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1 – 2 of 2Driven by the growing pressure to justify the contributions of marketing activities, marketers have shown considerable interest in improving their marketing performance…
Abstract
Purpose
Driven by the growing pressure to justify the contributions of marketing activities, marketers have shown considerable interest in improving their marketing performance measurement systems (MPMSs). The purpose of this study is to examine the neglected mediating effect of marketing capabilities on the MPMS–firm performance relationship and to focus on specific aspects of MPMSs that have been largely omitted in the prior research, namely, the comprehensiveness and uses of MPMSs.
Design/methodology/approach
A survey was conducted with marketing and senior managers from 210 Irish-based companies. The proposed research model was tested by using the SPSS Process macro and structural equation modeling in AMOS 24.
Findings
The three characteristics of MPMSs influence firm performance in different manners: while the diagnostic use of MPMSs hinders the development of market-linking capability and thus negatively influences firm performance; the comprehensiveness of MPMSs positively influences firm performance through its impact on architectural marketing capability; and the interactive use of MPMSs via externally focused learning and market-linking capabilities.
Research limitations/implications
Although this study used objective firm performance data to validate subjective data, the use of single-informant and self-reported measures may still be a concern, as the strong relationships between variables may be because of single-informant bias.
Practical implications
This study provides insights into how companies can use a comprehensive MPMS to cultivate specific crucial marketing capabilities and thereby enhance firm performance.
Originality/value
This study contributes to the marketing performance measurement literature by proposing and empirically validating the mediating effect of marketing capabilities on the MPMS–firm performance relationship.
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Jordi Olivella and Rubén Gregorio
The purpose of this paper is, first, to expose an integrated manufacturing performance measurement and meeting system implemented to focus the organization on value streams and…
Abstract
Purpose
The purpose of this paper is, first, to expose an integrated manufacturing performance measurement and meeting system implemented to focus the organization on value streams and, by doing it, to improve performance, and, second, to analyze the results obtained.
Design/methodology/approach
This paper is based on an exploratory case study carried out at Delphi Diesel Systems (DDS) plant in Sant Cugat (Spain).
Findings
The integrated manufacturing performance measurement and meeting system implemented by DDS Sant Cugat resulted in being very successful and appropriate to obtain the established objectives: focus the organization on value streams; and, by doing it, to improve performance, particularly the overall equipment effectiveness.
Research limitations/implications
Considering the limited amount of research on the subject this kind of exploratory research is considered to be appropriate. The main limitation is that a single manufacturing plant was analyzed. Even though the characteristics of the plant and the problems addressed are common and, in consequence, it can be thought that the experience is replicable, further research should be conducted to verify it.
Practical implications
For the management community, this paper provides a new way of designing and using manufacturing performance measurement systems.
Originality/value
The presented case confirms previous works stating the importance of how performance measures and meetings are used and the need of involvement of the whole organization. The joint planning of the performance measures and the meeting system that has been presented had not previously been analyzed by the literature.
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