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This paper aims to examine the association between the perceived values of information (economic, hedonic, functional, psychological) and the actual use of social networking channels (Instagram/Facebook groups/SNS personal profiles or messaging) for seeking information on accommodations.

879 respondents aged 18–55, who travel abroad as individual tourists at least once a year and are responsible for their own accommodation choice, were surveyed.

The study shows that all the values of information are more likely to be provided through posting a question on one's profile/messaging options (i.e. friends and relatives), than through Facebook groups and Instagram. The multivariate findings show that different values are associated with different SNS channel choices for seeking information.

The study provides an innovative approach to the motivations behind the use of different SNS platforms for travel information search by consumers. It offers practical implications, suggesting how to provide the relevant content on each channel.

The purpose of this study was to explore school principals’ job crafting profiles during the prolonged COVID-19 crisis in 2021, and investigate profile differences regarding principals’ own perceived servant leadership, stress and work meaningfulness.

Using latent profile analysis (LPA), two job crafting profiles were identified: (1) active crafters (55%) and (2) average crafters (45%). By auxiliary measurement-error-weighted-method (BCH), we examined whether and how job crafting profiles differed in terms of servant leadership, stress and work meaningfulness.

Active crafters reported higher than the overall mean level of approach-oriented job crafting (increasing job resources and demands), whereas average crafters reported an overall mean level of approach-oriented job crafting. Avoidance-oriented job crafting by decreasing hindering job demands did not differentiate the two profiles. Active crafters reported significantly higher servant leadership behavior, stress and work meaningfulness than average crafters.

Study findings provide new knowledge and reflect the implications that the unprecedented pandemic had for education. This study contributes to the existing literature within the scholarship of job crafting through empirical research during the prolonged COVID-19 pandemic. For practitioners, these study findings reflect contextual constraints, organizational processes and culture, and leadership in workplaces.

Chemical reaction effects are added to the governing equation. This paper aims to get the solution by converting the partial differential equation into an ordinary differential equation and solve using a perturbation scheme and applying the boundary conditions.

In this paper, the authors discussed the chemical reaction effects of heat and mass transfer on megnato hydro dynamics free convective rotating flow of a visco-elastic incompressible electrically conducting fluid past a vertical porous plate through a porous medium with suction and heat source. The authors analyze the effect of time dependent fluctuating suction on a visco-elastic fluid flow.

Using variable parameters of the fluid, the velocity, temperature and concentration of the fluid are analyzed through graphs.

The velocity profile reduces by increasing the values of thermal Grashof number (G_r), mass Grashof number (G_c) and the magnetic parameter (M). On the other hand, the velocity profile gets increased by increasing the permeability parameter (K). The temperature profile decreases by raising the value of Prandtl number (P_r) and frequency of oscillation parameter (ω). However, the source parameter (S) has the opposite effect on the temperature profile. The concentration profile reduces in all points by raising the chemical reaction parameter K_l, Schmidt number S_c, frequency of oscillation ω and the time t.

Businesses embark on cause-related marketing (CRM) initiatives as a marketing strategy to fortify consumers' behavioural intentions. Prior research indicates that human values could be tapped to understand the consumers' responses to perceived organizational motives behind undertaking social cause initiatives. This research employs Schwartz's theory of human values to examine consumers' patronage intentions towards CRM-linked fashion products. Moreover, fashion leaders play a crucial role in the diffusion of the latest fashion and fashion trends. This research investigates by integrating human values and fashion leadership, offering insights into CRM-linked fashion consumption motives.

The overarching goal was to investigate the complex interplay between human values and female fashion leadership to predict CRM patronage intention (CPI). Hence, a large-scale research study on 2,050 samples was undertaken by adopting threefold partial least squares–multigroup analysis–artificial neural network (PLS-MGA-ANN) to establish and empirically test a comprehensive model.

This study is unique as it establishes and validates the relative or normalized importance placed on human values by fashion leaders, thereby predicting CPIs. The results revealed that women with high-fashion leadership and specific value types (benevolence, universalism, self-direction) are more likely to patronize CRM-linked fashion retailers. In addition, the findings validated that women with low-fashion leadership and specific value types (tradition, security, conformity) are more likely to patronize CRM-linked fashion stores.

The findings provide a valuable rationale to non-profit marketers, fashion marketing experts and practitioners to design customer value-based profiling and manage crucial CRM decisions.

The purpose of this study is analysis of deformation and vibrations of turbine blades produced by high electrolyte pressure during electrochemical machining.

An experimental setup was designed, experiments were conducted and the obtained results were compared with the finite element results. The deformations were measured according to various flow rates of electrolyte. In finite element calculations, the pressure distribution created by the electrolyte on the blade surface was obtained in the ANSYS® (A finite element analysis software) Fluent software and transferred to the static structural where the deformation analysis was carried out. Three different parameters were examined, namely blade thickness, blade material and electrolyte pressure on blade disk caused by mass flow rate. The deformation results were compared with the gap distances between cathode and anode.

Large deformations were obtained at the free end of the blade and the most curved part of it. The appropriate pressure values for the electrolyte to be used in the production of blisk blades were proposed numerically. It has been determined that high pressure applications are not suitable for gap distance lower than 0.5 mm.

When the literature is examined, it is required that the high speed flow of the electrolyte is desired in order to remove the parts that are separated from the anode from the machining area during electrochemical machining. However, the electrolyte flowing at high speeds causes high pressure in the blisk blades, excessive deformation and vibration of the machined part, and as a result, contact of the anode with the cathode. This study provides important findings for smooth electro chemical machining at high electrolyte flows.

This study aims to identify the groups of value cocreators in the context of social media in the retail banking industry and resources that predict customer membership among different groups of value cocreators.

This study reviewed the literature and developed measurement instruments for the constructs of interest. Data were collected from 406 customers in an emerging market in 2019 and analyzed using latent profile analysis.

This study identified three profiles of value cocreators on social media based on the actual practices of resource integration that enliven value cocreation. Second, this study explains the differences in the performance of resource integration practices to cocreate by the types of resources that customers integrate into social media. Third, this study fills the need for knowledge of value cocreation in different contexts and industries (e.g. banks).

This study analytically relates a set of resources to the variety and intensity of the value cocreation practices adopted by bank customers in interactive environments. The emphasis on how value cocreation practices in online environments combined with customer resources (e.g., a person-centered approach) allows to identify unique profiles of value cocreators on social media. The findings inform managers of the profiles of cocreators, which customers are more attractive as value cocreators on social media, and which resources managers should help customers develop to increase cocreation on social media.

This study aims to help uncover corporate culture and values to attract and retain talent by understanding job reviews written by business-to-business (B2B) salespeople.

Over 40,000 job reviews on Glassdoor.com are analyzed by a dictionary-based content analysis tool, Linguistic Inquiry and Word Count (LIWC2015), to explore the links between corporate culture and linguistics characteristics of reviews as articulated by B2B salespeople. This study adopted a multidimensional scaling approach based on the nine cultural value scores to create a map of corporate profiles. A projection of the LIWC2015 scores on this map uncovers differences in language patterns and emotions expressed across the profiles.

Findings reveal a map of corporate profiles with two dimensions, namely, product-centricity and customer-centricity, that divide salesforce subculture into a 2 × 2 matrix of four types: Empathic Innovators, Product Pioneers, Customer Champions and Commodity Traders.

This study combined two data sets, scores on CultureX’s nine cultural values (agility, collaboration, customer orientation, diversity, execution, innovation, integrity, performance and respect) and job reviews on Glassdoor.com. This research seeks to develop profiles of the organizational culture and to use a blend of qualitative and quantitative methods. This study adds to the literature on salesforce subculture and showcases a solution to the methodological difficulty in categorizing and measuring culture.

Understanding the multifaceted images of tourism destinations is critical for effective destination marketing and management strategies. Traditional approaches, including conceptualization of destination images or analysis of their antecedents and consequences, are commonly used. This study aims to advocate the inclusion of visitors’ latent profiles based on cognitive images to enrich the evaluation and formulation of destination marketing and management strategies.

The analysis focuses on Serbia, an emerging destination, that attracts an increasing number of first-time, repeat and prospective visitors. Exploratory factor analysis and confirmatory factor analysis were used to test the potential dimensions (tangible and intangible cultural destination; infrastructural and accessible destination; active, nature and family destination; sensory and hospitable destination; and welcoming, value for money (VFM) and safe destination) of the cognitive destination image factors scale while subtypes (profiles) were obtained using latent profile analysis (LPA).

The cognitive image component encompasses the perceived attributes of a destination, whether derived from direct experience or acquired through other means. The study identified the following profiles: conventional destination; sensory and hospitable destination; welcoming, VFM and safe destination; secure and active family destination and accessible cultural destination, which are presented individually with their sociodemographic assets.

The main contribution of the paper is the application of a novel method (LPA) for profiling visitor segments based on cognitive destination image. From a theoretical perspective, this research contributes to the extant body of literature pertaining to the destination image, thereby facilitating the identification of discrete latent visitor segments and elucidating noteworthy differences among them concerning a cognitive image.

The weld joint mechanical properties of friction stir welding (FSW) are majorly reliant on different input parameters of the FSW machine. The study and optmization of these parameters is uttermost requirement and aim of this study to increase the suitability of FSW in different manufacturing industries. Hence, the input parameters are optimized through different soft computing methods to increase the considered objective in this study.

In this research, ultimate tensile strength (UTS), yield strength (YS) and elongation (EL) of FSW prepared butt joints of AA6061 and AA5083 Aluminium alloys materials are investigated as per American Society for Testing and Materials (ASTM E8-M04) standard. The FSW joints were prepared by changing the three input process parameters. To develop experimental run order design matrix, rotatable central composite design strategy was used. Furthermore, genetic algorithm (GA) in combination (Hybrid) with response surface methodology (RSM), artificial neural network (ANN), i.e. RSM-GA, ANN-GA, is exercised to optimize the considered process parameters.

The maximum value of UTS, YS and EL of test specimens on universal testing machine was measured as 264 MPa, 204 MPa and 14.41%, respectively. The most optimized results (UTS = 269.544 MPa, YS = 211.121 MPa and EL = 17.127%) are obtained with ANN-GA for the considered objectives.

The optimization of input parameters to increase the output objective values using hybrid soft computing techniques is unique in this research paper. The outcomes of this study will help the FSW using manufacturing industries to choose the best optimized parameters set for FSW prepared butt joint with improved mechanical properties.

This study aims to assess the risk profile of millennial investors residing in the Delhi NCR region. In addition, the relationship between the risk profile and demographic traits of millennial investors was also analyzed.

Data was collected using a structured questionnaire segregated into two sections. In the first section, millennials were asked questions on socio-demographic factors, and the second section contained ten Likert-type statements to cover the multidimensionality of financial risk. Factor analysis and one-way ANOVA were used to analyze the primary data collected for this study.

The findings indicate that the risk profile of millennials is mainly affected by three factors: risk-taking capacity, risk attitude and risk propensity. Except for educational qualification and occupation, all other demographic features, such as age, gender, marital status, income and family size, seem to significantly influence the factors defining millennials' risk profile.

Uncertainty is inherent in any financial decision, and an investor’s willingness to deal with these variations determines their investment risk profile. To make sound financial decisions, it is mandatory to understand one’s risk profile. The awareness of millennials' distinctive risk profile will come in handy to financial stakeholders because they account for one-third of India’s population, and their financial decisions will shape the financial world for the decades to come.