Search results

This study aims to understand how digital storytelling advertising impacts online consumers’ responses towards advertisements on Facebook considering the different story features and the different consumers’ cultural backgrounds.

The grounded theory approach guided the development of this study that adopts an interpretivist positioning with an abductive approach that links the already existing knowledge on how storytelling affects consumer behaviour to the empirically retrieved data from two qualitative studies between France and Tunisia using a netnographic method to collect consumers’ responses to culturally adapted storytelling advertising.

The results reveal similarities and differences between Tunisian and French consumers regarding the effectiveness of digital storytelling advertising in influencing their cognitive, affective, and behavioural responses. Specifically, Tunisian consumers tended to hold more cognitive reactions originating from story plot and characters features as compared to French consumers who performed more affective responses towards the story plot feature. Interestingly, only French consumers performed behavioural reactions aligned with a cognitive and behavioural engagement with the storytelling advertising generated by story plot and verisimilitude elements. Findings also highlight the impact of some cultural influences on consumers’ reactions.

To the best of the authors’ knowledge, this is the first known study to explore and compare the effects of digital storytelling advertising between Tunisia and France. The major contribution of this study lies in investigating and comparing consumers’ reactions to digital storytelling advertising across countries. This study adds to the body of literature on international marketing communication by offering two frameworks associating story’s elements with their outcomes in their relevant context and providing fruitful insights for future research and for brand managers to design effective storytelling content.

Narrative criminology has made stories respectable again, despite criminology's long-professed ties to a model of positive science. Given the field's continued scepticism about the ‘truthfulness’ of stories, narrative scholars have grappled carefully with the place and utility of lies for understanding the social worlds and individual identities of crime-involved populations. In this chapter, we draw from a study of women's pathways to incarceration in Sri Lanka, analysing the case of one study participant who shared with us many ‘tall tales’ about their life. In comparing Daya's account with those of other participants, we explore the complex relations among ‘truth,’ ‘fiction’ and ‘lies,’ and their implications for narrative criminology. We offer specific cautions about the place of verisimilitude and plausibility in narrative criminologists' efforts to make sense of offender narratives.

The purpose of this paper is to address the issue of how best to reproduce realistic reproductions and outcomes in the dynamic environment of a simulated negotiation on a political theme.

Using a case study run by the author of a university undergraduate negotiation module, qualitative data are provided to support a pragmatic model of addressing issues of realistic behaviour and outcomes.

Through a combination of elements – notably, integration of more conventional academic research, use of repeated points of contact between students and the module leader, and extensive reflection after the exercise by the student – it is possible to provide for a simulation that more closely follows real‐world outcomes than would otherwise be the case.

The use of a single case study clearly limits the ability to generalise and implies the need to replicate the work in new iterations and in new contexts.

The paper highlights the importance of grounding simulations in reality, if they are to maximise their utility as a teaching practice. It also stresses the high level of engagement, not only on the part of the students, but also on the part of the module leader, who must be an active part of the simulation structure.

The consideration of a continuous process of grounding simulations in reality is one that has not been explored by the existing literature, so it offers useful insights into practice that will be of value to both practitioners and theorists in the field.

This chapter examines how hospitality and tourism researchers can use ‘expressive text’ (or writing) to express the lived quality of an experience in order to ‘show what an experience is really like’ rather than ‘tell what it is like’. Expressive text refers to written language forms such as narrative, poetry and metaphor that can be used as tools in research to vividly represent the meaning and feeling conveyed in an experience. The expressive text-based approach to researching lived experience provides a textual link between experience and its expression. For this reason, it is especially useful when working with lived experience accounts of phenomenological and hermeneutic research.

The expressive text-based approach suggested here is still a relatively under explored arena within hospitality and tourism research. As a relatively under explored arena, the rich insightful knowledge that can be gained from understanding practitioner experience is rarely a central focus of scholarly writings about the workplace in hospitality and tourism contexts. However, in order to be fully appreciated as a discipline in its own right and to advance knowledge of the field, understanding the typical and significant attributes of hospitality and tourism work will be decidedly helpful.

One of the difficulties of working with lived experience accounts is finding a suitable research approach that helps to both retain the lived elements of the experience and ensure the rigour of the inquiry. An expressive text-based methodological framework that has a phenomenological and hermeneutic philosophical underpinning is argued to be suitable for this purpose. Therefore, the focus of this study is to discuss such a methodology and explain the reasons for its content, style and structure in researching lived experience. The approach that is proposed here consists of a five-tiered textually expressive methodology that is employed to contextualise, portray and interpret the lived experience meanings in order to understand the significance of the experience in relation to relevant discourses in hospitality and tourism studies, and to consider implications for policy and professional practice. The guiding questions of the five-tiered framework cover the following issues: (1) What is the context of the lived experience? (2) What is the lived experience of this practice like? (3) What is the meaning of this experience for the practitioner? (4) What is the significance of the experience in contributing to the advancement of knowledge within the field? (5) What are the implications for practice and professional development?

To illustrate uses of this methodology in research, the study here includes an example showing portrayals and interpretations of the typical and significant lived nature of hospitality reception work. This shows and communicates the full meaning of the episode, circumstances or situation. The chapter then concludes with some reflections on benefits as well as tensions in working within an expressive text-based phenomenological and hermeneutic framework.

This chapter explicates the logic of a computational agent-based model bearing on the willingness of perpetrator agents to conduct genocidal actions against Jewish people during World War II. Given realistic distributions of benefits and costs and sufficient time, as a joint consequence of these distributions and interpersonal influence the model readily creates agents who are avowed anti-Semites, Nazis, and perpetrators of the genocide, even transforming agents characterized initially by lower levels of anti-Semitism. Although many agents initially exhibit dissonance (i.e., a disjunction) between their attitudes and choices, toward the end of this period their anti-Semitic attitudes and choices become consonant (i.e., internally consistent). Experiments and parameter studies using this model indicate that different distributions of benefits and costs, changed legitimacy of authority, and different values of anti-Semitism of influential agents can modify the growth of prejudice, Nazism, and genocidal choices in these random-number-based Monte Carlo trials. The results clarify the conflicting interpretations of Goldhagen and Browning concerning the genocidal actions of a battalion of perpetrators and the role of propaganda in reducing moral costs. Six hypotheses that focus the testing of the model can be generalized creating insights about other genocides.

The aim of this paper is to expand the scant literature related to retail branding ideology and the application of mythotypes to flagship stores within the Chinese setting. The study explores the transplantation of a retail brand ideology in the form of complex home‐country cultural content to a host culture whose local retail narratives differ significantly from those of the brand enterprise.

This is an ethnographic study that spans the two years of the focal store's existence. With the help of native‐speaking graduate assistants, store visits, interviews with Chinese locals and internet mentions and secondary information were collected. Data include fieldnotes, interview transcripts, photographs, news articles, blog comments and website information.

The paper details the mythotypic mistuning of marketscape and mindscape that contributed to the failure of this flagship store and build theory concerning the implementation of retail brand ideology and retail theatrics. The paper concludes that successful themed flagship brand stores encapsulate ideology in stories composed of mythotypes and encourages the enactment of that ideology through multiple, interrelated brand experiences. Misalignments of these mythotypes can impede the acceptance of retail brand ideology and the diffusion of the retail theatre concept.

While foreign and domestic flagship brand stores have flourished in China, cultural propriety of these stores includes a host of physical design cues that must mesh with the local culture's sensibilities and the brand's provenance. To translate the retail brand ideology into customer‐centric meaning is challenging. The presence or absence of mythotypes comprising the servicescape profoundly affect their success.

This paper describes some of the major elements of Marfleet Steel Company, a multidisciplinary case study which we developed with the help of Chris Dixon. The case attempted to address some of the educational problems which had arisen from our experiences with the group of students for whom it was first designed, but which we felt were typical problems of management education in general. The paper begins by discussing our own particular difficulties and their relation to the generalised problems of the education/experience gap; the common sense/education distinction; the importance of the unconscious in developing managerial “skills”; the need for integrating disparate disciplines; the difficulties of handling various and conflicting sources of information and the indispensability of action and involvement to successful learning. We go on to discuss our specific objectives and methodology in developing Marfleet, focusing on issues of verisimilitude, the provision and release of information and the importance of role‐playing to the “living case study”. We examine the running of the case, with formal inputs, monitoring the process and providing and organising feedback. Finally, we discuss the experiences of both staff and students on the case and suggest that the “living case study” method, though demanding for all participants, offers huge benefits in stimulating discovery and learning. It makes considerable advances in bridging the gap between the too often isolationist classroom case study or simulation and the organisationally problematic action‐learning project.

The Internet‘s email system is a fast and efficient communication method and one that has become particularly popular for rumours and hoaxes. These include virus alerts, one of the favourite types of hoax, and urban myths or contemporary legends. An interesting element of these types of rumours and hoaxes is: the apparent reduction in caution about their retransmission; the speed and ease of re‐transmission that email offers; the extensive detail that is often included at variance to standard word of mouth transmission of rumour. This paper examines a single case study in order to investigate the differences between e‐rumours and word of mouth rumours. Theory suggests that detail adds verisimilitude to a rumour and this could certainly explain why such emails often provide extensive detail. The email system eases the job of re‐transmitting and this might explain why readers are prepared to broadcast such rumours without further checking.

The paper draws extensively from Aristotle’s Poetics, a classical work on the aesthetics of drama. Drawing from symbolic and thematic elements from folklore and mythology, this paper aims to illustrate how the Poetics can be referenced as an allegorical device in the design of culture-building strategies and interventions.

This exploratory paper examines Aristotle’s “Poetics” and the range of creative expression this literature provides as a conceptual design framework for the development of a culture map in creating a distinctive organisational mythology. The Poetics articulates an Aristotelian perspective on theatre which infuses itself as a new language in offering structural and archetypical plot devices in the development of an organisational narrative.

Findings from this explorative study can provide a creative roadmap to culture practitioners and leaders, to be used as a determining reference point in developing culture maps and change management interventions.

Poetics has its detractors, notably Bertolt Brecht and Augusto Boal. Boal examines how Poetics promotes a narrative that suppresses free thinking and encourages a cult of feudal personality, therefore encouraging industrial and cultural oppression, which he rebelled against through the development of his “Theatre of the Oppressed”. This new kind of theatre discarded the Aristotelian model of thinking. Ideas proposed in the Poetics may also lend verisimilitude to the propagation of obsessive consumerism through the definitive symbolism it offers in the development of institutionalised personality cults.

The Poetics as a creatively driven reflexive study provides a forward movement in the study of culture design templates. Its definitive allegorical devices and metaphors act as action principles through which an enterprise culture and its value system can be examined and developed.

The concept of (self-)identity has become increasingly central to institutional theory’s microfoundations, yet remains relatively underdeveloped. In this chapter, the authors use an autobiographical interview with a gay Protestant minister in the US to explore the role of narrative conventions in the construction of self-identity. The analysis of this chapter offers the basis for a new understanding of the relation between institutions, self-identity, and agency: how we agentically engage institutions depends not only on who we narrate ourselves to be, but also on how we narrate ourselves into being. This suggests that narration as a specific modality of micro-institutional processes has important performative effects.