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The purpose of this paper is to assess the meal selection and potential vegetable substitution preferences in a sample of university students, to inform design of planned nudge interventions for increasing vegetable intake in on-campus cafeterias. The setting was a public university in southern Ontario, Canada.

An online survey was disseminated via multiple channels, and 686 undergraduate students responded. The frequency of purchasing specific meals on campus was queried first to set context, and then preferences for meal types (wraps, pasta, etc.), followed by preferences for vegetables to be added within meal types.

For portable meal options such as sandwiches, pitas and wraps, preferred vegetables for modification were cucumbers, spinach, tomatoes and bell peppers, and having vegetable toppings and raw cauliflower or broccoli as sides with pizza. For burgers or hotdogs, preferred sides were garden salad, cucumber slices and carrot sticks. Broccoli was the most preferred vegetable addition and substitution for sit-down meals, such as meals of chicken, beef, pork or fish with a side of potatoes or rice.

The findings can be used to design nudge interventions in university cafeterias by incorporating preferred vegetables into composite meals frequently purchased by students.

Few nudge studies to date have incorporated more vegetables into existing composite meals and offering them as the new default. Stated preferences are a reasonable starting point for the design of such interventions.

This paper aims to improve understanding of the effects of price endings on consumers' choice behavior. The research study described here was driven by three central questions. First, do consumers process a price holistically or process each digit as a stimulus? Second, do consumers “round” prices? Third, do price endings such as 9 or 0 have specific effects on purchase intentions?

The study is based on a discrete choice experiment where consumers responded to two‐digit prices. Tomato soup and backpacks were the two product categories selected for the study. A total of 188 university students who had purchased these products completed an online survey indicating their choices for one of the four alternative products, with an option of not purchasing anything. Tomato soup prices were varied from 40 cents to 99 cents (every potential price ending was included) and backpack prices varied from $30 to $59 (no pennies). Each respondent made 20 choices for each product and the resulting database was used to construct the nested logit models.

Estimated models suggest that consumers do not process price holistically. In other words, respondents processed prices by splitting numbers into two parts. Furthermore, the use of truncation and the effects of “odd/even” and “0” appeared to be statistically significant for both canned soup and backpack products. Although there was rounding of prices for the soup category, there was no statistically significant support for that in the backpack category. Finally, the effect of a 9‐ending was statistically significant for the backpack category but not for the soup category.

The findings suggest that consumers may not process prices holistically. This, in turn, means that price endings are likely to influence consumer price sensitivity and both retailer and manufacturer profits.

This is the first paper that examines price endings for all numbers from 0 to 9. In addition, the use of a discrete choice modeling method to infer individual choice behaviour in this context is new and innovative.

The purpose of this paper is to report on the development and nomological testing of a 17‐item scale measuring the five dimensions of service convenience (decision, access, transaction, benefit, and post‐benefit) as proposed by Berry, Seiders, and Grewal.

A cross‐sectional survey methodology was used to collect the data.

Reliability and validity assessments provided evidence of the scale's psychometric validity. Service convenience was found to be a significant predictor of overall satisfaction in the context of personal cellular telephone and internet usage.

This study uses a student sample which may limit its generalizability to other respondents. Also, the cross‐sectional survey methodology does not allow for the investigation of causation. Future research should investigate other contexts outside of the cellular and internet services examined in this study and across a broader sample. Furthermore, the ability to retrospectively rate service convenience, the trade‐off between price and convenience, and the continuum of convenience need to be investigated further.

This study provides psychometrically valid scales to measure service convenience as conceptualized by Berry et al..

The purpose of this study was to ascertain the existence and strength of the relationship between proactive environmental policies and brand equity for the winery. Results of this study suggest that consumer perceptions about product quality, consumer trust, consumer perceptions about pricing, and positive expectations for the consequences of the winery's actions undertaking the pro‐environmental policies, all have strong, positive relationships with the winery's brand equity. Trust in the winery and brand equity for the winery increased significantly when the winery in this study adopted proactive environmental business policies.