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This paper examines the attitudes of the New Zealand wine industry towards the proposed New Zealand ‘Registered Origin’ appellation policy. Existing appellations are…
This paper examines the attitudes of the New Zealand wine industry towards the proposed New Zealand ‘Registered Origin’ appellation policy. Existing appellations are reviewed, including the motives for their establishment, their performance, and their relationship with the marketing activities of wine producers. The review concludes that existing appellations could be divided into two groups, the ‘active’ appellations of the Old World, and the ‘passive’ appellations of the New World. Passive appellations make assumptions as to industry behaviour. These assumptions are identified. These assumptions have to be both understood and supported by an industry if they are to adequately support a passive appellation policy. An interview survey of New Zealand wine producers examines the industry's understanding of the proposed passive appellation. The results suggest that the level of understanding is low, at around 25% of those interviewed, which has negative implications for the proposed appellation.
Drawing upon the Traffic Safety Culture (TSC) perspective, this chapter outlines the reinforcing and transforming functions of advertising and illustrates such approaches…
Drawing upon the Traffic Safety Culture (TSC) perspective, this chapter outlines the reinforcing and transforming functions of advertising and illustrates such approaches by drawing upon examples from Australian road safety advertising campaigns. The argument put forth is that road safety advertising can be a robust tool; it can reinforce other countermeasures (enforcement) as well as transform community expectations and values and thus ultimately contribute to social as well as behavioral change.
Purpose – The chapter explores the development and impact of the Museums Victoria’s exhibition World War I: Love & Sorrow, which aimed to present an honest, graphic and…
Purpose – The chapter explores the development and impact of the Museums Victoria’s exhibition World War I: Love & Sorrow, which aimed to present an honest, graphic and challenging account of the experience and effect of World War I on Australian society. The paper describes the exhibition content and uses a range of methodological approaches to study its emotional and other impacts.
Methodology/Approach – A range of evaluation methodologies are used: visitor observation and summative evaluation collected in the months after the exhibition opened, and quantitative and qualitative studies produced in 2017. Comparative assessment of a large sample of visitor comments cards was also undertaken. The more recent evaluations focused particularly on emotional impacts.
Findings – The research finds that emotion is central to the success of the exhibition: underpinning the exhibition concept, guiding the research process and selection of interpretative approaches, and shaping visitor response.
Originality/Value – The emotional aspects of museum work have received relatively little attention, and few studies focused on the evaluation of visitor emotions have been published. The chapter uses a case study to highlight the role of emotions in museum exhibitions and historical interpretation, argues for more central place for emotions in historical enquiry, and addresses concerns about subjectivity, authenticity and evidence.
The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in…
The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided (non-AI) approaches to content analysis.
To illustrate the use of AI-enabled content analysis, this paper examines the text of leadership speeches, content related to organizational brand. The process and results of using AI are compared to manual and computer-aided approaches by using three performance factors for content analysis: reliability, validity and efficiency.
Relative to manual and computer-aided approaches, AI-enabled content analysis provides clear advantages with high reliability, high validity and moderate efficiency.
This paper offers three contributions. First, it highlights the continued importance of the content analysis research method, particularly with the explosive growth of natural language-based user-generated content. Second, it provides a road map of how to use AI-enabled content analysis. Third, it applies and compares AI-enabled content analysis to manual and computer-aided, using leadership speeches.
For each of the three approaches, nine steps are outlined and described to allow for replicability of this study. The advantages and disadvantages of using AI for content analysis are discussed. Together these are intended to motivate and guide researchers to apply and develop AI-enabled content analysis for research in marketing and other disciplines.
To the best of the authors’ knowledge, this paper is among the first to introduce, apply and compare how AI can be used for content analysis.
This article is based on a contribution to a national conference held in April 2003 entitled ‘After Victoria: Learning from Experience and Research’. It aims to look…
This article is based on a contribution to a national conference held in April 2003 entitled ‘After Victoria: Learning from Experience and Research’. It aims to look beyond the focus of child protection in the Laming Report (2003), and suggests that the goal of inter‐professional care in ethnically diverse communities may encounter some particular barriers because of race. The article's purpose is to evaluate critically, against established research evidence, what impact ethnicity had on the way Victoria was perceived and assessed by the different professionals and organisations involved in her short life in England, before she died. The themes include the problems of working with individuals and families who are not habitually resident in the UK, the complexities of challenging people from minority ethnic backgrounds, the difficulties of using interpreters, the challenges in assessing minority ethnic families, and intra‐ and inter‐agency tensions in work with such families. All these themes are contextualised within the evidence available in the Laming Report. The article is intended to help organisations and staff understand some of the complexities concerning ethnicity and collaborative working, with the hope of an improvement in practice and policy.
This study sought to clarify potentially conflicting results from two prior studies examining the “home advantage”, and possible “umpire bias”, in the Australian Football…
This study sought to clarify potentially conflicting results from two prior studies examining the “home advantage”, and possible “umpire bias”, in the Australian Football League (AFL).
Using categorical regression analysis, and controlling for team ability, the number of free kicks awarded to/against each AFL team during the home and away season of 2006 was investigated.
The findings support previous research suggesting home teams generally win more often and receive more favourable treatment from umpires. However, for games involving both a Victorian and a non‐Victorian team, there is clear evidence of “umpire bias” (beyond the traditional “home advantage”) operating against non‐Victorian teams.
A major limitation of this study is that it only considers the number of free kicks awarded and not where, or when, those free kicks are awarded.
The findings suggest that the AFL should seriously consider appointing neutral umpires for all games (particularly those involving a Victorian and non‐Victorian team) and establishing an independent panel to oversee the development and selection of AFL umpires.
This is the first study of potential “bias” in the AFL that controls for team ability and, as such, helps to reconcile conflicting conclusions from two prior studies.