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1 – 10 of over 10000
Article
Publication date: 10 June 2019

Chenchi Zhang, Jieqiong Wang, Biao Zhang, Junqi Ding, Zetian Fu and Lingxian Zhang

The selection of marketing channels by vegetable producers directly affects the income of producers and is important for the maintenance of a stable supply of vegetables and food…

Abstract

Purpose

The selection of marketing channels by vegetable producers directly affects the income of producers and is important for the maintenance of a stable supply of vegetables and food control. The purpose of this paper is threefold: to investigate the cooperative selection of vegetable marketing channels; to identify the factors that influence the selection of marketing channels by professional vegetable cooperatives by comparing emerging and traditional circulation modes; and to solve the problems related to vegetable circulation channels in Beijing.

Design/methodology/approach

A total of 187 valid questionnaires were collected from seven main vegetable production districts in Beijing urban areas from September to December 2017, with a response rate of 89 percent. Binary logistic regression was used for analysis in this study.

Findings

Results revealed that the cooperatives mainly selected large wholesalers, wholesale markets, supermarkets and electronic commerce as their marketing channels for their vegetables. Estimation results showed that among the 18 influencing factors in the four categories, the educational level of the person in charge and some other factors significantly influence the selection of these four distribution channels by the cooperatives.

Research limitations/implications

Due to the lack of time and energy, this paper does not analyze the factors influencing a cooperative’s choice of different e-commerce platforms. If this problem can be solved, it will definitely promote the development of e-commerce in rural areas.

Originality/value

The results obtained in the present study and their implications could help policy makers establish a science-based and reasonable policy to encourage vegetable producers to participate in the new circulation modes of vegetables in Beijing and ensure their income in the vegetable supply chain. This study suggests methods to improve the vegetable sector in other cities facing similar issues.

Details

British Food Journal, vol. 121 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 24 December 2021

Hung Gia Hoang and Duc Van Nguyen

The purpose of this paper is to examine factors that shape the adoption of mobile phones for vegetable marketing by Vietnamese smallholders.

Abstract

Purpose

The purpose of this paper is to examine factors that shape the adoption of mobile phones for vegetable marketing by Vietnamese smallholders.

Design/methodology/approach

A structured questionnaire was given to 185 smallholders randomly chosen from 345 vegetable smallholders in the Vinh Thanh district of Vietnam. Descriptive statistics, inferential statistics and a binary logistic regression were applied to analyse the data.

Findings

The research results show that the smallholders’ adoption of mobile phones for vegetable marketing is significantly affected by their number of extension contacts, distance from smallholders’ homes to local markets, community-based organisation participation, gender, training/credit programme participation, age, education level, income and farm size (χ2 = 143,111, p < 0.000).

Practical implications

A combination of factors related to socio-economic, situational and institutional characteristics of smallholders should be considered when promoting smallholders’ uptake of mobile phones for vegetable marketing in developing nations.

Originality/value

This research provides useful insights into the determinants of mobile phone adoption for vegetable marketing by smallholders and highlights areas that need to be considered when designing policies to improve the uptake of information and communication technologies in developing countries.

Details

Global Knowledge, Memory and Communication, vol. 72 no. 4/5
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 11 October 2019

Joko Mariyono, Jaka Waskito, Apri Kuntariningsih, Gunistiyo Gunistiyo and Sumarno Sumarno

The purpose of this paper is to analyse the distribution channels of vegetable sectors in Indonesia, its economic impact on the performance of vegetable sales and the factors…

Abstract

Purpose

The purpose of this paper is to analyse the distribution channels of vegetable sectors in Indonesia, its economic impact on the performance of vegetable sales and the factors affecting marketing channels selected by producers.

Design/methodology/approach

The study employed qualitative and quantitative methods. A market survey was qualitatively conducted at producer, intermediary, wholesaler, hotel and food processing company as well as retailer levels. Producer survey was quantitatively conducted at the farm level, by interviewing 556 randomly selected farm households. Structural equation modelling was employed to accomplish the objectives of the study.

Findings

Marketing channels for vegetables in Indonesia was complex and relatively long. Farmers decided to select particular channels because of business circumstance and their knowledge. Distance and gentleman’s agreement with traders limited farmers to choose the desirable marketing channel. Marketing channels affect business performance in terms of high sales and profit.

Research limitations/implications

This study only pays attention to the supply side of vegetables. The effect of marketing channels also encumbers the consumers, which are beyond this study. Other studies are expected to highlight the consumer side.

Originality/value

This study focused on smallholder agribusiness players. This study uses two surveys as data sources: market survey and producer survey. The market survey serves as vital information to design producer surveys.

Details

International Journal of Productivity and Performance Management, vol. 69 no. 5
Type: Research Article
ISSN: 1741-0401

Keywords

Article
Publication date: 5 June 2017

Biao Zhang, Zetian Fu, Jieqiong Wang, Xiaolin Tang, Yousen Zhao and Lingxian Zhang

Farmers’ selection of vegetable marketing channels directly affects their income and is important to stable vegetable supply and food control. The purpose of this paper is to…

Abstract

Purpose

Farmers’ selection of vegetable marketing channels directly affects their income and is important to stable vegetable supply and food control. The purpose of this paper is to investigate the farmers’ selection behavior of vegetable marketing channels, and to determine the key factors which affected farmer’ decision making.

Design/methodology/approach

A total of 191 valid questionnaires were collected from 50 villages in seven main vegetable production districts in Beijing urban areas from September to December 2015, yielding a response rate of 86.8 percent. The multinomial logit model was used for analysis in this study.

Findings

The results revealed that the farmers mainly selected farmers’ market, cooperative, and wholesaler to sell their vegetables, which comprised 96.57 percent of total vegetable sales. Estimation results showed that cooperative, vegetable acreage, price satisfaction, and slow sales were most important factors which influence positively the probability of opting to sell vegetables at a cooperative rather than at the farmer’s market. For wholesalers, gender of the household head and cooperative had most significantly negative effect, and age had a positive impact on farmer’s choice of market channels.

Originality/value

The results and implications obtained in the present study could help policymakers to establish a scientific-based and reasonable policy to encourage vegetable producers to participate in the circulation of vegetables in Beijing and guarantee their income in vegetable supply chain. The suggestions of this study could also be used for the improvement of the vegetable sector in other cities facing similar issues.

Details

British Food Journal, vol. 119 no. 6
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 22 July 2021

Suleyman Karaman and Furkan Yigit

This paper is intended to investigate the economic, organizational and social factors affecting the receipt of advance payment by greenhouse vegetable producers from commission…

Abstract

Purpose

This paper is intended to investigate the economic, organizational and social factors affecting the receipt of advance payment by greenhouse vegetable producers from commission agents operating in the wholesale market.

Design/methodology/approach

The data were gathered through questionnaire forms developed for this specific purpose through face-to-face interviews with 180 producers growing greenhouse vegetables in the central district and Serik, Antalya in the Western Mediterranean Region of Turkey. A logistic regression model was employed to analyse the factors affecting the likelihood of greenhouse vegetable growers getting advance from commission agents.

Findings

A good financial status of enterprises producing greenhouse vegetables and the fact that their production input needs are met by cooperatives reduce their dependence on commission agents, thereby increasing their bargaining power when selling their products. Since producers can readily meet their need for the capital required for the vegetable production process from commission agents, they do not prefer to borrow from lending institutions making agricultural loans with requirements such as collateral. The fact that greenhouse vegetable farmers receive technical and market information and advice from commission agents strengthens their relationship with them.

Originality/value

It is the first study that evaluates in detail the financial aspect of the relationships between producers and commission agents in the greenhouse vegetables wholesale market. It contributes significantly to agricultural policymakers regarding the functioning of the greenhouse vegetable market, and in particular, the regulations on agricultural loans for production processes.

Details

British Food Journal, vol. 124 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 3 January 2019

Joko Mariyono

The purpose of this paper is to analyse factors that determine farmers’ intention to commercialise vegetable-based agribusiness ventures in rural areas and assess the effect of…

Abstract

Purpose

The purpose of this paper is to analyse factors that determine farmers’ intention to commercialise vegetable-based agribusiness ventures in rural areas and assess the effect of commercialisation on farmers’ income.

Design/methodology/approach

The study used a regression approach. Market participation and farmers’ income were hypothesised to be dependent on other external factors. This study employed data compiled from a quantitative survey of 357 farm households located in four major vegetable producing regions of rural East Java and Bali, Indonesia.

Findings

Results indicate that household attributes, business environment, supporting facilities and farm characteristics determined farmers to commercialise vegetable farming. Access to credit, seed technology and farm site played high contribution to the market participation. Ultimately, commercial vegetable farming provides an economic advantage regarding increased income. Land fragmentation and status of landholding were identified to influence the net revenue of vegetable farming.

Research limitations/implications

This study has a limitation concerning the number of samples and the availability of data and information. The number of samples is 357 which is about 4 per cent of the total population.

Practical implications

Establishment of vegetable agribusiness terminals with all market infrastructures, adequate access to market information, credit and human capital investment through training and extension services are also required, will boost market participation. Re-structuring land ownership might be the best step to augment farmers’ income, through consolidation of fragmented fertile lands devoted to intensive vegetable farming.

Originality/value

This study was purposely conducted in rural areas where there were subsistence farmers, as this is to improve farmers’ income by commercialising vegetable crops. A novel feature of this finding is the role of access to credit in the commercialisation of vegetable farming and the impact of landholding status on the profitability of intensive farming of high-valued vegetables.

Article
Publication date: 1 October 1997

Geoffrey P. Lantos

The case is presented by a senior marketing major (Tim), who did a business internship in the new products area of a fictitious consumer package goods firm. The case is presented…

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Abstract

The case is presented by a senior marketing major (Tim), who did a business internship in the new products area of a fictitious consumer package goods firm. The case is presented as a journal Tim kept while interning. It is based on the author’s own journal, kept while working as a business professor intern in a firm similar to that in the case. Although names have been disguised, most of the activities, practices and problems described in the case are based on the author’s internship experience. Tim is simultaneously involved in two major new product projects. First is the early exploratory research done for new vegetable‐based food products. Second is a snack product which is ready to be moved from a controlled store test to test markets. Tim is also involved in other activities: a new business committee meeting, an industry forum, and a strategic plans presentation meeting. Tim works fairly closely with the new products manager, people in other areas of the firm such as marketing research and research and development, as well as with the firm’s ad agency. The case also describes informational interviews Tim conducted with various functional managers in the company involved with new products, and it gives students a feel for all of the nitty gritty implementation details involved in new product work.

Details

Journal of Product & Brand Management, vol. 6 no. 5
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 29 June 2020

Hung Gia Hoang

The purpose of this paper is to investigate factors that influence farmers' adoption of Vietnamese Good Agricultural Practices (VietGAP) in Vietnam.

Abstract

Purpose

The purpose of this paper is to investigate factors that influence farmers' adoption of Vietnamese Good Agricultural Practices (VietGAP) in Vietnam.

Design/methodology/approach

A case study design was employed. A purposive and snowball sampling strategy was used to select 54 participants for semi-structured interviews. Qualitative data analysis techniques were applied to analyse the data.

Findings

This study found that the social, cultural and institutional dimensions that define the dominant traditional agri-food system determined farmers' adoption of VietGAP and this was expressed in: (1) there was a lack of concern about food safety amongst value chain (VC) actors, particularly consumers and this limited demand for VietGAP-certified vegetables; (2) subjective rather than objective measures were used to assess vegetable quality by actors throughout the domestic vegetable VC and (3) the coordination of this vegetable VC was dominated by informal, trust-based relationships between VC actors rather than through formal written contracts.

Research limitations/implications

This study employed a case study approach and focussed on a local VC for fresh vegetables. The findings of this research may therefore differ to those concerning other produce.

Practical implications

This study highlights that farmers' uptake of VietGAP requires changes to the socio-technical regime of the traditional agri-food system.

Originality/value

This research provides a systemic view of the determinants of GAP adoption by farmers and highlights areas that need to be considered when designing policies to enhance the uptake of public GAP programmes and introduce agri-food systems in developing countries.

Details

British Food Journal, vol. 122 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 October 1993

Sara Carter and Susan A. Shaw

Presents an analysis of the domestic market for field vegetablesand comments on the nature of the market changes and the role of marketintelligence. Concludes with a discussion of…

Abstract

Presents an analysis of the domestic market for field vegetables and comments on the nature of the market changes and the role of market intelligence. Concludes with a discussion of how British producers can use their competitive advantages to exploit current opportunities and to build new markets.

Details

British Food Journal, vol. 95 no. 10
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 2 May 2017

Bo Xiong, Fujin Yi and Yaling Li

The purpose of this paper is to investigate the implications of the China’s rising meat demand and industrialization of the livestock sector for the vegetable oil market.

Abstract

Purpose

The purpose of this paper is to investigate the implications of the China’s rising meat demand and industrialization of the livestock sector for the vegetable oil market.

Design/methodology/approach

An equilibrium displacement model is constructed to analyze the interactions between meat consumption and vegetable oil market through the development of livestock sector modernization. Parameters derived from the 2006 to 2009 data are first used to produce the counterfactual growth rate of the non-soybean vegetable oil to validate the model. Then the authors use the second set of parameters derived from the 2010 to 2013 data to forecast the changes in the vegetable oil market in China.

Findings

Soybean oil, as a co-product of soybean processing, tends to crowd out other vegetable oils. In particular, the authors find that the market for non-soybean vegetable oils may shrink as long as the rapid industrialization pace above 10 percent within China’s livestock sector continues. Although their production takes up only 8.5 percent of all agricultural lands in China, oil crops remain as important cash crops for farmers contributing over 10 percent to the overall farm income in some provinces. The authors’ analysis suggests that stakeholders in these regions should closely monitor the structural changes within the livestock sector and consider the information for crop selection.

Originality/value

The authors’ analysis contributes to the literature on China’s meat demand by highlighting its implications for other agricultural markets involved in the food system.

Details

China Agricultural Economic Review, vol. 9 no. 2
Type: Research Article
ISSN: 1756-137X

Keywords

1 – 10 of over 10000