The purpose of this article is to describe the emerging business discipline of organizational network analysis and its potential as a tool to guide efforts in creating awareness of where knowledge exists in an organization and how this expertise can be best tapped by an organization's workforce. Specific initiatives and activities that companies are using to promote the changes necessary to ensure that knowledge flows are discussed.
The article gives a case example of building a networked organization at MWH Consulting, Broomfield, Colorado, USA.
When organizational network analysis is accompanied by management practices that encourage, support, and require connectivity, employees more naturally leverage the expertise of peers and counterparts, wherever they live.
The article provides an insight into organizational network analysis and shows the barriers to and signifies the importance of knowledge management.
The aims of this article is to analyse whether there are differences in green advertisement attitudes between high involved and low involved consumers, to compare high and…
The aims of this article is to analyse whether there are differences in green advertisement attitudes between high involved and low involved consumers, to compare high and low involvement consumer’s cognitive responses and affective responses towards advertisements and examine the extent of the importance on certain themes that both high involvement and low involvement consumers consider. Themes such as company image, environmental labels, and product recycling symbols. A random sample of 207 consumers was taken from Victoria (Australia). The study shows that there are differences between the two groups in terms of their attitude towards green advertising with respect to all the dimensions and the low involved customers appear to have a stronger disregard for the green advertising across all the perceptive measures towards green advertising. The findings provide useful insights to practitioners as to the type of themes preferred for green advertising.
This study aims to demonstrate how destination management organizations can fruitfully harvest users’ ideas by facilitating an online idea contest to enhance value…
This study aims to demonstrate how destination management organizations can fruitfully harvest users’ ideas by facilitating an online idea contest to enhance value creation and innovation processes. The structure of the idea quality, contest-related factors and user-related factors are investigated in relation to the overall quality of the ideas submitted by users.
A total of 489 ideas were assessed based on the overall quality and effects of various factors. A structural model was tested to analyze the dimensions contributing to quality of the submissions that influence the overall idea quality. Furthermore, non-parametric tests were performed to reveal how specific user traits as well as contest-related traits relate to overall idea quality. Lastly, post-hoc analyses were performed to reveal if mean values differ among users who are grouped according to age, overall idea quality, place of residence and age at time of submission.
The study demonstrates that novelty, feasibility, relevance and elaboration explain overall idea quality. Only the age of the idea submitter exhibits an impact on the level of idea quality, wherein younger users tend to submit higher quality ideas. The areas of innovation significantly differ depending on the users’ place of residence and age. Moreover, none of the contest-related traits that were analyzed have an impact on the level of overall idea quality.
Marketing managers and destination management organizations are given a set of recommendations on how to facilitate internet-based participation tools, such as idea contests, to collect high-quality input from various user segments and, subsequently, to feed their value creation and innovation processes.
Within the field of tourism, the open tourism paradigm is relatively new. New insights into the role of online tools, and how they can be leveraged to harvest users’ ideas, as well as users’ capabilities for enhancing tourism firms’ value creation and innovation processes, are provided.