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This study aims to analyze the changes in the ecosystem service value (ESV) in response to land use and contribute significantly to ecological construction and sustainable development.

The present study was conducted in the upper Zhanghe River region based on the moderate-resolution imaging spectroradiometer Land Cover Type product MCD12Q1 by using geographic information system (GIS) methods to process and re-classify the land-use data and using the Chinese ESV equivalent weight factors to investigate changes in land use and resulting changes in ESV between 2001 and 2013.

The results showed significant fluctuations in ESV between 2001 and 2013: there was a decline in ESV from 2001 to 2004, followed by a gradual rise after 2004, and the overall ESV exceeded 2001 levels by the end of 2013. However, the pattern of ESV change differed across geographic locations, and each administrative region contributed differently to the overall trend. The analysis confirmed that the land-use change was closely related to the change in its ESV, and the coefficients of sensitivity of ESV for all types of land use were less than one, indicating that the coefficient value of ESV lacked elasticity.

Therefore, to promote sustainable development in the upper Zhanghe River region, ESV should be taken into consideration when planning land use, especially for land types with high ESV, such as water bodies and forestlands.

The results can provide scientific support for the sustainable development of the ecological, economic and societal aspects of the upper Zhanghe River region. In addition, county-level administrative divisions were set as the basic research unit for the analysis and discussion of ESV changes in each unit within the research period and its impact on the overall ESV of the entire area to lay down a foundation for the analysis of the ESV spatial dynamic distribution in the entire research site.

This study aims to investigate the adoption of alternate wetting and drying (AWD) technique and provides the economic evaluation and determinants of AWD adoption in rice production in the Mekong Delta in Vietnam.

The study extends the drainage factor into the AWD score. The cost benefit analysis is utilized for the economic evaluation, and the Cragg model is applied to examine the determinants of AWD adoption.

The results indicate that there are significant differences in inputs such as water, seed, fertilizers and mechanization between the low and high levels of AWD adoption. The yields are significantly different at different adoption levels. The Cragg model found that irrigation infrastructure, AWD training and perceived ease of use of the technology are determinants of AWD adoption level. Collective pumping is considered as a major constraint in the AWD adoption.

The results provide managerial implications, with a focus on the effectiveness of inputs, the irrigation infrastructure and AWD training to promote the AWD adoption. Challenges of rice field flatness should be investigated in a further study.

The study contributes to existing literature by providing an empirical evidence for the large-scale adoption of AWD with a comprehensive economic evaluation, extending the drainage performance into the score to accurately reflect the water conservation and promoting the use of a more flexible modeling approach with the Cragg model.

Strategy.

The case is suitable for upper level undergraduate business and MBA students.

FOTILE, one of the fam ily businesses in Zhejiang, Ch ina, has now become the leading brand in the Ch ina kitchen appliance industry and has successfully entered into the global market. It has gone from a traditional family business in the 1980s to a modern enterprise because of the successful transformation from the first generation (Father: Lixiang Mao) to the second generation (Son: Zhongqun Mao) and the blending of a family business with the modern enterprise system. They both have strong beliefs that family businesses have their own advantages, but they have different ways and strategies of running the business. The case describes the process of how the father and his son worked together designing the strategies to successfully grow FOTILE.

The case is a vehicle for exploring strategies to operate a family business, to successfully develop a sustainability model, to manage a growing company through its entrepreneurial stage, and to merge western business culture with Chinese Confucian culture. It should help students to: explore strategies of managing/leading a family business and transferring successfully the business from one generation to the next; understand the importance of marketing, focusing on overall strategy and sustainability; know how to identify market opportunities, exhibit start-up intent, perform start-up planning, mission development, and feasibility analysis, and acquiring initial resources; and appreciate the close link between culture and strategy.

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