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The purpose of this study is to examine the university selection criteria of students for better university management with the use of marketing tools.
Abstract
Purpose
The purpose of this study is to examine the university selection criteria of students for better university management with the use of marketing tools.
Design/methodology/approach
This study consists of a survey on students attending a foundation university in Turkey. The questionnaire method has been chosen in order to determine the important criteria having an impact on the student views towards university selection. The students had been admitted to a foundation university in the 2005‐2006 period when within the same universities various departments were included in the study.
Findings
The results indicate student evaluation and selection criteria in this period of time.
Practical implications
This paper examines the criteria that affects the selection of students and, in detail the students' point of view towards the university evaluation and selection in Turkey. This will help the university manager's decision making on the marketing tools they use.
Originality/value
Selecting a university is a long‐term commitment and a very important decision for the high school students and/or graduates. Academic, social, physical factors and facilities are some important criteria for university selection. This study concerns the importance of these criteria in detail.
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A study to measure the influence of higher education on students’ academic, social and personal growth was conducted at a local university in Hong Kong in 2000. The setting was…
Abstract
A study to measure the influence of higher education on students’ academic, social and personal growth was conducted at a local university in Hong Kong in 2000. The setting was Lingnan University in Hong Kong, a small government‐funded liberal arts university. The empirical investigation adopts an approach of assessing quality of university education using data collected from individual students about their subjective experiences during the university years and their perceptions of the value of the educational experience.
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Theresa Kwong, Eva Wong and Kevin Downing
The purpose of this paper is to exhibit the integration of learning and study strategies inventory (LASSI) with the City University of Hong Kong information systems to promote…
Abstract
Purpose
The purpose of this paper is to exhibit the integration of learning and study strategies inventory (LASSI) with the City University of Hong Kong information systems to promote teaching and learning within the university.
Design/methodology/approach
From the 2006 entry cohort, all undergraduate freshmen at City University of Hong Kong are required to complete LASSI online through Administrative Information Management System (AIMS). Each student is required to take LASSI at three specific times during their undergraduate careers. With the cooperation of H&H publishing, City University has developed a program within AIMS to upload LASSI results of individual students so that the students can view their scores whenever they wish to. In addition to helping the students develop their learning and study strategies, the integration between LASSI and the university's information system provides academic staff with aggregated LASSI scores for their students.
Findings
The integration of LASSI with the university's information systems is found to be useful as students have the possibility of reviewing their progress in terms of learning and study strategies while teachers can design appropriate teaching and learning activities according to the relative strengths and weaknesses in learning of their own classes to assist students. In addition, the input of LASSI data to the City University AIMS helps administrative personnel correlate LASSI results with the other detailed information available in the AIMS.
Originality/value
This paper provides other institutions with insights into the integration of LASSI with the university's information systems to enhance the teaching and learning environment within the university. It aims to inform decision makers of issues in centralizing and accessing students' data to improve teaching and learning.
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The main purpose of this paper is to describe the results of a survey conducted in two specialized public universities in Bangladesh to assess students' electronic information…
Abstract
Purpose
The main purpose of this paper is to describe the results of a survey conducted in two specialized public universities in Bangladesh to assess students' electronic information resources use and their satisfaction with university subscribed resources.
Design/methodology/approach
A structured questionnaire was used to assess the use of and satisfaction with university subscribed electronic resources by the students. The major problems faced by them in accessing online resources were also identified. In order to analyze the influence of students' demographic characteristics on overall satisfaction with university subscribed resources, Mann‐Whitney and Kruskal‐Wallis tests were carried out. The problems faced by the students were tested in relation to their opinion on overall satisfaction using chi‐square test.
Findings
The survey results showed that the students are not at all satisfied with the current level of university subscribed online resources. The students identified limited access to computers and slow download speed as major problems. These problems do affect electronic resources use by students in these universities. However, the problems are mainly related to poor ICT infrastructure which may also lead to other drawbacks such as unwillingness to use the resources regularly and thus low satisfaction with such resources.
Originality/value
This is the first time an attempt has been made to empirically assess the use of university subscribed online information resources by the students in Bangladesh.
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Brendan J. Gray, Kim Shyan Fam and Violeta A. Llanes
Although universities are increasingly competing for international students, little has been written about the influence of cross‐cultural values on the positioning of…
Abstract
Although universities are increasingly competing for international students, little has been written about the influence of cross‐cultural values on the positioning of international education brands. This study investigates the values that students in three Asian markets place on overseas university education, and the media they use to gain information about universities. The results suggest that a common media mix can be utilized in Malaysia, Singapore and Hong Kong, and that a standardized or adapted branding strategy could be adopted, depending on how many of these markets universities wish to target. The results have important implications for the positioning of international university brands in Asian markets.
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Academic franchising has provided opportunities for many thousands of students who would otherwise have been excluded from higher education. Yet, despite the continued presence of…
Abstract
Academic franchising has provided opportunities for many thousands of students who would otherwise have been excluded from higher education. Yet, despite the continued presence of franchised courses, the approach has been, as far as possible, to make them fit in alongside traditional courses. Reports some of the work carried out by CERLIM at the University of Central Lancashire during the two‐year Library Support for Franchised Courses in Higher Education project, which was part‐funded by the British Library. Notes the differences in provision between college and university libraries and examines the student experience within this context. Identifies weakness in provision and describes the students’ coping strategies. Presents the practical implications of this work as suggestions to library managers for improving practice in the college and university libraries.
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Burhanuddin Burhanuddin, Francisco Ben, Achmad Supriyanto, Asep Sunandar, Sunarni Sunarni and Raden Bambang Sumarsono
The purpose of this study is to investigate (1) how organizational culture influence student academic behavior at universities in Indonesia; (2) if there is any difference between…
Abstract
Purpose
The purpose of this study is to investigate (1) how organizational culture influence student academic behavior at universities in Indonesia; (2) if there is any difference between male and female students in perceiving elements of organizational culture and its effects on student academic behavior; and (3) if there is any difference among students from different university origin in perceiving elements of organizational culture and its effects on student academic behavior.
Design/methodology/approach
This study is a part of quantitative research with a prediction design involving survey questionnaire. Participants consist of 800 students as survey respondents that were selected purposively from six government universities of the specified cities in Indonesia. Measures are developed and validated through a confirmatory factor analysis. Data were analyzed using multivariate techniques and path analysis to examine effects of organizational culture types on student academic behavior.
Findings
Findings of this study indicate that in general organizational culture significantly influenced the growth of student academic behavior.
Research limitations/implications
The study is limited to public or government universities in Indonesia, that is why and the findings are not intended to generalize all universities in the world.
Practical implications
Leaders of the university organizations or units are suggested to improve their capacities in exploring the trend of organizational cultures, develop and adopt the cultures that contribute to the growth of student academic behavior.
Social implications
The study provides high valued insights for university organizations especially people involved in the process of university leadership and management on how they deal effectively with organizational situations including types organizational culture, and develop the cultures that contribute to the growth of student academic behavior.
Originality/value
The study adds to the theories of organizational culture and the growth of student academic behavior on campus. It provides broad insights on types of organizational culture used in universities and its effects on academic behaviors performed by students in campus environment.
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Daniella Delali Sedegah, Ricky Yao Nutsugbodo, Anna Arthur-Amissah, Sampson Wireko-Gyebi, Gifty Adobea Duodu, Valerie Efua Kwansima Bempong, Peace Ankor, Bernadette Ekua Bedua Afful and Michael Tuffour
The study aims to examine the entrepreneurial intentions (EIs) of tourism and hospitality (T&H) students in Ghana using the theory of planned behaviour (TPB). Specifically, the…
Abstract
Purpose
The study aims to examine the entrepreneurial intentions (EIs) of tourism and hospitality (T&H) students in Ghana using the theory of planned behaviour (TPB). Specifically, the study examined the role of university support on students’ EIs and behaviour within the framework of TPB.
Design/methodology/approach
An online questionnaire was used to collect data from 929 T&H students from six universities in Ghana. Structural equation modelling using AMOS was used to test the stated hypotheses.
Findings
The results showed that perceived university support (PUS) played a key role in influencing students’ attitudes, subjective norms and behavioural controls towards their EIs. Furthermore, the EI of T&H students was also found to have influenced students’ entrepreneurial behaviours (EBs). All seven hypotheses were significant.
Research limitations/implications
To increase the entrepreneurial drive of T&H students, universities and T&H educators need to provide support through strengthening experiential learning activities (guest speaker series, mentorship sessions, practicals and internships) to provide an avenue for students to be trained on risk management and failure recovery skills, develop positive attitudes and behaviours and learn from experts. Policymakers should also enact favourable laws to regulate business practices.
Originality/value
This is likely the first paper to address the issue of PUS for entrepreneurship amongst T&H students in the context of a developing country. Specifically, it addresses the role of universities and T&H educators in supporting T&H students to be entrepreneurs.
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The current research aims at investigating the mediating effect of electronic word of mouth (eWOM) on the link between entrepreneurial education and choice of the university among…
Abstract
Purpose
The current research aims at investigating the mediating effect of electronic word of mouth (eWOM) on the link between entrepreneurial education and choice of the university among students. The main focus of this paper is that when entrepreneurial education is properly-implemented at universities, it leads to several positive outcomes such as positive eWOM. Therefore, if the entrepreneurial education is used as a marketing model, it can be considered as the innovative model for attracting more students. By implementing this model, the university can enhance its approach to cultivating a positive image, potentially leading to increased student enrollments.
Design/methodology/approach
The study used a sample of 483 undergraduate students in different universities. As well, it used a structured questionnaire during the data collection. Additionally, the study used partial least squares (PLS-SEM) in analyzing direct and indirect relationships.
Findings
The findings of this study suggest that entrepreneurial education and eWOM are critical factors for student selection to the universities. This is because eWOM significant mediates the link between entrepreneurial education and university choice.
Research limitations/implications
This study used cross-sectional design. Therefore, future research can use a longitudinal design in examining the link between independent and dependent variables so as to look into the changes over time.
Practical implications
The study presents potential strategies that universities can employ to market their programs more effectively. By strengthening their entrepreneurial education initiatives, universities can enhance their reputation and create positive eWOM, which can lead to higher enrollments.
Originality/value
This study offers innovative marketing approaches for universities and their programs. Instead of heavily investing in advertising, the study suggests that strengthening entrepreneurial education initiatives can be a more effective marketing strategy. The findings suggest that a positive reputation generated by strong entrepreneurial education initiatives can lead to positive eWOM, which, in turn, influences university selection. Therefore, universities can consider enhancing their entrepreneurial education offerings to attract more prospective students. The study also highlights the notion that quality speaks for itself, while a lack of quality requires advertising.
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Abdelhamid K. Abdelmaaboud, Ana Isabel Polo Peña and Abeer A. Mahrous
This study introduces three variables related to brands that have the potential to enhance university students' advocacy intentions. The research explores how university brand…
Abstract
Purpose
This study introduces three variables related to brands that have the potential to enhance university students' advocacy intentions. The research explores how university brand identification, the perceived prestige of the university brand and the social benefits associated with the university brand impact students' advocacy intentions. Additionally, the study examines the moderating role of gender in these relationships.
Design/methodology/approach
Cross-sectional surveys of 326 undergraduate students enrolled in a Spanish university, and structural equation modeling was used to test and validate the conceptual model.
Findings
The findings from the structural equation modeling indicate that university brand identification, perceived university brand prestige and university brand social benefits significantly influence students' advocacy intentions. Furthermore, the multigroup analysis reveals a gender difference in the factors influencing advocacy intentions. Female students demonstrate significance in all three antecedents, whereas male students only show significance in university brand identification and perceived university brand prestige.
Practical implications
The current study's findings provide several insights for higher education institutions in developing enduring and committed relationships with their students.
Originality/value
This study offers relevant insights into the body of research on university branding, explaining the students' advocacy intentions through the variables of university brand identification, perceived university brand prestige and university brand social benefits. Also, this study is a novelty in introducing empirical evidence for the importance of the moderating role of students' gender.
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