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Article
Publication date: 16 December 2019

Sonia Kataria and Vinod Saini

The purpose of this paper is to explore the inter-relationship of dimensions for consumer-based brand equity and brand loyalty with customer satisfaction as a mediator for…

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Abstract

Purpose

The purpose of this paper is to explore the inter-relationship of dimensions for consumer-based brand equity and brand loyalty with customer satisfaction as a mediator for oral care segment with special reference to Delhi and connecting areas.

Design/methodology/approach

For achieving the objective of this study, the theoretical model was tested through structural equation modelling. Research scales from the literature were modified for suitability. Data were collected from 250 respondents.

Findings

The results indicate that for the oral care segment, customer satisfaction is significantly related to the perceived quality, brand trust, perceived value of cost and lifestyle congruence. Moreover, customer satisfaction partially mediates the relationship of perceived quality and perceived value of cost with brand loyalty, whereas it fully mediates the relationship of lifestyle congruence and brand trust with brand loyalty. Thus, even for low-involvement products, consumer purchases are based on the attributes of the brand rather than being merely habitual.

Originality/value

The literature supports the direct influence of brand equity on brand loyalty. However, no other study has investigated the mediating role of customer satisfaction on the relationship between brand equity and brand loyalty for low-involvement products.

Details

South Asian Journal of Business Studies, vol. 9 no. 1
Type: Research Article
ISSN: 2398-628X

Keywords

Article
Publication date: 7 June 2022

Surjit Paul and Saini Das

This study explores how effectively the Indian government utilized social media to communicate emergency information and promote citizen engagement and awareness during…

Abstract

Purpose

This study explores how effectively the Indian government utilized social media to communicate emergency information and promote citizen engagement and awareness during the first wave of COVID-19 crisis.

Design/methodology/approach

This research investigates the tweets scraped from the official Twitter handle “CovidnewsbyMIB” of the Ministry of Information and Broadcasting Government of India; the authors unearthed patterns in the communications between the government and its citizens by adopting various social media analysis techniques. Further, the authors also tried to examine the influence of media richness and dialogic loop on citizen engagement through government social media (CEGSM) using multivariate analysis method.

Findings

The results highlighted clusters of words/terms present in the tweets related to COVID-19 combating strategies, guidelines, and updates. The authors also found that media richness has a significant positive relationship with CEGSM, but dialogic loop has an insignificant relationship with CEGSM.

Originality/value

This study provides suggestions to government agencies about ways to improve CEGSM by enhancing media richness and dialogic loop elements such as surveys, polls, and responses in the crisis communication.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2021-0307.

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 17 May 2013

Arun Kumar Misra and Rakesh Arrawatia

During the last two decades there have been significant policy changes in the banking system, primarily in the emerging market economies. These changes have impacted the…

Abstract

Purpose

During the last two decades there have been significant policy changes in the banking system, primarily in the emerging market economies. These changes have impacted the competitive structure of banking. In India, since 1991, gradual reform measures have been initiated to improve efficiency, productivity, competition and stability of the banking sector. There is a requirement for a formal approach to examine level of competition in Indian banking sector after the liberalization. This paper aims to address this issue.

Design/methodology/approach

The article applied the conjectural variation method using 2‐stage least square for assessing the degree of competition in the Indian banking system.

Findings

The paper finds that competitive condition in the Indian banking sector has been improving 1996. However, big banks with market share more than 1 per cent have been exercising some degree of price mark‐up over their marginal cost.

Research limitations/implications

Due to the paucity of data competition at the regional level is not analysed which is a limitation of the article.

Practical implications

Analysis of competition allows the policy formulators to design proper liberalization measures to ensure greater competition in the banking sector so as to prevent any cartel formation.

Social implications

Since the Indian banking sector is monopolistically competitive, the article advocates for more liberalization measures to improve competition in the Indian banking sector.

Originality/value

To assess competition the article has covered 53 banks involving more than 90 per cent banking sector assets of the country. Through Lerner Index the article has found that big banks are able to charge a price which is about 30 per cent more than their marginal cost. The conjectural variation method is a monopolistic market structure prevailing in the Indian banking sector.

Details

Journal of Advances in Management Research, vol. 10 no. 1
Type: Research Article
ISSN: 0972-7981

Keywords

Article
Publication date: 11 October 2019

Vani Kant Borooah, Anirudh Tagat and Vinod Mishra

The purpose of this paper is to provide a quantitative assessment of caste-based conflict in India. The data for this paper are from the Rural Economic and Demographic…

Abstract

Purpose

The purpose of this paper is to provide a quantitative assessment of caste-based conflict in India. The data for this paper are from the Rural Economic and Demographic Survey (REDS) of 2006 encompassing 8,659 households in 242 villages in 18 Indian states.

Design/methodology/approach

Using these data, the authors examine two broad issues: the sources of conflict in rural India and the degree to which these sources contribute to caste-basted, as opposed to non-caste-based conflict; the sources of conflict resolution in rural India: are some conflict-resolving agencies more effective at dealing with caste-based conflicts and others more effective with non-caste-based conflicts?

Findings

There was a rise in caste-based conflict over the (approximate) period 1996-2006. There are several reasons for the rise in caste-based conflict but, in the main, is the rise in assertiveness of persons belonging to India’s lower castes. In terms of conflict resolution, panchayats and prominent individuals were important in resolving village conflicts: 69 per cent of caste-based, and 65 per cent of non-caste based, conflicts were resolved by one or the other of these two agents.

Originality/value

This is the first attempt, using econometric methodology, to study caste conflict at a village level in India.

Details

Indian Growth and Development Review, vol. 13 no. 2
Type: Research Article
ISSN: 1753-8254

Keywords

Article
Publication date: 14 October 2019

Rudra Pradhan, Mak B. Arvin, Sahar Bahmani and John H. Hall

The purpose of this paper is to consider the heterogeneous relationship among financial development, foreign direct investment (FDI) and economic growth, examining the…

Abstract

Purpose

The purpose of this paper is to consider the heterogeneous relationship among financial development, foreign direct investment (FDI) and economic growth, examining the possible directions of causality among them in both the short and long runs.

Design/methodology/approach

A sample of the G-20 countries over the period 1970–2016 is utilized. A vector error-correction model is used to consider the possible directions of causality among financial development, FDI and economic growth.

Findings

Results suggest a cointegrating relationship among the three series. Although short-run links among the variables are mostly non-uniform, both financial development and FDI matter in the determination of long-run economic growth.

Practical implications

Attention must be paid to policies that promote financial development. This, in turn, calls for fostering incentives to guarantee continued support to liberalize the economy and promoting capital openness. Additionally, financial infrastructure should be improved to improve financial innovation. The establishment of a well-developed financial market, including well-functioning banks and other financial institutions, can facilitate further investment and an easier means of raising capital to support the activities of FDI. Economic growth can ultimately be elevated through both financial development and FDI.

Originality/value

The study considers a sample of the G-20 countries, which have received relatively little attention in the existing literature. In addition, the study concurrently analyses the trivariate causal relationship among financial development, FDI and economic growth, a topic on which there has been a dearth of research.

Details

Journal of Economic Studies, vol. 46 no. 6
Type: Research Article
ISSN: 0144-3585

Keywords

Article
Publication date: 11 May 2015

Rakesh Arrawatia, Arun Misra and Varun Dawar

The study aims to investigate the relationship between competition and efficiency. Using bank-level data for Indian banks, relationship between competition and efficiency…

1386

Abstract

Purpose

The study aims to investigate the relationship between competition and efficiency. Using bank-level data for Indian banks, relationship between competition and efficiency is examined by applying the Granger causality test for the period 1996 to 2011.

Design/methodology/approach

Lerner Index is a measure of market power and is applied for estimation of competition. Data envelopment analysis technique is applied for measuring efficiency in the Indian banking system along with the Granger causality test to look at the relationship between competition and efficiency.

Findings

Results show an increasing trend for competition for the period 1996 to 2004, and after that there is fall in competitive levels. Granger causality tests show that competition positively effects efficiency and vice-versa.

Practical implications

This study gives an insight into the relationship between competition and efficiency, thus providing an alternative view to the structure–conduct–performance paradigm. An efficient banking system can positively impact the growth of an economy and, hence, competition and efficiency are important decision parameters for regulators and could help them in decision-making and policy formulation.

Originality/value

This study has covered more than 90 per cent of the banking assets for looking at competition and efficiency in the banking sector. Policymakers can try to improve competitive levels in banking so as to improve efficiency in the banking sector which can further help in developing the investment-savings cycle.

Details

International Journal of Law and Management, vol. 57 no. 3
Type: Research Article
ISSN: 1754-243X

Keywords

Article
Publication date: 29 April 2014

C. Swami, S. Saini and V.B. Gupta

The purpose of this paper is to evaluate the efficacy and kinetics along with diffusion properties of a new source of natural dye obtained from leaves and fine stems of…

Abstract

Purpose

The purpose of this paper is to evaluate the efficacy and kinetics along with diffusion properties of a new source of natural dye obtained from leaves and fine stems of the Sesbania aculeata plant, using metallic mordants for cotton dyeing.

Design/methodology/approach

The approach followed in this work is to conduct experiments with the application of the natural dye obtained from Sesbania aculeata plant and to study the kinetics, dye uptake and the diffusion properties of this dye.

Findings

Sesbania aculeata with simultaneous mordanting with different metal mordants imparted shades which varied from cream to light brown to dark brown in case of aqueous extract. The different mordants used not only changed the hue colour and K/S values but also L* and brightness index values. The results of fastness properties of the dyes were found to vary from fair to good. The percentage dye exhaustion values varied with different mordants. The dye uptake value increased with time and reached its saturation limit after 4 hours of dyeing. In the absence of mordants, the diffusion coefficient values increased with increase in the temperature. In the presence of mordants, the diffusion process appears to slow down, which could be attributed to the binding effects of mordants.

Research limitations/implications

The extraction and dyeing process of Sesbania aculeata plant is less tedious and time consuming compared to the other sources of natural dyes.

Practical implications

Sesbania aculeata is relatively easier to grow and does not require much tending operations. Thus, it promises to be an affordable source of natural dye. If this dye is commercialised, it will help to generate sustainable employment and income for the farmers in rural and sub-urban areas. This could be both for dyeing and for non-food crop farming.

Originality/value

An advantageous feature of this plant, in contrast to the other natural dyes based on vegetable and fruit sources, is that its usage in making the natural dye does not result in any wastage of an otherwise highly commercial product. The current experimental study on a new source of natural dye would be a significant contribution to the existing database of knowledge regarding the kinetics and diffusion properties of natural dyes. There are several reported studies in the literature pertaining to the application of natural colourants and evaluation of their dyeing properties on various fibers. However, relatively fewer studies exist on the kinetic and exhaustion aspects. Thus, the current study would help to develop a set of predictable settings for application of natural dyes on various textiles.

Details

Pigment & Resin Technology, vol. 43 no. 3
Type: Research Article
ISSN: 0369-9420

Keywords

Article
Publication date: 15 March 2022

Prathamesh Kittur, Swagato Chatterjee and Amit Upadhyay

This study aims to explore the antecedents and consequences of reliance and its relationship with trust in the context of business-to-business (B2B) branding. The study…

Abstract

Purpose

This study aims to explore the antecedents and consequences of reliance and its relationship with trust in the context of business-to-business (B2B) branding. The study also explores the above relationships in various B2B contexts.

Design/methodology/approach

Survey data of 135 respondents from different B2B firms was analyzed, and the proposed theoretical model was validated using partial least square structural equation modeling technique followed by multigroup analysis.

Findings

The results suggest that commitment, management capability and innovation capability are positively related with reliance, while trust acts as mediator between commitment–reliance relationships. Moreover, while both reliance and trust lead to B2B brand image, reliance has higher relationship strength. Furthermore, reliance mediates the trust–brand image relationship too.

Research limitations/implications

The paper contributes to the literature of reliance and its role in B2B brand image by providing newer insights about the antecedents and consequences of reliance and its relationship with trust.

Practical implications

The findings provide managers with key insights for creating B2B brand image using reliance and trust by focusing on capabilities and commitment.

Originality/value

To the best of the authors’ knowledge, this is one of the few papers in B2B marketing which focuses on the antecedents of reliance and relative importance of trust and reliance.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 1
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 10 April 2009

M. Shabri Abd. Majid, Ahamed Kameel Mydin Meera, Mohd. Azmi Omar and Hassanuddeen Abdul Aziz

The purpose of this paper is to empirically explore market integration among five selected Association of Southeast Asian Nations (ASEAN) emerging markets (Malaysia…

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Abstract

Purpose

The purpose of this paper is to empirically explore market integration among five selected Association of Southeast Asian Nations (ASEAN) emerging markets (Malaysia, Thailand, Indonesia, the Philippines and Singapore) during the pre‐ and post‐1997 financial crisis periods.

Design/methodology/approach

Employs two‐step estimation, cointegration and generalized method of moments (GMM).

Findings

The study finds that the stock markets in the ASEAN region are cointegrated both during the pre‐ and post‐1997 financial crisis. However, the markets are moving towards a greater integration, particularly during the post‐1997 financial crisis. Finally, as measured by the error correction terms, except the emerging market of Indonesia, all other ASEAN markets appear to be the important bearers of short‐run adjustment to a shock in the long‐run equilibrium relationships in the region both during the pre‐ and post‐crisis periods.

Research limitations/implications

The study only focuses on stock markets of the five founding members of ASEAN, i.e. Malaysia, Indonesia, Thailand, Singapore and the Philippines.

Practical implications

The paper reveals that unlike during the pre‐crisis period, the long‐run diversification benefits that can be earned by investors across the ASEAN markets in the post‐crisis period tend to diminish.

Originality/value

The study is among the first to use two‐step estimation, cointegration and GMM to re‐examine market integration either in the emerging or developed markets.

Details

International Journal of Emerging Markets, vol. 4 no. 2
Type: Research Article
ISSN: 1746-8809

Keywords

Content available
Book part
Publication date: 29 August 2022

Aaditeshwar Seth

Abstract

Details

Technology and (Dis)Empowerment: A Call to Technologists
Type: Book
ISBN: 978-1-80382-393-5

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