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Article
Publication date: 20 June 2022

Vikas Kumar

This study conceptualizes and validates a model of participation intentions in online brand communities by including perceived brand authenticity and consumer-brand…

Abstract

Purpose

This study conceptualizes and validates a model of participation intentions in online brand communities by including perceived brand authenticity and consumer-brand relationship as its antecedents.

Design/methodology/approach

Data were collected from different online brand communities' members. In total, 465 responses were analyzed through structural equation modeling.

Findings

The study's findings establish that the continuity, credibility, and integrity dimensions of perceived brand authenticity significantly strengthen the consumer-brand relationship, which ultimately influences the consumers' participation intentions in online brand communities.

Research limitations/implications

Future research should examine the applicability of the proposed model to the customer-created online brand communities. Consumer participation intentions may be compared across product categories.

Originality/value

The findings contribute to the emerging and important area in marketing by highlighting the importance of brand authenticity and consumer-brand relationship in developing an urge to participate in online brand communities.

Details

Marketing Intelligence & Planning, vol. 40 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

Abstract

Details

The International Journal of Logistics Management, vol. 33 no. 3
Type: Research Article
ISSN: 0957-4093

Article
Publication date: 6 May 2021

Anbesh Jamwal, Rajeev Agrawal, Monica Sharma, Anil Kumar, Vikas Kumar and Jose Arturo Arturo Garza-Reyes

The role of data analytics is significantly important in manufacturing industries as it holds the key to address sustainability challenges and handle the large amount of…

Abstract

Purpose

The role of data analytics is significantly important in manufacturing industries as it holds the key to address sustainability challenges and handle the large amount of data generated from different types of manufacturing operations. The present study, therefore, aims to conduct a systematic and bibliometric-based review in the applications of machine learning (ML) techniques for sustainable manufacturing (SM).

Design/methodology/approach

In the present study, the authors use a bibliometric review approach that is focused on the statistical analysis of published scientific documents with an unbiased objective of the current status and future research potential of ML applications in sustainable manufacturing.

Findings

The present study highlights how manufacturing industries can benefit from ML techniques when applied to address SM issues. Based on the findings, a ML-SM framework is proposed. The framework will be helpful to researchers, policymakers and practitioners to provide guidelines on the successful management of SM practices.

Originality/value

A comprehensive and bibliometric review of opportunities for ML techniques in SM with a framework is still limited in the available literature. This study addresses the bibliometric analysis of ML applications in SM, which further adds to the originality.

Details

Journal of Enterprise Information Management, vol. 35 no. 2
Type: Research Article
ISSN: 1741-0398

Keywords

Article
Publication date: 5 October 2021

Guilherme F. Frederico, Vikas Kumar, Jose Arturo Garza-Reyes, Anil Kumar and Rohit Agrawal

This study aims to investigate the impact of I4.0 technologies and their interoperability on supply chains (SCs) performance and how the integration of such technologies…

Abstract

Purpose

This study aims to investigate the impact of I4.0 technologies and their interoperability on supply chains (SCs) performance and how the integration of such technologies and their interoperability can create pathways for SCs resilience post-COVID-19. This is of paramount importance in the context of COVID-19 as the investigation around I4.0 technologies may provide relevant insights on how SCs may better respond to unexpected situations like the current pandemic with the use of digital technologies.

Design/methodology/approach

A survey research method was designed based on some constructs extracted from the literature regarding the main disruptive technologies, interoperability, elements of supply chains processes (SCPs) performance such as integration, collaboration, transparency, efficiency, responsiveness and profitability. The data were collected from March to July 2020 from different regions of the world when the peak of the first wave of the pandemic had occurred. The survey resulted in 115 valid responses. The study used a combination of descriptive, correlation and multiple regression methods to analyse the data.

Findings

The study indicates that disruptive technologies significantly impact SCPs performance (integration, collaboration, responsiveness and transparency) and their resilience. The findings did not support the notion that these technologies improve the efficiency of SCs, a significant contrast to the existing literature. Our findings also refute the existing understanding that interoperability moderates the impact of disruptive technologies on SCPs performance and enhancing the resilience of SCs. However, the findings show that the integration of I4.0 technologies and their interoperability has a positive impact on SCPs profitability.

Research limitations/implications

The findings strongly advocate that this integration plays an important role in improving SC performance, and a future pathway of SC resiliency post-COVID-19. Considering that the I4.0 trend will impact SCs in the coming years, this study brings a relevant contribution to researchers and practitioners.

Originality/value

This study makes a unique contribution by investigating a novel causal relationship between the main elements (I4.0 technologies, interoperability, processes performance and strategic outcomes) related to the SC in this new context.

Details

The International Journal of Logistics Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0957-4093

Keywords

Article
Publication date: 17 March 2022

Anish Purkayastha, Vikas Kumar and Dan Lovallo

This study seeks to understand how business group-affiliated firms perform in emerging markets. Previous studies identify that in spite of changes in the competitive…

Abstract

Purpose

This study seeks to understand how business group-affiliated firms perform in emerging markets. Previous studies identify that in spite of changes in the competitive landscape, seemingly counter-intuitively, business group affiliates outperform their standalone counterparts in emerging markets. This study adopts a knowledge-based view to resolve this apparent paradox.

Design/methodology/approach

This study uses a problematization methodology to qualitatively analyze the strategic decisions of Indian business group-affiliated firms. This study cross-validates their analysis with the empirical results available in published academic and practitioner articles.

Findings

Previous studies explain this outperformance paradox based on assumptions that include filling institutional voids, access to strategic resources and leveraging political connections. By questioning these assumptions, this study identifies an alternative explanation that is based on affiliates’ ability to adopt a strategic approach that balances knowledge capital acquired through international expansion and innovation.

Practical implications

The findings have important implications for managers of business group-affiliated firms in emerging markets, as well as for those in developed markets seeking to compete or collaborate in emerging markets.

Originality/value

This study provides a framework for managers of business group affiliates to identify suitable pathways to higher levels of competitive advantage.

Details

Journal of Knowledge Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 15 November 2018

Vikas Kumar and Bikramjit Singh Hundal

This study aims to consider a five-factor model to evaluate the service quality of solar product companies in the context of rural Punjab (India) and validate the proposed…

Abstract

Purpose

This study aims to consider a five-factor model to evaluate the service quality of solar product companies in the context of rural Punjab (India) and validate the proposed model. In addition, the study considered the factors which affect the service quality of solar product companies.

Design/methodology/approach

A five-factor model of service quality has been tested for reliability and validity by confirmatory factor analysis. For determining satisfaction of the solar product users, SERVQUAL model/gap analysis has been applied. Five dimensions, namely tangibility, reliability, responsiveness, assurance and empathy have been considered to assess the overall satisfaction level. A modified scale of Parasuraman incorporated in 1985 has been used as a survey instrument for research. A sample size of 345 solar submersible pump users was selected.

Findings

The study concluded that dimensions such as reliability, responsiveness, assurance and empathy have lesser gap. The major gap has been found in the tangibility dimension which includes variables like modern design of solar energy products, facilities and attractiveness, variety of solar products and performance of solar products, etc.

Research limitations/implications

As primary data are concerned, the biasness of the respondents may affect the results of the study. The survey has been conducted in the Punjab region, and a sample size is 345 only which may not reflect the broader picture.

Practical implications

Solar energy has huge benefits in the Indian agriculture sector. The erratic state of power supply in India casts important costs on agriculture productivity. One such segment concerns systems, an important input for agriculture production. The study has implications for solar energy product manufacturers, as it makes them aware about customer perception toward services of solar product companies.

Social implications

To decrease pollution and to save the environment, solar energy technologies have a good potential energy source and to meet the global energy demand, as it is the most promising and reliable energy source.

Originality/value

The existing studies in the context of service quality of solar product companies in Punjab have been majorly confined to proposing key drivers toward adoption of renewable energy sources. By providing an insight into the satisfaction level of farmers for solar submersible pumps, the proposed study attempts to fill the gap. As the study relates to solar product users in rural Punjab, the findings will be of additional value to solar product companies which are manufacturing solar products. Therefore, it is expected that this research will fill the gap in literature by studying empirically the service quality of solar product companies.

Details

International Journal of Energy Sector Management, vol. 13 no. 3
Type: Research Article
ISSN: 1750-6220

Keywords

Article
Publication date: 20 October 2022

Vikas Kumar, Banu Yetkin Ekren, Jiayan Wang, Bhavin Shah and Guilherme Francisco Frederico

The ongoing pandemic has gravely affected different facets of society and economic trades worldwide. During the outbreak, most manufacturing and service sectors were…

Abstract

Purpose

The ongoing pandemic has gravely affected different facets of society and economic trades worldwide. During the outbreak, most manufacturing and service sectors were closed across the globe except for essential commodities such as food and medicines. Consequently, recent literature has focused on studying supply chain resilience and sustainability in different pandemic contexts. This study aims to add to the existing literature by exploring the economic, environmental and societal aspects affecting the food supply chain and assessing the impact of COVID-19 on food sustainability.

Design/methodology/approach

A survey method has been adopted with a questionnaire instrument investigating the role of technology, government policies, geopolitics and intermediaries on sustainable organisational management. A five-point Likert scale (i.e. 1 = strongly disagree; 5 = strongly agree) is used to evaluate the responses. The findings are based on 131 responses from entry-level workers and senior executives of different food supply chains across Asia and Europe. The data has been analysed to derive insights into the impacts of this pandemic.

Findings

The survey concludes with the significant impact of COVID-19 on the three pillars of sustainability, i.e. economic, social and environmental dimensions. The empirical analysis shows digitalisation and its applications help mitigate the negative effect of COVID-19 on sustainability. In addition, the supportive government policies and intermediatory interventions were helpful in improving sustainability at each level.

Research limitations/implications

The findings have implications for businesses and policymakers. Companies can learn from the advantages of digitalisation to counter the challenges imposed by the pandemic or similar situations in the future in maintaining the sustainability of their supply chains. Managers can also learn the importance of effective organisational management in driving sustainability. Finally, policymakers can devise policies to support businesses in adopting sustainable practices in their supply chains.

Originality/value

This study adds to the limited literature exploring the impact of COVID-19 on food supply chain sustainability through the triple bottom line lens. To the best of the authors’ knowledge, this is also one of the first empirical studies to examine the effect of technology, government and organisational management practices on the sustainability of food supply chains.

Details

Journal of Modelling in Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 25 September 2018

Kavota Mwendiwva Precieuse, Vikas Kumar, Sheenam Suri, Yogesh Gat and Ashwani Kumar

The purpose of this paper is to explore the history, classification, regulation, the current market and consumer trends and health effects of alcopops.

Abstract

Purpose

The purpose of this paper is to explore the history, classification, regulation, the current market and consumer trends and health effects of alcopops.

Design/methodology/approach

The articles reviewed were selected based on the following key descriptors such as alcopop, history, classification, types, production and consumption trend, health benefits and adverse effect.

Findings

“Alcopop” is a collective term used to refer to flavored alcoholic beverages (FAB), also known as malt alcoholic beverage; ready-to-drink beverage (RTD); pre-packaged spirit or premium packaged spirit; high-strength (HS) pre-mixed beverage; pre-mixed caffeinated alcoholic beverage or alcoholic energy drink, etc. Alcopops were introduced into the market in 1990s. Starting with the introduction of FAB in the form of wine coolers, a large number of alcoholic beverages have been introduced. FAB are sweet, containing relatively low alcohol content and especially designed for the young drinkers also called the “entry-level” drinkers. They are popular among young and underage drinkers, teenage girls particularly, and the industries use packaging materials and marketing strategies that appear to target the youth. These products are now marketed globally, and their production, classification and marketing vary by country based on national regulatory restrictions. In countries such as USA and Australia, the industry represents that the products were malt beverages for regulatory purpose which were found to be false as other products were derived from distilled spirits. The product has no health benefits so far, the government need to reform their regulations and include new definitions of alcopops with available restrictions that would be practice at both national and state levels until and unless there have been another scientifically approved method of production through which the beverage could be beneficial for human consumption.

Originality/value

This is a unique and comprehensive review that will provide a brief overview of alcopops, i.e., a global perspective on the new category of alcoholic beverage.

Details

Drugs and Alcohol Today, vol. 18 no. 4
Type: Research Article
ISSN: 1745-9265

Keywords

Article
Publication date: 14 August 2020

Vikas Kumar, Amanjot Singh Syan and Komalpreet Kaur

The underlying research is an attempt to discover the factors responsible for influencing customer purchase intention towards solar water heaters.

Abstract

Purpose

The underlying research is an attempt to discover the factors responsible for influencing customer purchase intention towards solar water heaters.

Design/methodology/approach

Six dimensions have been considered to assess customer purchase intention towards a solar water heater. The primary data involves the responses collected from 695 respondents belonging to the north region of India using a convenience sampling technique. Structural equation modeling analysis has been employed to examine the dimensions' impact on customer purchase intention.

Findings

The results concluded that dimensions such as increasing energy prices, product knowledge and experience, financial support and subsidies, perceived cost, have a positive influence on customers' purchase intention of solar water heater except for the dimension of “solar water heater aesthetics”.

Research limitations/implications

Due to the limited sample size, findings cannot be generalized for the large-scale population. Moreover, this study is only confined to the assessment of particular factors that are affecting the purchase intention of customers confined to solar water heaters only.

Practical implications

The present study will provide an advantage to organizations that are in the process of implementing solar energy products into working. Moreover, this research will also assist policymakers regarding the formulation of policies on solar energy products. An undue advantage of this would be the increasing adoption of a solar water heater by understanding the factors that impact customer purchase intention.

Originality/value

Considerably, this research, by filling up the gap in the existing studies, will empirically contribute to the customer purchase intention towards SWHs. Additionally, the results of the study will also endow an additive advantage to the existing firms.

Details

Smart and Sustainable Built Environment, vol. 11 no. 1
Type: Research Article
ISSN: 2046-6099

Keywords

Article
Publication date: 6 May 2020

Guilherme Francisco Frederico, Jose Arturo Garza-Reyes, Anil Kumar and Vikas Kumar

The purpose of this paper is to present a theoretical approach based on the balanced scorecard (BSC) with regard to performance measurement – PM in supply chains for the…

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Abstract

Purpose

The purpose of this paper is to present a theoretical approach based on the balanced scorecard (BSC) with regard to performance measurement – PM in supply chains for the Industry 4.0 era.

Design/methodology/approach

This paper combines the literature of PM and specifically the BSC with the literature related to the dimensions of supply chain in the context of Industry 4.0.

Findings

Dimensions extracted from the literature based on supply chains within the context of Industry 4.0 showed a strong alignment with the four perspectives of the BSC, which make it suitable to be considered as a performance measurement system (PMS) for supply chains in this new context.

Research limitations/implications

From theoretical perspective, this study contributes to the limited literature on PM for supply chains in Industry 4.0 era. The study proposes a supply chain 4.0 Scorecard and strongly support researchers to conduct future empirical researches in order to get a deeper understanding about PM in supply chains in the Industry 4.0 era. As limitations, the theoretical framework proposed needs further empirical research in other to validate it and obtain new insights over the investigation conducted and presented into this paper.

Practical implications

Practitioners can use this study as a guide to develop more effective performance measurement systems – PMSs in their organizations.

Originality/value

This research is unique as it addresses a significant knowledge gap related to PM in supply chains in the Industry 4.0 era. It brings a significant contribution in terms of understanding how to measure performance in supply chains in this new era.

Details

International Journal of Productivity and Performance Management, vol. 70 no. 4
Type: Research Article
ISSN: 1741-0401

Keywords

1 – 10 of 380