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Whenever the news media feature brand-related moral struggles over issues such as ethicality, fairness, or sustainability, brands often find themselves in the position of the culprit. However, brands may also take the opposite position, that of a moral entrepreneur who proactively raises and addresses moral issues that matter to society. In this chapter, the authors present a case study of the Austrian shoe manufacturer Waldviertler, which staged a protest campaign against Austria’s financial market authorities in the wake of the authorities demanding that the company closes its alternative (and illegal) consumer investment model after 10 years of operation. In response to this demand, the company organized protest marches, online petitions, and press conferences to reclaim the moral high ground for its financing model as a way out of the crunch following the global credit crisis and as a way to fight unfair administrative burdens. The authors present an interpretive analysis of brand communication material and media coverage that reveals how this brand used protest rhetoric on three levels – logos, ethos, and pathos – to reverse moral standards, to embody a rebel ethos, and to cultivate moral indignation. The authors also show how the media responded to protest rhetoric both with thematic coverage of context, trends, and general evidence, and with episodic coverage focusing on dramatic actions and the company owner’s charisma. The authors close with a discussion of how protestainment, the stylization of a leader figure, and marketplace sentiments can ensure sustained media coverage of moral struggles.

When subordinates violate a policy, authority figures have to decide whether to be strict and make them face the consequences or be lenient and not enforce the policy. In this chapter, we argue that when an authority figure treats a subordinate leniently, that subordinate is more likely to develop an elevated sense of entitlement, which then has various negative consequences for the authority figure and the subordinate’s group members. Drawing on the literature on the sources and consequences of psychological entitlement, we put forward propositions relating to authority leniency and subordinate entitlement. In summary, we propose (a) that single acts of leniency may lead subordinates to feel entitled to future leniency, (b) that repeated leniency may lead subordinates to develop a general sense of entitlement, and (c) that leniency and the resulting entitlement can have many negative consequences such as increasing group conflict and causing low performance. We report preliminary results in support of some propositions. For example, we show that leniency that can be attributed to something external to the subordinate may prevent the subordinate from feeling entitled. Last, we call for additional research. We hope that our chapter will cause authority figures to consider the consequences of treating subordinates leniently, including the possibility that the subordinates will subsequently feel entitled.

This introduction to the Symposium “Curiosity, Imagination, and Surprise” discusses some of the characteristics of Mary Morgan’s approach to study science, which she labels as “naturalized philosophy of science.” One of these characteristics is the usage of a carefully chosen vocabulary. These concepts are usually unconventional and open-ended with the aim of illuminating the practice under study. Another characteristic of her approach is that it is curiosity-driven, which becomes clear by the kind of typical questions she asks. A third characteristic is that her approach is case-study based, with its typical features, such as the investigation of a bounded “real-life” whole, its attitude of open-endedness, the usage of multiple research methods and its complex, often-narrated outcome.

Each collection of articles that makes up a volume of Advances in Mergers and Acquisitions paints a picture of contemporary research on this topic, and provides insight to what scholars around the world see as the “hot buttons” worthy of attention. This volume of Advances is no different. We have seven contributions from scholars in North America, Europe, and Asia, and there is considerable diversity among specific research questions to be sure. These papers collectively address acquisition strategy and acquisition integration, successful deals and unsuccessful ones, ownership structure and managerial structure, risk and return, knowledge preservation and knowledge transfer, building trust and cultivating emotions, and alliances and networks. This breadth of attention across the spectrum of research possibilities on mergers and acquisitions (M&A) is remarkable in that it suggests both that this topic has morphed in recent years to encompass a broad array of issues that go far beyond what earlier generations of scholars concerned themselves with, and that there is still so much more to be learned about the processes and performance of M&A.