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The purpose of the study is to investigate the effect of terminal and instrumental values on the attitude and brand desirability for upcycled luxury designer facemasks, in relation with generic luxury designer facemasks.

A quantitative approach was adopted in this study, and data were collected via an online consumer panel from 390 existing Australian luxury consumers, aged 18 and above. Stimuli that represented the two upcycling conditions (remnants and past collections) and a control condition (generic product) from an actual Burberry-branded facemask were designed for the study. The collected data were analysed using the least partial square and multi-group analysis of the structural equation model

The findings indicate that consumers do not perceive Burberry facemasks made from upcycled remnant materials and previous collections have superior aesthetic or self-expressive benefits to them when compared to the generic Burberry masks. In the same vein, both upcycled categories do not provide superior instrumental values through economic benefits or safety when compared to the generic Burberry masks. Hence, terminal and instrumental values had no influence on the attitude and brand desirability for upcycled luxury designer facemasks, in relation with generic luxury designer facemasks.

The results indicate that strategies will have to be better designed to have a balance between safety features (as opposed to fashion) and luxury desirability of the brand to better capture the market for difference consumer values for the facemasks. As this is a relatively low involvement product, the pricing strategies must be re-evaluated.

This study offers empirical support for the proposition that different upcycling methods in the name of sustainable practices may have different functions for different consumer values in luxury marketing implementations. For the choice of facemasks during the COVID-19 pandemic, it provides empirical evidence for consumer choice for the different types and how it can be used to elevate luxury brand desirability.

The purpose of this study is to review the literature and practice of upcycling. In particular, the objective of this study is threefold: to comprehend the concept of upcycling and, subsequently, understanding the prominent terminologies used in the literature; to understand the process of upcycling and problem associated with it; and to review current literature and practice of upcycling for clothes.

A scientific literature review procedure proposed by Mayring (2002) was adopted to select and screen the paper that comprises the following steps: material collection, descriptive analysis and material evaluation.

Upcycling literature has witnessed significant contribution in the past one decade. The paper has identified various terminologies and definitions such as recycling, down-cycling, upcycling and redesign, which are used in the literature.

The present study may help the scholars to understand the current state of literature. A practitioner of upcycling can use the findings to improve and standardise the existing process.

The process of redesigning is one of the important steps in upcycling, which comprises ideation, reconstruction and fitting. The limitation of redesigning is variability in size and pattern. This can be overcome through various techniques such as craftsmanship, time, innovation, provenance, desire and narrative.

The process of redesigning is one of the essential steps in upcycling, which comprises ideation, reconstruction and fitting. This paper aims to study the best practice of upcycling in the clothing industry. This study is an attempt to standardise upcycling/redesign process.

An exploratory approach was adopted to perform the research. This study draws on the multiple organisations involved in the upcycling of clothes. The organisations chosen for this study are located in Sweden and Romania using the snowball technique. Semi-structured interviews, direct and participatory observation approaches were used to collect information. The collected data are systematically analysed using NVivo 10 software.

This paper provides empirical insights into the diverse practices of upcycling. Process, product and demand-based were three fundamental approaches to performing the redesigning process. The fabric quality and durability, variations in size, colour and pattern, skills and efforts required in the extraction of parts and environmental consciousness and awareness were the main factors influencing upcycling process.

The use of the European case may miss best practices from the other region. This study may help scholars to understand the method of upcycling. A practitioner of upcycling can use the findings to improve and standardise the existing process. This research is beneficial for society, as this leads to the reduction of textile wastage.

This paper conceptualises some of the best practices of clothes redesign. This provides a good insight for the organisation for the improvement in the redesign business.

The purpose of this paper is to investigate custom-made apparel manufacturing micro-enterprise (CMME) owners’ perspectives of sustainability within their business practices throughout the entire product development process and determine how educational initiatives can promote a more environmentally conscious product development process.

A qualitative case study, using face-to-face interviews and observations of CMMEs at an incubation hub presents evidence of owners’ sustainability perspectives.

Although CMME owners disregard sustainability as a pro-environmental approach within the business context, attempts at pro-environmental subconscious behaviour and a deliberate non-environmental consciousness are evident in sourcing and manufacturing during the product development process.

Because of the case study approach of four CMMEs in an IH, the findings may not be applicable to other small and micro-businesses. Despite this limitation, valuable insights emerged that show the current inaptness of the CMMEs to manage an environmentally sustainable business practice.

To promote sustainable development goal 12, related to the clothing and textile industry, it is postulated that CMMEs should be supported to minimise their use of resources, thereby promoting environmental sustainability.

The findings of this study direct the development of higher education educational programmes featuring learning content on pro-environmental design and business practices for CMMEs.

The purpose of this paper is twofold: first, to identify and analyse existing resource efficiency (RE) and resource effectiveness measures and indicators (REMIs); and second, to identify gaps and develop a new indicator of “operational resource effectiveness” (ORE_ft) suitable for manufacturing units.

Research methodology consists of three stages: gap identification, development and testing. Through review of academic literature, 40 REMIs are identified and analysed. A survey of manufacturers is carried out to validate the hypothesis and seek inputs on the development of the new indicator. The proposed indicator is tested by comparing ORE_ft index of two manufacturing units with each other, with resource intensity per unit (RIPU), waste intensity per unit (WIPU) and with four other REMIs.

Analysis of 40 REMIs clearly points towards the absence of a hypothesised REMI. In total, 78 per cent of manufacturers surveyed in north England substantiate the hypothesis. Inverse correlation established between the proposed ORE_ft indicator, RIPU, WIPU and other comparisons is likely to validate the output generated by the proposed indicator.

Testing of this indicator is limited to two dissimilar manufacturing units that shared data.

The proposed indicator is useful for comparing the operational resource effectiveness of individual factories over a period as well as with other factories. RIPU and WIPU captured in this indicator also represent operational RE that can be used to initiate improvement action.

Inclusion of both, the resource consumption and the waste generation along with discount/multiplying factors that capture the circularity aspects is likely to be the distinguishing feature of this indicator.

Over the last eight years, the Middle East has experienced a series of high profile conflicts which have resulted in over 5.6 million Syrians forced to migrate to neighbouring countries within the MENA (Middle East and North Africa) region or to Europe. That have exerted huge pressure on hosting countries trying to accommodate refugees in decent shelters and in quick manner. Temporary shelters normally carry a high environmental burden due to their short lifespan, and the majority are fabricated from industrialised materials. This study assesses the carbon impact for a minus carbon experimental refugee house in Sweden using life cycle assessment (LCA) as tool. SimaPro and GaBi software were used for the calculations and the ReCiPe midpoint method for impact assessment. The results show that using local plant-based materials such as straw, reeds and wood, together with clay dug from close to the construction site, can drastically reduce the carbon footprint of temporary shelters and even attain a negative carbon impact of 226.2 kg CO₂ eq/m². Based on the results of the uncertainty importance analysis, the overall global warming potential impact without and with sequestration potential are mostly sensitive to the variability of the GWP impact of wood fibre insulation.

The methodology is designed to calculate the GWP impact of the refugee house over its entire life cycle (production, operation and maintenance and end of life). Then, the sensitivity analysis was performed to explore the impact of input uncertainties (selection of material from the database and the method) on the total GWP impact of the refugee house with and without sequestration. The ISO standards (International Standard 14040 2006; International Standard 14044 2006) divide the LCA framework into four steps of Goal and scope, inventory analysis, impact assessment, and interpretation.

This study has shown an example for proof of concept for a low impact refugee house prototype using straw, reeds, clay, lime and wood as the principle raw materials for building construction. Using natural materials, especially plant-based fibres, as the main construction materials, proved to achieve a minus carbon outcome over the life cycle of the building. The GWP of the shelter house without and with sequestration are found to be 254.7 kg CO₂ eq/m² and -226.2 kg CO₂ eq/m², respectively.

As there are still very few studies concerned with the environmental impact of temporary refugee housing, this study contributes to the pool of knowledge by introducing a complete LCA calculation for a physical house prototype as a proof of concept on how using low impact raw materials for construction combined with passive solutions for heating and cooling can reach a minus carbon outcome. The GWP of the shelter house without and with sequestration are found to be 254.7 kg CO₂ eq/m² and -226.2 kg CO₂ eq/m².

Upon completion of the case study, the students will be able to apply business upscaling strategies to an upcycling social enterprise that is embracing a circular economy approach by using the Ansoff growth matrix; to analyze strategies for transition to circularity using the butterfly diagram tool for both business and personal use; to indulge in upcycling exercises for a used product of their choice, not only unleashing their creative potential but also contributing to an idea that might get them to win a contest; to analyze different operational problems and efficiency opportunities that arise when a company takes on social and environmental causes as a business opportunity; and to strategize how a social enterprise can be sustained and made for-profit by applying business strategies.

This case study covers the concepts of upcycling under the gamut of circular economy, a concept that has become more of a strategy to sustain and survive in today’s world. This case is about Rimagined, an upcycling company that could be a model for circular ideas and upcycling of stuff. This case study narrates the growth and the challenges faced in upcycling and encourages students to ideate a new design for any upcycling item of their choice. This case will also make students strategize the expansion plan for Rimagined. Shailaja Rangarajan is the protagonist of this case study who started this social enterprise to make a difference and do her bit. Sustaining a social enterprise requires business acumen and risk-bearing capacities like any other business. Rangarajan was facing the dilemma of expansion and was trying out several feasible options. Rimagined had been unable to attract investors because their expectations of quick returns could not be immediately fulfilled. Investors focused more on waste management as an industry and not on upcycling as a separate area of work.

This case study is suitable for students of MBA or executive MBA level. Specifically, this case study can be used in business strategies and circular economy courses.

Teaching notes are available for educators only.

CSS 4: Environmental management.

Consumers are known to repurpose products for uses other than those they were originally intended for; this paper aims to focus on an environmentally conscious form of creative consumption known as upcycling.

This conceptual paper presents and defines the consumer practice of upcycling.

The author identifies gaps in the literature regarding consumer upcycling and identifies avenues for future research and theory development.

Upcycling has considerable implications with respect to end-of-life planning for products.

This research identifies consumer upcycling as an environmentally beneficial form of creative consumption and discusses its implications for firms.

This paper develops a novel user-acceptance model for circular solutions to housing design. The model has been systematically developed from a case study of an upcycled plastic bottle building in a low-income community in Nigeria. It is common practice to use participatory approaches to consult end users in communities, typically after design concepts have been proposed and conceptualised. However, this often leads to critical socio-cultural or usability elements being overlooked and the design being substandard. Therefore, this paper develops a robust model for designers, specialists and activists involved in construction that can be used during all phases of a project. This approach demonstrates that user needs should be considered before building designs and plans are generated, providing a greater frame of reference for practitioners, consultants and end users. Enabling the integration of holistic needs of the community and the development of circular design solution.

A case study methodology has been employed to develop this model, uses appreciative inquiry methodology. This includes multiple methods to capture end users’ perception: focus groups, interactions with the local community and self-recorded comments. This case study is part of a broader research project to develop replicable low-cost self-sufficient homes utilising local capacity using upcycled, locally available materials.

The findings identify the challenges associated with designing circular solution housing without a robust understanding of interrelated factors, which ensure sustainability and user acceptance. The conclusions demonstrate why essential socio-cultural factors, usually unrelated to technical development, should be understood and contextualised when designing sustainable solutions in low/middle-income communities. The authors argue that without this holistic approach, undesirable consequences may arise, often leading to more significant challenges. Instead of referring to multiple frameworks, this distinctive model can be used to evaluate user acceptance for low-cost housing in particular and other dimensions of circular solution design that involve end-user acceptance. The model blends circular solution dimensions with user-acceptance concerns offering a guide that considers essential features that are both user-friendly and pragmatic, such as utility, technological innovation and functionality as well as their intersectionality.

The research relied on a single case study, which focussed on end-user engagement of upcycling waste materials as an application of circular solutions. The model will contribute to developing socially accepted circular solutions taking into consideration local context factors.

The paper is proposing a model for user acceptance of circular construction materials relevant to low- and middle-income countries (LMICs).