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This study aims to investigate the determinants of herd behavior in online hotel service evaluations, focusing on the cultural and geographic distance characteristics of customers.

On the basis of 381,462 TripAdvisor reviews of hotels in the USA written by more than 100,000 customers from 92 countries, this study uses the empirical analysis to explore the collective roles of cultural distance, geographic distance and hospitality experience on herd behavior in online hotel ratings.

Cultural and geographic distances between customers and product and service locations positively affect herding and these two effects are substitutable. The hospitality experience of customers attenuates the impacts of distances on herding. These results are robust for multiple hotel service ratings.

Findings help hotels understand perceptual biases of customers on hotel services under the social influence and consequently develop effective marketing strategies to boost hotel revenues and increase profitability.

The research contributes to hospitality and online review literature by understanding how cultural and geographic distances shape online hotel service evaluations under the root of the uncertainty of decision-making and the observation of others’ behavior. The research also contributes to the distances in international business literature by deepening the understanding of the substitution and heterogeneity of distance effects. Methodologically, a time-varying and monotonously increasing variable is constructed to depict customers’ hospitality experience. The extensive data volume ensures the generalizability of our results.

The purpose of this paper is to present a new instrument for measuring cultural intelligence in the business context (BCIQ).

The paper describes the process of the conceptualization of the model and the development of the instrument, the sample, as well as the validation of the instrument. Directions on the use of the instrument and future research are discussed.

The instrument shows good psychometric properties and good predictive power and outperforms other publicly available CQ measures on a number of dimensions.

The unique features and advantages of the present instrument are as follows: first, a refined factor structure compared to existing CQ instruments; second, use of objective cultural knowledge measures; third, applicability in the business and workplace contexts, thus rendering the instrument suitable for assessing cultural intelligence among expatriates, employees, and global virtual team members; and fourth, improved reliability and validity as compared to other Cultural Intelligence Quotient measures.

The purpose of this paper is to show the possibility of using the quartz regular surface profile in the form of protrusions and troughs of a triangular shape instead of a random surface profile characterized by a Gaussian correlation function when analyzing the electromagnetic field parameters above the quartz surface to determine the conditions of the effective surface subnano-polishing.

The numerical determination of the evanescent field optimal configuration formed near the quartz rough surface coated with an aqueous solution of calcium hypochlorite when illuminated from the side of the solution has been considered. The finite-element approach is used to solve the Helmholtz two-dimensional vector equation.

Conditions of effective photochemical polishing of rough surface with profile in the form of triangular protrusions and troughs to a sub-nanometer level of roughness are found. These optimal conditions are achieved when the light falls normally on the quartz surface and the height of the surface protrusions is small (up to 20 nm).

This paper shows the possibility of simplifying electrodynamic calculations and analyzing an evanescent field near a quartz surface for the purpose of photochemical polishing by replacing the random profile function with a deterministic periodic function. That is, the novelty of this paper, which supplements the works published earlier [Journal of Modern Optics, 67(3) (2020):242–251; Optik, 207 (2020):164438].

The purpose of this paper is to argue that the time is ripe to establish a powerful tradition in Experimental International Business (IB). Probably due to what the Arjen van Witteloostuijn refers to as the external validity myth, experimental laboratory designs are underutilized in IB, which implies that the internal validity miracle of randomized experimentation goes largely unnoticed in this domain of the broader management discipline.

In the following pages, the author explains why the author believes this implies a missed opportunity, providing arguments and examples along the way.

Although an Experimental Management tradition has never really gained momentum, to the author, the lab experimental design has a very bright future in IB (and management at large). To facilitate the development of an Experimental IB tradition, initiating web-based tools would be highly instrumental. This will not only boost further progress in IB research, but will also increase the effectiveness and playfulness of IB teaching.

Given the high potential of an Experimental IB, the Cross-Cultural and Strategic Management journal will offer a platform for such exciting and intriguing laboratory work, cumulatively contributing to the establishment of an Experimental IB tradition.