5
Type: Research Article
ISSN: 2050-3806

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Article
Publication date: 30 September 2014

Junjie Zhou, Meiyun Zuo, Yan Yu and Wen Chai

The purpose of this paper is to investigate the effects of the environment of a virtual community (users’ interactions inside and outside of a community which are defined…

Abstract

Purpose

The purpose of this paper is to investigate the effects of the environment of a virtual community (users’ interactions inside and outside of a community which are defined as the fundamental and supplemental interaction (FI and SI), respectively) on its users’ knowledge sharing (KS) and the underlying cognitive mechanism.

Design/methodology/approach

A survey was conducted among the users who had experience of participating in a domain knowledge specific online community. A total of 479 valid observations were collected. Structural equation modeling was used to test the research model and hypotheses.

Findings

The empirical results show that the fundamental interaction (FI) not only directly affects users’ knowledge acquisition (KA) and contribution, but also indirectly affects users’ KA and contribution partially through the users’ self-efficacy and outcome expectation. While the supplemental interaction (SI) negatively affects users’ KA, it positively affects the users’ knowledge contribution and this effect is also partially mediated by the users’ self-efficacy and outcome expectation. The mediators of self-efficacy and outcome expectation play distinct role on users’ KA and contribution in virtual communities (VCs).

Originality/value

This research conceptualizes the users’ interaction inside and outside of a particular virtual community as FI and SI, respectively, and reveals the mechanism how they affect users’ KA and contribution. The results shed light on the literature of KS in VCs and extend social cognitive theory's application into a complex environment with blended interactions in a virtual world. The research also provides insights for virtual community designers, administrators and users.

Details

Internet Research, vol. 24 no. 5
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 7 November 2016

Shih-Wei Chou and I.H. Hung

The purpose of this paper is to solve the challenges in knowledge outcome (e.g. knowledge contribution, knowledge exploration) improvement at the post-adoption phase in…

Abstract

Purpose

The purpose of this paper is to solve the challenges in knowledge outcome (e.g. knowledge contribution, knowledge exploration) improvement at the post-adoption phase in the context of e-communities. This study develops a model by integrating dedication-constraint framework and self-presentation theory. The model proposes that knowledge outcomes at the post-adoption phase rely on relationship development between community members, conceptualized as commitment. The authors also hypothesize that members’ perceived online self-presentation quality, theorized as personal control and social influence, serves as the key means to motivate members’ commitment.

Design/methodology/approach

This study used survey instrument to collect data and adopted partial least squares to test the proposed hypotheses.

Findings

The results show that perceived online self-presentation quality positively affects relationship development, which in turn affects continuance intention for knowledge outcomes.

Research limitations/implications

This study expands the dedication-constraint framework by integrating the self-presentation theory. This study contributes new knowledge by proposing a model that delineates the relationship between online self-presentation quality, relationship development, and knowledge outcomes at the post-adoption stage.

Practical implications

This study shows that members’ perceived online self-presentation quality affects both affective commitment and calculative commitment, which in turn affect knowledge outcomes, suggesting the important role of the perceived quality in stimulating a member’s post-adoption reactions.

Originality/value

This study contributes to the research on post-adoption behavior in an e-community context by accounting for the influence of e-community features in self-presentation quality and dedication-constraint mechanisms on post-adoption phenomena.

Details

Information Technology & People, vol. 29 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

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