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The present paper explores Generation Z university students' clusters based on the consumption of daily fruits and vegetables in an emerging market economy, indicating young people's reasons to adopt a healthy diet.

Using cluster theory, the authors analyse Generation Z university students who consume fresh fruits and vegetables, highlighting aspects of a healthy diet, in compliance with the WHO recommendations and challenges.

Data collected from over 459 Generation Z university students point out the possibility of typologizing them into nine clusters: three consuming fresh fruit and six consuming fresh vegetables. Most cluster members are aware of the value of regular fresh fruit and vegetable consumption in order to maintain health and overall well-being, but the authors also identified a cluster called “urban, but sick humanists at the beginning of their professional careers”, for whom a healthy diet based on fruits and vegetables is not a priority.

Although this research only refers to consumers in the emergent economy Romania, it also allows the delimitation of specific categories which can be utilized by sector stakeholders, in order to identify issues addressed by each cluster member and to find the most appropriate solutions for encouraging/promoting a healthy diet.

The paper also raises awareness of the importance of fruit and vegetable consumption in other emerging economies, given the advancement of processed food and reduction of time available to cook healthy dishes.

The results contribute to extending studies conducted on emerging markets concerning fruit and vegetable consumption among Generation Z university students, highlighting the importance of a healthy diet, and the proper targeting of these consumer clusters by fresh fruit and vegetable producers and distributors.

The purpose of this paper is to investigate the implications of the China’s rising meat demand and industrialization of the livestock sector for the vegetable oil market.

An equilibrium displacement model is constructed to analyze the interactions between meat consumption and vegetable oil market through the development of livestock sector modernization. Parameters derived from the 2006 to 2009 data are first used to produce the counterfactual growth rate of the non-soybean vegetable oil to validate the model. Then the authors use the second set of parameters derived from the 2010 to 2013 data to forecast the changes in the vegetable oil market in China.

Soybean oil, as a co-product of soybean processing, tends to crowd out other vegetable oils. In particular, the authors find that the market for non-soybean vegetable oils may shrink as long as the rapid industrialization pace above 10 percent within China’s livestock sector continues. Although their production takes up only 8.5 percent of all agricultural lands in China, oil crops remain as important cash crops for farmers contributing over 10 percent to the overall farm income in some provinces. The authors’ analysis suggests that stakeholders in these regions should closely monitor the structural changes within the livestock sector and consider the information for crop selection.

The authors’ analysis contributes to the literature on China’s meat demand by highlighting its implications for other agricultural markets involved in the food system.

The purpose of this paper is to evaluate the evidence base of the Food Dudes healthy eating programme, specifically the short- and long-term effectiveness of the intervention for consumption of fruit and vegetables both at school and at home and displacement of unhealthy snack consumption.

Articles were identified using Academic Search Complete, PsycARTICLES, Medline and PubMed databases keywords for the period January 1995 to August 2013. Articles were included if they reported an empirical evaluation of the Food Dudes programme aimed at children aged between 4-11 years. Articles were included regardless of geographical location and publication type (i.e. published and “grey” literature).

Six articles were included for review. Findings indicated that the programme was moderately effective in the short term; however, the long-term effectiveness of the programme is unknown. The ability of the programme to generalise to the home setting and to displace unhealthy snack foods also requires further investigation.

This is the first independent review of the Food Dudes programme. In light of the extensive roll out of the Food Dudes programme, an appraisal of the evidence surrounding the programme is timely. The review highlights that sustaining fruit and vegetable intake cannot be achieved through behaviour-based interventions alone and the long-term maintenance of fruit and vegetable consumption requires more than the implementation of an intervention found to be effective in a controlled research environment.

The purpose of this paper is to assess the influence of availability of fruits and vegetables on adult workers' consumption adequacy in the workplace.

A total of 1,344 workers, who have had meals in 30 different companies, located in the city of São Paulo, Brazil, are assessed. Two indicators are used to assess the following: workers' consumption of fruits and vegetables; usual consumption, found through a questionnaire on frequency of consumption of these foods; and workplace consumption, assessed with a food consumption questionnaire provided by the company. Availability of fruits and vegetables in the menus is obtained using the descriptions of meals given to workers on three consecutive days. Data analysis is performed with logistic regression models that used two outcomes: usual consumption of fruits and vegetables and consumption of these foods in the workplace. Explanatory variables are divided into two levels: the first one was comprised by workers' characteristics (sex, age and level of education), and the second one by food availability in the workplace.

Consumption of fruits and vegetables, both the usual one and that in the workplace, is higher in women, and also in older individuals and those with higher level of education. Availability of fruits and vegetables in the workplace has a significant impact on usual food consumption and especially on the workplace, in which case the variable shows greatest impact on consumption.

This study demonstrates the importance of the availability of fruits and vegetables in the workplace that influence consumption of food by workers, revealing the importance of using this environment to promote healthy eating.

The study aims to determine whether dislike of vegetables is associated with the presence of metabolic disorders.

Cross‐sectional analysis of the data of middle‐aged (range 51–59 years) male personnel of the Self‐Defense Forces.

Of subjects studied, 76.4 per cent answered they liked vegetables, 19.2 per cent were intermediate between liking and dislike and 4.4 per cent disliked vegetables. The odds ratio (95 per cent CI) of vegetable dislike to like was 2.22 (1.08–4.57) for the presence of diabetes, 2.46 (1.23–4.94) for hyper‐triglyceridemia and 2.54 (1.33–4.86) for high γ‐glutamyl transferase in a logistic regression analysis adjusted for age and lifestyle factors. Vegetable dislike did not correlate with hypertension, hypercholesterol‐emia or obesity. Vegetable consumption did not correlate with diabetes.

The results do not show a cause–result relationship. Observed findings may not be applied to age‐matched general population, or to older, younger, female or other ethnic persons.

Vegetable dislike may be regarded as a simple marker of metabolic status including type 2 diabetes.

The authors show the cross‐sectional association between dislike of vegetables and type 2 diabetes.

The purpose of this paper is to examine factors that shape the adoption of mobile phones for vegetable marketing by Vietnamese smallholders.

A structured questionnaire was given to 185 smallholders randomly chosen from 345 vegetable smallholders in the Vinh Thanh district of Vietnam. Descriptive statistics, inferential statistics and a binary logistic regression were applied to analyse the data.

The research results show that the smallholders’ adoption of mobile phones for vegetable marketing is significantly affected by their number of extension contacts, distance from smallholders’ homes to local markets, community-based organisation participation, gender, training/credit programme participation, age, education level, income and farm size (χ² = 143,111, p < 0.000).

A combination of factors related to socio-economic, situational and institutional characteristics of smallholders should be considered when promoting smallholders’ uptake of mobile phones for vegetable marketing in developing nations.

This research provides useful insights into the determinants of mobile phone adoption for vegetable marketing by smallholders and highlights areas that need to be considered when designing policies to improve the uptake of information and communication technologies in developing countries.

The purpose of this paper is to explore the practice of hiding vegetables among low socioeconomic parents.

A qualitative longitudinal study involving 37 low socioeconomic Australian parents with at least one overweight or obese child aged five to nine years. Data were obtained with the use of interviews, focus groups, and self-introspections.

Identified issues relating to the practice of hiding vegetables included: how parents manage hiding vegetables, children's presence in the kitchen during vegetable preparation, the employment of deception when hiding vegetables, the use of cookbooks and blogs, and the alternative views of parents not strongly in favour of hiding vegetables.

Hiding vegetables is a practice used by some parents to increase their children's vegetable intake. Children who are unaware of hidden vegetables in their meals are potentially missing the opportunity to develop an appreciation for vegetables and learn about vegetable preparation and cooking.

The findings are relevant to dietitians, general practitioners, and other health professionals providing advice to parents on appropriate child-feeding strategies.

This appears to be the first study to provide an in-depth account of low socioeconomic parents’ use of hiding vegetables to facilitate higher levels of vegetable consumption.

The study was conducted to investigate the economics of dry season vegetable production in Ogun state, Nigeria.

Descriptive statistics, budgetary technique and regression analysis model were used to analyze the data collected from 120 respondents using multistage sampling technique.

Descriptive statistics showed that while the mean age of the farmers was 62.1 ± 38.78, the mean farming experience was 17.3 ± 12.84. Majority (56.7%) of the respondents were uneducated. Vegetable enterprise in the area was male-dominant. The result of budgetary analysis revealed that the average net and total income were ₦ 55,405.29 and ₦ 131,514, respectively. While the average total variable cost was ₦ 64,767.29, average total cost was ₦ 76,108.70. Benefit cost ratio and rate of returns were 1.73 and 0.73, respectively. The regression analysis revealed that revenue from vegetable production in the study area was influenced by farm size, seed quantity, farming experience, quantity of labor and fertilizer used.

It is therefore imperative for policymakers to encourage dry season vegetable farming as a viable enterprise option for the unemployed and upcoming entrepreneurs. Meanwhile, the government should design and implement policies that would improve access to land, labor, quality seed, water and fertilizers.

The study adds to the growing body of literature on inherent prospects for labor and entrepreneurs as regards the opportunities latent in dry season farming activities.

Snacks at work are often of poor dietary quality. The main objective of the current study is to examine the effect of making vegetable snacks available at workplace meetings on consumption.

In three between-subjects field experiments conducted at a hospital and three ministries in the Netherlands, with meeting as the unit of condition assignment, attendees were exposed to an assortment of vegetables, varying in vegetable variety and presence of promotional leaflet in study 1 (N = 136 meetings), serving container in study 2 (N = 88 meetings) and additional presence of cookies in study 3 (N = 88 meetings). Consumption of vegetables and cookies was measured at meeting level to assess grams consumed per person.

Across the three studies, average consumption per meeting attendee was 74 g (SD = 43) for study 1; 78 g (SD = 43) for study 2 and 87 g (SD = 35) for study 3. In the first study, manipulation of perceived variety and information leaflets did not affect intake. In the second study, significantly more vegetables were eaten when they were offered in single sized portions (M = 97 g, SD = 45) versus in a shared multiple portions bowl (63 g, SD = 38) (p < 0.001). In the third study, no effect was found of the additional availability of cookies on vegetable consumption during the meeting.

The present studies show how availability of vegetables at unconventional occasions makes meeting attendants consume considerable portions of vegetables on average. As such, offering healthy snacks at the workplace may be a valuable part of workplace health promotion programs and positively change the “office cake culture”.

Vegetable intake is less than recommended in many countries worldwide. Many snacking occasions are at work, which makes office meetings a potential consumption occasion to encourage vegetable intake. Hence, the aim of this study is to examine whether free availability of vegetable snacks during meetings contributes to their consumption among meeting attendees and under what conditions consumption is optimal.

Previous research has shown that in contemporary societies, women have a healthier dietary intake than men. However, no research has examined how this gender gap develops over the long term. The present study examined how gender differences in fresh vegetable intake frequency have evolved from 1979 to 2017 in Finland and whether differences are affected by age or educational level.

The data were derived from annually repeated, nationally representative “Health Behaviour and Health among the Finnish Adult Population” and “Regional Health and Well-being (RHW)” surveys on the health habits of the Finnish population. The dataset is a time series of repeated cross-sectional surveys. In total, the data sample comprised 161,996 Finns aged 20–64 years. Descriptive methods and logistic regression were used for the analysis.

During 1979–2017, the prevalence of daily vegetable intake increased from 12 to 35% among men and from 18 to 56% among women. Thus, the magnitude of the gap between genders doubled across the study period. The increased vegetable intake was partly explained by the changing education and age structures of society. Potential explanations and avenues for future research are also discussed. Policy implications depend on whether the findings are interpreted as a case of health differences or health inequality.

This study used a long time series to analyse how gender differences in vegetable intake have evolved in a Nordic welfare state context. It showed that the gap in fresh vegetable intake between men and women has widened.