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Article
Publication date: 3 August 2021

Vincas Grigas and Arūnas Gudinavičius

Book piracy represents a threat to the publishing industry, while for the society, book piracy provides some benefits. The purpose of this study is to examine views of readers…

Abstract

Purpose

Book piracy represents a threat to the publishing industry, while for the society, book piracy provides some benefits. The purpose of this study is to examine views of readers, authors and publishers in Lithuania on book piracy’s benefits to society.

Design/methodology/approach

This study uses phenomenography to examine readers’, authors’ and publishers’ reflections on book piracy’s potential social benefits. The authors collected research data via semi-structured, face-to-face interviews with 10 participants from each group (readers, authors and publishers – a total of 30 interviews).

Findings

Six qualitatively different categories of attitudes were revealed, namely, that book piracy provides easier and more convenient access to books, helps readers save money, pushes readers to read more, helps for authors to gain more popularity, provides wider access to books and provides consumers with moral satisfaction. The similarities between readers’, authors’ and publishers’ views on benefits of book piracy outweigh the differences.

Practical implications

Theoretical background indicates that stakeholders’ explicitly stated attitudes towards book piracy contribute to their book piracy intentions. This study hopes to help publishers in Lithuania confront the challenge of book piracy and develop effective strategies to attenuate a normative framework with four actionable recommendations to help professionals in the publishing industry to better address book piracy.

Originality/value

Book piracy continues to perplex publishers, in part because they lack a clear understanding of the social and psychological underpinnings of book piracy. This study aims to develop such an understanding by filling gap in the literature on book piracy: the lack of work on readers’, authors’ and publishers’ perceptions of book piracy’s individual and social benefits.

Details

Global Knowledge, Memory and Communication, vol. 71 no. 6/7
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 19 October 2021

Arūnas Gudinavičius and Vincas Grigas

The current study aims to identify and explore causes and consequences of unauthorized use of books from readers', publishers', and authors' points of view. The case of Lithuania…

Abstract

Purpose

The current study aims to identify and explore causes and consequences of unauthorized use of books from readers', publishers', and authors' points of view. The case of Lithuania also assessed, especially historical background (banned alphabet, book smuggling, theft as the social norm in Soviet times) of the country.

Design/methodology/approach

Aiming for more understanding why readers, authors and publishers are using or not using technology for unauthorized access of books, technology acceptance model approach was used, a total of 30 respondents (publishers, authors and readers) were interviewed in semi-structured face-to-face interviews and thematic analysis of collected qualitative data was conducted. Interviews were coded in English with coding software for further analysis.

Findings

Findings indicate that the main cause for the unauthorized use of books is a lack of legal e-book titles and acquisition options. This mainly points at publishers, however, instead of using unauthorized sources as opportunities for author promotion or marketing, they rather concentrate on the causes of unauthorized use of books which they are not in control of, including access to unauthorized sources, habits and economic causes. Some publishers believe that the lack of legal e-book titles is the consequence of unauthorized use of book rather than its cause.

Originality/value

This research contributed to the body of knowledge by investigating unauthorized use of books from readers', publishers' and authors' points of view which renders to have a better understanding of the causes and consequences of such behavior, as well as differences between these roles. The authors suggest that these causes lead to the intention to use and actual use of technology which is easier to use and which gives more perceived advantages – technology for unauthorized downloading and reading of books vs legal e-book acquisition options.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2021-0133.

Details

Online Information Review, vol. 46 no. 5
Type: Research Article
ISSN: 1468-4527

Keywords

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