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Publication date: 17 September 2018

Cleopatra Veloutsou and Francisco Guzman

317

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Journal of Product & Brand Management, vol. 27 no. 6
Type: Research Article
DOI:
ISSN: 1061-0421

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Publication date: 15 August 2016

Cleopatra Veloutsou and Francisco Guzman

334

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Journal of Product & Brand Management, vol. 25 no. 5
Type: Research Article
DOI:
ISSN: 1061-0421

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Publication date: 11 May 2010

Gill Wright

367

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Marketing Intelligence & Planning, vol. 28 no. 3
Type: Research Article
DOI:
ISSN: 0263-4503

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