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Article
Publication date: 31 May 2024

Gülşah Keski̇n and Vedat Acar

This current research aims to reveal customers’ behaviours who purchased à la carte menu service in a chain hotel operating in Istanbul, Türkiye after the Covid-19 outbreak. In…

Abstract

Purpose

This current research aims to reveal customers’ behaviours who purchased à la carte menu service in a chain hotel operating in Istanbul, Türkiye after the Covid-19 outbreak. In addition to this main objective, customers’ main course preferences, tipping, complaining, maintaining eating and drinking habits, local food preferences, photograph taking and food waste behaviours were determined as the sub-research objectives.

Design/methodology/approach

Qualitative research method was adopted, and naturalistic observation was chosen as the data collection tool in this study. Firstly, an observation form was created based on the literature. To ensure the content validity, seven experts (five researchers and two experienced hotel employees) were consulted on 15 July 2021. After revising the form, a pilot study was carried out between 4 August and 29 September 2021. By conducting the pilot study, it was aimed to prevent any unpredictable behaviours of customers. As a result, four new items were added to, and two items were removed from the form. Then, 341 customers who purchased à la carte menu service in the restaurant of the hotel chain were observed between 7 October 2021 and 28 January 2022.

Findings

It was revealed that 52% of the customers who purchased à la carte menu services did not make any reservations, while approximately 59% of the customers with reservations did not stay at the hotel in which the research was conducted. In addition, 69% of them started to eat meal together; 56% of them paid in “cash”; 48% of them preferred local food and beverages; 41% left food on the plate; and 43% of them gave tip. In contrast, very few customers (6%) engaged in complaint behaviour.

Research limitations/implications

First, data were collected during the post-pandemic period when international travels were mostly restricted and thus, the researcher observed mostly Turkish customers at the restaurant. Second, only those customers sitting at the six tables close to the guest welcoming were observed. Third, just one observer took part in the data collection process. Fourth, the researchers chose one out of two restaurants of the hotel because only Asian cuisine was served and children under 12 years of age were not allowed to enter the other restaurant. Fifth, focusing on only a hotel and using naturalistic observation as a data collection tool may be shown among the limitations of this study.

Originality/value

This paper presents the customers’ behaviours who preferred à la carte menu service in a chain hotel operating in İstanbul, Türkiye after the Covid-19 outbreak. Although there are some studies focusing on changing of customer preferences during the post-pandemic period, “observation” was not preferred as a data collection tool by most of the researchers; hence, the findings of this study are useful for both researchers and educationists in tourism industry.

Details

Worldwide Hospitality and Tourism Themes, vol. 16 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

Content available

Abstract

Details

Worldwide Hospitality and Tourism Themes, vol. 16 no. 6
Type: Research Article
ISSN: 1755-4217

Book part
Publication date: 10 February 2020

Seval Kardeş Selimoğlu and Mehtap Altunel

Along with accounting scandals in the past, academics, researchers, and legislators have focused on fraud. The purpose of this study is to examine postgraduate and doctoral…

Abstract

Along with accounting scandals in the past, academics, researchers, and legislators have focused on fraud. The purpose of this study is to examine postgraduate and doctoral studies, articles, and books about forensic accounting and fraud audit published between the years 2008 and 2018 in Turkey. For this purpose, a total of 96 studies have been examined and 35 of these are master’s theses, 10 of them are PhD theses, 45 of them are articles, and six of them are books. These studies were presented in tables as classified. The studies examined in our research are summarized as year they were published, the author, and the scope of the topic and in terms of results. The conclusions of this study can be summarized as follows: (a) the majority of thesis published about forensic accounting and fraud audit are in 2011 and following years. In addition, most of the theses are focused on forensic accounting review rather than fraud audit. (b) Results in the articles reviewed are in the same direction with theses. (c) There are very few books about fraud audit and forensic accounting. One of them is related to fraud audit, while the rest of them are related to forensic accounting and forensic accounting profession. We suggest extending the scope of the study and making to other countries.

Details

Contemporary Issues in Audit Management and Forensic Accounting
Type: Book
ISBN: 978-1-83867-636-0

Keywords

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