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ELIZABETH MYERS was writing in the war years when the term ‘Kitchen Sink’ had not yet been coined to describe the pre‐occupation of dramatists and novelists with the seamy side of life. Real life then was providing grief and horror enough for most of the population.

The COVID-19 crisis has brought to the forefront the importance of rural health enterprises (RHEs), the peculiarity, in these terms, of rural areas, and the impact of rurality on health entrepreneurial activities. This paper aims to undertake a literature review regarding RHEs in the EU, identify research gaps and set future research directions.

A systematic literature review was conducted and the key aspects coded across four thematic areas – after examining 68 papers.

The findings reveal that more intense research should be conducted across four area which emerged; rural health providers vs urban health providers; RHEs and rural development; RHEs and quality of life; and social RHEs.

Future research avenues were identified and suggestions for further research on RHEs were provided.

The paper provides insights into how rural areas can attract health enterprises and how health enterprises can operate in rural areas.

This research expands on the limited existing knowledge of RHEs and sets the foundations for further research.

By conceptualising patriarchy in the workplace as a social situation, the purpose of this paper is to examine the prevalence of patriarchal attitudes and their impact on women’s workplace behaviour among Nigerian organisations.

The study uses a qualitative research approach, drawing on data from 32 semi-structured interviews with female employees and managers in two high-street banks in Nigeria.

The study finds that patriarchy shapes women’s behaviour in ways that undermine their performance and organisational citizenship behaviour (OCB). Furthermore, the study finds that patriarchal attitudes, often practised at home, are frequently transferred to organisational settings. This transference affects women’s workplace behaviour and maintains men’s (self-perceived) superior status quo, whereby women are dominated, discriminated against and permanently placed in inferior positions.

The extent to which the findings of this research can be generalised is constrained by the limited sample and scope of the research.

The challenges posed by the strong patriarchy on women’s workplace behaviour are real and complex, and organisations must address them in order to create a fairer workplace in which employees can thrive. It is therefore essential for organisations to examine periodically their culture to ensure that all employees, regardless of gender, are involved in the organisation’s affairs. Furthermore, organisations need to help women become more proactive in combating patriarchal behaviour, which often affects their performance and OCB. This requires organisations to affirm consistently their equal opportunities, equal rights and equal treatment policies. It is essential that organisations take this problem seriously by attaching due penalty to gender discrimination, as this will go a long way in ensuring positive outcomes for women and providing a fairer workplace.

This study provides empirical evidence that a more egalitarian work environment (in Nigerian banking) will result in improved performance from female employees and organisations. It calls for greater policy and organisational interventions to create a more inclusive work environment and an equal society.

Due in large part to the proprietary nature of costs, there is a dearth of academic literature investigating the factors influencing the costs for sport marketing investments, such as sponsorship. Therefore, the purpose of this paper is to provide an analytical framework for market intelligence that enables managers to better predict and forecast costs in today’s ever-changing sport marketing environment.

Given the dynamic and ultra-competitive nature of the athletic apparel industry, this context was chosen to investigate the influence of four distinct factors on sponsorship costs, including property-specific factors, on-field performance, and market-specific factors. A systematic, hierarchical procedure was utilized in the development of a predictive empirical model, which was then utilized to generate predicted values on a per property basis.

Results demonstrated that both property-specific and performance-related factors were significant predictors of costs, while variables reflecting the attractiveness of the property’s home market were non-significant. Further analysis revealed the potential for agency conflicts in the allocation of resources toward properties near the corporate headquarters of sponsors, as well as evidence of overspending by challenger brands (Adidas, Under Armour) in their quest to topple industry leader Nike.

Though the context of apparel sponsorships of US-based intercollegiate athletic programs limits the generalizability of the results, this study represents one of the few in the literature to empirically investigate the determinants of sponsorship costs, providing much-needed guidance to aid decision making in a highly volatile, unpredictable industry.

The purpose of this paper is to describe the development and implementation of the first telepsychology initiative in Haiti. Haiti is the world’s first black-led republic. It is also the only nation established by slave revolt and the first independent Caribbean state. In this case study, the development and pilot implementation of the first telepsychology initiative in the country of Haiti is described. The initiative was designed to provide psychoeducational and emotional support to community members and frontline health workers in the wake of the COVID-19 pandemic in this under-resourced country.

A multi-stakeholder approach was used and brought together local, national and international partners from governmental and non-governmental organizations as well as the academic community. Program data was collected from May 2020 through November 2021. The initiative was implemented across four regions of Haiti: Nord, Artibonite, Reste-Quest and Sud.

A total of 701 individuals received telepsychology services. More community members participated (n = 508 sessions) than frontline health workers (n = 193 sessions). Service utilization ranged from one to four counseling sessions. Initial data suggest that telepsychology is a potentially acceptable and feasible option to increase access to mental health services in Haiti. Significant logistical and cultural concerns must be taken into consideration to refine services.

To the best of the authors’ knowledge, the telepsychology initiative is the first of its kind and may serve as an exemplar for other similar countries with limited mental health resources. The authors provide information on successes, barriers and lessons learned as well as recommendations for enhancing services.

The development of self-service technologies, while intended to better serve customers by offering them autonomy, has created situations in which individuals may require additional help. The purpose of this paper is to explore perceptions of chat as an assistance channel, to identify its perceived role in a customer service environment.

In all, 23 semi-structured interviews held with both chat and non-chat users assessed perceptions of chat in an assistance encounter. A thematic analysis was used.

The findings highlight a paradoxical perception of chat in a customer assistance context. On the one hand, customers perceive live chat as mainly beneficial in a customer service context, alleviating embarrassment, perceived threats and potential dissatisfaction linked to assistance requests. On the other hand, the elusive nature of a chat conversation interlocutor (human or artificial) adversely affects how customers interpret assistance from companies.

This research underscores the perceived threats of assistance encounters and shows the ambivalent role of chat in such a context. It also highlights chat’s specific features that make it a relevant medium for assistance requests.

This study helps companies better understand customers’ perceptions of assistance requests and chat in that context. Companies can use the findings to develop better ways to address assistance needs and offer transparent and fully personalized human chat to provide an inclusive service.

This paper highlights the ambivalent role of chat as an assistance channel, easing assistance requests but also entailing a potential negative spillover effect, when negative chat perceptions of an artificial interlocutor have consequences.

The purpose of this study was to explore negative and stereotype-threatening depictions of career women in Hollywood films. The study draws on stereotype threat research to reflect on how such portrayals might undermine women’s career aspirations and contribute to the glass ceiling’s persistence, and proposes an agenda for future research.

Bridging social role theories with conceptual models of films as social “texts”, the author explored depictions of 165 career women presented by 137 films, focusing on negative and potentially stereotype-threatening personal and professional characteristics and contexts.

Thematic analyses of film portrayals revealed negative and stereotype-threatening characteristics and contexts of career women, including their mean and conniving personalities, promiscuity, isolation, failures at intimacy and inability to balance work and family.

Limitations include the subjective interpretations of a single author, a broad exploratory focus and no empirical evidence of connections between film portrayals and career attitudes. Researchers are encouraged to deepen analyses of film portrayals and examine linkages with stereotype threat and career behaviours sustaining the glass ceiling.

Given the pervasive reach of the media and the potential for consumers to internalize its messages, the negative depictions documented here could bear an adverse effect on women’s career aspirations, contributing to the glass ceiling’s survival.

Questioning the role of the media, in particular the portrayals of career women in film, provides an additional angle to understand why the glass ceiling endures.

This paper aims to join a growing movement in marketing history to include the voices of consumers in historical research on retail environments. It aims to show that consumer perspectives offer new insights to the emergence and reception of large-scale, pre-planned shopping centers in Australia during the 1960s, and allow one to write a history of this retail form from below, in contrast to the top-down approach that is characteristic of the broader literature on shopping mall development.

Written testimonies by consumers were gathered using a qualitative online questionnaire. The methodology is related to oral history, in that it seeks to capture the subjective experiences of participants, has the capacity to create new archives, to fill or explain gaps in existing repositories and provide a voice to those frequently lost to the historical record.

The written testimonies gathered for this project provide an important contribution to the understanding of shopping centers in Australia and, particularly Sydney, during the 1960s, the ways that they were envisaged and used and insights into their reception and success.

As with oral history, written testimony has limitations as a methodology due to its reliance on memory, requiring both sophisticated and cautious readings of the data.

The methodology used in this paper is unique in this context and provides new understandings of Australian retail property development. For current marketers, the historically constituted relationship between people and place offers potential for community targeted promotional campaigns.

The money management behaviour of undergraduates is a noteworthy study for many stakeholders, as these students are more likely to carry forward this behaviour into later life. The literature on student money management behaviour heavily focuses on financial literacy. However, economic, social and psychological factors also affect undergraduates’ money management behaviour. Therefore, the purpose of this study is to empirically investigate how undergraduates respond to and account for these factors in their money management behaviour.

This study was carried out in Australia. This study adopted a qualitative exploratory approach. The data were collected using six focus group discussions (FGDs) held in one Australian university, in which 40 undergraduates participated.

The key themes identified from the thematic analysis include undergraduates’ understanding of money management and managing economic, social and psychological aspects relating to undergraduates’ money management behaviour. Several subthemes were identified under each theme, which specifically showed how undergraduates manage and respond to each of these factors relating to their money management behaviour.

This study was conducted with the data collected from a relatively small sample of respondents and was limited only to undergraduates. Moreover, this study was conducted in Australia, indicating that some of the results might be specific to the Australian context.

The authors have suggested promoting multiple payment methods and internet usage to undergraduates, and providing them with stress management programmes will help them maintain prudent money management behaviour.

The extant literature on undergraduates’ money management behaviour tends to focus on financial literacy. This study extends the scope of the literature beyond financial literacy and has shown how undergraduates respond to economic, social and psychological aspects relating to money management behaviour. This study has applied a qualitative exploratory approach, in contrast to quantitative methods which have generally been applied for studies relating to undergraduates’ money management behaviour.