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The purpose of this study is to systematically analyze family business research, which has experienced tremendous growth. Through this study’s categorization and evaluation of research, the authors illustrate the evolution of family business research in management, entrepreneurship and family business domains over the past decade.

This study provides an interdisciplinary systematic review of family business literature between 2008 and 2022 to analyze the family business field. Following similar previous reviews (Chrisman et al., 2003; Debicki et al., 2009), this study’s final sample includes 1,443 studies, which the authors categorize into six broad topics and 21 subcategories of management topics.

This study’s analysis reveals the field has grown nearly fivefold since 2007. As such, the authors examine the growth and decline of specific research topics. The authors also find in the past decade family business research has experienced rapid growth across a variety of outlets, signaling increasing reach, richness and legitimacy of the field.

By reviewing and analyzing 1,443 family business articles, the results illustrate the evolution of family business research over the past decade and what this means for its future. Based on this study’s systematic review, the authors offer insights into the state of the field and propose avenues for future research so the field can continue to prosper.

Research suggests family businesses often pursue risky or aggressive strategies despite the desire to preserve socioemotional wealth (SEW), which is thought to lead to conservativism in family firm strategic decision making. The purpose of this paper is to resolve this apparent contradiction by presenting a model that describes the screening criteria used by family business decision-makers when evaluating strategic opportunities.

The conceptual model relies on insights derived from image theory to resolve apparent contradictions inherent in the SEW perspective’s implications for family firms’ risky strategic decisions.

The proposed model suggests new strategic opportunities in family firms are evaluated through an unconscious, schema-driven decision process and that the preservation of SEW does not preclude risky strategic directions, but instead serves as an unconscious screening criteria for strategic opportunities.

This paper contributes to the literature by expanding the understanding of family-firm strategic decision-making to include considerations of the decision’s fit with the family’s principles, goals and strategic plan rather than solely to overall risk to SEW. Thus, the paper presents a detailed model of family-firm strategic decision-making that relies on insights from image theory.