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Article
Publication date: 13 February 2019

Juan José Guardia, José Luis Del Olmo, Iván Roa and Vanesa Berlanga

In recent years, a process of reform and innovation in higher education has been witnessed. A change in the evaluation of student learning in universities is necessary for…

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Abstract

Purpose

In recent years, a process of reform and innovation in higher education has been witnessed. A change in the evaluation of student learning in universities is necessary for new teaching-learning proposals to be developed. The authors propose implementing a learning assessment process based on the idea of participatory evaluation, verifying the benefits of this method in the acquisition of cross-disciplinary skills.

Design/methodology/approach

The method implemented follows the principles of action research.

Findings

The Kahoot! app has an effect on the teaching-learning process and on the training skills and academic performance measured through the student’s grades.

Originality/value

This paper presents an innovation proposal that aims to observe how students acquire more competences.

Details

On the Horizon, vol. 27 no. 1
Type: Research Article
ISSN: 1074-8121

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Article
Publication date: 11 September 2017

Josep Lluis Del Olmo Arriaga, David Andreu Domingo and Vanesa Berlanga Silvente

The purpose of this paper is to analyse the interaction between fashion brands and consumers on social network sites. More precisely, the goal is to assess the…

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Abstract

Purpose

The purpose of this paper is to analyse the interaction between fashion brands and consumers on social network sites. More precisely, the goal is to assess the relationship that is established between the low-cost fashion company Primark and followers of the brand on the Facebook social network in Spain, and to evaluate the brand’s use of consumer passion through this social network.

Design/methodology/approach

The fieldwork for this research was conducted over September-October 2015, which coincided with the final stages in the sales and the start of the autumn-winter 2015 season. The methodology was based on a daily study of all Primark publications and user interactions with the brand on Facebook.

Findings

The results of this study show that there is some engagement between Facebook users and Primark. However, the company does not respond to this user interaction, thereby missing opportunities in the field of consumer passion.

Originality/value

Until now, research into the interaction of fashion brands with users of the social networks has focused mainly on the luxury sector. This study makes an important contribution to research into the interaction between a low-cost fashion brand and users of social network sites. Primark was chosen as the focus of this case study because the brand has become a model since it broke into the mature Spanish fashion market.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 21 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

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