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Organizational identity provides an increasingly large number of researchers with a theoretical lens for examining current transformations of the university. The primary objective of this chapter is to report an extensive, systematic overview of the literature published on the subject between 1972 and 2014. The analysis of 120 empirical studies reveals a literature which is rich but dispersed, in theoretical, epistemological, and methodological terms. Thriving since the 2000s, it is mainly American but increasingly globalized. After identifying six main research categories according to the distinctions found in the organizational identity literature, we propose a series of avenues for discussion bearing on the status of identity as an indicator of changes at work in the university, their level and depth.

This research investigated the creative representations and written reflections of 74 pre-service teachers in two teacher education courses from two large public research universities. Using qualitative methodology, this study examined images of teaching in conjunction with written reflections as a measure of the developmental level of learning to teach. As the representations were analyzed, the very personal nature in which these representations were constructed became apparent, along with the importance of the students’ own past personal experiences. Moreover, sophistication of reflective comments also differed across groups. Differences between the two groups are discussed and implications for future research are offered.

Croatian universities are autonomous from the government, but the majority of universities are financially dependent on the state. Croatian universities function as public authorities and often ignore communication with relevant publics, which indicates insufficient integration of communication activities into the universities' development plans, i.e. a lack of strategic communication as an essential tool for achieving the organisation's goals. Heide et al. emphasised the importance of the human element in communication management as ‘a move from organizations based on hierarchies, rules and close supervision to organizations built on loosely structured networks’ (Heide et al., 2018, p. 453). This chapter examines the usage of strategic communication at Croatian universities in 2018 and 2020–2021 and compares communication in 2020–21 during the COVID-19 pandemic with communication during non-crisis 2018. This chapter uses Hallahan et al.'s approach to strategic communication, who defined it as ‘the purposeful use of communication by an organisation to fulfil its mission’ (2007, p. 3). This case study of strategic communication of Croatian universities used the following research methods: (1) content analysis of universities web pages, (2) in-depth interviews with communication specialists from universities and (3) comparison of their communication during 2018 and 2020–2021. Conclusion is that communication of Croatian universities is not strategic and can hardly serve as a management function. Reasons for this situation indicate a lack of the social impact of the universities, i.e. lack of the Triple Helix model of the Croatian universities. This chapter is the first research of the usage of strategic communication at Croatian universities.

In this chapter, the authors discuss the use of various kinds of images, namely photographs, drawings and verbal metaphors, as research data. These, perhaps less conventional forms of data, have been used to identify and probe deeper into beliefs and conceptions that are closely connected with identities, but which might not be obvious to the research participants themselves. The purpose of this chapter is to provide examples of how images can be used in research, and to identify some of the features particularly pertinent or specific to the use of images. The authors draw on their own research using these forms of data in studies on teaching and learning in higher education. The authors describe key issues related to data collection and analysis, and identify challenges in these processes. They also discuss trustworthiness of images as data and dependability of interpretations in the process of analysing photographs, drawings and metaphors, and identify ethical perspectives specific to research utilising these data.

The chapter proposes to investigate online reputation of hospitality brands and its measurements. Brand reputation is generally defined as an overall appraisal of a company by its stakeholders, which is the result of the company's past actions and predictions about the company's future (Ferguson, Deephouse, & Ferguson, 2000). Being viewed as the opinion shared among a group of stakeholders (Dowling, 2008), it plays an important role in the tourism industry. With the progress of Information Communication Technologies (ICTs), reviews and user-generated contents of destinations and of hospitality companies together with the related emerging brand reputation can influence consumers' behaviors and choices. Brand reputation analysis could be more useful in the hospitality brand management when integrated with brand image and brand identity analysis, mainly because in tourism businesses and destinations, brands are typically affected by an inherent fragility determined by the service nature of products (Casarin, 1996). According to Biel (1991), the meanings that consumers assign to a brand are synthesized into brand associations formed by the components perceived to underlie the brand's image. As well as brand reputation, strong, positive and unique associations reinforce a brand and increase its equity that requires significant internal brand identity efforts, which should create a corresponding brand image through integration in overall marketing programmes (Keller, 2003). It makes sense to develop an analytical research approach that compares online brand reputation (OBR) with brand association matching as a measure of the alignment between brand identity and brand image in hospitality companies. This comparative analysis emerging from brand reputation, brand image and brand identity analysis can reveal divergent situations (i.e., high brand reputation and low brand association matching) and orient brand managers in reviewing online brand communication. Brand reputation and brand image analysis will be contextualized in an online community as a social setting that is considered to be a new type of market (Muniz & O'Guinn, 2001). We focus on hospitality online communities populated by consumers and other actors such as influencers and bloggers: their brand perception could be separately compared with brand identity that we will extract from company communications including presentational information and brand-related press releases found on websites, nonfinancial narrative from annual reports, and interviews with managers published in mainstream media sources. In our analysis we will focalize on a cluster of luxury hospitality companies integrating a netnographic and text-mining techniques. We will use both the techniques in order to (1) extract and study brand associations in terms of brand reputation, brand image, and brand identity; (2) develop indicators of brand reputation and brand association matching; and (3) discuss their utility in the management of the hospitality company brands.

This chapter reviews published studies of the use of pictorial information. Examining image user studies surfaces several research questions often addressed by this body of work, as well as some frequently encountered problems. These questions and problems organize this survey of the literature. Image user studies were included in two valuable reviews of digital image research and development, published by Christie Stephenson and Corinne Jörgensen in 1999 (Jörgensen, 1999; Stephenson, 1999). This overview considers research since that time, focusing on assessment that was not targeted at a single system or service. While attempting to incorporate some interesting research from the information and educational technology communities, this discussion of image delivery as an aspect of digital library development limits coverage of those important literatures.

The UK government has taken the lead in accelerating the capacity of higher education to engage with sustainability accounting and adopting a novel systematic approach toward a collective implementation of and contribution to Sustainable Development Goals (SDGs). The UN SDG 16 “Peace, Justice & Strong Institutions” promotes the (re)building of effective and accountable institutions. In line with the institutional logics metatheory, we provide empirical evidence on how the alignment between social mechanisms alongside the reputation of higher education institutions (HEIs) and SDGs on transparent and responsible service (SDG 16) affect the students' overall experience. Using a sample of 142 UK HEIs, interpretative content analysis and ordinary least squares, the results show that integrating HEIs' responsible-oriented research agenda proactively with high sustainability reputation adds significantly to greater student satisfaction.