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Apprenticeship is an ageless method of transferring knowledge of a particular trade or business from a master to an inexperienced apprentice. Africans employed various apprenticeship methods to transfer their traditions, customs, and trades to successive generations. In Nigeria, various tribes have different methods of practising apprenticeship. This study, therefore, examines apprentice training and mastership as procedures that Igbo entrepreneurs of South-East Nigeria deploy to develop their management skills. A multi-case study approach of Igbo entrepreneurs was adopted for the study. The data were collected through face-to-face interviews, and a narrative approach was used for the analysis. Findings reveal that Igbo entrepreneurs achieve managerial development through apprentice training and mastership. The chapter recommends that aspiring entrepreneurs undergo apprentice training and mastery before investing in any business. Finally, the government and its citizens can adapt the Igbo apprenticeship model to reduce unemployment and increase business ownership across Africa.

This chapter concentrates on sales negotiation and reveals that negotiating agreements on goods and services among the Igbo traders involves demystifying many complexities – such as nature of persuasion, trust and communication patterns between traders, among other concerns. To aid our understanding, the authors surveyed three Igbo-dominated markets including Computer Village, Ikeja – dealing in the sales of phone accessories; Tejuosho Market – dealing in the sales of clothing materials; and Ojuelegba Market – dealing in the sales of vehicle spare parts. The authors concluded that the negotiation pattern and approach adopted by the Igbo trader often depends on several variables, including the product, the market, the buyer, the individual trader and other invisible circumstances surrounding the bargaining process. When negotiation breakdown arises, the Igbo traders have a well thought-out strategy that can be adopted to address the situation and persuade future bargains.