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Open Access
Article
Publication date: 17 October 2023

Farag Ali Saleh and Mutlag Mohammad Al-Otaibi

Fresh vegetables contain advantageous phytochemical components, making them one of the most significant sources of nutrition. The threat of harmful bacteria still exists because…

Abstract

Purpose

Fresh vegetables contain advantageous phytochemical components, making them one of the most significant sources of nutrition. The threat of harmful bacteria still exists because these vegetables are not heated in restaurants before being consumed. Therefore, this study aimed to evaluate the microbial quality of fresh vegetables in restaurants of different levels.

Design/methodology/approach

A total of 499 fresh vegetable samples (from sandwiches and fresh-cut vegetable salads) were collected from 3 different types of food service establishment: 201 from international restaurants (IRs), 210 from national restaurants (NRs), and 88 from cafeterias (CAs). The samples were prepared and inoculated on specific growth media. The aerobic mesophilic bacteria (AMB) Campylobacter spp., Staphylococcus aureus (S. aureus), Enterobacteriaceae, Escherichia coli (E. coli) and yeast and molds were counted, and Listeria monocytogenes, Salmonella spp. and Escherichia coli O157 were detected using specialized medium.

Findings

High counts of S. aureus, above 3 log cfu/g, suggested that 71.5% of samples collected from NRs and 77.3% from CA were not accepted, whereas 81.6% of samples collected from IRs were accepted. The low population of E. coli, less than 2 log cfu/g, suggested that 99.0, 97 and 92.0 % of samples collected from IRs, NRs and CA, respectively, were accepted. Listeria monocytogenes and Escherichia coli O157 were absent from every sample. One sample was positive for Salmonella spp. in each of the NR and CA sample groups.

Originality/value

RIs adhere to health and hygiene standards better than NRs and CAs, according to the findings of vegetable contamination tests.

Details

Arab Gulf Journal of Scientific Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1985-9899

Keywords

Article
Publication date: 25 September 2023

R.S. Sreerag and Prasanna Venkatesan Shanmugam

The choice of a sales channel for fresh vegetables is an important decision a farmer can make. Typically, the farmers rely on their personal experience in directing the produce to…

Abstract

Purpose

The choice of a sales channel for fresh vegetables is an important decision a farmer can make. Typically, the farmers rely on their personal experience in directing the produce to a sales channel. This study examines how sales forecasting of fresh vegetables along multiple channels enables marginal and small-scale farmers to maximize their revenue by proportionately allocating the produce considering their short shelf life.

Design/methodology/approach

Machine learning models, namely long short-term memory (LSTM), convolution neural network (CNN) and traditional methods such as autoregressive integrated moving average (ARIMA) and weighted moving average (WMA) are developed and tested for demand forecasting of vegetables through three different channels, namely direct (Jaivasree), regulated (World market) and cooperative (Horticorp).

Findings

The results show that machine learning methods (LSTM/CNN) provide better forecasts for regulated (World market) and cooperative (Horticorp) channels, while traditional moving average yields a better result for direct (Jaivasree) channel where the sales volume is less as compared to the remaining two channels.

Research limitations/implications

The price of vegetables is not considered as the government sets the base price for the vegetables.

Originality/value

The existing literature lacks models and approaches to predict the sales of fresh vegetables for marginal and small-scale farmers of developing economies like India. In this research, the authors forecast the sales of commonly used fresh vegetables for small-scale farmers of Kerala in India based on a set of 130 weekly time series data obtained from the Kerala Horticorp.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-0839

Keywords

Open Access
Article
Publication date: 12 October 2023

Mashford Zenda, Paul Malan and Antonie Geyer

South Africa’s wool industry plays an important role in the agricultural sector. The wool industry provides a valuable source of income for farmers who practice sustainable…

Abstract

Purpose

South Africa’s wool industry plays an important role in the agricultural sector. The wool industry provides a valuable source of income for farmers who practice sustainable farming practices. However, wool farmers face numerous challenges, such as wool contamination, dirty wool and producing good-quality wool. Good-quality wool is determined by fibre diameter, clean yield, vegetable matter and staple length. This study aims to address these challenges.

Design/methodology/approach

A multiple regression analysis of price (R/kg) of White wool and Merino wool was applied to four variables fibre diameter: vegetable matter, clean yield and staple length. The analysis was based on the data for the 2009–2019 data from Cape Wools auctions.

Findings

Fibre diameter, clean yield and staple length, with exception of vegetable matter, made a statistically significant contribution to the determination of wool price after all other independent variables were controlled for (p < 0.05). A one-unit (micron) increase in fibre diameter resulted in a 0.404-unit decrease in wool price (R/kg). A one-unit (mm) increase in staple length resulted in a 0.022-unit increase in wool price (R/kg). There was no statistically significant association between vegetable matter and wool price. A one-unit increase in clean yield was associated with a 0.111-unit increase in wool price (R/kg).

Research limitations/implications

Since wool fleeces consist of the largest portion of wool shorn from sheep, it is important for wool farmers to focus on wool with low fibre diameter, high clean yield percentage, low percentage of vegetable matter content and good length of the wool.

Practical implications

Since wool fleeces consist of the largest portion of wool shorn from sheep, it is important for wool farmers to focus on wool with low fibre diameter, high clean yield percentage, low percentage of vegetable matter content and good length of the wool.

Social implications

In a developing country such as South Africa, this study is important for the following reason. It is understanding the wool characteristics that have the most significance influence on the determination of wool price for Merino wool and White wool might effectively help the wool farmers to adapt their production systems to improve the wool characteristics that determine wool price.

Originality/value

This study identified a need for a study to be conducted on all wool classes.

Details

Research Journal of Textile and Apparel, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 28 February 2023

Muhammad Shabir Shaharudin and Yudi Fernando

Cold supply chain technology is critical for extending the shelf life of perishable leafy green vegetables. This study aims to investigate the concept of managing leafy green…

Abstract

Purpose

Cold supply chain technology is critical for extending the shelf life of perishable leafy green vegetables. This study aims to investigate the concept of managing leafy green products using cold supply chain technology and visualise the findings.

Design/methodology/approach

Using expert interviews and data visualisation approaches, this study examines how organisations deal with the complexity of cold supply chain processes and networks. Thematic data analysis was conducted. Two types of software were used to accomplish the research objectives. The first software used AntConc version 3.5.8 with word frequency (N-gram) analysis, whereas the second software, VOSViewer offered co-occurrence network visualisation and cluster analysis.

Findings

The findings show that the appropriate design of cold chain technology is critical in ensuring the freshness and quality of leafy green vegetables. The primary goal of managing the complexity of the cold supply chain is to achieve product freshness and energy efficiency. Regardless of the importance of energy efficiency, cold supply chains require warehouse management solutions for transportation and storage.

Practical implications

This study found that proper design and selection of appropriate technology in the cold supply chain have driven the companies to improve the firms’ competitive advantage while delivering the best quality of perishable leafy green food products. In addition, the freshness, quality, safety, and health of leafy green vegetables will be determined by the company’s capacity to handle long-distance transportation and select the appropriate distribution channels and storage. Warehouse management system technology was found to be secondary compared to cold chain technology, although distribution and warehousing practices are critical for supply chain performance.

Originality/value

This study has established the conceptual indicators based on best practices and outcomes for the cold supply chain. This study argued that cold supply chain management and performance should be monitored independently. Furthermore, the theory of technological adoption can be expanded to include product nature as a driver. Finally, this study has established cold chain best practices based on a perishable supply chain perspective. The findings of this study can promote healthy foods to solve zero hunger and achieve sustainable development goals. Although this study demonstrates that technology improves supply chain practises, cold storage and logistics benefit the most from technological advancements. In contrast, non-cold supply chains benefit from technology-driven improvements in performance.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

Keywords

Article
Publication date: 24 November 2023

Florence Nakazi, Losira Nasirumbi Sanya and Johnny Mugisha

The coronavirus disease (COVID-19) pandemic continues to impact economic systems, with devastating consequences on livelihoods. Anecdotal evidence has predicted the adverse…

Abstract

Purpose

The coronavirus disease (COVID-19) pandemic continues to impact economic systems, with devastating consequences on livelihoods. Anecdotal evidence has predicted the adverse effects of COVID-19 on the livelihood of food system actors. Uganda experienced two lockdowns in March 2020 and June 2021 with varying government containment measures. During the first lockdown, fresh food market vending was deemed essential to meet urban food demand, and was consequently exempted from a total shutdown despite the ban on public and private transport. Thus, this study sought to examine the effect of COVID-19 containment measures on fresh food market vending businesses in Uganda.

Design/methodology/approach

Using primary data collected from fresh food market vendors, this study applied a pooled time-series estimation to examine the effect of the first lockdown COVID-19 containment measures on fresh food vendors' welfare.

Findings

The study revealed that COVID-19 had a significant negative impact on the income of fresh food vendors, with female vendors being the most affected. COVID-19 containment measures reduced the diversity of buyers, individual customers and the number of commodities traded in causing a greater impact on vendors' income.

Research limitations/implications

The unavailability of data for vendors who did not return to the market at the time of data collection limits the scope of the study. Additionally, the absence of data for the second lockdown limited the analysis to only March 2020 lockdown period.

Originality/value

The empirical analysis highlights how vulnerabilities of different gender categories could be exacerbated by crises. The study provides empirical evidence of various market distortions caused by the COVID-19 pandemic and the disproportionate impact on women and men market vendors which calls for the need to integrate women's perspectives in future planning for market systems as well as advocating for gender-sensitive recovery responses.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 14 March 2023

Ndeye Fatou Faye, Talla Fall, Thomas Reardon, Veronique Theriault, Yacine Ngom, Mamadou Bobo Barry and Mouhamed Rassoul Sy

This paper analyzes the consumption of fruits and vegetables (FV) in Senegal by: (1) urban and rural areas; (2) FV types (African-indigenous vs non-indigenous); (3) sources of FV…

Abstract

Purpose

This paper analyzes the consumption of fruits and vegetables (FV) in Senegal by: (1) urban and rural areas; (2) FV types (African-indigenous vs non-indigenous); (3) sources of FV (imports, purchases and own-production).

Design/methodology/approach

The authors undertake descriptive and regression analyses on consumption of FV sourced from purchases, own-production and gifts. The data come from primary surveys in 2017/2018 of 6,328 rural and urban households in Senegal.

Findings

The analysis showed that FV are important in urban and rural food consumption. A stunning 76% of rural FV consumption is from purchases, showing the importance of FV supply chains even into and among rural areas. Only 12% of national FV consumption is from imports. Most FV consumption in rural and urban areas is now of non-indigenous FV; African-indigenous FV have a minor share.

Research limitations/implications

A limitation of this paper is that it uses a cross-sectional dataset.

Originality/value

There are few national survey-based studies of FV consumption in Africa. This is the first to disaggregate FV consumption between primary versus secondary cities and rural towns, and rural areas close to and far from cities, in such detail regarding types and sources of FV as outlined in the findings. The regressions contribute by including determinants beyond income, including gender, employment, spatiality and education.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 18 April 2024

Benedicta Twum - Dei, Richmond Aryeetey and Linda Nana Esi Aduku

This study aims to assess dietary choices of pregnant women and its relationship with their anaemia status.

Abstract

Purpose

This study aims to assess dietary choices of pregnant women and its relationship with their anaemia status.

Design/methodology/approach

A mixed-method study comprising a survey and three focus group discussions (FGDs). The survey included 380 adult pregnant women with data collected on food choices, preferences and haemoglobin (Hb) status.

Findings

More than 50% of women in the study had Hb concentration < 11.0 g/dl; mean Hb was 10.24 g/dl (SD = 1.59). Univariate analysis was used to generate descriptive tabulations for socio-demographic characteristics of respondents, dietary choices for women and anaemia status. T-test and bivariate analysis between dietary diversity score of the women among the food groups consumed as well as their anaemia (Hb) status. This showed that women with high dietary diversity score had improved Hb status (P = 0.003), and those who consumed meat and fish as well as dark leafy vegetables had significantly high diversity scores (P = 0.031 and P = 0.049). Thematic analysis was used for analysing qualitative data.

Research limitations/implications

The sample used in the study is unlikely to be fully representative of pregnant women in the Accra Metropolis. In addition, this study used a cross-sectional study design, making it difficult to establish causal associations between nutritional status and food choice of pregnant women. It does not also show variation in dietary practices by seasons of the year. The scope of the study did not allow for a detailed analysis, and this should be considered in future studies. Also, the study did not explore an obstetric factor like past bleeding history as well as the menstrual cycle of these pregnant women, as these factors are likely to interfere with the anaemia status of the pregnant women.

Originality/value

This paper contributes significant value by specifically focusing on and clarifying the complex relationship between dietary choices and aneamia among pregnant women. It also provides insights into the distinct dietary patterns and preferences of pregnant women, which may be contributing to the high prevalence of aneamia. The results of the study can inform the development of localized, evidence-based interventions to address this critical public health concern, ultimately leading to improved maternal and foetal health outcomes.

Details

Nutrition & Food Science , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 18 April 2024

Aashiq Hussain Lone and Irfana Rashid

This study aims to investigate the landscape of family-based organic farm businesses in the Kashmir Valley, India, analyzing the factors that either facilitate or hinder their…

Abstract

Purpose

This study aims to investigate the landscape of family-based organic farm businesses in the Kashmir Valley, India, analyzing the factors that either facilitate or hinder their adoption. The research also intends to uncover sources of information seeking. The primary purpose is to provide qualitative evidence to address existing knowledge gaps and offer insights for promoting sustainable farm practices in the region.

Design/methodology/approach

The research employs a qualitative approach, drawing on focus group interviews. The study thoroughly explores the background and relevant literature, utilizing a comprehensive research framework. Data is collected from family based farmers engaged in organic farming practices in the Kashmir Valley. The data is analyzed using content analysis ensuring a robust and thorough exploration of the subject matter.

Findings

This study reveals a notable transition in the agricultural landscape of the Kashmir Valley, showcasing a widespread adoption of organic farming on considerable land. The study reveals that key facilitators for organic farming among family-based farms are farm productivity, entrepreneurial intention, governance, environmental consciousness, and health concerns. The exchange of information, both through formal and informal channels, is found to be a crucial factor influencing the adoption of organic farming. The study also unveiled significant inhibitors that hinder the adoption of organic farming on commercial scales, including on-farm challenges such as difficulties in acquiring inputs and facing reduced yields, market-related concerns, and a lack of support and assistance from government agencies.

Originality/value

This research contributes significantly to the existing literature by advancing the understanding of organic farm business and agri-entrepreneurship. It unveils key factors that either support or hinder family-based organic farms, identifying crucial information sources and presenting valuable insights for policymakers. Furthermore, this study provides practical guidance for overcoming obstacles, enhancing infrastructure, and translating identified facilitators into successful agri-ventures in the Kashmir region.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 6 February 2024

Rita de Cássia Leal Campos, Luiz Henrique de Barros Vilas Boas, Daniel Carvalho de Rezende and Delane Botelho

This study aimed to the attributes, consequences and personal values that motivate the behavior of consumers of fruits and vegetables (FV) at local markets and how these elements…

Abstract

Purpose

This study aimed to the attributes, consequences and personal values that motivate the behavior of consumers of fruits and vegetables (FV) at local markets and how these elements are associated with food safety.

Design/methodology/approach

This is a qualitative research that used the laddering in-depth interview technique for data collection. Fifty interviews were conducted with consumers from Minas Gerais, Brazil. From the codification of the interview content, a hierarchical value map was constructed, showing the relationships between the attributes, consequences and values involved in the consumers’ purchasing decision.

Findings

Consumers value characteristics related to the origin of the product and the way it is produced and marketed. They seek particular benefits – such as satisfaction with the purchase, care for their health/well-being and safety when consuming food – and social benefits, such as the possibility of contributing to the local economy. Issues related to hygiene, organization, exposure and handling of products were some of the concerns reported by respondents with regard to food safety.

Research limitations/implications

It is worth highlighting the application of the laddering technique itself. Analyzing the predictive validity of the method, there is a propensity for biases linked to possible interference by the researcher, especially in the coding stage of the elements.

Practical implications

This study can be used by producers, marketing professionals and public policymakers to promote FV sold at local markets and to encourage the improvement of food safety practices.

Originality/value

The research points to five consumer segments according to the different motivations that guide their purchase behavior for local FV. In addition, a focus is given to food safety, revealing its importance in the investigated context.

Details

Qualitative Market Research: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 26 March 2024

Eunsong Yim and Kwangmin Park

This research aims to elucidate why consumers decide to eat meals that seem to be higher in calories and salt, despite their goal being to consume fewer calories and sodium…

Abstract

Purpose

This research aims to elucidate why consumers decide to eat meals that seem to be higher in calories and salt, despite their goal being to consume fewer calories and sodium. Korean participants are to be used for this study. The present research further investigated the impacts of categorization and averaging bias in relation to the health halo phenomenon, specifically focusing on traditional food and textured vegetable protein (soy meat) burgers. Thus, the present research investigated how consumers' intentions contrasted with their consumption goals in food choice circumstances.

Design/methodology/approach

We partitioned the survey due to the COVID-19 epidemic. A single, well trained surveyor first surveyed customers at cafés in Seoul and six other Korean cities. We received 102 in-person survey replies. A total of 254 advanced degree or undergraduate students from two universities completed an online questionnaire. There are 356 responses. Two studies were conducted where participants were instructed to evaluate the perceived healthiness, calorie content, and sodium level of different food items. The specifics of each study are elucidated in the main body of the paper.

Findings

This study shows that Koreans categorize meals as virtue or vice depending on their perceived healthiness, validating the categorization effect. Furthermore, this research demonstrated that consumers' perceptions of the health benefits of traditional meals and soy meat burgers impact their categorization. Koreans also assessed the average of the vice and virtue and found vice-virtue combination meals healthier than the vice alone. This affects how calories and sodium are perceived. This study also shown that high virtue affects averaging bias more than weak virtue in meals with vice and virtue combo.

Originality/value

This study extended food categorization and averaging bias to non-US consumers and confirmed this contradictory meal choice is universal. Health halo also affects food health perception. The results of this study revealed that Koreans consider traditional food healthier than western junk food. Korean customers incorrectly assume soy meat burgers have fewer calories and sodium than regular burgers. Thus, this study explains Korean consumers' food health misconceptions related to paradoxical consumption.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

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