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The importance of story‐telling in organizational life has often been overlooked in contemporary organizational and leadership literature. Throughout history, leaders ‐ political and religious ‐ have used story‐telling as a powerful motivational tool, particularly during times of uncertainty, change and upheaval or in response to crises. This article looks at the role of story‐telling as an integral part of the human experience and at its applications in modern organizational life. The article concludes by suggesting that the art of story‐telling is still, despite recent advances in communication technologies, an essential managerial skill ‐ particularly for leaders of organizations.

This study aims to further the understanding of employees’ engagement by explaining their organizational commitment through their perception of the availability of work-life benefits in the organization. This study also investigates the mediating role of job satisfaction in this context.

The model was tested on the primary data collected in two phases from 270 teaching professionals in higher education institutes in Northern India. Barren and Kenny’s algorithm and hierarchical regression analysis were used to test the hypotheses.

The results reveal that employees’ perception of work-life benefits strongly influences their organizational commitment. Also, the results support that employees’ job satisfaction mediates the above-mentioned relationship.

Self-reported data could be considered as a key limitation of this study and for more accurate results supervisors’ (line managers) perspective could also be included in future studies. Also, in addition to perceived work-life benefits, supervisors’ support could also have an impact on employees’ commitment, thus its inclusion in the model could draw a clearer picture.

This research has two key contributions: first, it adds to the limited literature examining the employees’ engagement issues in the academic sector. Second, this research is one of, if not the first, to investigate perceived work-life benefits among third-level teaching staff in India to explain employees’ commitment to their organizations.

The case focuses on the importance of the brand-building process, which takes place in B2B companies. Commodity companies focus a lot on the sales and distribution aspect of their marketing strategies but do not emphasize the importance of developing their brands. At the end of the discussion, the participants would be able: to examine the steps involved in conceptualizing the brand identity for an existing product in a highly competitive B2B market, as per Kapferer’s Brand Identity Matrix. To understand the steps involved in the journey of internal and external brand-building processes in B2B. To analyze the various challenges and issues faced by large organizations dealing in the metals and commodity business.

The case discusses a marketing challenge faced by Jindal Steel and Power Limited (JSPL) in launching a new brand of thermomechanical treatment (TMT) products in the market. Traditionally, the company had focused on the sales and distribution aspect of their marketing strategies but did not emphasize the importance of developing their brands. This case is based upon the challenges faced in the creation of a new brand identity for JSPL’s TMT products by the protagonist, Mr Paras Sharma (who is the brand custodian and manager in this case).

Postgraduate/Masters in Business Administration (MBA), Masters in Management Studies, Executive MBA.

Teaching Notes are available for educators only.

CSS 8: Marketing.

Interconnections among banks are an essential feature of the banking system as it helps in an effective payment system and liquidity management. However, it can be a nightmare during a crisis when these interconnections can act as contagion channels. Therefore, it becomes essentially important to identify good links (non-contagious channels) and bad links (contagious channels).

The article estimated systemic risk using quantile regression through the ΔCoVaR approach. The interconnected phenomenon among banks has been analyzed through Granger causality, and the systemic network properties are evaluated. The authors have developed a fixed effect panel regression model to predict interconnectedness. Profitability-adjusted systemic index is framed to identify good (non-contagious) or bad (contagious) channels. The authors further developed a logit model to find the probability of a link being non-contagious. The study sample includes 36 listed Indian banks for the period 2012 to 2018.

The study indicated interconnections increased drastically during the Indian non-performing asset crisis. The study highlighted that contagion channels are higher than non-contagious channels for the studied periods. Interbank bad distance dominates good distance, highlighting the systemic importance of banking network. It is also found that network characteristics can act as an indicator of a crisis.

The study is the first to differentiate the systemic contagious and non-contagious channels in the interbank network. The uniqueness also lies in developing the normalized systemic index, where systemic risk is adjusted to profitability.

The current study aims to analyze the linkage among bank competition, liquidity and loan price in an interconnected bank network system.

The study employs the Lerner index to estimate bank power; Granger non-causality for estimating competition, liquidity and loan price network structure; principal component for developing competition network index, liquidity network index and price network index; and panel VAR and LASSO-VAR for analyzing the dynamics of interactive network effect. Current work considers 33 Indian banks, and the duration of the study is from 2010 to 2020.

Network structures are concentrated during the economic upcycle and dispersed during the economic downcycle. A significant interaction among bank competition, liquidity and loan price networks exists in the Indian banking system.

The study meaningfully contributes to the existing literature by adding new insights concerning the interrelationship between bank competition, loan price and bank liquidity networks. While enhancing competition in the banking system, the regulator should also pay attention toward making liquidity provisions. The interactive network framework provides direction to the regulator to formulate appropriate policies for managing competition and liquidity while ensuring the solvency and stability of the banking system.

The study contributes to the limited literature concerning interactive relationship among bank competition, liquidity and loan price in the Indian banks.

The purpose of this paper is to explore the inter-relationship of dimensions for consumer-based brand equity and brand loyalty with customer satisfaction as a mediator for oral care segment with special reference to Delhi and connecting areas.

For achieving the objective of this study, the theoretical model was tested through structural equation modelling. Research scales from the literature were modified for suitability. Data were collected from 250 respondents.

The results indicate that for the oral care segment, customer satisfaction is significantly related to the perceived quality, brand trust, perceived value of cost and lifestyle congruence. Moreover, customer satisfaction partially mediates the relationship of perceived quality and perceived value of cost with brand loyalty, whereas it fully mediates the relationship of lifestyle congruence and brand trust with brand loyalty. Thus, even for low-involvement products, consumer purchases are based on the attributes of the brand rather than being merely habitual.

The literature supports the direct influence of brand equity on brand loyalty. However, no other study has investigated the mediating role of customer satisfaction on the relationship between brand equity and brand loyalty for low-involvement products.

Carbon emission is a significant issue for the current business market and global warming. Nowadays, most countries have focused to reduce the environmental impact of business with durable financial benefits. The purpose of this study is to optimize the entire cost functions with carbon emission and to find the sustainable optimal ordering quantity for retailers.

This paper illustrates a sustainable inventory model having a set of two non-instantaneous substitutable deteriorating items under joint replenishment with carbon emission. In this model demand and deterioration rate are considered as deterministic, constant and triangular fuzzy numbers. The objective is to find the optimal ordering quantity for retailers and to minimize the total cost function per unit time with carbon emission. The model is then solved with the help of Maple software.

This paper presents a solution method and also develop an algorithm to determine the order quantities which optimize the total cost function. A numerical experiment illustrates the improvement in optimal total cost of the inventory model with substitution over without substitution. The graphical results show the convexity of the cost function. Finally, sensitivity analysis is given to get the impact of parameters and validity of the model.

This study considers a set of two non-instantaneous substitutable deteriorating items under joint replenishment with carbon emission. From the literature review, in the authors’ knowledge no researcher has undergone this kind of study.

The purpose of this paper is the attempt to model a variable speed permanent magnet synchronous generator (PMSG) for extracting a standalone power source to assuage the needs of a welding application. The emphasis orients to evolve a framework for the effective exploration of renewable energy resource and prevent the injection of grid harmonics.

The system involves the use of self-commutated dc-dc converter interfaces to extradite the current and voltage requirements of the welding attributes. The philosophy incites a pulse width formulation for reducing the voltage ripples in the dc output and improving the time response characteristics.

The proper selection of closed loop Fuzzy tuned PI control ensures the restriction on the magnitude of the current drawn from the source, enhances the dynamic response and betters steady state response.

PMSG-based welding power source with parallel-connected cascaded buck fed cuk converters. MATLAB-based simulation of the methodology offer interesting results in the sense it orchestrates the range of converter operation and the ability to provide a high-quality weld without polluting the ac mains. The experimental prototype further proliferates to validate the simulated performance and claims a space for its use in the real-world utilities.

The purpose of this paper is to provide a quantitative assessment of caste-based conflict in India. The data for this paper are from the Rural Economic and Demographic Survey (REDS) of 2006 encompassing 8,659 households in 242 villages in 18 Indian states.

Using these data, the authors examine two broad issues: the sources of conflict in rural India and the degree to which these sources contribute to caste-basted, as opposed to non-caste-based conflict; the sources of conflict resolution in rural India: are some conflict-resolving agencies more effective at dealing with caste-based conflicts and others more effective with non-caste-based conflicts?

There was a rise in caste-based conflict over the (approximate) period 1996-2006. There are several reasons for the rise in caste-based conflict but, in the main, is the rise in assertiveness of persons belonging to India’s lower castes. In terms of conflict resolution, panchayats and prominent individuals were important in resolving village conflicts: 69 per cent of caste-based, and 65 per cent of non-caste based, conflicts were resolved by one or the other of these two agents.

This is the first attempt, using econometric methodology, to study caste conflict at a village level in India.

India has a distinct family hierarchy and a vertical collectivistic culture. Indian traditional cultural norms discourage young adults from having romantic or sexual relationships before marriage. Romantic liaisons and marriages are fiercely opposed outside the caste and social network. Despite this cultural practice, research in the last decade demonstrated that more young adults in India engage in premarital romantic relationships and prefer a marriage of choice. However, they strongly wish their parents to approve of their partner and arrange their marriage. This increasing trend of love-cum-arranged marriages could be considered how Indian culture adapts to the demands of modernization strongly impelled by globalization. This chapter discusses the dynamics of change in the romantic and marital agency among young adults in India. First, the authors provide a brief historical introduction to the Indian marital system. Then, the authors discuss the changing cultural dimensions that promote marital choice and independence in partner selection (e.g., filial piety). Further, the authors provide an overview of the trends in premarital romantic relationships in India. In addition, the authors discuss the distress and conflict in Indian families due to the increasing premarital romantic and sexual relationships among Indian youth, as evidenced by eloped marriages, forced marriages, and honor killings.