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Book part
Publication date: 2 November 2023

B. Deepthi and Vikram Bansal

This chapter aims to highlight the existing applications and future prospects of Artificial Intelligence (AI) in the tourist business. In addition, this chapter investigates the…

Abstract

Purpose

This chapter aims to highlight the existing applications and future prospects of Artificial Intelligence (AI) in the tourist business. In addition, this chapter investigates the obstacles in using AI in the Indian tourist industry.

Design/Methodology

To achieve the study's aims, both primary and secondary data are used. Using secondary sources, desk research was conducted to investigate the existing uses and future prospects of AI application in the global tourism industry. In addition, qualitative interviews with 25 executives in the Indian tourist business were undertaken to study the obstacles to using AI in the Indian tourism industry.

Findings

The research found that the applications of AI in the worldwide tourist business are extensive. Nonetheless, corporations are actively using AI-based technology to improve the customer experience via chatbots, intelligent forecasting and smart, tailored travel experiences. The qualitative interviews found that the implementation of AI technology in the Indian tourist industry is hindered by budgetary restrictions, knowledge constraints and barriers relating to human resources.

Originality/Value

The use of AI in the tourism business may significantly improve the client experience. As a consequence, the use of AI-based chatbots and intelligent travel aides is growing exponentially. The research examined the many uses of AI in the worldwide tourist industry as well as the obstacles associated with the deployment of AI in the Indian tourism industry.

Details

Impact of Industry 4.0 on Sustainable Tourism
Type: Book
ISBN: 978-1-80455-157-8

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Book part
Publication date: 23 August 2023

Pingali Venugopal and Divya Agrawal

Corporate Social Responsibility (CSR) has been in practice in India even before it was mandated by the Companies Act, 2013. While the objectives of CSR varied from philanthropy…

Abstract

Corporate Social Responsibility (CSR) has been in practice in India even before it was mandated by the Companies Act, 2013. While the objectives of CSR varied from philanthropy, being socially responsible to improving the corporate image, the relationship between financial performance and CSR has not been established. Also only a few companies are aligning their CSR activities with their corporate goals. This chapter builds a framework for integrating business with its CSR activities. The first part of the chapter describes how the concept of CSR evolved over years in general and specifically in India. It also discusses the current status of CSR in India. The second part of the chapter uses a well-known CSR model of e-Choupal to build a framework to integrate CSR with business.

Details

Strategic Corporate Responsibility and Green Management
Type: Book
ISBN: 978-1-80071-446-5

Keywords

Content available
Book part
Publication date: 28 September 2023

Abstract

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Digital Transformation, Strategic Resilience, Cyber Security and Risk Management
Type: Book
ISBN: 978-1-80455-262-9

Book part
Publication date: 30 September 2020

Madhulika Bhatia, Shubham Chaudhary, Madhurima Hooda and Bhuvanesh Unhelkar

This chapter discusses about the advancement in the field of telemedicine and how often the general public are using the services that are provide by the telehealth and…

Abstract

This chapter discusses about the advancement in the field of telemedicine and how often the general public are using the services that are provide by the telehealth and telemedicine market. This chapter starts with the introduction of the medicine in the world, which were the earliest medical practice and how all that thing leads to the today’s telehealth market. This chapter also describes the models that are being used in today’s world, and how these models as implemented and how telemedicine services are implemented more efficiently. Telemedicine and telehealth market is growing day by day and a lot people are getting to know about it, but there is still some section of the society, specially the lower middle class and the people in the rural areas that do not have any access or knowledge about the concept of telehealth services.

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Big Data Analytics and Intelligence: A Perspective for Health Care
Type: Book
ISBN: 978-1-83909-099-8

Keywords

Book part
Publication date: 21 July 2011

Jon S.T. Quah

During a press conference at the Imperial Hotel in Delhi on 13 March 2001, the Internet news site, Tehelka.com, showed secret video footage of senior politicians, bureaucrats, and…

Abstract

During a press conference at the Imperial Hotel in Delhi on 13 March 2001, the Internet news site, Tehelka.com, showed secret video footage of senior politicians, bureaucrats, and army officers accepting money in a fake defense deal. Two journalists from Tehelka, Anirudha Bahal and Mathew Samuel, posed as arms dealers from a fictitious arms company called West End International to sell nonexistent handheld thermal cameras to senior officials of the Ministry of Defense (MOD) in India. Bahal and Samuel paid bribes to politicians, civil servants, and army officers to procure government contracts. The journalists used three hidden cameras to videotape the corrupt politicians and officials accepting the bribes, with the most dramatic video clip showing the Bharatiya Janata Party (BJP) President, Bangaru Laxman, accepting a wad of currency notes from them. Laxman later claimed that he was not guilty of wrongdoing for accepting Rs. 100,000 (US$2,170) as a donation for the BJP. Describing the episode as “concocted,” he added that he had given the donation to the BJP's treasurer (BBC News, 2001a).

Details

Curbing Corruption in Asian Countries: An Impossible Dream?
Type: Book
ISBN: 978-0-85724-819-0

Content available
Book part
Publication date: 2 November 2023

Abstract

Details

Impact of Industry 4.0 on Sustainable Tourism
Type: Book
ISBN: 978-1-80455-157-8

Book part
Publication date: 11 November 2019

Deb Aikat

Dubbed as the “first digital generation,” the millennials (or Generation Y) have been ensconced in digital technologies throughout their lives. As a demographic cohort, the eldest…

Abstract

Dubbed as the “first digital generation,” the millennials (or Generation Y) have been ensconced in digital technologies throughout their lives. As a demographic cohort, the eldest members of Generation Y were the first to reach adulthood by 2001, which heralded the third millennium, and were, therefore, called the millennials.

This research study theorizes that the millennials are ushering an emerging post-digital era that is redefining how we live, work, and play. By situating media consumption within a cross-disciplinary context of mediated engagement, this study analyzed how millennials consume media based on a 2019 meta-analytical research analysis of 22 cross-disciplinary studies, published between 2015 and 2019.

This research study analyzes how millennials curate and engage with digital media and information content in the midst of incessant evolutions of their identity, media use, and digital life. This study explicates six theoretical insights into how millennials consume information and engage with media. In their pursuit of easy access to media, the millennials get most of their information and media content from social media.

In theorizing how millennials engage with digital media, this study explicates important conceptual trends such as incidental news exposure (INE), which refers to people stumbling upon news stories they otherwise would not have purposefully seen or sought. INE spawns “bumpers” who involuntarily bump into news items, as opposed to “seekers” who actively search or seek news content. This leads to the news-finds-me mindset among some passive news consumers who rely and expect other active news consumers to share important news and information.

Book part
Publication date: 4 August 2021

Sudeshna Lahiri

With the implementation of Right of Children to Free and Compulsory Education since April 2010, the responsibility and role of the teachers in Indian school has been changed. Once…

Abstract

With the implementation of Right of Children to Free and Compulsory Education since April 2010, the responsibility and role of the teachers in Indian school has been changed. Once again, the teacher quality in Indian schools has taken a center stage in nation-wide debate. The discussion on teacher quality has reappeared in submitted report as Draft National Education Policy (DNEP) on May 31, 2019, that gets endorsement in cabinet approved NEP 2020. The evaluation, as a process and system, starts with the very moment when a teacher assumes its duties in K-12 schools. This chapter addresses the main research questions as: what is the status of teacher evaluation in Indian schools as mentioned in various Commission reports, policies, and draft regulations? How does teacher evaluation could be reframed for local setting based on global standards laid in international and multinational context? This chapter employs qualitative research through review of policies, draft regulations, research, articles, and government documents as data analysis and frames hypotheses through comparative analysis. The objectives of this chapter are to frame hypotheses regarding policies and recommendations for: teacher quality; teacher appraisal process; teacher appraisal in local, regional, and national settings; and teacher appraisal in multinational context.

Content available
Book part
Publication date: 10 February 2023

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The Adoption and Effect of Artificial Intelligence on Human Resources Management, Part B
Type: Book
ISBN: 978-1-80455-662-7

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