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Article
Publication date: 12 October 2010

Stephen M. Swartz, Vijay Vaidyanathan and Hari Raman

The purpose of the paper is to investigate the feasibility of using radio frequency identification (RFID) total asset visibility technologies for post‐consumer monitoring and…

Abstract

Purpose

The purpose of the paper is to investigate the feasibility of using radio frequency identification (RFID) total asset visibility technologies for post‐consumer monitoring and ordering of medical supplies.

Design/methodology/approach

A laboratory experiment in a consumer context was designed. This involved the application of RFID tag technology for glucose monitoring and supply management.

Findings

It was found that embedded RFID monitoring of blood glucose levels can be used to effectively monitor and help manage patient care. An integrated system of monitoring and management with an effective medical supply chain information system is presented.

Research limitations/implications

The laboratory study provides initial validation of the merits of the approach. Extensive human field‐testing would still be required prior to any strong inference about the viability of the technology in this application.

Practical implications

The findings provide a directly relevant system design template for home managed patient care settings where self‐administered medication protocols are required. The findings may also be extended into consumable consumer products like food and beverages where the management of home‐based supplies are a critical component of supply chain effectiveness and consumer satisfaction.

Originality/value

The results extend the use of RFID as a total asset visibility tool for enterprise resource planning in a supply chain. Post‐consumer consumption monitoring, tracking, and automated re‐ordering have not been extensively addressed in the literature.

Details

Journal of Business & Industrial Marketing, vol. 25 no. 8
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 13 April 2012

Vijay Ganesh Hariharan, Ram Bezawada and Debabrata Talukdar

This study aims to examine the factors that drive consumers' trial and repeat purchases of cobranded extensions, and the amount of spillover effects on host and ingredient brands.

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Abstract

Purpose

This study aims to examine the factors that drive consumers' trial and repeat purchases of cobranded extensions, and the amount of spillover effects on host and ingredient brands.

Design/methodology/approach

The analysis uses a comprehensive consumer transaction dataset that includes the actual introduction of four cobranded extensions. The authors develop a conceptual framework and three empirical models to explain how consumers' prior experience with the parent brands affect their trial and repeat purchase behaviors, and how their experiences with the cobranded extensions further affect parent brand purchases.

Findings

The results from the study indicate that repeat purchases are higher for consumers with more joint purchase incidences in both host and ingredient categories when they have complementary features. In contrast to existing research on single‐brand based extensions, it is found that host brand loyalty has a positive effect on both trial and repeat purchases when the host brand is not a market‐leader. Due to the introduction of the cobranded extension, host brand experiences a negative spillover whereas ingredient brand experiences a positive spillover.

Practical implications

The results from the study suggest that while initial targeting for the cobranded extension should be focused on consumers who are loyal to both host and ingredient brands, later targeting should be focused on consumers who are loyal to only the host brand.

Originality/value

The study contributes to the existing literature on cobranded extensions by using actual purchase data to analyze the adoption of cobranded extensions.

Details

Journal of Product & Brand Management, vol. 21 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 4 September 2019

Gordhan K. Saini, Arvind Sahay and Gurumurthy Kalyanaram

This paper aims to examine three important questions: What would be the effects of pricing at the lower end of a wide vs narrow latitude of price acceptance (LPA) on consumer…

Abstract

Purpose

This paper aims to examine three important questions: What would be the effects of pricing at the lower end of a wide vs narrow latitude of price acceptance (LPA) on consumer choice of the bundle? How would the nature of a bundle frame (i.e. discount on bundle vs discount on components) and discount frame (i.e. discount as absolute off vs discount as percentage off) influence the preference given to a price level that is at the wide or narrow end of the LPA? Would the effect be significantly different if the bundle components were complementary vs if they were non-complementary?

Design/methodology/approach

The authors carried out two studies using between-subject experimental design. In Study 1, the authors used 2 (LPA: wide/narrow) × 2 (complementarity: yes/no) × 2 (bundle frame: together/separate) design, and in Study 2, the authors replaced bundle frame with discount frame (i.e. absolute off/percentage off).

Findings

The authors find that the LPA effect is likely to outweigh the complementarity effect; however, a combined effect of complementarity and bundle frame is stronger than the LPA effect. Also, for a wide (narrow) LPA product bundle, absolute off (percentage off) discount frame is more attractive.

Practical implications

Managers should use bundling strategy with complementary products having wider LPA. In case of wide LPA and complementary products, both together and separate frame could be the best bundling strategy while in case of narrow LPA and complementary products, together frame could be the best bundling strategy.

Originality/value

The main contribution relates to the role LPA plays in consumer evaluation of a bundle offer and its interaction with complementarity and discount frame. The authors apply the range hypothesis principles (i.e. price-attractiveness judgments are based on a comparison of market prices to the endpoints of a range of evoked prices) in the bundling context and extend the earlier work in the area of complementarity and discount frame.

Details

Journal of Consumer Marketing, vol. 36 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Content available
Article
Publication date: 3 December 2020

Demetris Vrontis and Alkis Thrassou

Abstract

Details

International Marketing Review, vol. 37 no. 5
Type: Research Article
ISSN: 0265-1335

Article
Publication date: 14 December 2018

Pushpendra Singh and Falguni Pattanaik

The purpose of this paper is to understand the dynamics of women labor considering their unpaid work status. The intention is to understand the precise meaning of unpaid work and…

3141

Abstract

Purpose

The purpose of this paper is to understand the dynamics of women labor considering their unpaid work status. The intention is to understand the precise meaning of unpaid work and its magnitudes and trends in India. This study explores the causes of women to be engaged in unpaid work and the reason behind the non-reduction of unpaid labor as prophesied by the standard theories of economic development. Furthermore, this study aims to examine the nexus of the work status of women and its impact on poverty to give possible recommendations for promoting faster and more inclusive growth of the Indian economy.

Design/methodology/approach

For addressing the above-mentioned issues, this study has used the data of 50th, 55th, 61st and 68th surveys conducted from 1993–1994 to 2011–2012 by National Sample Survey Office. In the first stage of analysis, the magnitude of unpaid work by women has been estimated. Subsequently, the relative contributions of socio-economic and demographics on the work status of women (paid and unpaid) in India have been assessed by using logistic regression model. In the second stage, the level of poverty among paid and unpaid women has been measured by using poverty estimation methodology. Furthermore, the incidence of poverty among unpaid women has been decomposed, and the contribution of socio-economic predictors has been measured.

Findings

The study reveals that the participation of women in paid activities has been consistently declined. During the study period, it is observed that the amount of unpaid work activities of women has significantly increased. Moreover, the increase of unpaid activities is more intense for those women who are less educated, marginalized and belong to the poorer household.

Originality/value

The key contributions of this study are to underpin the issue of low and declining participation of female labor force in India as well as to understand the dynamics of changing work status (paid to unpaid) of females in the neo-liberal development framework. Furthermore, this study explores the consequences of the increase in unpaid work on poverty, which has not been the focus of previous studies.

Details

International Journal of Social Economics, vol. 46 no. 3
Type: Research Article
ISSN: 0306-8293

Keywords

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