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With retailers selling products to and even opening stores for metrosexuals, they are now well recognised in many western countries; however, market sizing, measurement and understanding their psychology remain understudied. The purpose of this paper is to conceptualise and operationalise the metrosexual lifestyle and examine a number of its psychological correlates.

Using a survey with two samples, a scale is developed to measure metrosexuality and validated using structural equation modelling.

Metrosexuality was found to have three dimensions: trendiness, concern with appearance, and use of grooming practices, while its antecedents of gender-identity confusion and narcissism are mediated by masculinity and vanity. Metrosexuality is associated with lower levels of masculinity, but not with increased femininity and is slightly associated with homosexual orientation.

One of the theoretical implications of the new metrosexuality scale is that it may be incorporated in the general theories of lifestyle and consumption, extended self-concept as well as aesthetic motivations of consumption.

On a practical level, a scale to measure their metrosexuality can be used to help retailers to measure and track the size for forecasting and targeting purposes as well as allowing retailers to better design environments and products for this market.

No study has previously attempted to devise a scale to measure metrosexuality nor seek to establish if there is any psychological substance behind the media hype by looking quantitatively at its psychological antecedents. This study is the first to define, measure and validate a scale for metrosexuality and contributes to an understanding of individuals who are an increasing part of society.

Since environmental factors have influenced Generation Y shoppers (those born after 1977) to make them different from older groups, this study examines the decision making of Adult Female Generation Y consumers using Sproles and Kendall’s (1986) Consumer Styles Inventory (CSI). The study uses the CSI as a basis for segmenting Generation Y consumers in to five meaningful and distinct decision‐making groups, namely: “recreational quality seekers”, “recreational discount seekers”, “trend setting loyals”, “shopping and fashion uninterested” and “confused time/money conserving”. Implications for retailers and marketing practitioners targeting Generation Y consumers are discussed.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/09590559810237908. When citing the article, please cite: Russell Aylott, Vincent-Wayne Mitchell, (1998), “An exploratory study of grocery shopping stressors”, International Journal of Retail & Distribution Management, Vol. 26 Iss 9 pp. 362 - 373.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002880. When citing the article, please cite: Vincent-Wayne Mitchell, (1991), “The Human Face of MIS”, Logistics Information Management, Vol. 4 Iss: 3, pp. 21 - 28.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000589. When citing the article, please cite: Vincent-Wayne Mitchell, Michael Greatorex, (1989), “Risk Reducing Strategies Used in the Purchase of Wine in the UK”, European Journal of Marketing, Vol. 23 Iss: 9, pp. 31 - 46.

The use of organisms as a parallel to enable better understanding of organisations has been used infrequently in marketing. The organismic metaphor is brought to the attention of the marketing community. The power of the metaphor is established by making physical and functional parallels between organisms and organisations. Different types of organisations can be viewed as species and some discussion is made about the usefulness of Darwin′s Theory of Natural Selection. The importance of Marketing Information Systems (MIS) is viewed in terms of providing sensory information about the external and internal environment. The existence of systems in nature which can be likened to information‐gathering systems in business suggests a “natural” need for marketing information systems.

This article considers whether or not perceived risk is hindering the growth of wine consumption in countries such as the UK. An examination is made of the applicability of the theory of perceived risk to the buying behaviour of UK wine consumers. Empirical results show how consumers reduce the risks they perceive and the implications for marketing are discussed.

Observes that information is becoming the most powerful of modern business tools and, as companies internationalize, managers are going to be faced with more to handle. Discusses Senn′s properties of information and presents an analytical tool for managers to use when presented with new, or old untested, data sources. The simple framework is designed to allow managers to highlight problems with data sources quickly and consistently, to take corrective action or to make decisions with more awareness of the limitations of the data.

A decade of growth in the health food market is typified by the case of cereal bars. They have undoubtedly benefited from an increased consumer awareness about healthier ways to eat, but to what extent do consumers perceive these bars to be the “healthy alternative snack”, and how healthy are they? The results of a consumer survey (n=200) are reported which suggests that cereal bars are perceived as being healthy. Chemical analysis revealed that on sugar, fat, salt and fibre content, these bars were only marginally better than favourite traditional snacks. Sensory analysis showed that consumers much preferred cereal bars which contain chocolate but that these were not the healthiest. The gap between consumers′ perception of product benefits and actual benefits is something which should be further investigated in other products within the health food market.

Discusses the results of a consumer survey on the likes and dislikes of consumers towards breakfast cereals. Suggests a possible model of consumer behaviour to explain their preferences. The perceived risks and risk‐reducing strategies used by consumers are empirically investigated. Discusses the results in a way that highlights their usefulness to the industry′s marketers.