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Collaboration with universities is an important innovation strategy for enterprises. However, currently very little research has focused on how such university-industry collaborative innovation activities should be managed. The paper aims to discuss this issue.

This paper introduces the university-industry collaborative innovation practices of Zhejiang NHU Company in China. By using a case study as the method, this paper aims to illustrate the mechanism of university-industry collaborative innovation and how to manage the collaborative innovation activities efficiently.

Zhejiang NHU Company established a university-industry collaborative innovation link through three innovation platforms: the technology R&D center, the ZJU-NHU joint-research center, and the national engineer center. Zhejiang NHU Company manages its collaborative relationships with universities through this innovation network.

NHU Company managed the collaborative relationship efficiently with the institutions, representing an effective degree of university-industry collaborative innovation management.

University–industry (UI) collaboration is essential for knowledge and technology exchange between higher education institutions and industries, enabling enterprises to accelerate innovation. However, few studies have investigated the collaborative innovation mechanism through which UI collaboration can enhance the accumulation of firms' intellectual capital (IC) and how this, in turn, affects their innovation-driven development.

Drawing from the knowledge management and collaborative innovation theory, this research proposes a theoretical framework of the inter-organization relationship between enterprises and universities to investigate the influence mechanism of UI collaboration, including academic engagement and commercialization, on corporate performance as well as the mediating role of IC by employing survey that covers 177 UI collaborations.

Empirical results show that human capital and relational capital fully mediate the relationship between academic engagement UI collaboration and corporate economic performance, while human capital partially mediates the relationship between commercialization UI collaboration and corporate economic performance. Additionally, structural capital and relational capital partially mediate the relationship between academic engagement and corporate innovation performance, while structural capital fully mediates the relationship between commercialization and corporate innovation performance.

This study empirically investigates how academic engagement and commercialization impact corporate performance (i.e. innovation dimension or economic dimension). It uncovers this relationship's underlying mechanism by documenting the IC's mediating impact.

The research purpose is to analyse when and how innovation support programmes (ISPs) can affect collaboration between universities and established small and medium sized enterprises (SMEs). The paper specifically considers SME’s absorptive capacity.

A Swedish research centre is studied in the context of innovation support and two of its SME-ISPs are examined with regards to industry–university collaboration and impact on firm innovation capabilities. Data collection and analysis are performed, using interviews, survey answers, document search and reflectional analysis to evaluate processes and effects of the centre and the programmes.

A developed research centre, integrated into both academia and industry, can support translational collaboration and promote SME innovation absorptive capacity. The action learning elements and the organisational development approaches used when coaching in the ISPs contribute to the SMEs internal absorption capacity and collaborational skills. Organising collaboration into ISPs can provide a relational path to future collaboration with universities, which, for example start with student projects.

The study, though limited to one Swedish region, adds to empirical innovation research as it connects industry–university collaboration and absorptive capacity to organisational learning.

The empirical results indicate possible long-term gains for industry and universities in building collaborative innovation into SME-ISPs.

The contribution of this study pertains to the practice of innovation support for established SMEs with the inclusion of absorption capacity and collaborative innovation development.

This article investigates the reasons for collaboration and the barriers to cooperation between universities and industry organizations. In an increasingly integrated world, cooperation between universities and companies is likely to grow in forthcoming years.

The approach taken in this article differs from previous works in the sense that it reveals the psychological frameworks that academics and managers hold about collaborating with each other. Data come from a survey of academic and managerial staff working in several universities and companies in Portugal and Finland.

Overall results show that academics still see companies as information sources for their researches, but they are also willing to participate in joint projects in which academic knowledge is not the sole output.

Provides information for companies and universities with regard to how to embark on such cooperative endeavors.

Drawing on sociological theories of Giddens, Bourdieu and Goffman, the purpose of this paper is to explore how different relationships are characterized between actors in interaction and determine whether social theories of practice resonate as being practical to managers.

In the empirical investigations, the authors employ the Delphi method whereby the authors “elevate” six highly experienced marketing practitioners in Dubai and Bangkok, each in different industries and from different cultural backgrounds, to designated “expert” positions in exploring the practical relevance of the practice-based theories of Bourdieu, the dramaturgy of Goffman and the structuration theory of Giddens in understanding practical experiences of managing in business-to-business networks.

The results show that aspects of these theories are consistent with practitioners’ experiences in many ways but the theories themselves do not appear to resonate with the modernist practical consciousness of the participants as being particularly pragmatic or practically useful except as resources they could selectively borrow from as bricoleurs of changing action.

Social practice theories appear rather too abstract and complex to practical actors. It is therefore paradoxical that social practice theories do not appear as sufficiently “handy” or “ready to hand” in Heidegger’s (1962) terms; being in need of translation into practical usefulness. It would appear that social practice theories can be a useful analytical vehicle for the academic analyst but cannot resonate with the modernist consciousness of the practical actor.

This paper aims to propose an approach for exploring industrial marketing network environments through a social semiotic lens.

This conceptual paper introduces social semiotic perspectives to the study of business/industrial network interaction.

This paper describes how structures of meaning derived from a cultural history of signification and interpretive processes of meaning in action are co-determined in social semiosis. The meaning of environments using this social semiotic approach is emphasised, leading us to explore the idea of the “atmosemiosphere” – the most highly complex business network level, in illustrating how meaning is made through structuration between structures of meaning and their enactments in interactions between actors within living business networks.

Figurative language plays an important role in the structuration of meaning. This facilitates establishing plots and, therefore, in the actors’ capability to tell a story, which starts with knowing what kind of story can be told. By implication, the effective networker must be a consummate moving “picture maker” and, to do so, she must have competence in narrative, emplotment, myth-making, storytelling and figuration in more than one discursive repertoire.

In using a structurational discourse perspective informed by social semiotics, our original contribution is a “business networks as discursive constructions” approach, in that discursive nets, webs of narratives and stories and labyrinths of tropes are considered just as important in constituting networks as networks of actor relationships and patterns of other activities and resources.

According to the paradigm of the Triple Helix, universities are moving from their traditional roles of research, teaching and knowledge dissemination to an entrepreneurial role. Specifically, they contribute to innovation and competitiveness by creating academic spin-offs (ASOs). In such a context, the diffusion of digital technologies is impacting both on the development of new forms of academic entrepreneurship and on the motivations of academics in launching ASOs. Grounded on a recent reconceptualization developed on identity theory, this study investigates the motivations that lead an academic to establish a spin-off and if, how and why these motivations vary over time.

An extensive online survey was performed in order to obtain a final database of 151 Italian ASOs. Different statistical techniques were used, such as Cluster analysis and ANOVA, to identify different ASO profiles and to understand how and why these profiles change over time.

The results suggest that motivations change over time: while financial aspects become less important, academics give more importance to other issues. Time, experience and financial gain influence the evolution of academic entrepreneurs' motivations over time.

Insights derived from the study could help policy-makers and administrators in better understanding this phenomenon and the possible evolution of such academic motivations in the context of digitalization, and enable them to act accordingly to foster academic entrepreneurship.

The main contributions of the present study are the addition of empirical knowledge to the scant and anecdotal literature existing to date and the inclusion of cognitive and psychological theoretical perspectives in the academic entrepreneurship debate. Moreover, it is believed that no other study has investigated the above topics in the Italian context.

The purpose of this paper is to assess the degree of market orientation of a sample of Chilean wine producers; to compare two different instruments for assessing market orientation in this context; and to comment on the possible cultural sensitivities of these two measurement instruments developed from a North American context but applied in culturally dissimilar contexts.

In total, 69 CEO and Marketing Managers, representing approximately one quarter of the total number of wineries in Chile, completed a face‐to‐face survey questionnaire that utilized both the Narver and Slater MKTOR and the Kohli and Jaworski MARKOR market orientation scales. SmartPLS was used to carry out the measurement and structural analysis.

Results reveal that more than half of surveyed Chilean wine producers are market oriented, with 65 per cent congruence between the two scales. Cluster analysis also reveals three distinct segments and sets of characteristics that distinguish market oriented from non‐market oriented wineries. MKTOR and MARKOR scales show similar level of predictive power when using subjective or perceptual measures of performance as dependent variables. However, the MARKOR scale is found to be better in explaining changes in the dependent variable when the latter is measured by actual sales and gross margins (objective performance). National cultural dimensions (power distance and uncertainty avoidance) have an impact within organizations in the implementation of a market‐oriented strategy in a consistent and coordinated manner.

The MARKOR scale appears to have superior predictive validity and to be more practical for measuring market orientation since it explains the change in dependent variables to greater degree when performance is measured with objective as opposed to the perceptual measures.

Chilean winery managers should devote significant attention to market sensing activities and competitive intelligence gathering. The competitive and national cultural environment plays an important role in moderating the relationship between market orientation and a firm's business performance. They may also wish to consider becoming involved in various trade organisations, as well as collaborative partnerships with academic institutions, to enhance their competitive intelligence and technological competences.

This paper is the first to illustrate the market orientation of Chilean wine producers, and one of only a few to discuss the impact of national cultural values on market orientation.

The purpose of this paper is to examine the bases of positive relations between suppliers and purchasers of healthcare services. In doing so, it examines the nature of cooperation between the providers of healthcare services (hospitals) and those who commission and purchase healthcare on behalf of patients (regional health authorities) and makes specific recommendations as to how cooperation can be better realized.

The paper employs a qualitative interview approach for gathering and analyzing major stakeholder (provider and purchaser) perceptions of their interorganizational relations and how these interactions impact on the quest of the healthcare provider to meet the needs of the community they serve.

The paper identifies and groups relevant variables into four major themes or “core categories” that characterize purchaser‐provider stakeholder cooperation. These themes represent provider and purchaser views on those factors characterising stakeholder relationships within the purchaser‐provider dyad. This is followed by a number of suggestions as to how to improve the nature of cooperation between these stakeholders.

Extending practitioners' understanding of the nature of these inter‐related factors may lead to better insights of how interorganizational relations and partnerships might be managed more proactively throughout the healthcare value chain. Strategies to foster stakeholder cooperation are also suggested.

In the extant literature, there is a paucity of research that has illustrated multi‐stakeholder perspectives in the public sector. This paper explores the perceptions of two main stakeholders in public healthcare to map and assess management issues influencing purchaser‐provider cooperation.

This study aims to discover the influence of researcher competence on University-Industry collaboration via researcher’s domain knowledge.

Quantitative data were collected via survey questionnaire by using purposive sampling technique from a total of 121 academicians from all five research universities in Malaysia. PLS-SEM is used to examine multiple structural relationships between the researcher competence, domain knowledge transfers and spillovers and university-industry collaboration.

Researcher’s competence serves as a success booster to initiate the collaborative endeavour, and the University-Industry collaboration is found to be substantially influenced by the domain knowledge transfers and spillovers.

The size of the sample in this study was however constrained by the characteristics and background of the targeted pool of respondents to be generalised to the population of all universities in Malaysia.

Researcher competence is found to be significant drive to the University-Industry collaboration formation through the development and deployment of domain knowledge transfers and spillovers. Thus, it requires the desire and need for continuous competence development for researchers, and a step change is called for individual principal investigators about extending their leadership across the field of studies and appearing as critical business partners in the University-Industry collaboration.

The paper contributes to the literature by empirically investigating the influence of researcher competence on the University-Industry collaboration via researcher’s domain knowledge. It attempts to show the researcher’s ability to leverage their competencies in increasing the collaborative endeavour in making out business opportunities, which will eventually influence the public university’s sustainability development. In addition, it proves the importance of researcher’s competence and domain knowledge within the entrepreneurial activities, which serves as the significant drivers to ensure successful University-Industry collaboration.