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This study aims to ascertain the contents of universities in Ghana libraries’ websites and find the dialogic potential of the websites.

A qualitative content analysis technique was used. The sample includes the libraries’ websites of universities in Ghana that have received presidential charter. A checklist was developed to assess the content of the websites. In assessing the dialogic potential of the websites, Kent and Taylors’ framework was used.

Findings from the study show that Ghanaian universities libraries’ websites are providing only static information about libraries and their services. The libraries’ websites are deficient in providing vital information on newspapers, print journals, frequently asked questions and date of post. Again, findings of the study indicate that universities in Ghana libraries’ websites have poor dialogic features.

There is no study investigating the dialogic potential of universities in Ghana libraries’ websites.

This study aims to present a comparative study of university library websites (in the USA) from the standpoint of “Google SEO” and “Accessibility”. Furthermore, correlation analysis between these two done.

By opting for a webometric approach, the present study analyzed university library websites in the USA. The Lighthouse add-on for the Google Chrome browser has been used as a data collection tool, by writing and implementing a computer program in Bash language automatically (May 2020). Data analysis tools used were “Libre-Office-Calc”, “SPSS22” and “Excel”.

In all 81 university library websites in the USA, Google search engine optimization (SEO) scores have been observed the amount higher than 60 (Total Score = 100). The accessibility rank obtained lay between 0.56 and 1 (Total Score = 1). A weak correlation relationship between “SEO score” and “accessibility rank” (P-value = 0.02, Spearman Correlation Coefficient = 0.345) was observed. This weak relationship can be explained due to the impact of several components affecting Google’s SEO score, one of them being having a high “accessibility rank”.

Given the increasing automation of library processes, SEO tools can help libraries in achieving their digital marketing goals.

Accurate measurement of the Google SEO score and accessibility rank for the university library websites (in the USA) were obtained by Lighthouse add-on for Google Chrome browser. Moreover, data extraction by the implementation of one program computer without the direct observation of human resources is the innovation of this study.

The study aims to present a comparative analysis of available Web 2.0 tools in library websites of selected Nigerian and South African universities.

Content analysis was adopted as the design for the study. Twenty university library websites comprising ten top-ranking Nigerian universities and ten top-ranking South African universities were sampled for data collection. Five research questions developed and answered.

The findings show that the use of Web 2.0 tools in the selected universities is encouraging. There are more Web 2.0 tools available on the South African university library websites. The South African university libraries are ahead of their Nigerian counterparts in terms of the integration of Web 2.0 tools, e-resources and e-databases and provide platforms for easy retrieval of information by their users. There are more e-resources available on the South African university library websites compared with their Nigerian counterparts. e-Journals are the most available e-resources in the selected university library websites of both countries. Similarly, more academic e-databases are available on the South African university library websites, whereas only few are listed on the web pages of the selected Nigerian university library websites.

Because available studies seem to ignore the possibility of comparing one university library’s website with another, conducting a study such as this will provide an insight and idea on the types of features, tools and applications to be included on university library websites. This will be useful for university whose library is planning to develop a website.

Because of the wide variation reported in this study concerning available tools and resources on the university library websites in South Africa and Nigeria, it is recommended that African universities should come up with a standard that will mandate universities to have a certain number of tools identified in this study on their various university websites.

The purpose of this study is to address and analyse the current status of university library websites in Bangladesh. Particularly, it is focused on all universities accredited by the University Grants Commission (UGC) of Bangladesh. The purpose of this paper is to describe the marketing initiatives taken by university libraries to promote collection and services to their clientele.

For this study, university library websites were examined using a checklist of criteria developed from earlier studies and present websites. A total of 57 university library websites were examined and most of the websites were visited at least two times during the assessment, which started by checking the availability of direct and non-direct links from the home page of the parent institution followed by website assessment against the checklist. The paper also draws upon the authors’ personal experiences and observations.

The study identified that the websites are not fully utilized for marketing library resources and services, and that university libraries are not maximizing their promotional activities. A majority of libraries did not make any effort to provide online literacy courses, live support, copyright documents, online user surveys, networking, and so on.

The study is limited to Bangladeshi university libraries and generalization to others is to be cautioned, but there are important lessons to be learned.

This paper will be helpful to libraries planning to implement a marketing strategic plan to improve outreach to users and enhance the image of the library.

The present study is new in Bangladesh and reveals several marketing strategies that may be useful to other academic libraries.

This paper aims to assess the usage patterns of a university library website to find out user’s behaviour of monthly use, its top most used resources and services and search phrases used to reach the library website.

Transactional log analysis (TLA) – an unobtrusive research method – was used to identify and analyse data of website-using patterns. The log data of website use from January 2011 to March 2011 were analysed for this study.

The findings of this study revealed that the university library website was heavily used on campus by users; however, it was used by a significant number of clients residing off-campus. Free scholarly journals, resources downloaded, e-journals, e-books and donated personal collections were among the top most used resources and services. However, free scholarly journals were used more than subscribed e-journals accessible on-campus only.

This study first used the TLA method to trace user behaviour of website use in a local scenario. Assessing the usage of e-resources is imperative to determine the effectiveness of the library website in providing these services to its on-campus and distant users. The findings of this study are valuable for librarians and webmasters of the library website to redesign and reorient their services.

This paper aims to discuss the present status of using new generation web technology, social media and Web 2.0 features among the technological university library websites in south India. It seeks to assess the library websites as a primary platform and one‐stop portal for information services and to examine how much library websites are effective in providing web‐based information services.

The library websites of the technological universities in south India were evaluated on the basis of a relative weight checklist. The criteria for the checklist were drawn on the basis of availability of websites for library, resource discovery tools, access to scholarly content and Web 2.0 tools. The various issues and challenges in adapting new web technologies in the academic environment are discussed.

Using the current web development technologies and deploying for mainstream web information services is not widespread as web information services are yet to take off widely in academic libraries. The majority of university libraries are found to be working in the conventional library settings and the diffusion rate of web information services is relatively low.

As this is an assessment of the existing online information infrastructure facilities of the engineering universities in south India, the awareness of web‐based information services, their viability, and service values can be enhanced. More emphasis to improve upon the current learning, online educational facilities and benchmarking electronic information services for sustainability is highlighted.

This chapter explores “politic talks” (also known as political information) on the websites of academic libraries in land-grant state universities of the South in the context of a global retreat of democracy that emerged during former President Trump’s regime as the 45th President of the United States. The exploratory qualitative evaluation applies website content analysis of seven information offerings in three categories that include: (1) information sources (collections, resources), information policy and planning (assigned role, strategic representation), and connections (internal, external, news and events). Promising practices and illustrative examples of “politic talks” representation on academic library websites show how they are serving as significant providers of political information during current politically turbulent times. The discussion of these findings in relation to each state’s voting likelihood based on trends since 2000 has significant political implications in enhancing the role of academic libraries moving forward.

Academic libraries have sought to become the leaders in the provision of information literacy (IL). The purpose of this paper is to identify to what extent IL is being promoted through institutional websites.

Data were collected from all UK university websites (n=133) in early 2015 to identify the promotion of IL. Content analysis was used for the five categories: IL in the mission statement, visions or strategic plan; IL model or framework; IL policy; IL assessment; and, IL training. Data collection was limited to information in the public domain which could be accessed from individual websites, which were searched and browsed systematically.

In total, 85.7 per cent of universities promote IL to some extent on their websites in at least one of the five categories, however the degree of the information provided varied extensively. Less than 6 per cent of universities promote IL at institutional level. Only 17.3 per cent refer to a model or framework, 15.8 per cent show their IL policy and 9 per cent provide information on their assessment of students’ IL skills. Information on IL training is offered on 84.2 per cent of websites, the most common method being online tutorials, although 52.6 per cent only offer training for one or two aspects of IL, primarily information seeking and citing and referencing.

This paper provides up-to-date data concerning how universities in the UK promote IL in the public domain via their websites. It should be of interest to academic librarians who are responsible for IL provision.

This study aims to investigate the application of Web 2.0 technologies in the libraries of the top 100 universities in the world to provide a model for Web 2.0 application in academic library websites.

Data were collected from the universities’ library websites for three months based on a Web 2.0 checklist. The list of universities was extracted from Webometrics Ranking of World Universities in 2015.

The research shows the priorities of these universities in their use of Web 2.0 tools include social networks and mashups at the most (94.5 per cent), followed by RSS (91.2 per cent) and social tagging (82.4 per cent) and other tools with lower priorities. Moreover, it revealed the most common applications of these tools in the mentioned websites followed by their objective evidences in different libraries. The results indicate that the total Web 2.0 application in the libraries of the top 100 universities was below average (40.23 per cent). Finally, the model for Web 2.0 application in academic library websites was designed.

The focus of this study is on the value and application of each tool in the websites and demonstrate a clear model to apply in other library websites. The model for Web 2.0 technologies application in academic library websites has not been designed and pictured before.

As electronic journals are developing as a new information platform, their promotional activities require something more than just notifications. Promotion is the decisive factor in the effective use of a sophisticated service called electronic journal. Library websites act as a best promotional medium to spread awareness about electronic journals and to act as a gateway to provide a customized interface for enhanced navigation and ease of access. The purpose of this paper is to analyze the websites of technical university libraries to ascertain that libraries are effectively utilizing their respective websites to provide trouble‐free access to electronic journals available in the library.

For the purpose of this study, a research instrument in the form of comprehensive checklist was developed to evaluate the accessibility of electronic journals from the websites of technical university libraries.

The research reveals that technical university libraries are trying to set up useful websites but the library websites of most of the institutes seem to be at primitive stage. Majority of libraries' websites have very simple and basic features. Overall, they fall short of their potential to act as a platform for proper dissemination of electronic journals. There is enormous scope for the improvement of the websites of the institutions under study. A few recommendations were made for the improvement of these websites in the form of enhancement in various aspects like quality content, users' convenience and artistic composition.

The portal technology has enabled libraries to provide the user with an interface from where information of high relevance can be accessed with ease. The article suggests that websites of technical university libraries can incorporate a lot more information to enhance the utilization of electronic journals. It is time for librarians to feel their responsibility as web content managers and be more conscientious in providing the information on the library websites keeping in view the information requirements of the users. If the library website has a dedicated webpage for providing information exclusively for electronic journals, it will be easy for users to have a single access point for accessing all the electronic journals provided by the various publishers. This paper will be helpful to librarians who are planning to strategically develop their websites.