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Article
Publication date: 1 March 2004

V. Ahuja and V. Thiruvengadam

Project scheduling/rescheduling occurs in all stages of projects, from feasibility stage to monitoring stage to completion. Since the late 1950s, network‐based techniques…

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3680

Abstract

Project scheduling/rescheduling occurs in all stages of projects, from feasibility stage to monitoring stage to completion. Since the late 1950s, network‐based techniques CPM (critical path method) and PERT (programme evaluation review technique) are the techniques commonly used for project management. However, there are limitations in working with these tools that need to be overcome. Also, the computing ef. ciency of classic CPM/PERT analysis needs to be enhanced. Substantial research has been carried out globally in this field covering all areas of project scheduling: time scheduling, resource scheduling, cost scheduling, modern project management techniques, advanced mathematical models used for construction scheduling, and so on. To understand and document this research status, the authors have carried out an extensive study of various journals, published and unpublished research papers, and present this literature review.

Details

Construction Innovation, vol. 4 no. 1
Type: Research Article
ISSN: 1471-4175

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Case study
Publication date: 16 August 2021

Devid Jegerson and Syed Zamberi Ahmad

To understand the goals and key performance indicators of online social media marketing and the primary drivers of interaction in a social community. To analyze the…

Abstract

Learning outcomes

To understand the goals and key performance indicators of online social media marketing and the primary drivers of interaction in a social community. To analyze the challenges faced by the team during the launch of the new digital platform National Bank of Fujairah (NBF) Connect, interacting with an already online present small- and medium-sized enterprise (SME) community. To analyze the concept of community marketing in an emerging country and appreciate the value of digital platforms in customer relationship management. To identify and critically evaluate insights on which ideas for marketing communication activities for NBF Connect can be built upon. To build an operational plan for NBF Connect customer engagement on online social communities.

Case overview/synopsis

In 2020, NBF launched a new digital platform for SMEs in the United Arab Emirates (UAE) called “NBF Connect” with the purpose of redefining banking services for the small businesses sector. The digitalization wave in the UAE was revolutionizing various industry sectors. The global banking industry was already impacted by digitalization and some banks in the UAE, especially in the retail segment (Emirates NBD, 2017), had already introduced many technology-led innovations bringing more effectiveness in the processes and better customer experience. However, the SME banking segment was lagging in terms of innovation. In 2020, the COVID-19 pandemic situation, with compulsory lockdowns and social distancing, changed the way of doing business for entire industries and increased the pressure on banks for the provisioning of new digital products. Rose joined NBF in the first part of 2020 as Product Owner of the project NBF Connect. The new digital platform was ideated by NBF to be differentiated from other banking products. It was co-created with insights from and regular interaction with the SME community. After the deployment of the first version of the platform in April 2020, Rose realized that the user adoption and commercial results were below par. Over the next three months, only a few users were using the platform with shallow interactions. This case study looks at Rose’s journey as NBF refined and evolved its SME banking platform, including developing and positioning the digital platform in the market, identifying competitive advantages and developing the right commercial strategy to monetize NBF’s investment in the digital platform’s development.

Complexity Academic Level

Students are expected to have knowledge of the issues relevant to marketing and communication management, product management and business development.

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 8: Marketing

Details

Emerald Emerging Markets Case Studies, vol. 11 no. 2
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 20 April 2010

Vanita Ahuja, Jay Yang, Martin Skitmore and Ravi Shankar

Building project management (BPM) requires effective coordination and collaboration between multiple project team organisations which can be achieved by real time…

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1677

Abstract

Purpose

Building project management (BPM) requires effective coordination and collaboration between multiple project team organisations which can be achieved by real time information flow between all participants. In the present scenario, this can be achieved by the use of information communication technologies (ICT). The purpose of this paper is to present part of a research project conducted to study the causal relationships between factors affecting ICT adoption for BPM by small and medium enterprises.

Design/methodology/approach

This paper discusses structural equation modelling (SEM) analysis conducted to test the causal relationships between quantitative factors. Data for quantitative analysis were gathered through a questionnaire survey conducted in the Indian construction industry.

Findings

SEM analysis results help in demonstrating that an increased and matured use of ICT for general administration within the organisation would lead to: an improved ICT infrastructure within the organisation; development of electronic databases; and a staff that is confident of using information technology (IT) tools. In such a scenario, staff would use advanced software and IT technologies for project management (PM) processes and that would lead to an increased adoption of ICT for PM processes. But, for general administration also, ICT adoption would be enhanced if the organisation is interacting more with geographically separated agencies and senior management perceives that significant benefits would accrue by adoption of ICT. All the factors are inter‐related and their effect cannot be maximized in isolation.

Originality/value

The results provide direction to building project managers for strategically adopting the effective use of ICT within their organisations and for BPM in general.

Details

Construction Innovation, vol. 10 no. 2
Type: Research Article
ISSN: 1471-4175

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Article
Publication date: 19 October 2018

Sadia Chishty, Monika and Nimali Singh

The purpose of the study was to assess the impact of nutrition and health counselling on quality of life (QoL) among celiac children (CC) aged 7-12 years, which was…

Abstract

Purpose

The purpose of the study was to assess the impact of nutrition and health counselling on quality of life (QoL) among celiac children (CC) aged 7-12 years, which was reported by the parent. So far, no study has emphasized on impact of nutritional counselling on QoL in CC. The QoL in the present study was reported by parents of celiac and non-celiac (NC) subjects.

Design/methodology/approach

This is an interventional study. Follow-up celiac cases aged 7-12 years (n = 50) were compared with NC cases (n = 25). A 24-item instrument was standardized for reliability and validity and was used to assess the QoL of children on a 100-score scale. The scale used four dimensions and explored physical, emotional, social and family outlook. The impact of health counselling using posters, leaflets and a booklet prepared on simplification of disease, gluten-free diet and its treatment was determined.

Findings

Total QoL scores were better in NC children (7-9 years), whereas celiac pre-adolescents (CP; 10-12 years) showed higher QoL scores than NC pre-adolescents. NC QoL scores were significantly higher than CC in emotional and mental domain (p < 0.02) and family outlook (p < 0.01). In CP, physical well-being (p < 0.01) and social well-being (p < 0.04) were significantly higher, whereas family outlook was significantly lower (p < 0.01). After repetitive counselling sessions, the CC had higher scores than their NC siblings. Postintervention QoL scores in CC (7-9 years) and pre-adolescents improved from 77.5 to 80.95 and from 80.16 to 83.75, respectively, and a significant positive shift was seen in family outlook (p < 0.05).

Originality/value

This study presents a comparative analysis on impact of nutrition counselling on QoL in Indian CC and their comparison with NC siblings matched for age.

Details

Nutrition & Food Science, vol. 49 no. 1
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 1 October 2018

Kaiwen Pang, Yaojun Li, Wei Yang and Zhuqing Liu

This study aims to develop and validate a new cavitation model that considers thermodynamic effects for high-temperature water flows.

Abstract

Purpose

This study aims to develop and validate a new cavitation model that considers thermodynamic effects for high-temperature water flows.

Design/methodology/approach

The Rayleigh–Plesset equation and “B-factor” method proposed by Franc are used to construct a new cavitation model called “thermodynamic Zwarte–Gerbere–Belamri” (TZGB) by introducing the thermodynamic effects into the original ZGB model. Furthermore, the viscous term of the Rayleigh–Plesset equation is considered in the TZGB model, and the model coefficients are formulated as a function of temperature. Cavitating flows around the NACA0015 hydrofoil under different water temperatures (25°C, 50°C and 70°C) at the angle of attack of 5° are calculated.

Findings

Results of the investigated temperatures show good agreement with the available experimental data. Given that the thermodynamic and viscosity effects are included in the TZGB model and the model coefficients are treated as a function of temperature, the TZGB model shows better performance in predicting the pressure coefficient distribution and length of cavity than the original ZGB cavitation model and other models do. The TZGB model aims to determine the thermodynamic and viscosity effects and perform better than the other models in predicting the mass transfer rate, particularly in high-temperature water.

Originality/value

The TZGB model shows potential in predicting the cavitating flows at high temperature and the computational cost of this model is similar to that of the original ZGB model.

Details

Engineering Computations, vol. 35 no. 6
Type: Research Article
ISSN: 0264-4401

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Article
Publication date: 9 March 2015

Habibullah Khan, Faisal Talib and Mohd. Nishat Faisal

The purpose of this paper is to identify and develop a hierarchical model for the barriers affecting the growth of mobile commerce (M-commerce). Based on the model…

Abstract

Purpose

The purpose of this paper is to identify and develop a hierarchical model for the barriers affecting the growth of mobile commerce (M-commerce). Based on the model developed, the authors’ objective is to identify those variables that are of strategic nature and are the root cause of the issue.

Design/methodology/approach

Variables considered as barriers are identified, and utilizing the interpretive structural model approach, a relationship model is developed. Further, the impact matrix cross-reference multiplication applied to a classification approach is used to analyze the effect and dependence among these factors.

Findings

The research in the area of M-commerce in the Arab world and related to the strategic aspect is limited in the extant literature. The present study tries to fill this gap by investigating the variables that inhibit the growth of M-commerce in Qatar. The research shows that there exists a group of barriers having a high driving power and low dependence requiring maximum attention and of strategic importance, while another group consists of those variables that have high dependence and are the resultant actions.

Practical implications

There is a growing concern that although the numbers of mobile subscribers are increasing at a very fast pace in Qatar, actual M-commerce activities in the country remain low. The findings of this study can be used to understand the differences between the independent and dependent variables and their mutual relationships. The study would also help the policy makers to develop suitable strategies to facilitate growth of M-commerce in the country.

Originality/value

This research was the first attempt to investigate the relationships among the variables inhibiting the growth of M-commerce in a fast-growing economy in a Gulf Cooperation Council (GCC) region. Given that there is limited research on M-commerce in the GCC context, the study can be viewed as an investigation that provides a good understanding of the variables and their interrelationships affecting M-commerce proliferation.

Details

Journal of Systems and Information Technology, vol. 17 no. 1
Type: Research Article
ISSN: 1328-7265

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Article
Publication date: 2 March 2010

Vanita Ahuja, Jay Yang and Ravi Shankar

Building project management requires real time flow of information between all the project team members or the supply chain members. In the present scenario, when project…

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2678

Abstract

Purpose

Building project management requires real time flow of information between all the project team members or the supply chain members. In the present scenario, when project participants are geographically separated, adoption of Information Communication Technology (ICT) enables such effective communication. But strategic adoption of ICT requires that all the supply chain members follow the accepted methods of communication or the communication protocols. The majority of the construction organizations are small and medium enterprises (SMEs). This research, therefore, proposes to focus on developing IT‐enhanced communication protocols for building project management by SMEs.

Design/methodology/approach

The research adopts a sequential mixed methods approach, where data collection and analysis are conducted in both the quantitative and qualitative phases of research.

Findings

The protocols are proposed as a “Strategic Model for Enhancing ICT Diffusion in Building Projects”. The framework for the model is discussed at three levels of study, i.e industry, organization, and people.

Practical implications

While the research was conducted in an Indian context, the research outcome is envisaged to be widely applicable in other countries with due considerations.

Originality/value

The developed framework has implications for national level bodies and academic institutions, organizations, people or project managers and is applicable at the international level after due considerations.

Details

Engineering, Construction and Architectural Management, vol. 17 no. 2
Type: Research Article
ISSN: 0969-9988

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Article
Publication date: 21 October 2013

Bikash Ranjan Debata, Kumar Sree, Bhaswati Patnaik and Siba Sankar Mahapatra

The purpose of this paper is to develop a comprehensive framework to identify and classify key medical tourism enablers (MTEs) and to study the direct and indirect effects…

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2062

Abstract

Purpose

The purpose of this paper is to develop a comprehensive framework to identify and classify key medical tourism enablers (MTEs) and to study the direct and indirect effects of each enabler on the growth of medical tourism in India.

Design/methodology/approach

In this paper, an integrated approach using interpretive structural modeling (ISM) and Fuzzy Matrice d'Impacts Croisés Multiplication Appliquée á un Classement (FMICMAC) analysis has been developed to identify and classify the key MTEs, typically identified by a comprehensive review of literature and expert opinion. The key enablers are also modeled to find their role and mutual influence.

Findings

The key finding of this modeling helps to identify and classify the enablers which may be useful for medical tourism decision makers to employ this model for formulating strategies in order to overcome challenges and to become a preferred medical tourism destination. Integrated model reveals enablers such as medicine insurance coverage, international healthcare collaboration, and efficient information system as dependent enablers. No enabler is found to be autonomous enablers. The important enablers like healthcare infrastructure facilities and global competition are found as the linkage enablers. Research in medicine and pharmaceutical science, medical tourism market, transplantation law, top management commitment, national healthcare policy, competent medical and para-medical staffs are found as the independent enablers. Integrated model also establishes the direct and indirect relationship among various enablers.

Originality/value

The research provides an integrated model using ISM and FMICMAC to identify and classify various key enablers of medical tourism in India. In conventional cross-impact matrix multiplication applied to classification analysis, binary relationship of various enablers is considered. FMICMAC analysis helps to establish possibility of relationship among various enablers so that low-key hidden factors can be identified. The low-key hidden factors may initially exhibit marginal influence but they may show significant influence later on during analysis. The uncertainty and fuzziness of relationship among various enablers can be conveniently handled by FMICMAC and expert opinions can easily be captured. This research will help medical tourism decision makers to select right enablers for the growth of medical tourism in India.

Details

Benchmarking: An International Journal, vol. 20 no. 6
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 13 May 2020

Hengqin Wu, Geoffrey Shen, Xue Lin, Minglei Li, Boyu Zhang and Clyde Zhengdao Li

This study proposes an approach to solve the fundamental problem in using query-based methods (i.e. searching engines and patent retrieval tools) to screen patents of…

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333

Abstract

Purpose

This study proposes an approach to solve the fundamental problem in using query-based methods (i.e. searching engines and patent retrieval tools) to screen patents of information and communication technology in construction (ICTC). The fundamental problem is that ICTC incorporates various techniques and thus cannot be simply represented by man-made queries. To investigate this concern, this study develops a binary classifier by utilizing deep learning and NLP techniques to automatically identify whether a patent is relevant to ICTC, thus accurately screening a corpus of ICTC patents.

Design/methodology/approach

This study employs NLP techniques to convert the textual data of patents into numerical vectors. Then, a supervised deep learning model is developed to learn the relations between the input vectors and outputs.

Findings

The validation results indicate that (1) the proposed approach has a better performance in screening ICTC patents than traditional machine learning methods; (2) besides the United States Patent and Trademark Office (USPTO) that provides structured and well-written patents, the approach could also accurately screen patents form Derwent Innovations Index (DIX), in which patents are written in different genres.

Practical implications

This study contributes a specific collection for ICTC patents, which is not provided by the patent offices.

Social implications

The proposed approach contributes an alternative manner in gathering a corpus of patents for domains like ICTC that neither exists as a searchable classification in patent offices, nor is accurately represented by man-made queries.

Originality/value

A deep learning model with two layers of neurons is developed to learn the non-linear relations between the input features and outputs providing better performance than traditional machine learning models. This study uses advanced NLP techniques lemmatization and part-of-speech POS to process textual data of ICTC patents. This study contributes specific collection for ICTC patents which is not provided by the patent offices.

Details

Engineering, Construction and Architectural Management, vol. 27 no. 8
Type: Research Article
ISSN: 0969-9988

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Article
Publication date: 11 March 2014

Nils Koenig and Christopher Schlaegel

The purpose of this study is to identify corporate blog design characteristics that positively influence the view of actual and potential corporate blog users. Moreover…

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1187

Abstract

Purpose

The purpose of this study is to identify corporate blog design characteristics that positively influence the view of actual and potential corporate blog users. Moreover, based on the technology acceptance model (TAM), the paper examines the specific mechanism through which corporate blog design characteristics influence the acceptance of corporate blogs and assess the cross-country applicability of the developed framework.

Design/methodology/approach

Based on primary data of 992 individuals in three countries (Germany, Russia, and the USA), the paper tests the identified design characteristics and the proposed framework using exploratory and confirmatory factor analysis (CFA), multi-group confirmatory factor analysis, and structural equation modeling.

Findings

The results show the applicability of the TAM in the context of corporate blogs. Blog management and usability were found to be key determinants of perceived ease of use. Entertainment value as well as content value and interaction positively affect perceived enjoyment. Content value as well as blog management and usability are the key determinants of perceived usefulness of corporate blogs. Mediation tests revealed a partial mediation of the distal corporate blog design characteristics on attitude and usage intention by the proximal TAM elements.

Research limitations/implications

The sample was self-selected from internet users and a limited number of countries. Associations with and understanding of the term “corporate blog” might vary between internet users as well as between the three focus countries.

Practical implications

Based on the research, companies are better able to adapt corporate blogs to target group characteristics and thus can better reach communication goals. The research can be used both for the establishment of new corporate blogs as well as for the adaptation of existing corporate blogs.

Originality/value

This study contributes to the existing literature by identifying and examining design characteristics that affect individuals' perceptions of corporate blogs. Furthermore, this is the first large-scale cross-country study in this research context that identifies the mechanism through which firms can actively influence the perceived usefulness, ease of use, and enjoyment of corporate blogs, which is important to better understand individuals' acceptance of corporate blogs in different national contexts.

Details

Management Research Review, vol. 37 no. 4
Type: Research Article
ISSN: 2040-8269

Keywords

1 – 10 of over 2000