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Article
Publication date: 11 January 2021

William S. Harvey, Vince-Wayne Mitchell, Alessandra Almeida Jones and Eric Knight

A major part of knowledge management for knowledge-intensive firms such as professional service firms is the increasing focus on thought leadership. Despite being a…

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Abstract

Purpose

A major part of knowledge management for knowledge-intensive firms such as professional service firms is the increasing focus on thought leadership. Despite being a well-known term, it is poorly defined and analysed in the academic and practitioner literature. The aim of this article is to answer three questions. First, what is thought leadership? Second, what tensions exist when seeking to create thought leadership in knowledge-based organisations? Third, what further research is needed about thought leadership? The authors call for cross-disciplinary and academic–practitioner approaches to understanding the field of thought leadership.

Design/methodology/approach

The authors review the academic and practitioner literature on thought leadership to provide a rich oversight of how it is defined and can be understood by separating inputs, creation processes and outcomes. The authors also draw on qualitative data from 12 in-depth interviews with senior leaders of professional service firms.

Findings

Through analysing and building on previous understandings of the concept, the authors redefine thought leadership as follows: “Knowledge from a trusted, eminent and authoritative source that is actionable and provides valuable solutions for stakeholders”. The authors find and explore nine tensions that developing thought leadership creates and propose a framework for understanding how to engage with thought leadership at the industry/macro, organisational/meso and individual/micro levels. The authors propose a research agenda based on testing propositions derived from new theories to explain thought leadership, including leadership, reducing risk, signalling quality and managing social networks, as well as examining the suggested ways to resolve different tensions.

Originality/value

To the best of the authors’ knowledge, they are the first to separate out thought leadership from its inputs, creation processes and outcomes. The authors show new organisational paradoxes within thought leadership and show how they can play out at different levels of analysis when implementing a thought leadership strategy. This work on thought leadership is set in a relatively under-explored context for knowledge management researchers, namely, knowledge-intensive professional service firms.

Details

Journal of Knowledge Management, vol. 25 no. 11
Type: Research Article
ISSN: 1367-3270

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Article
Publication date: 1 January 1991

Vince Mitchell

Vince Mitchell says that consumerperception is very important whenselecting certain food

Abstract

Vince Mitchell says that consumer perception is very important when selecting certain food

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Nutrition & Food Science, vol. 91 no. 1
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 1 June 1990

Vince Mitchell and Pari Boustani

The increasing interest in health foods over the past decade has seen a corresponding growth in cereal bars. Consumer health awareness is helping to radically change the…

Abstract

The increasing interest in health foods over the past decade has seen a corresponding growth in cereal bars. Consumer health awareness is helping to radically change the nation's eating habits; but how well do products in the health food market live up to expectations? Does the media portray a better nutritional value than these products warrant? Here we report the results of a pilot study which aimed to answer these questions in the cereal bar market.

Details

Nutrition & Food Science, vol. 90 no. 6
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 1 June 2004

Emin Babakus, T. Bettina Cornwell, Vince Mitchell and Bodo Schlegelmilch

Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11…

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10521

Abstract

Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and the USA. Nationality is found to be a significant predictor of how consumers view various questionable behaviors. Gender is not a significant predictor, while age and religious affiliation are found to be significant predictors of consumer ethical perceptions. The study identifies distinct consumer clusters based on their perceptions of consumer unethical behavior. Implications of the findings are discussed and future research directions are provided.

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Journal of Consumer Marketing, vol. 21 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 October 2005

Bettina Cornwell, Charles Chi Cui, Vince Mitchell, Bodo Schlegelmilch, Anis Dzulkiflee and Joseph Chan

Previous studies have looked at how socio‐economic and political factors play a role in consumers' ethical positions, but few have considered the role of religion which is…

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7352

Abstract

Purpose

Previous studies have looked at how socio‐economic and political factors play a role in consumers' ethical positions, but few have considered the role of religion which is a major driver of ethics. This paper seeks to address this.

Design/methodology/approach

From a survey of over 700 consumers this paper explores the similarities and differences between consumers' ethical positions in three different religions namely; Christian (from three countries), Islam, and Buddhism.

Findings

It was found that a reduced item scale measuring the two factors of Forsyth's idealism and relativism was applicable in all five religions, but variations were seen because of religious teachings. In particular, Austrian Christians were significantly less idealistic and relativistic than all other religions, even other Christians from the United States and Britain.

Research limitations/implications

The results have implications for measuring ethical positions internationally and for developing ethically based marketing messages and products.

Originality/value

The paper shows for the first time how ethical positions are affected by religions and should be of interest to marketers involved in ethics research and ethical marketing.

Details

International Marketing Review, vol. 22 no. 5
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 11 August 2014

Ritva Höykinpuro and Arja Ropo

The purpose of this paper is to develop a visual perspective to the narrative management research by exploring the potential of drawings to construct organizational space…

Abstract

Purpose

The purpose of this paper is to develop a visual perspective to the narrative management research by exploring the potential of drawings to construct organizational space. This study is explorative in nature and aims to open up a discussion on the importance of visuality within the narrative research. Visual narratives combined with written ones are constructed and analyzed in the paper.

Design/methodology/approach

The empirical illustrations of visual narratives outline students’ first-time encounters of the university campus. Their drawings and stories are used to describe and analyze their personal and subjective experiences of how they relate to the campus space. The students were asked to recall the moment they encountered the university campus for the first time and to draw their memories on a paper. Furthermore, they were asked to describe the drawings in a written narrative. Following that, the storyline was identified through a content analysis of both the drawings and the written narratives. This participatory research approach considers informants as co-researchers in producing data and emphasizes the inter-subjective nature of the study.

Findings

The study points out valuable aspects in visual narrative organization research. The drawings and written narratives were found to complement each other revealing different things of the experiences. The drawings were very rich and detailed. They captured and revealed emotions, symbolic meanings and interpretations that were not explicated in the written stories. Finally, categories of visual narratives on organizational space were developed.

Originality/value

This study contributes to the development of visual methodology in narrative management research. Moreover, this paper provides a methodological contribution to study organizational space. It sheds light on the potential of using visual narrative materials, especially self-produced drawings to construct organizational space. The study develops and illustrates a visual research method that combines written narratives with drawings. The study points out the importance to involve the informants as co-creators of a narrative study to capture the emotional richness of visual narratives. The authors envision that visual aspects of narratives will be a future direction in the narrative research, because visuality may capture hidden emotional aspects, symbols and artifacts that are not easily revealed in the told or written stories.

Details

Journal of Organizational Change Management, vol. 27 no. 5
Type: Research Article
ISSN: 0953-4814

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Article
Publication date: 1 October 2005

Marylyn Carrigan, Svetla Marinova and Isabelle Szmigin

This paper is a general review contextualising the current debate on ethics and international marketing. The aim of the paper is to present an overview of historical and…

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23150

Abstract

Purpose

This paper is a general review contextualising the current debate on ethics and international marketing. The aim of the paper is to present an overview of historical and current trends as a background for this special issue edition of International Marketing Review focusing on international marketing ethics.

Design/methodology/approach

The paper examines how ethics in international marketing have evolved and progressed towards the current “ethics era” and presents discussion surrounding the role and value of an ethical approach towards marketing in a global marketplace.

Findings

Essentially the paper argues that marketers should creatively embrace the complex challenges of the international marketplace by rethinking their approach to marketing ethics.

Originality/value

Gives an overview of the special issue.

Details

International Marketing Review, vol. 22 no. 5
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 12 December 2016

Pei Jie Tan and Svetlana Bogomolova

The purpose of this paper is twofold: first, to provide a descriptive analysis of consumers’ ability to comprehend and use common price promotion information when they…

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1417

Abstract

Purpose

The purpose of this paper is twofold: first, to provide a descriptive analysis of consumers’ ability to comprehend and use common price promotion information when they choose to do so (e.g. to find the least expensive price or to understand the savings amount); second, to identify which consumer groups (in terms of demographic characteristics) find price promotion comprehension particularly challenging.

Design/methodology/approach

An online questionnaire with 14 measures (four literacy, ten numeracy) was administered in the study. Data from 607 Australian consumers were analysed using descriptive, cross-tabulation, and multiple regression analysis via IBM SPSS analytics software.

Findings

On average, 20 per cent of the consumers surveyed were unable to comprehend the price promotion signage. On average, 13 per cent of the consumers were unable to carry out arithmetic tasks using the information on price promotion signage. Multiple regression models showed that income level was the main driving factor for the consumers’ price promotion literacy and numeracy levels.

Research limitations/implications

The present study is the first exploratory examination of consumers’ levels of comprehension (literacy) and effective use (numeracy) regarding common types of price promotion communication. The use of online samples and data collection method overestimates the results effect.

Originality/value

This is a pilot field study to investigate whether levels of consumers’ price promotion literacy and numeracy are adequate for everyday decision making. The information can be used as evidence and justification for further research.

Details

International Journal of Retail & Distribution Management, vol. 44 no. 12
Type: Research Article
ISSN: 0959-0552

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Book part
Publication date: 8 October 2020

Timothy M. Madden, Laura T. Madden and Anne D. Smith

This chapter highlights the value offered by photographic research methods to the study of organizational compassion. We demonstrate this potential by first briefly…

Abstract

This chapter highlights the value offered by photographic research methods to the study of organizational compassion. We demonstrate this potential by first briefly reviewing the history and usage of photographic research methods in the social sciences and the state of compassion research. We then describe how compassion emerged as a key theme in a field study that utilized photographic methods. From this, we identify four approaches that photographic research methods can be used to extend our understanding of compassion in organizations. Specifically, we clarify how this stream of research can be enhanced by the inclusion of photographic methods. We highlight critical research decisions and possible concerns in implementing photographic methods. The chapter concludes with additional organizational phenomena that would benefit from using a photographic methods approach.

The various methods gathered under the umbrella label of qualitative (Guba & Lincoln, 1994), defined as the study of “things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them” (Denzin & Lincoln, 2005, p. 3), offer many benefits through their ability to access, explore, and experience real organizational people and problems in rich detail (Van Maanen, 1979). As an example, photographic research methods—primarily qualitative methods through which researchers use photographs to elicit information during interviews and focus groups—often result in deep and nuanced data (Collier & Collier, 1986; Harper, 2005; Vince & Warren, 2012). Photographic methodologies are well-suited to the exploration of new phenomena because they allow researchers to get close to the lived experience and organizational processes (Dion, 2007), attend simultaneously to the social and material world in organizations (Shortt & Warren, 2012), and offer the potential to “mine deeper shafts into a different part of human consciousness than do words-alone interviews” (Harper, 2002, p. 23). Organizational research has traditionally been dominated by a positivistic paradigm that focuses on theory evaluation through the use of quantitative methodologies (Lin, 1998; Sutton, 1997), whereas qualitative research offers the potential to build theory by illuminating underlying processes and causal mechanisms in specific contexts (Lee, 1999). Researchers developing theory may be particularly interested in the richness of the data gathered with qualitative methods (Edmondson & McManus, 2007) such as photographic methods. Qualitative research is thus well-matched to nascent literatures that require inductive study about a phenomenon to generate foundational knowledge (Edmondson & McManus, 2007).

One such nascent research stream that could benefit from photographic methodologies is organizational compassion (Rynes, Bartunek, Dutton, & Margolis, 2012). In its current state, compassion research within the organizational literature has generated many narratives of experiences of compassion in response to a specific tragedy (Dutton, Worline, Frost, & Lilius, 2006), as an organizational capability (Lilius et al., 2011b), or as an organizational capacity that an organization can develop (Madden, Duchon, Madden, & Plowman, 2012). These stories demonstrate that the common elements of the compassion process are the noticing of someone else's pain, empathizing with that person, and then responding in a way designed to lessen that pain (Kanov et al., 2004); however, because this process is so individualized, photographic methodologies offer researchers a chance to capture valuable new information about this process and the experience of compassion within organizations. In this chapter, we describe many potential benefits of designing organizational compassion research based on photographic methodologies.

In doing so, we offer several contributions. First, we show how photographic methodologies can create deeper responses during interviews and observations that may lead to surprising insights for theory. Second, by suggesting some of the insights that have been generated about compassion through photographic methodologies, we offer novel research ideas for this growing body of literature. The following sections provide background on the development and history of photographic methodologies and review the studies and methodologies that have contributed to our understanding of compassion within organizations. Subsequently, we describe some of the ways in which compassion has surfaced during our own field study using photograph elicitation. Finally, we describe possible studies that could benefit from the use of four forms of photographic methodologies to explore more targeted research questions related to organizational compassion and also offer a range of other organizational phenomena that could benefit from a photographic methods approach.

Details

Advancing Methodological Thought and Practice
Type: Book
ISBN: 978-1-80043-079-2

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Book part
Publication date: 26 November 2019

Timothy W. Luke

This survey of Las Vegas, Nevada, as a benchmark for the transformations of the Anthropocene, is a provisional exercise in applied social theory. Like multiple processes…

Abstract

This survey of Las Vegas, Nevada, as a benchmark for the transformations of the Anthropocene, is a provisional exercise in applied social theory. Like multiple processes of desertification that are accelerating in and around Las Vegas, this study is provisional, as it follows Las Vegas as a discrete place whose desertifying qualities are spreading far beyond Nevada, regionally, nationally, globally, and virulently so. Las Vegas, Las Vegas Valley, Mohave Desert, and Colorado River Basin are biopolitical spaces and geophysical places that iteratively replicate the psycho-social contradictions of people in search of sustainable lifestyles in global spaces rocked by ecological catastrophe, and which is open to critical scrutiny. The study more closely examines how systems of organized growth tied to commercial degradation, urban demography, military development, and nuclear devastation drive desertification in this region as well as elsewhere. Like the planet’s other sprawling cities, Las Vegas is an integral component in the globalizing neoliberal omnipolitanization of the Earth’s surface. The neoliberal logic of “winner takes all” also is reflected in the metrometabolic exchanges of these extraordinary urban formations. The rampant overdevelopment of a vast urban simulation, featuring multiple ruinations of its own built and natural landscapes, may give many Las Vegans, and probably most Vegas visitors, their most fundamental sense of place.

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