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Article
Publication date: 19 June 2019

Iuliia Trabskaia, Iuliia Shuliateva, Rebecca Abushena, Valery Gordin and Mariya Dedova

The purpose of this paper is to identify ways to develop museum shop product, which will possess competitive advantage, and to recommend what should be done to develop…

Abstract

Purpose

The purpose of this paper is to identify ways to develop museum shop product, which will possess competitive advantage, and to recommend what should be done to develop such product so that it has a positive impact on the city brand of St. Petersburg.

Design/methodology/approach

In total, 76 museums have been studied through the observation method to describe their shops’ inventory in terms of percentages of each product. Mostly St. Petersburg museums were included in the analysis. The observation method enabled the researchers to analyse the inventory of the museum souvenir shops. The findings of the analysis enabled the researchers to reach conclusions about museums’ strategies of product development.

Findings

The research allowed to make the conclusion that although the museum shops in St.Petersburg demonstrate positive tendencies in the development of competitive stores’ products a lot of work is still to be done. Not all museums are characterised by availability of clear strategy for product development. They offer souvenirs (if any) which do not differ from those existing on the market according to topics and functions which are characteristic for them. Recommendations on how to make the product of museum shops more competitive were proposed.

Practical implications

Cities need new and fresh ways to create and promote their brands. Museums can contribute to this significantly with the help of souvenirs production. This research will provide insight into the process of how museums can do this by developing their shops’ inventory strategies. Recommendations to improve strategies for creation of competitive product were offered in the paper.

Originality/value

In today’s competitive conditions, museums are creating augmented products and create museum shops. Nevertheless, the role of museum shops in brand creation is underexplored. Museum shops have a high potential for creating high-quality products that may influence the museum and city brand in a positive way, as souvenirs and visual images of museum artifacts play an essential role in making an impression on tourists.

Details

Journal of Place Management and Development, vol. 12 no. 4
Type: Research Article
ISSN: 1753-8335

Keywords

Article
Publication date: 7 March 2016

Valery Gordin, Julia Trabskaya and Elena Zelenskaya

This paper aims to display the role of hotel restaurants in gastronomic place branding. The authors view hotel restaurants as having a great potential in the promotion of…

2509

Abstract

Purpose

This paper aims to display the role of hotel restaurants in gastronomic place branding. The authors view hotel restaurants as having a great potential in the promotion of local gastronomy.

Design/methodology/approach

The research was done in several stages. First, the authors selected six destinations (Lapland, Catalonia, Saint Petersburg, Marseille, Parma and Munich) according to the classification of gastronomic brands based on the settlement type. Second, the authors studied conceptions of hotel restaurants located in these destinations to see how they reflect local gastronomic brands. For this purpose, restaurant menus, verbal descriptions of interiors and names of establishments were analyzed using elements of content analysis. Finally, the authors conducted several interviews with hotel managers in one of the destinations to distinguish the challenges of gastronomic branding within hotel restaurants.

Findings

The results allowed defining the role of hotel restaurants in gastronomic branding depending on the following factors: hotel’s affiliation with a chain, hotel’s star rating and destination type.

Practical implications

The authors argue that gastronomic branding raises attractiveness of hotels, its restaurants and destination on the whole. This research was presented to the Tourism Committee of St Petersburg, resulting in increased attention to gastronomic branding among the city authorities.

Originality/value

The role of hotel restaurants in gastronomic branding has not been studied previously. However, hotel restaurants differ from other actors of gastronomic branding due to the necessity to comply with hotel’s conception, brand and standards.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 10 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 9 March 2015

Valery Gordin and Mariya Dedova

– The paper aims to generate new information on the types of entrepreneurial activities at the re-enactment festivals and their importance for the re-enactors.

641

Abstract

Purpose

The paper aims to generate new information on the types of entrepreneurial activities at the re-enactment festivals and their importance for the re-enactors.

Design/methodology/approach

The study consisted of two stages: a content analysis of information available through online open access and a qualitative survey of re-enactors and a qualitative survey of re-enactors was organised and spanned from November 2012 to February 2013.

Findings

The paper concludes that a specific form of entrepreneurship in the Russian market characterised by creation of social capital, a high level of devotion to engagement and, at the same time, non-profit-related gains has been emerged.

Research limitations/implications

The socio-cultural phenomenon of entrepreneurship within re-enactment festivals is investigated. The study may be further developed by identifying various cultural events that may be characterised by the existence of an internal festival market.

Originality/value

This paper highlights social entrepreneurial activities in informal sector by the example of re-enactment festivals.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 9 no. 1
Type: Research Article
ISSN: 1750-6204

Keywords

Content available
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Abstract

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 9 no. 1
Type: Research Article
ISSN: 1750-6204

Article
Publication date: 22 April 2022

Lázaro Florido-Benítez

This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism…

Abstract

Purpose

This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.

Design/methodology/approach

The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.

Findings

This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.

Originality/value

The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

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