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Open Access
Article
Publication date: 19 January 2024

Teerapong Teangsompong, Pichaporn Yamapewan and Weerachon Sawangproh

This study aims to investigate the impact of service quality (SQ), perceived value (PV) and consumer satisfaction on Thai street food, with customer satisfaction (CS) as a…

1758

Abstract

Purpose

This study aims to investigate the impact of service quality (SQ), perceived value (PV) and consumer satisfaction on Thai street food, with customer satisfaction (CS) as a mediator for customer loyalty and repurchase intention (RI). It also explores how consumer trust (CT) in Thai street food safety moderates these relationships.

Design/methodology/approach

Structural equation modelling (SEM) was utilised to analyse the complex interrelationships between various constructs. Multi-group analyses were conducted to investigate the moderating effects of CT on the structural model, considering two distinct groups based on trust levels: low and high.

Findings

The findings revealed that SQ and PV significantly influenced CS and behavioural intention, while the perceived quality of Thai street food had no significant impact on post-COVID-19 consumer satisfaction. The study highlighted the critical role of CT in moderating the relationships between SQ, PV and CS, with distinct effects observed in groups with varying trust levels.

Social implications

The research emphasises the importance of enhancing SQ and delivering value to customers in the context of Thai street food, which can contribute to increased CS, RI and positive word-of-mouth. Furthermore, the study underscores the critical role of building CT in fostering enduring customer relationships and promoting consumer satisfaction and loyalty.

Originality/value

This research offers valuable insights into consumer behaviour and decision-making processes, particularly within the realm of Thai street food. It underscores the significance of understanding and nurturing CT, especially in the post-COVID-19 landscape, emphasising the need for effective business strategies and consumer engagement.

Details

International Journal of Sociology and Social Policy, vol. 44 no. 13/14
Type: Research Article
ISSN: 0144-333X

Keywords

Content available
Book part
Publication date: 27 September 2023

Abstract

Details

High Impact Practices in Higher Education: International Perspectives
Type: Book
ISBN: 978-1-80071-197-6

Content available
Book part
Publication date: 11 August 2014

Abstract

Details

Multidisciplinary Insights from New AIB Fellows
Type: Book
ISBN: 978-1-78441-038-4

Content available
Book part
Publication date: 16 September 2013

Abstract

Details

Mergers and Alliances: The Operational View and Cases
Type: Book
ISBN: 978-1-78350-054-3

Content available
Article
Publication date: 1 March 2017

A. Banu Goktan, Alka Gupta, Subhendu Mukherjee and Vishal K. Gupta

The link between social interaction and entrepreneurial activity has attracted considerable attention in the entrepreneurship literature. In this study, we focus on individual…

Abstract

The link between social interaction and entrepreneurial activity has attracted considerable attention in the entrepreneurship literature. In this study, we focus on individual cultural values, shaped by interactions in the social space, as they relate to opportunity evaluation, a cornerstone of the entrepreneurial process. We test our predictions in India, a non-Western society that has sustained one of the highest rates of entrepreneurial activity in the world. Our findings suggest that value orientation of high power distance is negatively associated with opportunity evaluation whereas uncertainty avoidance, collectivism, and femininity are positively associated with opportunity evaluation.

Details

New England Journal of Entrepreneurship, vol. 20 no. 2
Type: Research Article
ISSN: 2574-8904

Keywords

Content available
Article
Publication date: 1 March 2015

Natalya Totskaya

Prior studies argue that social capital is vital for firm growth. Adding to this line of research, this paper provides more evidence regarding the contribution of bonding and…

1976

Abstract

Prior studies argue that social capital is vital for firm growth. Adding to this line of research, this paper provides more evidence regarding the contribution of bonding and bridging social ties to various aspects of small-l and medium-sized enterprise (SME) development. Building on the original data from Russia, this paper investigates the effects of firm-internal and firm-external relational ties on SME performance and geographic expansion. The findings indicate that horizontal bridging ties facilitate specific strategies of SME growth. Thus, this paper supports prior research conducted in the Asian context, and allows for extending the outcomes of bonding and bridging social capital into broader institutional settings. In addition, this study raises the question of relationship between the composition of social capital and distinct organizational characteristics of SMEs. Finally, the paper discusses the implications for future research, and outlines some practical recommendations for SMEs operating in emerging markets.

Details

New England Journal of Entrepreneurship, vol. 18 no. 2
Type: Research Article
ISSN: 2574-8904

Keywords

Content available
Book part
Publication date: 5 July 2023

Orly Shapira-Lishchinsky

Abstract

Details

The Power of Team-Based Simulations in Educational Systems
Type: Book
ISBN: 978-1-80262-189-1

Content available
Book part
Publication date: 29 December 2023

Abstract

Details

World Healthcare Cooperatives: Challenges and Opportunities
Type: Book
ISBN: 978-1-80455-775-4

Open Access
Article
Publication date: 22 October 2021

Syed Farid Uddin, Ayan Alam Khan, Mohd Wajid, Mahima Singh and Faisal Alam

The purpose of this paper is to show a comparative study of different direction-of-arrival (DOA) estimation techniques, namely, multiple signal classification (MUSIC) algorithm…

1310

Abstract

Purpose

The purpose of this paper is to show a comparative study of different direction-of-arrival (DOA) estimation techniques, namely, multiple signal classification (MUSIC) algorithm, delay-and-sum (DAS) beamforming, support vector regression (SVR), multivariate linear regression (MLR) and multivariate curvilinear regression (MCR).

Design/methodology/approach

The relative delay between the microphone signals is the key attribute for the implementation of any of these techniques. The machine-learning models SVR, MLR and MCR have been trained using correlation coefficient as the feature set. However, MUSIC uses noise subspace of the covariance-matrix of the signals recorded with the microphone, whereas DAS uses the constructive and destructive interference of the microphone signals.

Findings

Variations in root mean square angular error (RMSAE) values are plotted using different DOA estimation techniques at different signal-to-noise-ratio (SNR) values as 10, 14, 18, 22 and 26dB. The RMSAE curve for DAS seems to be smooth as compared to PR1, PR2 and RR but it shows a relatively higher RMSAE at higher SNR. As compared to (DAS, PR1, PR2 and RR), SVR has the lowest RMSAE such that the graph is more suppressed towards the bottom.

Originality/value

DAS has a smooth curve but has higher RMSAE at higher SNR values. All the techniques show a higher RMSAE at the end-fire, i.e. angles near 90°, but comparatively, MUSIC has the lowest RMSAE near the end-fire, supporting the claim that MUSIC outperforms all other algorithms considered.

Content available
Book part
Publication date: 20 June 2008

Abstract

Details

International Business Scholarship: AIB Fellows on the First 50 Years and Beyond
Type: Book
ISBN: 978-0-7623-1470-6

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