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The main purpose of the study was mechanical designing, simulation and manufacturing process for a new model of octocopter V-frame and to achieve simple manufacturing with 3D printing technology. Moreover, the octocopter PID controller was simulated on the Simulink environment to get performance on the roll and pitch angle control.

Octocopter is one kind of multirotor vehicle (a rotorcraft with more than two rotors), that has lately gained a lot of attention for both the scientific and commercial spheres. With a greater number of rotors, the multirotor is very maneuverable and robust. Multi-copter makes an important contribution to the technological revolution in the military, industry, transportation, mapping and especially agriculture. Nowadays, we are heading to the four-industrial revolutions as well as the new technological application in the agricultural field such as precision agriculture, mapping and surveillance. Due to recently advanced technology about sensors, electronics, 3D printing, battery with high performance, multi-copter can be manufactured at low cost.

The V-frame octocopter was chosen to design in this paper; it had better performance scores including high redundancy rotors, high payload capability and affordable cost than another multi-copter family. The V-frame octocopter increasing freedom field of view of the camera was considered to place the camera position in the front of the drone.

For the future aspects, the mechanical structure of the octocopter could be improved by using more advanced metal 3D printing to produce the aluminum or titan alloy materials for lighter and more rigid compared with ABS material, and finally the assembly to the real test.

The study shows the new platform of the V-frame octocopter kinematics analysis, designed on the CAD software, with some important mechanical parts using FEM analysis to find the highest stress and displacement under high load applied, the result of all connecting the joints 3D printing part is completely safe. Mechanical parts were manufactured by using 3D printing technology and CNC milling. Moreover, the study has shown V-frame octocopter simulation based on Simulink using the second method Ziegler- Nichols to find suitable parameters of the PID controller for roll and pitch angle. Using the block simulation is good for implementing and fast checking the new algorithm when building the new platform of the robot.

In a device of the character described, the combination of an instrument unit, an aerial camera, sighting elements on the instrument unit selectively adjustable by the operator to sight a selected target, level elements on the instrument unit variable in accordance with the flight conditions, a plurality of means for indicating to the operator the positions of said elements, replicas of said indicating means, non‐accessible to the operator and means for projecting pictures of said replicas into the aerial camera, whereby the latter is adapted to photograph simultaneously the ground areas over which the aeroplane flies and the relative positions of the said elements.

The purpose of this paper is to test how framing of CSR messages, based on a value-theoretical framework, impacts consumer perception of the CSR message.

Quantitative study in the form of an online survey strongly inspired by classical experimental design.

Findings demonstrate that explicit communication of CSR framed as a corporate competence, and to some extent also as something personally relevant to the receivers, positively impacts evaluations of CSR messages and the companies behind them.

Findings indicate that CSR messages could increasingly emphasize corporate competence with a lesser focus on moral ideas and commitments, and that framing strategies can be effective in creating CSR messages that will be positively evaluated by young consumers.

This study contributes by providing new insights into how value-based framing of CSR messages can increase credibility and relevance and thus help facilitate the complicated task of communicating CSR by way of suggesting a new CSR communication strategy framework.

The specific purpose of this paper is to research the relevant case law with regard to the constitutionality of generic advertising, i.e. “check‐off” programs, when they are required by state or federal legislation.

The methodology employed is traditional legal research and analysis.

The research indicates that although there have been various US Supreme Court cases which address the issue, the law in the USA is still in a state of flux regarding the constitutionality of check‐off programs. Determination of the constitutionality of a specific program is dependent upon the scope of the legislation.

The paper provides a starting point for those interested in the study of this type of advertising, which is becoming increasingly popular in the USA.

This paper is of value to both legislative bodies and producers in deciding the constitutionality of a check‐off program. Specifically it would be of use to a legislative body when determining how to design a constitutional “check‐off” program and to a producer in determining if a specific “check‐off” program is constitutional.

The requirements in CAD modelling of garments are first considered and alternative user interfaces are considered. Features which occur in block patterns and for which accurate simulation is required are identified. An energy based modeller, developed for drape simulation, is introduced and applied to model garment constructional details in fabric test specimens of variable stiffness. The modeller is further applied to garment pieces in contact with a mannequin to compare drape with and without constructional features.

The biomedical paradigm enjoys growing importance in our society. Biomedicine (e.g., Genetics) seems to occupy the position once held by religion and politics. In this context, every trivial problem of daily life is thought to require an appropriate remedy, and perfect health becomes a paramount value, especially within the upper class.

Medicalization is not only promoted by doctors. Today, other engines of medicalization are also available. These include pharmaceutical companies through marketing, advertising, and disease mongering; active consumers who seek a pharmacological solution – a magic bullet – to solve non-organic problems; technology, because highly sensitive diagnostic tools can now detect potential abnormalities even in very low quantities; and the culture of risk, which is connected to the evolution of diagnostic tools, because it is now always possible to be at risk of something.

The parts of life today considered pathological or quasi-pathological are ever increasing shyness, sadness, imperfect blood pressure, or glucose levels. Progressing editions of the Diagnostic and Statistical Manual (DSM) – the text from which diagnoses of mental illnesses are made – reveal a growing number of syndromes. These “diseases” are diagnosed on the grounds of certain symptoms and the number of weeks they last (quantification). Smartphones, with their tremendous capacity for data collection, contribute to a growth in self-diagnoses. For example, invited to log our every moment of sadness through a “trustworthy” avatar from our app (gamification), we can easily make too much of normal moments of discomfort, immediately seeing them – with a simple computation – transformed into something pathological in need of a cure.

This article describes the creation of specific solidarity relationship frames within an Aboriginal rights support network in Alberta, Canada. Advocacy relationship frames are discussed in the context of literature on social movement action framing processes as well as literature on solidarity relationships within social movements. After a brief explanation of research methods, the Lubicon Cree land rights conflict is introduced as a specific example of non-Aboriginal advocacy of an Aboriginal cause. In the Lubicon situation, supporters understood their solidarity as a commitment to those who were socially marginalized but this commitment was complicated by various factors such as the power imbalance between Lubicon and their advocates as well as the cultural differences between the two sides. The relatively passive framing of the solidarity relationship may also have contributed to a subsequent dissipation of support and a lack of ongoing direct and personal connection with the Lubicon people.

This chapter applies recent theoretical developments linked to the concept of culture to the field of public relations research and practice, notably through the prism of creativity as a vector of cultural change.

The chapter is theoretical in nature and draws on relevant scientific literature in the field of public relations research, but also the social sciences more generally, and illustrates the issues being discussed with reference to relevant public relations campaigns.

While the field of public relations has moved beyond simplistic models of cultural values and characteristics, it is argued that more complex visions of culture have been neglected. Specifically, drawing on structuration theory, culture can be seen as a ‘system-generating mechanism’ relying on creativity to uphold and renew cultural references and norms. In this perspective, public relations is both producing/reproducing culture and being produced by culture. It follows that the concept should be apprehended not as an ontological category but as a social construct, as the source of heuristic and discursive categorisations.

A call is issued for public relations to also question the ideological underpinnings of the production of symbols in which practitioners partake on a daily basis.

While the chapter fits into an emerging body of work discussing the cultural dimension of public relations, the link with creativity and the use of structuration theory to conceptualise this link contribute to its originality.

It has been an ultimate long‐term dream in robotics and AI fields to build robotic systems with life‐like appearance, behaviours and intelligence, reflected by many science fiction books and films. This is also an extremely challenging task. This paper introduces our current research efforts to build a multi‐agent system for cooperation and learning of multiple life‐like robots in the RoboCup domain. A behaviour‐based hierarchy is proposed for the Essex Rovers robot football team to achieve intelligent actions in real time, which includes both a neural network‐based color detection algorithm and a fuzzy logic controller. Preliminary results based on legged locomotion experiments of Sony walking robots are presented.