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This paper aims to equip professionals and researchers in the fields of advertising, branding, public relations, marketing communications, social media analytics and marketing with a simple, effective and dynamic means of evaluating consumer behavioural sentiments and engagement through Arabic language and script, in vivo.

Using quantitative and qualitative situational linguistic analyses of Classical Arabic, found in Quranic and religious texts scripts; Modern Standard Arabic, which is commonly used in formal Arabic channels; and dialectical Arabic, which varies hugely from one Arabic country to another: this study analyses rich marketing and consumer messages (tweets) – as a basis for developing an Arabic language social media methodological tool.

Despite the popularity of Arabic language communication on social media platforms across geographies, currently, comprehensive language processing toolkits for analysing Arabic social media conversations have limitations and require further development. Furthermore, due to its unique morphology, developing text understanding capabilities specific to the Arabic language poses challenges.

This study demonstrates the application and effectiveness of the proposed methodology on a random sample of Twitter data from Arabic-speaking regions. Furthermore, as Arabic is the language of Islam, the study is of particular importance to Islamic and Muslim geographies, markets and marketing.

The findings suggest that the proposed methodology has a wider potential beyond the data set and health-care sector analysed, and therefore, can be applied to further markets, social media platforms and consumer segments.

To remedy these gaps, this study presents a new methodology and analytical approach to investigating Arabic language social media conversations, which brings together a multidisciplinary knowledge of technology, data science and marketing communications.

The authors have three purposes in writing this paper: to share the authors' experiences “catalyzing” reconstruction of a village in southern Sri Lanka four months after its destruction by the Indian Ocean tsunami, to suggest that what the authors learned in a “developing world” setting has relevance in the authors' “developed world” classrooms and practices, and to consider the tactics that locals took both to engage and resist the authors' assistance.

The authors' approach was participatory (working as laborers for ten days), reflective (reconsidering the authors' experiences two years later and finding their influence in the authors' recent work with students), and theoretical (layering an autoethnographic framework over the authors' reflections).

It is found that traces of the Sri Lankan project can be found in the authors' work with students in the USA and Canada, and that while it is possible to find examples of locals' resistance within the village rebuilding process, incorporating such potentials and perspectives into the authors' everyday work as professors has its own complexities.

It is the authors' hope that this case study will contribute to the reversal of a dominant Western and educated perspective that “we” know what is best for “them” and that “they” must learn to appreciate what “we” have in mind. This challenge is taken by highlighting applications “here” of the authors' lessons learned “there” and by making themselves aware of how locals of all sorts and locations often resist the intentions of others, no matter how considered and shared the plans might be.

The purpose of this paper is to examine the perspectives of local stakeholders on the role of religious tourism and the development process that alter the sacred space and religious heritage of Varanasi. Specific objectives include study local stakeholders' view on the motivation of visitors, the image of the city they carry home, role of infrastructure development altering sacredness of the city, major issues pertaining to conservation of the city's religious heritage and whether tourism dominates the sacred space of the city.

The present study follows the philosophical approach of constructionism and is an inductive study based on the ontological features of realism. The study is conducted using qualitative research design. Participants were purposely selected from different groups to provide representative data. through in-depth interviews with a set of 22 open-ended questions.

The study acknowledged the spatial changes happening in an old city over time. The portrayed image of Varanasi remains deeply rooted in the minds of pilgrims, whereas the tourist perspective often goes beyond the texts as an experience. The reflection of local stakeholders in the transformation of sacred space to tourist experiencescape as a consumable experience, which is influenced by market-driven forces is a major finding of the study.

Difficulties in finalising the respondents and building up the theoretical base, which is one of the main limitations of the study. During the process of data collection, the respondents mainly focussed upon the impacts of tourism on Varanasi, and the researchers made every effort to extract qualitative information on the current research. At times, some respondents hesitated to share their view on political influences in the development process, which restricted the authors to obtain righteous information, that could have contributed a better understanding of the deep-rooted issues of religious heritage conservation. Another limitation is that the perspectives of visitors have not been included in this research.

The study will contribute to the theoretical areas of tourism development in historic and sacred cities. As an interdisciplinary area, the selected theme of the study delves in to landscape planning, heritage preservation, tourism development in historic cities and more importantly how residents understand the changes happening in a scared environment. The present research opens opportunities for further researches such as social pressures and tourism development, urban morphology and its transformation in ancient cities and so on.

Varanasi is an ancient city in India, which is also the heartland of Hinduism. The study reveals the understanding of respondents on religious traditions, sentiments and the social values attached to a place. At the same time, it also highlights the role of tourism in generating an intercultural dialogue with local cultures, appreciating the sacred value of sites associated with religious sentiments.

The study addresses the role of tourism in altering the landscape of ancient city of Varanasi. The original view of respondents has been used in the article to maintain originality. There are several researches conducted on Varanasi, but the present study is conducted in a systematic way to gather the real understanding of local people. The study acknowledges the changes happening in the city along the course of time.

This paper seeks to add a historical perspective to the contemporary debate concerning women’s entrepreneurship in India. This study aims to explore the quantitative and qualitative research map of the research field of women’s entrepreneurship. Through this exploration, the authors aim to portray the historical and contemporary factors related to women’s entrepreneurship development in India, the problems and the opportunities. Future research opportunities are also identified based on the keyword analysis.

The study uses a systematic literature review to analyze the historical and theoretical perspectives of women’s entrepreneurship in India. The bibliometric analysis portrays the publication landscape, including the most popular journals, authors and countries, citation analysis and keyword analysis. The content analysis reveals the thematic clusters of the research field.

The content analysis of the management literature on women’s entrepreneurship reveals four primary clusters from the research: contextual embeddedness in women’s entrepreneurship, reasons for starting a business, microfinance interventions and empowerment of women entrepreneurs and marginalization dynamics for women entrepreneurs in India’s informal sector. The study also presents implications for policymakers and a women entrepreneurs’ development framework.

To the best of the author’s knowledge, this study is the first to comprehensively analyze the management literature on women’s entrepreneurship in India from a historical perspective. The study combines bibliometric mapping and content analysis for a holistic presentation of the research field of women’s entrepreneurship in India and future research opportunities.