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Although some institutions of higher learning seem to have difficulty acknowledging it, teaching should be the single most important part of their mission; it is a college or university's reason for being. Accordingly, the primary mission of an academic library should be to support the teaching mission of the university. For example, in three college libraries with successful bibliographic instruction (BI) programs, library directors viewed the teaching role of the library as central to the purpose of the library. Teaching support from the library, and interaction between the library staff and the university's teaching faculty and students, can come in a variety of ways, one of which is BI. Bibliographic instruction is an activity that bridges the gap between academicians and librarians. Although BI can be generic or integrated (subject‐specific), the latter seems to offer greater potential for close interaction between librarians and the teaching faculty. Course‐integrated BI has been described as bibliographic instruction designed as a part of course objectives, and viewed as essential to knowledge of the subject and successful completion of the course. This article describes a series of four unique workshops that meet this definition of course‐integrated bibliographic instruction.

There have been scant references in the marketing literature to conceptualizing an organization's employees as an element of the organization's marketing mix. Extending previous conceptualizations of employees in a business marketing and a nonprofit marketing context, it is proposed that all organizations have the ability to move beyond their traditional view of employees in order to capitalize on “people‐power” as a distinctive element of their marketing mixes; an element that can help them become customer‐oriented to gain a competitive advantage through differentiation and to deliver customer value. To do so presents a real managerial challenge for any organization. It is a challenge worth undertaking, however, because successful implementation will help an organization achieve a customer‐orientation and more effectively meet the needs of its customers.

Reference and document librarians are increasingly faced with questions about international marketing as a result of globalization. Knowing where to look for specialized information of this kind can be a daunting task. While the focus of this paper is to describe an international marketing workshop, the sources described and the types of questions raised in the workshop can be helpful to busy reference librarians. This paper describes four US government sources that are available in electronic format. Using these electronic sources, librarians can quickly answer a variety of questions, or show patrons how they can find information free of charge.

The purpose of this paper is to discuss the attempt to find an evaluation instrument for undergraduate students to use to evaluate public web sites, the analysis of the variety of instruments discovered, the subsequent development of an appropriate instrument, and the application of the instrument in workshops with students.

The instrument was created based on the following criteria that the authors determined would meet the students' needs. It focuses exclusively on the information aspect of a web site, has some basis in theory or is based on an accepted model, is parsimonious, is quantitative, with both absolute and relative measures, and indicates whether or not the information should be accepted or rejected. The instrument was also developed with the goal of focusing on the process rather than the outcome.

Although a number of diverse evaluation instruments from the literature and from web‐based sources were examined, none was deemed suitable for students to use so the authors developed their own.

The authors concurred that, based on their assessment of the learning environment, the focus of an instrument should be on evaluation as a process.

Over the years much has been written about integrated library instruction and its importance as a viable, effective method of bibliographic instruction. Indeed, a study by Judith Pask showed that eighty‐eight percent of the academic libraries surveyed were using integrated library instruction. There is, however, a form of integrated library instruction, team teaching, about which little has been written. For purposes of this paper, team teaching is defined as a team composed of a professional librarian and an academic faculty member teaching the same course. A review of the literature over the past two decades showed only one reference to team teaching. Porter, Lanning, and Warner discussed a team teaching experience in which a chemistry professor and librarian alternately lectured in a one‐hour credit course with one instructor present at a time in the classroom. However, there is a type of team teaching, which this author has designated as interactive team teaching, to which no references in the literature were found. Interactive team teaching is defined as two instructors from different disciplines in the classroom at the same time. A case study of interactive team teaching follows.

To explain how the components of attraction theory work in unison to prompt students to take an initial stimulus and progress through critical thinking processes and into knowledge acquisition, organization, and synthesis.

Although schema theory has an important role in understanding knowledge acquisition, it does not provide directives for how to plan instruction so students can build their understandings and comprehension of subject matter. This chapter outlines a pedagogical approach to the implementation of a new theory of learning that builds on cognitive science, affect, and interest.

Students can become re-attracted to learning through effective teaching inclusive of a jolt, curiosity, retrieving explanations, counterexamples, clarifications, and embedding that information within schemata.

Proactive investigations and continued research on attraction theory can enrich our understanding of teaching and learning, provide answers for what works in the classroom, and equip us with tools from which to select for unique classroom circumstances.

Interpretative Phenomenological Analysis (IPA) offers management researchers an approach which allows deep examination of the relationship between individuals and their environments, particularly in complex social situations. Phenomenology studies phenomena, or things and events, as they are perceived by people's consciousness. Interpretivism allows researchers to access such internal awareness of research participants by attempting to understand the words used by subjects to describe their experiences and perceptions. Inherently subjective, this approach requires self-awareness by the researcher and the willingness to abandon preconceived notions in favor of interactive listening and exploration, relying on terms and concepts volunteered by participants rather than nominated by theory or preceding literature. Qualitative text analysis software can be utilized to facilitate aggregation and distillation of the voluminous narratives that result from the open-ended semi-structured interviews typically employed to collect data for IPA. However, impartiality and discernment on the part of the researcher remain essential in interpreting any automated analytical results. The researcher becomes in essence a second-hand observer, peering through windows voluntarily opened by participants, attempting to understand their understanding of their world.

This chapter introduces IPA, providing an overview of its rationale and approach, and illustrates its application in a management-related setting, focusing on cultural adaptation of immigrant professionals.

This chapter sets forth how and why diary data analysis can help significantly advance inquiry into the intersubjective aspects of entrepreneurial opportunities. We start the chapter with a presentation of the sensemaking perspective for the study of intersubjectivity in entrepreneurship. Next, we address epistemological limitations of retrospective data collection methods and examine the relevance of real-time, prospective data, specifically diary data, for the study of intersubjective phenomena associated with entrepreneurial activity. Furthermore, we describe our experiences with application of this method to the study of entrepreneurial cognitive development in the context of longitudinal, diary data-based research on this topic. We also address limitations of the diary data collection method and propose future research avenues for studies on intersubjective dimensions of entrepreneurial agency, before concluding this chapter.

It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields but who have a common interest in the means by which information may be collected and disseminated to the greatest advantage. Lists of its members have, therefore, a more than ordinary value since they present, in miniature, a cross‐section of institutions and individuals who share this special interest.

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).