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Over the past 25 years as a marketing academic, I have been fortunate to have collaborated with various researchers and firms and have contributed to the advancement of the marketing field. This is a review article that tracks my progress through these years that has led me to explore different areas of marketing, thereby shaping me as a researcher and an academic. As I see now, all of my research work can be viewed from a decision-making point of view – decisions that marketers can make either at the market, brand/firm/store, or the customer level. These decisions have in turn been transformed into strategies or tactics leading up to successful implementations and improved bottom-line results. The development of strategies/tactics and successful implementations can be seen in nearly 10 areas of research that I have involved myself in. This article also highlights how my research studies have contributed and advanced the creation of knowledge in each of these research areas.

In the last 10 years, India has amended its laws dealing with sexual offences against women with the changes ranging from increasing terms of imprisonment for the offence of rape to state-funded compensation schemes for women and child victims. In this regard, challenges persist for the agencies of the criminal justice system in India especially the courts to realise the vision of restorative justice as these forums have to navigate the relevant statutory provisions and binding precedents. This chapter seeks to analyse the challenges faced by courts in proper reintegration of victims and offenders of sexual offences, the institutional responses of the courts and suggests reforms to the criminal justice system in India in consonance with the principles of restorative justice acknowledged in the restorative justice movement in the international discourse.

Thermo-magnetic convective flow analysis under the impact of thermal radiation for heat and entropy generation phenomena is an active research field for understanding the efficiency of thermodynamic systems in various engineering sectors. This study aims to examine the characteristics of convective heat transport and entropy generation within an inverted T-shaped porous enclosure saturated with a hybrid nanofluid under the influence of thermal radiation and magnetic field.

The mathematical model incorporates the Darcy-Forchheimer-Brinkmann model and considers thermal radiation in the energy balance equation. The complete mathematical model has been numerically simulated through the penalty finite element approach at varying values of flow parameters, such as Rayleigh number (Ra), Hartmann number (Ha), Darcy number (Da), radiation parameter (Rd) and porosity value (e). Furthermore, the graphical results for energy variation have been monitored through the energy-flux vector, whereas the entropy generation along with its individual components, namely, entropy generation due to heat transfer, fluid friction and magnetic field, are also presented. Furthermore, the results of the Bejan number for each component are also discussed in detail. Additionally, the concept of ecological coefficient of performance (ECOP) has also been included to analyse the thermal efficiency of the model.

The graphical analysis of results indicates that higher values of Ra, Da, e and Rd enhance the convective heat transport and entropy generation phenomena more rapidly. However, increasing Ha values have a detrimental effect due to the increasing impact of magnetic forces. Furthermore, the ECOP result suggests that the rising value of Da, e and Rd at smaller Ra show a maximum thermal efficiency of the mathematical model, which further declines as the Ra increases. Conversely, the thermal efficiency of the model improves with increasing Ha value, showing an opposite trend in ECOP.

Such complex porous enclosures have practical applications in engineering and science, including areas like solar power collectors, heat exchangers and electronic equipment. Furthermore, the present study of entropy generation would play a vital role in optimizing system performance, improving energy efficiency and promoting sustainable engineering practices during the natural convection process.

To the best of the authors’ knowledge, this study is the first ever attempted detailed investigation of heat transfer and entropy generation phenomena flow parameter ranges in an inverted T-shaped porous enclosure under a uniform magnetic field and thermal radiation.

In recent years, customer engagement (CE) with brands, which has been shown to yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a prominent position in brand management research and practice. Correspondingly, scholars have explored CE’s conceptualization, operationalization and its nomological networks as informed by different theoretical perspectives. However, in spite of important advances, the knowledge structure of the overall corpus of CE research remains tenuous. Therefore, the purpose of this paper is to explore the intellectual structure of CE research.

Based on this gap, this study deploys bibliometric and network analysis to map CE’s literature-based landscape. Using bibliometric analysis, important CE-publishing journals, authors and influential CE articles (2005–2020) are uncovered. Using network analysis, prominent CE themes are also unearthed.

The results document key CE-publishing journals and authors and their respective contributions to the literature. Five CE themes are also identified, including CE measurement/methods, online CE, CE’s value co-creating capacity, CE conceptualization and customer/consumer brand engagement. Further, an agenda for future CE research is provided based on the presented network analysis results.

The reported findings generate important implications for brand managers. For example, the identified critical role of online (vs offline) CE offers a range of strategic opportunities, as outlined.

This paper offers a pioneering bibliometric and network analysis of the CE literature, thus mapping the field. From the identified CE themes, important avenues for further CE research are also identified.

This paper develops the argument for analyzing negotiations from an institutional perspective. A major theme of the argument being advanced in this paper is that the institutional perspective provides a more comprehensive understanding of the negotiation process in its entirety. The negotiation process can be broken down into three distinct components, namely (a) the pre‐negotiation phase; (b) the negotiating phase; and (c) the post negotiation evaluation. Each of these phases is critically influenced by a specific component or components of the institutional environment. Scott's distinction between the regulative, the normative, and the cognitive dimension of the institutional environment is drawn upon to illustrate the usefulness of this perspective. The framework is applied to assess the similarities and differences between Indian and Chinese institutional environments and their implications for negotiating processes in the countries discussed. Choosing India and China to illustrate the utility of this framework is justified by the fact that India and China are both in the process of transforming their economies, and although confronted with similar challenges, they have dealt with them in very different ways. This comparison is thus useful, not only for illustrating the value of the institutional perspective, but also for understanding the dynamics of the negotiation process in these countries.

The purpose of this study is to investigate the reflection of plane waves in a double-porosity (DP) thermoelastic medium.

To derive the theoretical formulas for elastic wave propagation velocities through the potential decomposition of wave-governing equations. The boundary conditions have been designed to incorporate the unique characteristics of the surface pores, whether they are open or sealed. This approach provides a more accurate and realistic mathematical interpretation of the situation that would be encountered in the field. The reflection coefficients are obtained through a linear system of equations, which is solved using the Gauss elimination method.

The solutions obtained from the governing equations reveal the presence of five inhomogeneous plane waves, consisting of four coupled longitudinal waves and a single transverse wave. The energy ratios of reflected waves are determined for both open and sealed pores on the stress-free, the thermally insulated surface of DP thermoelastic medium. In addition, the energy ratios are compared for the cases of a DP medium and a DP thermoelastic medium.

A numerical example is considered to investigate the effect of fluid type in inclusions, temperature and inhomogeneity on phase velocities and attenuation coefficients as a function of frequency. Finally, a sensitivity analysis is performed graphically to observe the effect of the various parameters on propagation characteristics, such as propagation/attenuation directions, phase shifts and energy ratios as a function of incident direction in double-porosity thermoelasticity medium.

There is a worldwide need to amplify the usage of renewable energy in the manufacture of electrical energy. Thus, the integrated energy systems (IESs) have become a major part of today’s power systems. Wind and solar energies are intermittent power sources and may lead to voltage and power flow instabilities. The purpose of this paper is to use the interline power flow controller (IPFC) for limiting the overloading of the transmission lines and improving the voltage stability of the IES.

This paper deals with an integrated system consisting of wind and solar energies and conventional systems. An appropriate position for the IPFC in the IES is proposed based on the disparity line utilization factor. The IPFC is then tuned for decreasing the loss of power and lessening the voltage deviation using the grey wolf algorithm.

The method is implemented on a modified IEEE 30-bus system. Results from the study show that the mega volt ampere (MVA) loading of the overloaded lines is reduced for the IES. Also, the voltage stability and the voltage profile of the system are improved to a major extent. The real and reactive power loss of the system is also brought down.

The use of renewable energy sources is a need of the present world to overcome environmental problems. This research focuses on the use of flexible AC transmission system (FACTS) devices with renewable sources incorporated in the power system. Very limited research has been done in this field. The IPFC, which is one of the most advanced FACTS device, is used for the study.