Search results

1 – 4 of 4
Click here to view access options
Article
Publication date: 1 October 2004

Heiner Evanschitzky, Peter Kenning and Verena Vogel

Price knowledge as a construct has been one of the top behavioral pricing themes in the last four decades, especially in the Anglo‐American literature. In Germany…

Downloads
4034

Abstract

Price knowledge as a construct has been one of the top behavioral pricing themes in the last four decades, especially in the Anglo‐American literature. In Germany, scientists have paid relatively little attention to this topic during the last 15 years – with some notable exceptions. Therefore, this study analyzes German consumers' price knowledge and, by doing so, replicates and extends existing international work. After reviewing earlier attempts at assessing the construct, a measure is developed for the price estimation error “PEE”, based on explicit price knowledge stored in long‐term memory. Results, including data from about 1,000 consumers on 69 products from a German retail chain, indicate that price knowledge in Germany is relatively low. Based on that observation, implications for the management are discussed.

Details

Journal of Product & Brand Management, vol. 13 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

Click here to view access options
Article
Publication date: 27 February 2007

Peter Kenning, Heiner Evanschitzky, Verena Vogel and Dieter Ahlert

The aim of this study is to analyze consumers' price knowledge in the market for apparels.

Downloads
4036

Abstract

Purpose

The aim of this study is to analyze consumers' price knowledge in the market for apparels.

Design/methodology/approach

After reviewing earlier attempts at assessing the construct, the price estimation error “PEE” was used, a measure based on explicit price knowledge stored in long‐term memory, as a valid indicator of price knowledge.

Findings

The results, including data from about 1,527 consumers on 66 products from the German apparel market, indicate that price knowledge is relatively low.

Originality/value

Although, in the literature, there are several studies on price knowledge in the food industry, little is known about price knowledge in other industry sectors. This is quite surprising since pricing strategy is a concept which is vitally important to all retailers. Therefore, this study is a first contribution to extending the concept of behavioral pricing to the apparel market.

Details

International Journal of Retail & Distribution Management, vol. 35 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

Click here to view access options
Article
Publication date: 1 December 1990

Verena Thompson

Discusses Section 11 of the Local Government Act 1966. Notes thatlocal authorities appear slow to make use of this subsidy or EthnicMinority Grant in librarianship…

Abstract

Discusses Section 11 of the Local Government Act 1966. Notes that local authorities appear slow to make use of this subsidy or Ethnic Minority Grant in librarianship. Considers the 1988 Government review which recommended a project approach to applications and set out criteria covering areas of work which would qualify for funding. Concludes that the way ahead is to absorb all Section 11 posts and fund them mainstream, thus showing commitment to equality of service provision and opportunity.

Details

New Library World, vol. 91 no. 12
Type: Research Article
ISSN: 0307-4803

Keywords

Click here to view access options
Book part
Publication date: 2 September 2019

Philip Balsiger and Simone Schiller-Merkens

Moral struggles in and around markets abound in contemporary societies where markets have become the dominant form of economic coordination. Reviewing research on morality…

Abstract

Moral struggles in and around markets abound in contemporary societies where markets have become the dominant form of economic coordination. Reviewing research on morality and markets across disciplinary boundaries, this introductory essay suggests that a moral turn can currently be observed in scholarship, and draws a direct connection to recent developments in the sociology of morality. The authors introduce the chapters in the present volume “The Contested Moralities of Markets.” In doing so, the authors distinguish three types of moral struggles in and around markets: struggles around morally contested markets where the exchange of certain goods on markets is contested; struggles within organizations that are related to an organization’s embeddedness in complex institutional environments with competing logics and orders of worth; and moral struggles in markets where moral justifications are mobilized by a variety of field members who act as moral entrepreneurs in their striving for moralizing the economy. Finally, the authors highlight three properties of moral struggles in contemporary markets: They (1) arise over different objects, (2) constitute political struggles, and (3) are related to two broader social processes: market moralization and market expansion. The introduction concludes by discussing some of the theoretical approaches that allow particular insights into struggles over morality in markets. Collectively, the contributions in this volume advance our current understanding of the contested moralities of markets by highlighting the sources, processes, and outcomes of moral struggles in and around markets, both through tracing the creation, reproduction, and change of underlying moral orders and through reflecting the status and power differentials, alliances, and political strategies as well as the general cultural, social, and political contexts in which the struggles unfold.

Details

The Contested Moralities of Markets
Type: Book
ISBN: 978-1-78769-120-9

Keywords

1 – 4 of 4