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Numerous food recalls and outbreaks were associated with wheat flour in recent years. Few consumers are cognizant of food safety risks associated with raw flour. The purpose of this study is to evaluate the food safety information and flour-handling behaviors presented in popular food blog recipes and in YouTube videos using cookie, cookie dough and egg noodle recipes as examples.

Eighty-five blog recipes and 146 videos were evaluated. Blog author and video host food-handling experience was classified as professional or nonprofessional. Food safety information and food-handling behaviors were evaluated for adherence to government and scientific recommendations.

Blog authors and video hosts demonstrated higher awareness of food safety risks associated with raw eggs compared to raw flour, which only translated into better adherence with recommended food-handling behaviors during ingredient addition steps. Cross-contamination from adding raw flour to the product was observed in 25% of videos, whereas cross-contamination from hosts adding raw shell eggs was observed 3% of videos. Blog authors and video hosts did not recommend or demonstrate handwashing after handling raw shell eggs nor raw flour, and fewer than 5% provided recommendations for cleaning work surfaces. Heat treatment methods to convert raw flour into ready-to-eat products were mentioned by 24% of blog authors and 18% of video hosts; however, the recommendations were not scientifically validated.

This study demonstrates the need to develop educational interventions that increase blog authors' and video hosts' awareness of risks associated with raw flour and that translate this knowledge into practiced behaviors.

The blogging phenomenon has become a primary mode of mainstream communication for the Web 2.0 era. While previous studies found that campaign web sites did not realise two‐way communication ideals, the current study aims to investigate potential differences in communication patterns between campaign blogs and web sites during Taiwan's 2008 general election, with the aim of exploring whether the blogging phenomenon can improve the process of online political communication.

The study used a content analysis approach, the web style analysis method, which was designed specifically for analysing web content, and applied it to an online campaign context in a different political culture, using Taiwan's general election as a case study.

Results indicated that the themes of both campaign blogs and web sites focused on “attacking opponents” rather than focusing on political policies or information on particular issues. However, campaign blogs and web sites significantly differed in all other dimensions, including structural features, functions, interactivity and appeal strategies. Overall, in terms of the online democratic ideal, campaign blogs appeared to allow more democratic, broader, deeper and easier two‐way communication models between candidates and voters or among voters.

The current study focused on candidates' blogs and web sites and did not explore the other vast parts of the online political sphere, particularly independent or citizen‐based blogs, which play significant roles in the decentralised and participant‐networked public spheres.

The study illuminates the role of hyperlinks on campaign blogs. By providing a greater abundance of external links than campaign web sites, campaign blogs allowed more voters, especially younger ones, to share political information in a manner that is quite different from the traditional one‐way communication model. The paper also argues that interactivity measures should be incorporated into the web style analysis method.

The YouTube affordance of auto-generated textual closed captions (CC) is valued by the YouTube algorithm, and therefore spoken words in vlogs can be strategically used to optimize and orient videos and channels for search. In their blog, YouTube suggests that complicity with their desire for rich and accurate CC is rewarded with algorithmic visibility (YouTube, 2017a). CC metadata are therefore an example of the significant degree of pressure for vloggers (video bloggers) on YouTube to optimize their content down to minutia of self-presentations. In this chapter I analyze the practice of highly visible beauty vloggers to conceptualize vlogging practices that contribute to algorithmically readable CC text. I term this labor vlogging parlance. Vlogging parlance includes keyword stuffing, defined as inserting often-searched-for keywords into speech. It also encompasses the strategic verbal expressions, language choice, speech pace, enunciation, and minimization of background noise by vloggers. Vlogging parlance can be thought of as a microcelebrity (Senft, 2008) technique, deployed to attract attention and visibility in an information-saturated online “attention economy,” a system of value in which often “money now flows along with attention” (Goldhaber, 1997). The call to optimize speech ultimately places responsibility onto creators to ensure their videos can become visible, while assisting YouTube in developing search accuracy for their viewers. Furthermore, the Western-centric language affordances of CC, and the high valuation of English on the YouTube platform, are used as examples of how social media platforms can underserve differently abled and non-English speaking audiences.

How does gender equity fare in the digital public sphere(s)? To understand the mechanism of the gender gap, this study analyzes the interaction of gender with class, age, and parenthood. With American national survey data, this research compares different types of online content production practices in this blurred digital public sphere(s). Findings show differences between men and women in five of six digital content creation activities. Women are more likely to consume online content; men are more likely to produce it. From more public blogging to more private chatting, inequality persists. Interactions with gender show (1) women from higher educational levels face more inequality compared to their male counterparts than do women from lower educational levels; (2) age is not a factor in the gender gap; and (3) generally, parental status fails to explain the production divide. Understanding the gender gap and its mechanisms can help ameliorate inequalities. Some argue that the Internet is a more egalitarian public platform for women while others find gender inequality. But neither body of research has attended to the blurring of the public and private spheres on the Internet.

The purpose of this paper is to examine how corporate executives of companies are using blogging as a new communications channel.

The paper presents an overview of the blogging phenomenon, placing it in context of the larger growth of Web 2.0 and user‐generated content. The paper provides the reader with a primer on blogs and how they can be used effectively by executives, as well as looking at the importance of monitoring the blogosphere for what is being said by and about a company.

Over 50 corporate CEOs were found who are presently engaged in blogging. The research also identifies companies where employees have been fired for blogging and presents best practices in blogging and blog policies.

The principal limitation of the research is that as blogging is a rapidly growing and evolving area, the present results on executive blogging are accurate only for the moment. The implications of this research are that it provides the foundation for surveying not only the status of blogging by managers but also an agenda for blogging research, which might examine blogging behaviours, develop blog metrics and look toward the return on investment of blogging.

The paper reveals the benefits of managerial blogging for both the company and the individual. It also examines issues concerned with human resources, financial disclosure and policy development that have arisen because of the rise of blogging within companies.

The paper represents a timely review of a rapidly evolving social network and its associated communications technology, providing both management practitioners and academicians with insights into managing in a new age.

At many universities, web lectures have become an integral part of the e‐learning portfolio over the last few years. While many aspects of the technology involved, like automatic recording techniques or innovative interfaces for replay, have evolved at a rapid pace, web lecturing has remained independent of other important developments such as Web 2.0. The aim of this paper is to exemplify and discuss the benefits web lecturing can gain from a Web 2.0 perspective.

The paper describes an implementation of three Web 2.0 features for the virtPresenter web lecture interface. These are time‐based social footprints, a mechanism for linking to user created bookmarks in a web lecture from external Web 2.0 applications and a special web lecture player that enables users to embed their own web lecture bookmarks in wikis or blogs.

The paper shows how conceptual and technical obstacles in bringing Web 2.0 features like social footprints to web lectures can be overcome. It also makes evident that linking web lectures in Web 2.0 systems require special adaptations due to the time‐based nature of web lectures. The technical discussion shows that many Web 2.0 features require feedback channels in order to communicate information back to servers (e.g. to understand how the content is used) and that most contemporary media players have to be modified in order to support feedback channels.

The paper shows that web lectures can benefit from Web 2.0 ideas and presents examples how Web 2.0 and web lectures can be brought together.

Web 2.0 is a popular trend that transforms the way in which the internet is used. This paper shows how web lectures can be enriched with Web 2.0 features and how they can be integrated with Web 2.0 systems by discussing three implementation examples.

The purpose of this paper is to discuss what kinds of messages about the risks of polydrug use are mediated in YouTube video blogs and on what kinds of norms and values do the vloggers base these messages.

The data consist of 12 YouTube videos where vloggers share their own experiences of the risks and harms of polydrug use. In the analysis, the actantial model of Greimas’ theory of structural semiotics was applied.

Two main types of videos were identified – sobriety and controlled use – where polydrug use has different meanings. In sobriety videos, polydrug use is presented as the heavy use of multiple substances. In the videos dealing with controlled use, polydrug use is taken as the combining of certain substances. Whereas the sobriety videos emphasized total abstinence from all substances due to their destructiveness, the videos about controlled use emphasized risk awareness when combining substances. Despite modern digital media and a new generation operating in this space, the messages of the risks of polydrug use mainly repeat those of familiar discourses.

This paper offers an analytical insight into the ways in which the risks of polydrug use are conceptualized in a YouTube context that is increasingly gaining a foothold among the youth. Greimas’ actantial model offers a fruitful tool to find semiotic meanings that hide under the surface. The model has not been applied in previous drug research.

The purpose of this paper is to examine how major corporations in the USA utilize corporate blogs for building and maintaining relationships with various publics.

Applying the relationship management framework, a longitudinal content analysis of corporate blogs is conducted in 2006 and 2008. The blogs are identified by a thorough search of blogs operated by corporations listed on Fortune 500 companies or Interbrand Top 100 global brands. A systematic coding scheme is developed based on the existing research on relationship maintenance strategies and corporate communication.

A growing number of major corporations in the USA have adopted blogs as a corporate communication tool and the popularity of topic‐oriented blogs appears to have increased over time. While corporate blogs tend to apply various relationship maintenance strategies, the application of such strategies tends to be concentrated on a certain type of strategies.

Despite the increasing adoption of the corporate blogging practice, many corporations still do not seem to harness the unique potential of a blog to the fullest extent. To maximize the relationship management efforts, practitioners should consider expanding the scope and level of relationship management strategies. For researchers, this paper proposes a new approach for examining corporate blogs as a public relations tool by applying the relationship maintenance strategy framework.

This paper is the first attempt to provide a longitudinal overview of the state of corporate blogs and strategies. In addition to offering descriptive information about the corporate blogging practice, this paper proposes a new research framework for studying corporate blogs.

This chapter provides two case studies of online graduate student engagement where a community of learning is fostered using Bronfenbrenner’s (1979, 2001) ecological systems theory. The first case study explores an online graduate Sustainability Science course where students were provided with a space in VoiceThread to create video blogs (vlogs) and to extend course content with dialogue based on their values, relationships, and perspectives on issues like environmental degradation, social justice, and quality of life. The second case study surveys an online graduate course in Solar Energy, Technology, and Policy. These students completed a scholar-practitioner interview assignment of a solar energy expert, professional, entrepreneur, or policymaker. Both vlogging and scholar-practitioner interviews engaged graduate students in all of Bronfenbrenner’s (1979, 2001) ecological systems. For the vlogging assignment, the microsystem, mesosystem, and macrosystem were the most engaged; whereas for the scholar-practitioner interview assignment, the microsystem and exosystem were the most engaged. With respect to community building, both assignments fostered student-to-student interactions. The scholar-practitioner interview also fostered student-to-scholar-practitioner interactions, and, in some cases, student-to-alumni interactions. Innovative course assignments that engage professional, part-time graduate students with course content and other students, allow them to apply new knowledge, and broaden their professional connections are ideal.

The purpose of this paper is to raise mental health practitioner awareness of the opportunities and risks afforded by social media in day-to-day practice.

The paper provides case studies of people experiencing mental health problems who are using social media as part of their recovery, to live well and to challenge stigma.

It was found that, whilst there are risks, many people are using social media for peer support, shared learning and to decrease isolation.

It is argued that mental health practitioners will increasingly need to have an understanding of social media so they can offer support to people they care for in their online as well as offline lives. As the use of social media expands, this will become increasingly important. Social implications – the paper has implications for practice and policy for both mental health.

For the first time, the paper pulls together lived experience of social media from people with mental health problems and make recommendations for practitioners. The paper will be valuable to people experiencing mental health problems, practitioners, health and social care organisations and policy makers.