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1 – 10 of over 1000Alton Y.K. Chua, Anjan Pal and Snehasish Banerjee
Integrating the uses and gratifications (U&G) theory, the notion of information richness and personal epistemology framework, the purpose of this research is to propose and…
Abstract
Purpose
Integrating the uses and gratifications (U&G) theory, the notion of information richness and personal epistemology framework, the purpose of this research is to propose and empirically validate a framework which specifies Internet users' urge to click clickbaits.
Design/methodology/approach
The hypotheses in the proposed framework were tested using a between-participants experimental design (N = 204) that manipulated information richness (text-only vs. thumbnail clickbaits).
Findings
Curiosity, perceived enjoyment and surveillance were significant predictors of the urge to click. In terms of information richness, the urge to click was higher for thumbnail vis-à-vis text-only clickbaits. IEB (IEB) moderated the relation between the gratification of passing time and the urge to click.
Originality/value
This paper represents one of the earliest attempts to investigate Internet users' urge to click clickbaits. Apart from extending the boundary conditions of the U&G theory, it integrates two other theoretical lenses, namely, the notion of information richness and personal epistemology framework, to develop and empirically validate a theoretical framework.
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David Forlani, Madhavan Parthasarathy and Susan M. Keaveney
The primary purpose of this paper is to investigate how opportunity for control and firm capability interact to moderate the amount of risk that managers associate with various…
Abstract
Purpose
The primary purpose of this paper is to investigate how opportunity for control and firm capability interact to moderate the amount of risk that managers associate with various international entry‐mode strategies. A secondary goal is to investigate how managers perceive the need to retain control over three core functional areas (marketing, production, and R&D) when making entry‐mode decisions.
Design/methodology/approach
A field experiment design was implemented in a sample of US business owner/executives. Using an online data collection method, the study asked a sample of small‐business owners and managers to assess the amount of risk they associated with three modes of entering the Japanese market: non‐ownership (export), equal partnership (50/50 joint‐venture), and sole‐ownership. They were also asked how much control they needed to retain over R&D, production, and marketing for the venture to be successful.
Findings
Ownership‐provided control interacts with capability to influence managerial risk perceptions. Managers in lower‐capability firms see the least risk in the non‐ownership entry mode while those in higher‐capability firms see the least risk in the equal‐partnership entry mode. Managers believe that for a new venture in a foreign market to be successful, control should be retained over the R&D function, regardless of entry mode.
Research limitations/implications
The findings appear to reconcile some of the conflicting predictions of the transaction cost and resource‐based theoretical perspectives, because it appears that international managers consider both control (internationalization theory) and capability (resource‐based theory) when judging the perceived risk of an entry strategy.
Practical implications
For firms that are incapable of managing in an international context, a low‐control no‐ownership entry mode is perceived as the least risky approach; for firms that have some capability for international management, then a partial‐ownership mode such as a 50/50 joint‐venture is perceived as having lower risk than no‐ownership. In non‐ownership and joint‐venture type entry modes, managers are more apt to outsource the marketing function to an agent/partner, but not R&D. In contrast, managers believe that marketing needs to be maintained in‐house when utilizing a sole‐ownership entry mode.
Originality/value
By illustrating the role of perceived risk in foreign‐market entry‐mode decisions and demonstrating how capabilities interact with ownership‐provided control to moderate these perceptions, the paper's findings suggest that managers' risk perceptions may mediate the effects of firm‐specific factors, and thus contributes significantly to both theory and practice.
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Abhishek Behl, Manish Gupta, Vijay Pereira and Justin Zuopeng Zhang
Bahareh Farhoudinia, Selcen Ozturkcan and Nihat Kasap
This paper aims to conduct an interdisciplinary systematic literature review (SLR) of fake news research and to advance the socio-technical understanding of digital information…
Abstract
Purpose
This paper aims to conduct an interdisciplinary systematic literature review (SLR) of fake news research and to advance the socio-technical understanding of digital information practices and platforms in business and management studies.
Design/methodology/approach
The paper applies a focused, SLR method to analyze articles on fake news in business and management journals from 2010 to 2020.
Findings
The paper analyzes the definition, theoretical frameworks, methods and research gaps of fake news in the business and management domains. It also identifies some promising research opportunities for future scholars.
Practical implications
The paper offers practical implications for various stakeholders who are affected by or involved in fake news dissemination, such as brands, consumers and policymakers. It provides recommendations to cope with the challenges and risks of fake news.
Social implications
The paper discusses the social consequences and future threats of fake news, especially in relation to social networking and social media. It calls for more awareness and responsibility from online communities to prevent and combat fake news.
Originality/value
The paper contributes to the literature on information management by showing the importance and consequences of fake news sharing for societies. It is among the frontier systematic reviews in the field that covers studies from different disciplines and focuses on business and management studies.
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Kofi Osei-Frimpong, Brigid A. Appiah Otoo, Graeme McLean, Nazrul Islam and Lebene Richmond Soga
This study examines some pertinent individual-level factors and consequences of consumers' continuous social media brand engagement (SMBE) practices. Further, this study examines…
Abstract
Purpose
This study examines some pertinent individual-level factors and consequences of consumers' continuous social media brand engagement (SMBE) practices. Further, this study examines the moderating effect of other-efficacy to deepen the understanding.
Design/methodology/approach
Online survey data collected from 785 respondents, through a convenience sampling technique on Facebook, was analyzed through structural equation (SEM) modeling with AMOS 23.0.
Findings
The findings suggest that compatibility with lifestyle, perceived information quality and escapism, which significantly drive consumers' continuous engagement with brands on social media. However, perceived enjoyment does not. Other-efficacy duly moderates consumers' continuous SMBE practices. While continuous SMBE significantly drives consumer-based brand equity (CBBE), continuous SMBE does not have any significant relationship with consumers' subjective well-being (SWB).
Research limitations/implications
This study reports robust findings on the effects of individual-level factors that drive consumers' continuous SMBE practices. However, the study only focused on Facebook brand pages. This is a limitation for generalizability of results because the research did not take a holistic view of all types of social media.
Practical implications
The research suggests a need for managers to project their brands and share relevant and stimulating information throughout their continuous SMBE with consumers to build strong consumer–brand relationships. Managers should also engage consumers with interesting social media messages as well as both informative and transformative creative strategies to excite them. This will further give consumers a reason to continuously interact with the brand on social media platforms.
Originality/value
This study is one of the very few works to tease out pertinent factors that drive consumers' continuous SMBE practices. The paper integrates the consumer-level factors and moderating effects of other-efficacy through the lens of Social Cognitive Theory (SCT) and Uses and Gratification Theory (UGT) to make a significant contribution to the SMBE literature.
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Namho Chung, Hyo Geun Song and Hyunae Lee
First, this paper aims to investigate the impact of impulsiveness on two types of shopping value (e.g. utilitarian and hedonic value) and the urge to buy restaurant products and…
Abstract
Purpose
First, this paper aims to investigate the impact of impulsiveness on two types of shopping value (e.g. utilitarian and hedonic value) and the urge to buy restaurant products and services impulsively in social commerce environments. Second, the study assesses the impact of situational factors (e.g. scarcity and serendipity) on individuals’ shopping values.
Design/methodology/approach
Data were collected from 332 participants. By using PLS-graph 3.0, structural equation modeling was conducted. Furthermore, a hierarchical regression model was conducted for testing the mediating and moderating effects.
Findings
The results indicate that impulsiveness is a strong predictor for two types of shopping value (hedonic and utilitarian) and the urge to buy impulsively. While the hedonic shopping value was found to have a significant influence on the urge to buy impulsively, utilitarian value was not. Scarcity was moderator in the relationships between impulsiveness and both types of shopping value, whereas serendipity was found to moderate only the relationship between impulsiveness and the utilitarian shopping value.
Practical implications
The findings show that the marketing managers and application developers of social commerce should place their focus on scarcity and serendipity to stimulate consumers in having a hedonic shopping value so to have an urge to buy impulsively.
Originality/value
First, although most previous studies focused on only rational or planned consumption, this study focused on irrational and unplanned consumption as well. Second, the authors assessed the role of situational factors (scarcity and serendipity) occurring in social commerce and asserted that these factors moderate the relationship between consumers’ shopping values and their urge to buy impulsively.
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Tai-Yee Wu, Xiaowen Xu and David Atkin
This study integrates the spiral of silence (SoS) theory and theory of planned behavior (TPB) by examining Facebook users' opinion expression avoidance, the reactions to…
Abstract
Purpose
This study integrates the spiral of silence (SoS) theory and theory of planned behavior (TPB) by examining Facebook users' opinion expression avoidance, the reactions to dissenting views without revealing one's true opinion, in the context of political discussions. The present integrative approach provides a more comprehensive framework that expands our understanding of online opinion expression and withdrawal.
Design/methodology/approach
A cross-sectional online survey was employed, which rendered 348 valid responses from US college students (61.5% female; average age 19.11) recruited from a northeastern university.
Findings
The results categorized two sets of opinion avoidance strategies from six Facebook features. The intention to adopt “proactive avoidance strategies” (filtering out unwanted information) is positively related to descriptive norms and perceived self-efficacy, but negatively related to fear of isolation and perceived control of the urge to debate. Regarding the intention to employ “reactive avoidance strategies” (less obtrusive articulations), fear of isolation and attitudes toward opinion expression avoidance are positive determinants, whereas perceived control of the urge to debate again exerts a negative influence.
Originality/value
This study examines the growing variety of features that users adopt to avoid expressing their true opinion in reacting to dissenting views, updating our understanding of opinion circumvention in social media environment. As one of the few theoretically driven empirical investigations of SoS theory and TPB, the findings not only elucidate the significance of perceived behavioral control as the common ground in association with user adoption intention but also identify distinct qualities of the two sets of strategies that affect the likelihood of adoption. That is, proactive avoidance is more susceptible to normative influences, while reactive avoidance reflects user attitude and belief. This theoretical integration also helps identify diverse levels of intentions to strategically avoid opinion expression influenced by fear of isolation.
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Yanhong Chen, Yaobin Lu, Sumeet Gupta and Zhao Pan
Social shopping website (SSW) introduce the social side into the shopping process, thus making “window” shopping or browsing more interesting for customers. The purpose of this…
Abstract
Purpose
Social shopping website (SSW) introduce the social side into the shopping process, thus making “window” shopping or browsing more interesting for customers. The purpose of this paper is to investigate customer online browsing experience and its antecedents (i.e. information quality and social interaction) and consequences (i.e. urge to buy impulsively and continuous browsing intention) in the context of SSW.
Design/methodology/approach
A survey questionnaire was distributed to visitors of online SSW to collect data, and partial least squares technology was used to test the research model.
Findings
The results of this study reveal that three types of web browsing, namely, utilitarian browsing, hedonic browsing and social browsing, take place in a SSW. The unique factors of SSW, namely, the quality of user generated contents and social interaction are critical for facilitating customers’ browsing experiences. Furthermore, the findings reveal that hedonic browsing experience is found to be the most salient factor influencing customers’ urge to buy impulsively and continuance intention.
Practical implications
The findings suggest that practitioners, such as designers and managers of SSW should give special attention to the benefits of browsing activity to convert web browsers into impulse purchasers and increase customers’ loyalty. Moreover, they should focus on improving the quality of user generated content and pay more attention to support and encourage social interaction to enhance browsing experiences on a SSW.
Originality/value
Existing studies about browsing behavior mostly focus on traditional online e-commerce website. This study represents the first step toward understanding browsing activity on SSW. Moreover, prior studies mainly focused on utilitarian and hedonic browsing experience; however, there is a lack of research on social browsing experience. The current study attempts to fill this research gap.
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The purpose of this paper is to investigate how matching an ad’s empty space color specifically to that of the advertised product’s color (instead of leaving it white) impacts…
Abstract
Purpose
The purpose of this paper is to investigate how matching an ad’s empty space color specifically to that of the advertised product’s color (instead of leaving it white) impacts consumers’ product buying impulse. It tests two competing hypotheses, where the salience explanation proposes a positive effect of empty space–product color matching on product buying impulse, while the contrast account predicts an opposite effect.
Design/methodology/approach
Data was gathered from US-based MTurk panelists under three experimentally designed studies. The proposed effects were tested across multiple product categories, colors and online advertising formats. Qualitative responses from experienced marketing executives were also assessed for managerial insights.
Findings
Across all studies, findings reveal that using a product-colored (vs white) empty space in an ad increases consumers’ product buying impulse, favoring the salience rather the contrast explanation. Increased ad salience owing to an enhanced exposure to product color (an important sensory aspect), in turn improving the product’s hedonic appeal work as serial processes explaining this effect.
Originality/value
This research is not only the first to investigate the effects of using colored empty space (where limited prior research has only focused on white empty space), but also the first to study its impact on impulse buying intentions. Counter to prior advertising research which suggests using greater contrast by using white empty space to achieve positive effects, this research empirically tests and finds that using a product-colored empty ad space instead has a positive impact on product buying impulse.
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