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The marketing of neoliberalism in Chile has been premised on a sanitized view of history, erasure of collective memory, and erroneous claims of reason. This article examines neo-liberalism in Chile from the perspective of La Victoria, a working-class Santiago población, with a rich history of activism. The author shows how residents have been impacted by both economic policies and state violence, and how they have contested dominant ideology, neoliberal practices, and their problematic perspectives on time, memory, and reason. Victorianos reject collective amnesia and bring a moral imperative grounded in social justice to bear in constructing an alternative common sense.

Grassroots activists leverage innovative, justice-oriented strategies to address wide-scale problems like climate change, life-threatening poverty, threats to Indigenous land rights, and racialised incarceration while simultaneously navigating highly localised issues like food insecurity. In the United States, urban activists are associated with large-scale demonstrations and social justice campaigns, yet rural community leaders have been campaigning against inequality and racism for decades, rarely receiving similar nuanced attention. Beyond differences in awareness and recognition, rural and urban activism generally operate independently from one another. However, more robust alliances across community types are needed more than ever to tackle today’s most pressing social problems. In this chapter, the authors draw on their scholarship on urban and rural activism to show that both varieties share common features, including a critical, political, and sociological consciousness with a core mission of social justice through community mobilisation. From this, the authors discuss common differences between urban and rural activism, reflect on the role of activist scholars in supporting (more unified) struggles for justice, and address some critical issues regarding academics who wish to study or work with activists and social movements.

Recent discussions of how members of the middle classes define themselves have focused on cultural patterns, following Bourdieu's (1984) influential work on how occupational, educational, and cultural fields combine to configure classes. Researchers have extended this approach to studies of the emerging middle classes in the global South, adapting these concepts to the specific circumstances of postcolonial settings in a globalizing world. This chapter explores these processes among urban middle-class Chileans. I show how members of the middle classes seek meaningful identities while engaging in symbolic combat with other groups in a society historically marked by an aristocratic elite, a recent military dictatorship, and free market policies that have reconfigured the possibilities for upward and downward mobility while integrating Chile more firmly within global commodity and image circuits. The principal foci of conflict are cultural consumption, childrearing and education, as well as electronic media use. Members of Chile's middle classes are locked in an unresolved conflict over who they are, who they should be, and where they fit in the global cultural economy.