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Article

Krunal K. Punjani, V.V. Ravi Kumar and Sanjeev Kadam

The purpose of this paper is to quantitatively assess the essential trends of existing research on “puffery in advertising” through bibliometric analysis.

Abstract

Purpose

The purpose of this paper is to quantitatively assess the essential trends of existing research on “puffery in advertising” through bibliometric analysis.

Design/methodology/approach

This study uses citation data collected through Scopus and Google Scholar for the research area “puffery in advertising” to investigate the most productive journals, top countries of affiliation and prominent years with maximum citations. The study analyses the 87 articles related to “puffery in advertising,” published during 1840 to 2018. Moreover, this study also presents graphical analysis through network maps.

Findings

“Puffery in advertising” has remained an under-researched area. However, records of past ten years indicate marginal growth in the number of publications. USA dominates this research area with most numbers of articles published till date. Through clustering of subject areas, it is found that majority of articles have been published under the subject area of “Business, Management and Accounting.” Interestingly, the results of the network maps slightly differ from that of citation table.

Practical implications

This paper is useful for any reader or researcher who wants to understand the trends of “puffery in advertising” in terms of citation analysis, authors and affiliation countries, and prominent years with maximum citations, which would further enable them to discover emerging research areas, potential research collaborations and publications.

Originality/value

To the knowledge of the authors, this is the first ever bilbiometric study on “puffery in advertising” providing a bird’s-eye view of the essential trends.

Details

Benchmarking: An International Journal, vol. 26 no. 8
Type: Research Article
ISSN: 1463-5771

Keywords

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Article

Krishna Vishwanath Iyer and V.V. Ravi Kumar

This paper aims to propose an innovative blockchain-based system enabling implementation of a bond-pays model in credit rating industry. Issuer-pays model has led to…

Abstract

Purpose

This paper aims to propose an innovative blockchain-based system enabling implementation of a bond-pays model in credit rating industry. Issuer-pays model has led to conflict of interest resulting in rating shopping and inflation. Alternative business models have their own problems, e.g. investor-pays model suffers from “free rider” and public dissemination challenges, whereas government-controlled business models can lead to market distortion. Bond-pays model has been difficult to implement owing to operational difficulties in managing co-ordination amongst multiple entities involved, often with conflicting goals. Blockchain technology enables inter-organizational systems that foster trust amongst non-trusting entities, facilitating business functions such as credit rating to be carried out.

Design/methodology/approach

This paper outlines current processes in credit rating business that has led to repeated rating failures and proposes a new set of processes, leveraging capabilities of blockchain technology to enable implementation of an arms-length bond-pays model.

Findings

A proof-of-concept system, namely, rating chain has been designed to implement a small part of the proposed model to establish technical feasibility in a blockchain environment.

Practical implications

A fully functional blockchain-based system on bond-pays business model, if built and adopted, could impact how credit rating market functions currently and could contribute to a reduction in rating-related challenges.

Originality/value

The proposal to adopt blockchain technologies in implementing a bond-pays model in credit rating industry is a novel contribution.

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Article

Krunal K. Punjani and V.V. Ravi Kumar

The purpose of this study is to develop a framework to investigate the mediating role of attitude toward advertising for the relationship between the exogenous constructs…

Abstract

Purpose

The purpose of this study is to develop a framework to investigate the mediating role of attitude toward advertising for the relationship between the exogenous constructs – advertising puffery and celebrity trustworthiness, and an endogenous construct purchase intent.

Design/methodology/approach

This paper has proposed a conceptual model based on the previous relevant studies and conducted a survey of 223 youth respondents from India. Further, structural equation model with the help of AMOS software was used to test the relationship among the proposed constructs.

Findings

This paper has considered advertising puffery and celebrity trustworthiness as exogenous constructs, attitude toward advertising as a mediating construct and purchase intent as an endogenous construct. The results revealed that advertising puffery influenced purchase intent and attitude toward advertising inversely, whereas celebrity trustworthiness positively influenced both purchase intent and attitude toward advertising. Additionally, attitude toward advertising was found to be a significant predictor of the purchase intent. Moreover, attitude toward advertising is found to have significant partial mediation between the constructs, celebrity trustworthiness and purchase intent.

Practical implication

This paper is useful for the marketers of soft drinks and other low-involvement products in India to understand the perceptions of the youth toward advertising with puffery content and celebrity endorser.

Originality/value

This study is a unique attempt to build a framework involving a combination of advertising puffery and celebrity trustworthiness to analyze the mediating effect of attitude toward advertising on the purchase Intent.

Details

Journal of Advances in Management Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0972-7981

Keywords

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Article

Neha Dhruv Agarwal and V.V. Ravi Kumar

The purpose of this paper is to present an overview of the research which has been done during the past three decades on the topic of green advertising and identify gaps…

Abstract

Purpose

The purpose of this paper is to present an overview of the research which has been done during the past three decades on the topic of green advertising and identify gaps for future research.

Design/methodology/approach

The methodology that has been adopted for analysis is two-pronged – the first being a literature review with tabulation of data using excel sheets and bar graphs and the second being a bibliometric review using the software VOSviewer. Both approaches analyze the number of citations, keywords, authors, journals and countries. A database of 113 articles from 1990 to 2020 is generated from Web of Science.

Findings

Major contributors to the topic of green advertising research have been identified. Thematic classification is created to understand the subtopics of green advertising. Under this classification, nine subtopics have been identified. Six core research gaps have been identified for future research in the area of green advertising.

Practical implications

The study helps identify where green advertising research is being conducted, its growth potential and future prospects. This research work will enable the industry to gain new insights into this emerging field of green advertising for incorporating the same in their advertising campaigns in view of growing consumer concerns on environment.

Originality/value

The paper provides a comprehensive overview of the current status of research in green advertising. The paper is unique as it is the only review on the topic of green advertising. Given the increasing trend of going green among consumers, the paper adds tremendous value to the field of green advertising.

Details

Benchmarking: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-5771

Keywords

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Article

Khaled Halteh, Kuldeep Kumar and Adrian Gepp

Financial distress is a socially and economically important problem that affects companies the world over. Having the power to better understand – and hence aid businesses…

Abstract

Purpose

Financial distress is a socially and economically important problem that affects companies the world over. Having the power to better understand – and hence aid businesses from failing, has the potential to save not only the company, but also potentially prevent economies from sustained downturn. Although Islamic banks constitute a fraction of total banking assets, their importance have been substantially increasing, as their asset growth rate has surpassed that of conventional banks in recent years. The paper aims to discuss these issues.

Design/methodology/approach

This paper uses a data set comprising 101 international publicly listed Islamic banks to work on advancing financial distress prediction (FDP) by utilising cutting-edge stochastic models, namely decision trees, stochastic gradient boosting and random forests. The most important variables pertaining to forecasting corporate failure are determined from an initial set of 18 variables.

Findings

The results indicate that the “Working Capital/Total Assets” ratio is the most crucial variable relating to forecasting financial distress using both the traditional “Altman Z-Score” and the “Altman Z-Score for Service Firms” methods. However, using the “Standardised Profits” method, the “Return on Revenue” ratio was found to be the most important variable. This provides empirical evidence to support the recommendations made by Basel Accords for assessing a bank’s capital risks, specifically in relation to the application to Islamic banking.

Originality/value

These findings provide a valuable addition to the limited literature surrounding Islamic banking in general, and FDP pertaining to Islamic banking in particular, by showcasing the most pertinent variables in forecasting financial distress so that appropriate proactive actions can be taken.

Details

Managerial Finance, vol. 44 no. 6
Type: Research Article
ISSN: 0307-4358

Keywords

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Article

T.V.S. Sekhar, R. Sivakumar and T.V.R. Ravi Kumar

To study the steady viscous incompressible electrically conducting fluid flow past a circular cylinder under the influence of an external magnetic field at high Reynolds…

Abstract

Purpose

To study the steady viscous incompressible electrically conducting fluid flow past a circular cylinder under the influence of an external magnetic field at high Reynolds numbers (Re).

Design/methodology/approach

The finite difference method is applied to solve the governing non‐linear Navier‐Stokes equations. First order upwind difference scheme is applied to the convective terms. The multigrid method with coarse grid correction is used to enhance the convergence rate. The defect correction technique is employed to achieve the second order accuracy.

Findings

A non‐monotonic behavior in separation angle when N≥5 and separation length when N≥3 is found with the increase of external magnetic field. The drag coefficient is found to increase with increase of N. The pressure drag coefficient, total drag coefficient and rear pressure are found to exhibit a linear dependence with N0.5. The pressure Poisson equation is solved to find pressure fields in the flow region. It is found that the upstream base pressure increases with increase of external magnetic field while the downstream base pressure decreases with the increase of the external magnetic field.

Originality/value

The non‐monotonic behaviors in the separation angle and separation length at high Re are explained through pressure fields which are found first time for this problem. The linear dependence of the pressure drag coefficient, total drag coefficient and the pressure at rear stagnation point with N0.5 is in agreement with experimental findings.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 16 no. 6
Type: Research Article
ISSN: 0961-5539

Keywords

Content available

Abstract

Details

Corporate Financial Distress
Type: Book
ISBN: 978-1-83982-981-9

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Article

Jozef Kuczmaszewski, Ireneusz Zagórski and Anna Dziubinska

The purpose of this paper is to determine time-to-ignition of magnesium alloy chips and the ignition-preceding stages as well as to examine chip morphology. The tests were…

Abstract

Purpose

The purpose of this paper is to determine time-to-ignition of magnesium alloy chips and the ignition-preceding stages as well as to examine chip morphology. The tests were conducted according to the following pattern: directly after a milling operation, after ignition using a special test stand located outside the machine tool and after intensive oxidation which prevented ignition.

Design/methodology/approach

Milling is a machining process widely used in the manufacturing of various parts that are applied, e.g. in the aircraft industry. Milling is used for both roughing and finishing machining. In the dry machining of magnesium alloys, spontaneous ignition can occur; therefore, the analysis of chip temperature in the cutting area is of great significance. Additionally, time-to-ignition and chip morphology are crucial when considering the safety of magnesium alloy machining processes.

Findings

The experimental results demonstrate the effect of parameters of the milling process on time-to-ignition of chips made of magnesium alloys AZ31 and AZ91HP. The experiments also involved examining the morphology of a selection of chips produced at the maximum cutting velocity vc and feed per tooth fz. In addition, we analysed the morphology of both ignition products and chips subjected to high temperature where ignition did not occur.

Practical Implications

Based on the time-to-ignition and chip morphology results, it is possible to indicate both safety levels in machining and the efficient range of parameters in the milling of aircraft parts made of magnesium alloys.

Originality/value

The paper presents a new approach to assessing safety in milling operations. The results of the tests of chip flammability (time-to-ignition) which were run at a special test stand placed outside the machine tool enabled determination of both safety and efficiency range of the milling process.

Details

Aircraft Engineering and Aerospace Technology: An International Journal, vol. 88 no. 3
Type: Research Article
ISSN: 1748-8842

Keywords

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Article

Nakul Parameswar, Akriti Chaubey and Sanjay Dhir

There has been an increasing interest amongst the researchers to work and explore, “Black Swan” events which are not well studied. However, the “Black Swan” events hold an…

Abstract

Purpose

There has been an increasing interest amongst the researchers to work and explore, “Black Swan” events which are not well studied. However, the “Black Swan” events hold an eminent relevance amongst academicians and practitioners. The present study offers nuanced understanding of “Black Swan” events.

Design/methodology/approach

We undertook an extensive bibliometric analysis of the extant literature using “Black Swan” as guiding keyword with the help of SCOPUS database.

Findings

The search for articles only yielded 59 articles. Our analyses highlight the prominent works, authors and journals. Further, this study reveal the research gaps that may help guide future scholars interested in “Black Swan” events to examine in different context.

Research limitations/implications

The current study develops a research agenda and offers numerous research directions. Research on “Black Swan” events can be apprehended at three different stages – pre-black swan event, about black swan event and post-black swan event with identified sub-themes.

Originality/value

This paper is the pioneer research work to dedicatedly analyse the existing set of literature with “Black Swan”.

Details

Benchmarking: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-5771

Keywords

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Article

Hajo Idriss and Haitham M Elhassan

The purpose of this paper is to buildup baseline data for 226Ra, 232Th and 40K levels in different food samples and computes their cancer risk (CR).

Abstract

Purpose

The purpose of this paper is to buildup baseline data for 226Ra, 232Th and 40K levels in different food samples and computes their cancer risk (CR).

Design/methodology/approach

This report has been performed to buildup baseline data for 226Ra, 232Th and 40K levels in different food samples and computes their CR. 226Ra, 232Th and 40K activity levels were measured using ?-ray spectrometry based on high-purity germanium (HPGe).

Findings

The findings exhibited that the annual effective dose (AED) and CR due to 226Ra ingestion in foodstuff samples have shown the trends cereal > vegetable > meat > fruits > sesame. Meanwhile, (AED) and (CR) due to 40K displayed the trends vegetable > cereal > meat > fruits > sesame. Although the average value of radiological dose due to ingestion of some radionuclides slightly exceed the values of some foodstuff around the world. However, the overall average of (AED) for all foodstuff samples (226.6 µSv/y) was found to be far below the world average (AED) (300 µSv/y).

Practical implications

The main contributor to the AED was 40K 85, 226Ra 9 and 232Th 6%. The computed magnitude values for CR owing to 226Ra, 232Th, 40K (1.3 × 10−5) lower than International Commission on Radiological Protection (ICRP) CR of (2.5 × 10−3) for the general public.

Originality/value

The main contributor to the AED was 40K 85 %, 226Ra 9% and 232Th 6%. The computed magnitude values for CR owing to 226Ra, 232Th, 40K (1.3 × 10−5) lower than ICRP CR of (2.5 × 10−3) for the general public.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

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