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Article
Publication date: 23 November 2012

Measuring university service quality by means of SERVQUAL method

Khodayar Abili, Fatemeh Narenji Thani and Maryam Afarinandehbin

The purpose of this paper is to determine university service quality in the International branch of Amirkabir University (Iran).

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Abstract

Purpose

The purpose of this paper is to determine university service quality in the International branch of Amirkabir University (Iran).

Design/methodology/approach

In this study, a total of 102 students in five courses (Electronic engineering, Civil engineering, Mechanical engineering, Chemical engineering and MBA) in the international branch of Amirkabir University, were asked to complete a SERVQUAL questionnaire. This questionnaire measured students’ perceptions and expectations in five dimensions of service that consists of assurance, responsiveness, empathy, reliability and tangibles. The quality gap of university services was determined based on differences between students’ perceptions and expectations.

Findings

The results demonstrated that in all of the five SERVQUAL dimensions there was a negative quality gap (p<0.05). Also responsiveness is the most important dimension for the students but had the largest gap. So improvements are necessary and the university must pay more attention to the students’ requirements.

Research limitations/implications

The current research was conducted among international branch of Amirkabir University, so the results are limited to those faculty, not to the whole of the university. Also, there were many questions in the questionnaire, which made the students tired and impatient.

Originality/value

There are limited researches that consider service quality in Iranian higher education. However, for the first time, the service quality of the international branch of Amirkabir University was measured in this research by SERVQUAL. Measuring education service via SERVQUAL in order to determine ways to improve quality is one of the major fields of application of the model. Continuous research in the field will benefit the welfare of the public society.

Details

Asian Journal on Quality, vol. 13 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/15982681211287766
ISSN: 1598-2688

Keywords

  • Iran
  • Universities
  • SERVQUAL
  • Students
  • Service quality
  • University services

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Article
Publication date: 1 March 1995

Contracting to provide library service for a distance graduate education program

Sherrill L. Weaver and Harold A. Shaffer

In these times of no‐growth budgets and escalating service demands, the formation of partnerships between all types of higher education institutions — both public and…

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Abstract

In these times of no‐growth budgets and escalating service demands, the formation of partnerships between all types of higher education institutions — both public and private — is now a recognized survival strategy. Details the budget development in a partnership created through an agreement between a private distance‐education institution, Walden University, and a public research institution library, Indiana University Libraries. For the distance‐education university, the agreement's main advantage is a uniform program of access and delivery of research resources to its students during summer sessions held on the Indiana University Bloomington campus. For the research university library, the agreement offers the opportunity to develop an in‐house pilot program, with external funding, for offering distance education library support to its own students. Based on their experience of mutual benefit over the past three years, Walden University and Indiana University Libraries' administrators have transformed the goal of their inter‐institutional agreement from protection to proaction.

Details

The Bottom Line, vol. 8 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/eb025450
ISSN: 0888-045X

Keywords

  • Budgeting
  • Higher education
  • Libraries
  • Partnering

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Article
Publication date: 1 February 2008

University students' knowledge of services and programs in relation to satisfaction: A case study of a private university in Lebanon

Ramzi N. Nasser, Bechara Khoury and Kamal Abouchedid

The purpose of this paper is to survey students on their satisfaction with university services and programs in a coeducational Lebanese Catholic higher education…

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Abstract

Purpose

The purpose of this paper is to survey students on their satisfaction with university services and programs in a coeducational Lebanese Catholic higher education institution. The study attempts to relate self‐assessed knowledge of the university procedures, rules and regulations on six dimensions of satisfaction, being: academic experience, academic advisor, residential life, campus life, personal development opportunities, resources and student services.

Design/methodology/approach

A cluster random selection procedure was used to select n=870 students from within the university. Students rated 31 knowledge items and 33 satisfaction items. The study analyses student satisfaction in relation to their knowledge of procedures, rules and regulations. An Analysis of Variance (ANOVA) was run to determine differences between university class level, and knowledge level on satisfaction. In addition, a regression analysis was run to determine whether university class (freshmen, sophomore, junior, and senior level) and knowledge level (low, middle and high knowledge levels) were predictors of the satisfaction dimensions.

Findings

Generally, those who assessed their knowledge (of the services) as higher were more inclined to be satisfied. In addition, seniors in general were less satisfied with programs and services than freshmen students. Self‐rated knowledge and university level (freshmen, sophomores, juniors and seniors) significantly predicted satisfaction with both variables being highly associated (i.e. predicting) with satisfaction in academic advising.

Originality/value

Self‐enhancement theory suggests that those individuals with greater self‐worth have greater affective need to feel satisfied. Increased self‐worth is manifested in active roles of decision making and judgments about events that the individual experiences (Wells and Sweeney, 1986). Thus, self‐worth is highly correlated with knowledge about an aspect. This study shows that knowledge is an important predictor to satisfaction – i.e. the higher the knowledge the more satisfied students are likely to be.

Details

Quality Assurance in Education, vol. 16 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/09684880810848422
ISSN: 0968-4883

Keywords

  • Universities
  • Students
  • Services
  • Lebanon

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Article
Publication date: 8 October 2018

A comparison of students with and without disabilities on their perception of services in Qatar’s public higher education system

Batoul Khalifa, Ramzi Nasser and Haitham Alkhateeb

The purpose of this paper is to assess student perceptions of their engagement in tangible and intangible higher education services using the College Student Experiences…

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Abstract

Purpose

The purpose of this paper is to assess student perceptions of their engagement in tangible and intangible higher education services using the College Student Experiences Questionnaire (CSEQ).

Design/methodology/approach

The research draws on a random sample of students without disabilities and all students with disabilities in a public university in Qatar. Group comparison analysis is conducted to find differences between the two groups by adapting the CSEQ to assess student perceptions of engagement with the services.

Findings

The findings showed that students with disabilities were less satisfied with intangible services in learning systems. Students with and without disabilities felt that the campus facilities were below average; students with disabilities rated university services lower than students without. All students felt that the learning systems were above average, with higher ratings among students without disability.

Social implications

Considerable work needs to be done in capacity and professional development with faculty to deal with learning and teaching methods with students with disabilities.

Originality/value

In general, this study compares students with disabilities with non-disabilities. Both groups confront barriers to access learning and to the assessment of their learning. They both were satisfied with services but with higher perceptions of engagement among those with non-disabilities. Higher education institutions must consider those services in unison to both groups treating both equally, recognizing that a discourse of differences may pit one group over another in infrastructure and the institutional services provided.

Details

Journal of Applied Research in Higher Education, vol. 10 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/JARHE-01-2017-0003
ISSN: 2050-7003

Keywords

  • Services
  • Qatar
  • Disability
  • Amenities
  • Deeds
  • Higher education providers
  • Perceptions of services

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Article
Publication date: 20 April 2012

An empirical study of state university students' perceived service quality

Sik Sumaedi, Gede Mahatma Yuda Bakti and Nur Metasari

This paper aims to identify: university students' perceived service quality dimensions; the dimensions contributing most towards overall students' perceived service…

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Abstract

Purpose

This paper aims to identify: university students' perceived service quality dimensions; the dimensions contributing most towards overall students' perceived service quality; and whether there is a difference in perceived quality level of each dimension based on students' year of study and gender in the context of undergraduate students of state universities in Indonesia.

Design/methodology/approach

The study uses a quantitative approach through a survey method. The respondents of this study are 155 state university students from two state universities in Indonesia. Both multiple regression analysis and t‐test analysis are used to analyze the data.

Findings

Research results show that there are seven perceived service quality dimensions considered important to university students, i.e. curriculum, facilities, contact personnel, social activities, education counselors, assessment, and instruction medium. The perceived service quality dimensions contributing most towards overall perceived service quality of a state university is facilities. Furthermore, the research also shows that university students with a different study period have a different perceived quality level on the social activities dimension, while university students with different gender have a different perceived quality level on two dimensions, i.e. social activities and facilities.

Research limitations/implications

The research was only conducted at two universities in the same geographic area and at a single point of time. Hence, there is a need for further research in terms of a longitudinal study with different geographic samples in order to generalize the research result.

Practical implications

The students' perceived quality dimensions resulting from this research can be used by universities to measure their performance according to students' perspectives. As a result, feedback will be gained by the university, so that the university can identify its weaknesses.

Originality/value

The research was conducted in a developing country context, while most previous research has been conducted in developed country contexts. This research also provides a new insight into quality management, since the university objects are state universities, not private universities. The paper also takes students' personal characteristics (gender and year of study) variables into account.

Details

Quality Assurance in Education, vol. 20 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/09684881211219424
ISSN: 0968-4883

Keywords

  • Service quality
  • Students
  • Individual perception
  • Higher education
  • Indonesia

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Article
Publication date: 5 August 2014

Factors affecting students’ intentions to study at universities adopting the “student-as-customer” concept

Boonlert Watjatrakul

Competitive pressure and declining incomes in higher education have propelled many universities to increase the number of students admitted as a means of increasing their…

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Abstract

Purpose

Competitive pressure and declining incomes in higher education have propelled many universities to increase the number of students admitted as a means of increasing their income, while the admitted students are regarded as “customers.” The purpose of this paper is to examine students’ beliefs regarding outcomes of the adoption of the student-as-customer concept and the interaction effects of these outcomes and the social influence on students’ attitudes toward acceptance of the student-as-customer concept and their intentions to study at universities adopting this concept.

Design/methodology/approach

The conceptual model was developed to investigate the interaction effects of the five outcomes of the student-as-customer concept's adoption – the universities’ aim toward student satisfaction, the instructors’ neglect of teaching, the impairment of instructor-student relationship, the ease of course achievement, and the improvement of universities’ service quality and social influence on the students’ attitudes toward acceptance of the student-as-customer concept, and their intentions to study at universities adopting this concept. Survey questionnaires were used to collect data from students studying at a large private university inclining to adopt the student-as-customer concept. The structural equation modeling technique was utilized for testing the proposed model.

Findings

The results indicate that students believe that the universities’ adoption of the student-as-customer concept will lead to improvement of the universities’ service quality and the degradation of educational quality in terms of the instructors’ neglect of teaching, the impairment of instructor-student relationship, and the ease of course achievement. The improvement of service quality has a positive effect on the students’ attitudes toward acceptance of the student-as-customer concept and their intentions to study at universities adopting this concept. The students’ beliefs toward the degradation of educational quality, on the other hand, have indirect and negative effects on the students’ intentions to study at universities adopting the concept. Interestingly, the effect of social influence on students’ intentions to study at universities adopting the concept is greater than the effects of students’ beliefs toward outcomes of the concept.

Originality/value

This study is among the first research to empirically investigate the factors affecting students’ attitudes toward acceptance of the student-as-customer concept and their intentions to study at universities adopting this concept. The paper fills the gap in the higher education literature and provides guidance for universities to consider and prepare for the consequences of the concept's adoption associated with the number of students who intend to study at their universities.

Details

International Journal of Educational Management, vol. 28 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/IJEM-09-2013-0135
ISSN: 0951-354X

Keywords

  • Higher education
  • Attitude
  • Relationship
  • Social influence
  • Educational policy
  • Intention
  • Educational quality
  • Student-as-customer

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Article
Publication date: 14 June 2013

Quality and value in university services: The experience of the placement service at the University of Urbino “Carlo Bo”

Tonino Pencarelli, Simone Splendiani and Daniela Cini

The purpose of this paper is twofold: on the one hand, to point out the concepts of quality and value; on the other hand to explain how university placement services can…

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Abstract

Purpose

The purpose of this paper is twofold: on the one hand, to point out the concepts of quality and value; on the other hand to explain how university placement services can increase the value created for the various stakeholders of a University.

Design/methodology/approach

The methodology is based on empirical study carried out through the analysis of the placement service of the University of Urbino “Carlo Bo” through “participant observation”, related to the experience gained by the authors within the service.

Findings

This study reveals that the placement service at the University of Urbino is innovative in terms of organization and management. The involvement of all actors in design and implementation of the initiatives is a strategic factor, crucial for meeting the expectations of stakeholders, raising levels of quality and satisfaction and, ultimately, the value created.

Originality/value

Although limited to only one placement case – the University of Urbino – the research presents original features regarding the application of service management principles to an institution like the University, which is increasingly directed towards value creation for its stakeholders. This application appears necessary given that increased competition among universities is based not only on traditional core activities – research and training – but also on the ability to contribute to student employability after the obtainment of a degree.

Details

International Journal of Quality and Service Sciences, vol. 5 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/IJQSS-03-2013-0014
ISSN: 1756-669X

Keywords

  • Universities
  • Italy
  • Placement
  • Customer service management
  • Job placement
  • Value
  • Quality
  • Service

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Article
Publication date: 22 December 2020

Gap assessment and comparison of the quality of services between central libraries of the University of Tehran and Allameh Tabataba'i University

Leila Jabbari, Ali Jalali Dizaji and Mila Malekolkalami

The purpose of this study is to measure the gap and compare the quality of services provided by the Central Library of the University of Tehran and Allameh Tabataba'i…

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Abstract

Purpose

The purpose of this study is to measure the gap and compare the quality of services provided by the Central Library of the University of Tehran and Allameh Tabataba'i University and identify the components of service that need improvement in these libraries.

Design/methodology/approach

In this study, a descriptive survey method is used for data collection. The study sample contains 205 people selected out of 31,000 members of Tehran University and 100 people out of 15,000 members at Allameh Tabataba'i University. The LibQual tool is used to measure different levels of users' perceptions of library service quality.

Findings

Based on the findings of the study, the level of service received at the University of Tehran was higher than the minimum expected level, and at Allameh Tabataba'i University, the level of service received was lower than the minimum level of expected, which indicates users' satisfaction at this index at the University of Tehran and users' dissatisfaction at Allameh Tabataba'i University. In the index of information control and library as a place in Tehran University, the level of service received was higher than the minimum level and in Allameh Tabataba'i University, the level of service received was lower than the minimum level, which indicates the satisfaction of users in this index at the University of Tehran and users' dissatisfaction at Allameh Tabataba'i University.

Practical implications

Service quality, or quality of service, is the measurement and comparison of the size of service provided with users' expectations. The following principles illustrate the dimensions of service quality: Quality of service is much more difficult to measure than the quality of goods. The quality of service is based on users' expectations. Quality of service varies in status, meaning that the quality of a service is measured against the customer's initial expectations of that service (Parasuraman et al., 1985).

Originality/value

Being the first performance evaluation, community synchronization, economic justification, user satisfaction and customer orientation are the values of the present study.

Details

Performance Measurement and Metrics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
DOI: https://doi.org/10.1108/PMM-03-2020-0013
ISSN: 1467-8047

Keywords

  • Gap assessment
  • Quality of service
  • University libraries
  • Quality of service
  • Academic libraries
  • University of Tehran
  • Allameh Tabataba'i University

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Book part
Publication date: 12 June 2013

Reinventing the Academic Library and Its Mission: Service Design in Three Merged Finnish Libraries

Arja Juntunen, Ari Muhonen, Ulla Nygrén and Jarmo Saarti

At the beginning of 2010, new higher education legislation was enacted in Finland which caused several university mergers. In addition to that, a self-directed type of…

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Abstract

At the beginning of 2010, new higher education legislation was enacted in Finland which caused several university mergers. In addition to that, a self-directed type of organizational restructuring had been going on in Finnish academic libraries. This chapter describes the merger and the restructuring processes of the libraries in three universities, namely Helsinki University, University of Eastern Finland, and the University of Turku. Using a case study approach, the chapter describes different approaches used in the merger process, particularly how to manage service integration, resource reallocation and planning, and implementing new types of services. Performance measures and indicators are among the tools used to assess the successes, particularly in direct services to library users. Although this is based on Finnish experiences, it is helpful for other libraries considering, or engaging in, similar mergers, because of the given examples and tools for the actions needed for new structures and services. Also described are the challenges that three libraries met in the strategic work of reshaping of their organizational structures. While this chapter addresses library mergers only in universities, the methods and tools used will provide models for other types of libraries and nonprofit organizations.

Details

Mergers and Alliances: The Wider View
Type: Book
DOI: https://doi.org/10.1108/S0065-2830(2013)0000036011
ISBN: 978-1-78190-479-4

Keywords

  • University libraries
  • mergers
  • service harmonization
  • service design
  • Finland

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Article
Publication date: 1 November 2019

Evaluating university leadership performance using Lean Six Sigma framework

Godson A. Tetteh

The purpose of this paper is to critically evaluate university leadership performance using the Lean Six Sigma (LSS) framework. University leadership performance…

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Abstract

Purpose

The purpose of this paper is to critically evaluate university leadership performance using the Lean Six Sigma (LSS) framework. University leadership performance management (PM) framework incorporates strategy formulation, lecturers, administrative services and the learning outcomes to achieve service quality excellence.

Design/methodology/approach

A theoretical investigation in literature was accomplished comparing PM and LSS frameworks. Through extant literature review, the authors identified five constructs (lecturers, administration staff, projects, programs and facilities) being offered by a university to evaluate the service quality excellence. Using these constructs, a student exit survey was conducted yielding a response rate of 56%. Five hypotheses were tested. The survey results evaluated reliability, convergent validity and discriminant validity of the constructs and were found to be satisfactory. To test the model fit and hypotheses between the constructs, the authors used structural equation modelling (SEM).

Findings

The LSS framework was found to be effective when compared with the PM framework, and for aligning university processes to achieve service quality excellence. The SEM result shows that there is a strong evidence to support the hypothesized model where facilities, projects and program had significant relationship with service quality excellence. The empirical evidence strongly supports that there is a relationship between the PM and the LSS frameworks.

Research limitations/implications

This research is based on a cross-sectional exit survey; future research could explore a longitudinal survey with treatment conditions to consider different genre of university leadership.

Practical implications

To achieve service quality excellence, university leadership will need to embrace LSS framework to satisfy their stakeholders. This could bring multifold organizational and social benefits.

Originality/value

Not too many studies have used the PM and the LSS framework to evaluate university leadership performance in terms of service quality excellence. This study identified constructs associated with LSS and empirically validated the scales to build on theory.

Details

International Journal of Lean Six Sigma, vol. 10 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/IJLSS-05-2018-0051
ISSN: 2040-4166

Keywords

  • Performance management
  • Lean Six Sigma
  • Structural equation modelling
  • Service quality excellence
  • University leadership

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